세계의 커스텀 패키징 시장 - 규모, 점유율, 동향 분석 보고서 : 재료별, 용도별, 지역별 부문 예측(2025-2033년)

Custom Packaging Market Summary

The global custom packaging market size was estimated at USD 37.89 billion in 2024 and is projected to reach USD 59.62 billion by 2033, growing at a CAGR of 5.2% from 2025 to 2033. The market growth is driven by increasing brand differentiation needs and rising demand for personalized, sustainable, and innovative packaging solutions that enhance customer experience. Additionally, the growth of e-commerce and product diversification fuels the adoption of customized packaging.

Companies are increasingly using packaging as a strategic tool to communicate their brand identity and connect emotionally with consumers. Custom packaging enables unique designs, colors, and messaging that align with brand values, helping products stand out on crowded retail shelves. For instance, luxury brands like Lush and Apple leverage custom packaging to create a premium unboxing experience, which enhances customer loyalty and encourages social media sharing, amplifying brand visibility. This trend is particularly strong in the FMCG, cosmetics, and electronics sectors, where visual appeal significantly influences purchase decisions.

The rapid expansion of e-commerce and D2C (Direct-to-Consumer) sales channels is fueling the need for custom packaging. Products shipped directly to consumers require packaging that not only protects the product during transit but also provides a memorable brand experience upon delivery. Custom packaging solutions, such as branded mailers, subscription boxes, and eco-friendly inserts, are becoming essential for companies to differentiate themselves in online marketplaces. For example, Glossier's pink-themed packaging and thoughtful presentation have contributed to its viral marketing success, demonstrating how custom packaging can directly impact online brand perception and customer retention.

Environmental concerns are pushing brands to adopt sustainable custom packaging solutions. Consumers increasingly prefer products packaged in recyclable, biodegradable, or reusable materials, compelling companies to innovate in their packaging designs. Custom packaging can be tailored to incorporate these sustainable materials while maintaining aesthetic appeal and functionality. Companies like Coca-Cola and Unilever are investing in eco-friendly custom packaging innovations, such as plant-based plastics and recyclable cartons, to appeal to environmentally conscious consumers. This trend not only drives market demand but also helps brands comply with stricter global regulations on packaging waste.

Consumer preference for personalized and limited-edition products is another key driver for the custom packaging market. Brands are increasingly offering customized packaging options to enhance customer engagement and drive sales. Personalization can range from printed names on packaging to fully bespoke designs for special occasions. For instance, Coca-Cola's "Share a Coke" campaign demonstrated the power of personalized packaging, boosting sales and social media engagement through consumer participation. Similarly, seasonal or limited-edition packaging by brands like Starbucks or KitKat encourages impulse purchases and strengthens brand loyalty, fueling the demand for innovative custom packaging solutions globally.

Global Custom Packaging Market Report Segmentation

This report forecasts revenue growth at the global, regional & country level and provides an analysis of the latest industry trends in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the global custom packaging market report based on material, end-use, and region:

• Material Outlook (Revenue, USD Million, 2021 - 2033)
• Paper & Paperboard
• Plastic
• Metal
• Others
• End-use Outlook (Revenue, USD Million, 2021 - 2033)
• Food & Beverages
• Electrical & Electronics
• Healthcare
• Personal Care & Cosmetics
• Others
• Region Outlook (Revenue, USD Million, 2021 - 2033)
• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • Germany
  • France
  • UK
  • Italy
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• Latin America
  • Brazil
  • Argentina
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Research Methodology
  • 1.1.1. Market Segmentation
  • 1.1.2. Market Definition
• 1.2. Research Scope & Assumptions
• 1.3. Information Procurement
  • 1.3.1. Purchased Database
  • 1.3.2. GVR's Internal Database
  • 1.3.3. Secondary Sources & Third-Party Perspectives
  • 1.3.4. Primary Research
• 1.4. Information Analysis
  • 1.4.1. Data Analysis Models
• 1.5. Market Formulation & Data Visualization
• 1.6. Data Validation & Publishing
• 1.7. List of Abbreviations

Chapter 2. Executive Summary

• 2.1. Market Snapshot, 2024 (USD Million)
• 2.2. Segmental Snapshot
• 2.3. Competitive Landscape Snapshot

