반려동물 마이크로칩 시장 : 규모, 점유율, 동향 분석, 유형별, 제품별, 주파수별, 용도별, 유통 채널별, 지역별, 부문 예측(2025-2033년)

Pet Microchips Market Summary

The global pet microchips market size was estimated at USD 412.3 million in 2024 and is projected to reach USD 954.9 million by 2033, growing at a CAGR of 10.04% from 2025 to 2033. The industry is witnessing strong growth due to growing awareness about pet safety, the rising number of pet owners who view their pets as family, and the ongoing improvements in veterinary hospital and clinic infrastructure.

Moreover, according to an article published by euronews, in June 2025, the ongoing approval by Members of the European Parliament (MEPs) to mandate microchipping and registration for all cats and dogs across the EU is poised to be a major driver for the industry. This change is expected to greatly increase the need for microchips, scanners, and registration services, as millions of pets in Europe that don't yet have chips will now need to be identified and registered. Having the same rules across the EU will make pet identification simpler, consistent, and effective. It will help stop illegal breeding and trading while improving the safety and tracking of pets. Because of this, more pet owners are expected to get their animals microchipped, leading to higher demand for microchips and services from manufacturers and veterinary clinics.

Moreover, the integration of microchipping requirements for imported pets from non-EU countries will further expand market opportunities. This regulation will help create centralized databases that make pet ownership more transparent and accountable across the EU. As national systems become more connected under EU rules and platforms like Europenet link regional registries, the need for uniform and reliable microchip technologies will increase. This will encourage companies to develop better products and services, further strengthening the pet identification system and boosting the growth of the European pet microchip market in the coming years.

Furthermore, as per the article published by euronews, in August 2025, the cost of veterinary care in Europe has seen a steep rise over the past decade, with prices increasing by more than 30% since 2015. Data from Eurostat shows that the cost of veterinary services has gone up by more than 30% in the eurozone and almost 37% across the EU, while overall inflation increased by about 30%. This means pet care is becoming more expensive than the general cost of living, making it harder for some pet owners to manage expenses. At the same time, the higher spending shows that people are choosing better-quality vet care and are more aware of their pets' health and safety. As more owners focus on prevention to avoid big medical bills, As more pet owners place a higher priority on prevention in order to save money on expensive medical bills, microchipping pets is growing in popularity and making sense. Pets can be easily and consistently identified for the rest of their lives with microchips. They save money on recovery expenses, assist owners in acting properly, and facilitate the search for lost pets. Because of these benefits, more people are choosing to microchip their pets, which is helping the industry grow.

Global Pet Microchips Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the global pet microchips market report based on pet type, product, frequency, application, distribution channel, and region.

• Pet Type Outlook (Revenue, USD Million, 2021 - 2033)
• Dogs
• Cats
• Others
• Product Outlook (Revenue, USD Million, 2021 - 2033)
• Microchips
• Scanner
  • Handheld Scanners
  • Stationary Scanners
• Frequency Outlook (Revenue, USD Million, 2021 - 2033)
• 134.2 KHz
• 125 KHz
• 128 KHz
• Universal/Multifrequency Devices
• Application Outlook (Revenue, USD Million, 2021 - 2033)
• Pet Identification
• Disease Tracking & Vaccination Management
• Theft Prevention
• Others
• Distribution Channel Outlook (Revenue, USD Million, 2021 - 2033)
• Veterinary Hospitals/Clinics
• Pet Stores/Retails
• E-Commerce
• Others
• Region Outlook (Revenue, USD Million, 2021 - 2033)
• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Denmark
  • Sweden
  • Norway
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • Thailand
  • South Korea
• Latin America
  • Brazil
  • Argentina
• Middle East & Africa
  • South Africa
  • UAE
  • Saudi Arabia
  • Kuwait
  • Qatar
  • Oman

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Market Segmentation and Scope
• 1.2. Segment Definitions
  • 1.2.1. Pet Type
  • 1.2.2. Product
  • 1.2.3. Frequency
  • 1.2.4. Application
  • 1.2.5. Distribution Channel
• 1.3. Research Methodology
• 1.4. Information Procurement
  • 1.4.1. Purchased Database
  • 1.4.2. GVR's Internal Database
  • 1.4.3. Secondary Sources
  • 1.4.4. Primary Research
• 1.5. Information/Data Analysis
  • 1.5.1. Data Analysis Models
• 1.6. Market Formulation & Validation
• 1.7. Model Details
  • 1.7.1. Model 1 Analysis
  • 1.7.2. Model 2 Analysis
  • 1.7.3. Model 3 Analysis
• 1.8. List of Secondary Sources
• 1.9. List Of Abbreviations
• 1.10. Objectives

Chapter 2. Executive Summary

• 2.1. Market Outlook
• 2.2. Segment Outlook
• 2.3. Competitive Insights

Chapter 3. Market Variable Trends & Scope

• 3.1. Market Lineage Outlook
  • 3.