Chapter 3. Global Custom Packaging Market Variables, Trends, and Scope

• 3.1. Market Lineage Outlook
• 3.2. Penetration & Growth Prospect Mapping
• 3.3. Industry Value Chain Analysis
  • 3.3.1. Raw Material Trends
  • 3.3.2. Manufacturing/Technology Trends
• 3.4. Regulatory Framework
• 3.5. Market Dynamics
  • 3.5.1. Market Driver Analysis
  • 3.5.2. Market Restraint Analysis
  • 3.5.3. Market Opportunity Analysis
  • 3.5.4. Market Challenge Analysis
• 3.6. Business Environment Analysis
  • 3.6.1. Porter's Five Forces Analysis
  • 3.6.2. PESTEL Analysis

Chapter 4. Global Custom Packaging Market: Material Estimates & Trend Analysis

• 4.1. Key Takeaways
• 4.2. Material Movement Analysis & Market Share, 2024 & 2033
  • 4.2.1. Paper & Paperboard
    • 4.2.1.1. Market estimates and forecasts, 2021 - 2033 (USD Million)
  • 4.2.2. Plastic
    • 4.2.2.1. Market estimates and forecasts, 2021 - 2033 (USD Million)
  • 4.2.3. Metal
    • 4.2.3.1. Market estimates and forecasts, 2021 - 2033 (USD Million)
  • 4.2.4. Others
    • 4.2.4.1. Market estimates and forecasts, 2021 - 2033 (USD Million)

Chapter 5. Global Custom Packaging Market: End Use Estimates & Trend Analysis

• 5.1. Key Takeaways
• 5.2. End Use Movement Analysis & Market Share, 2024 & 2033
  • 5.2.1. Food & Beverage
    • 5.2.1.1. Market estimates and forecasts, 2021 - 2033 (USD Million)
  • 5.2.2. Healthcare
    • 5.2.2.1. Market estimates and forecasts, 2021 - 2033 (USD Million)
  • 5.2.3. Personal Care & Cosmetics
    • 5.2.3.1. Market estimates and forecasts, 2021 - 2033 (USD Million)
  • 5.2.4. Electrical & Electronics
    • 5.2.4.1. Market estimates and forecasts, 2021 - 2033 (USD Million)
  • 5.2.5. Others
    • 5.2.5.1. Market estimates and forecasts, 2021 - 2033 (USD Million)

Chapter 6. Global Custom Packaging Market: Regional Estimates & Trend Analysis

• 6.1. Key Takeaways
• 6.2. Regional Movement Analysis & Market Share, 2024 & 2033
• 6.3. North America
  • 6.3.1. North America Custom Packaging Market Estimates & Forecasts, 2021 - 2033 (USD Million)
  • 6.3.2. U.S.
    • 6.3.2.1. U.S. Custom Packaging Market Estimates & Forecasts, 2021 - 2033 (USD Million)
  • 6.3.3. Canada
    • 6.3.3.1. Canada Custom Packaging Market Estimates & Forecasts, 2021 - 2033 (USD Million)
  • 6.3.4. Mexico
    • 6.3.4.1. Mexico Custom Packaging Market Estimates & Forecasts, 2021 - 2033 (USD Million)
• 6.4. Europe
  • 6.4.1. Europe Custom Packaging Market Estimates & Forecasts, 2021 - 2033 (USD Million)
  • 6.4.2. Germany
    • 6.4.2.1. Germany Custom Packaging Market Estimates & Forecasts, 2021 - 2033 (USD Million)
  • 6.4.3. UK
    • 6.4.3.1. UK Custom Packaging Market Estimates & Forecasts, 2021 - 2033 (USD Million)
  • 6.4.4. France
    • 6.4.4.1. France Custom Packaging Market Estimates & Forecasts, 2021 - 2033 (USD Million)
  • 6.4.5. Italy
    • 6.4.5.1. Italy Custom Packaging Market Estimates & Forecasts, 2021 - 2033 (USD Million)
  • 6.4.6. Spain
    • 6.4.6.1. Spain Custom Packaging Market Estimates & Forecasts, 2021 - 2033 (USD Million)
• 6.5. Asia Pacific
  • 6.5.1. Asia Pacific Custom Packaging Market Estimates & Forecasts, 2021 - 2033 (USD Million)
  • 6.5.2. China
    • 6.5.2.1. China Custom Packaging Market Estimates & Forecasts, 2021 - 2033 (USD Million)
  • 6.5.3. India
    • 6.5.3.1. India Custom Packaging Market Estimates & Forecasts, 2021 - 2033 (USD Million)
  • 6.5.4. Japan
    • 6.5.4.1. Japan Custom Packaging Market Estimates & Forecasts, 2021 - 2033 (USD Million)
  • 6.5.5. South Korea
    • 6.5.5.1. South Korea Custom Packaging Market Estimates & Forecasts, 2021 - 2033 (USD Million)
  • 6.5.6. Australia
    • 6.5.6.1. Australia Custom Packaging Market Estimates & Forecasts, 2021 - 2033 (USD Million)
• 6.6. Latin America
  • 6.6.1. Latin America Custom Packaging Market Estimates & Forecasts, 2021 - 2033 (USD Million)
  • 6.6.2. Brazil
    • 6.6.2.1. Brazil Custom Packaging Market Estimates & Forecasts, 2021 - 2033 (USD Million)
  • 6.6.3. Argentina
    • 6.6.3.1. Argentina Custom Packaging Market Estimates & Forecasts, 2021 - 2033 (USD Million)
• 6.7. Middle East & Africa
  • 6.7.1. Middle East & Africa Custom Packaging Market Estimates & Forecasts, 2021 - 2033 (USD Million)
  • 6.7.2. Saudi Arabia
    • 6.7.2.1. Saudi Arabia Custom Packaging Market Estimates & Forecasts, 2021 - 2033 (USD Million)
  • 6.7.3. UAE
    • 6.7.3.1. UAE Custom Packaging Market Estimates & Forecasts, 2021 - 2033 (USD Million)
  • 6.7.4. South Africa
    • 6.7.4.1. South Africa Custom Packaging Market Estimates & Forecasts, 2021 - 2033 (USD Million)

Chapter 7. Competitive Landscape

• 7.1. Key Global Players & Recent Developments & Their Impact on the Industry
• 7.2. Company Categorization
• 7.3. Company Market Position Analysis
• 7.4. Company Heat Map Analysis
• 7.5. Strategy Mapping
  • 7.5.1. Expansions
  • 7.5.2. Mergers & Acquisitions
  • 7.5.3. Collaborations
  • 7.5.4. New Product Launches
  • 7.5.5. Others

Chapter 8. Company Listing (Overview, Financial Performance, Product Overview)

• 8.1. Amcor plc
  • 8.1.1. Company Overview
  • 8.1.2. Financial Performance
  • 8.1.3. Product Benchmarking
• 8.2. Huhtamaki
  • 8.2.1. Company Overview
  • 8.2.2. Financial Performance
  • 8.2.3. Product Benchmarking
• 8.3. Sonoco Products Company
  • 8.3.1. Company Overview
  • 8.3.2. Financial Performance
  • 8.3.3. Product Benchmarking
• 8.4. Sealed Air
  • 8.4.1. Company Overview
  • 8.4.2. Financial Performance
  • 8.4.3. Product Benchmarking
• 8.5. Graphic Packaging International, LLC
  • 8.5.1. Company Overview
  • 8.5.2. Financial Performance
  • 8.5.3. Product Benchmarking
• 8.6. ProAmpac
  • 8.6.1. Company Overview
  • 8.6.2. Financial Performance
  • 8.6.3. Product Benchmarking
• 8.7. Smurfit Westrock
  • 8.7.1. Company Overview
  • 8.7.2. Financial Performance
  • 8.7.3. Product Benchmarking
• 8.8. Mondi
  • 8.8.1. Company Overview
  • 8.8.2. Financial Performance
  • 8.8.3. Product Benchmarking
• 8.9. DS Smith
  • 8.9.1. Company Overview
  • 8.9.2. Financial Performance
  • 8.9.3. Product Benchmarking
• 8.10. Stora Enso
  • 8.10.1. Company Overview
  • 8.10.2. Financial Performance
  • 8.10.3. Product Benchmarking
• 8.11. Coveris
  • 8.11.1. Company Overview
  • 8.11.2. Financial Performance
  • 8.11.3. Product Benchmarking
• 8.12. PakFactory
  • 8.12.1. Company Overview
  • 8.12.2. Financial Performance
  • 8.12.3. Product Benchmarking
• 8.13. ALPLA
  • 8.13.1. Company Overview
  • 8.13.2. Financial Performance
  • 8.13.3. Product Benchmarking
• 8.14. Greif
  • 8.14.1. Company Overview
  • 8.14.2. Financial Performance
  • 8.14.3. Product Benchmarking
• 8.15. Tetra Pak
  • 8.15.1. Company Overview
  • 8.15.2. Financial Performance
  • 8.15.3. Product Benchmarking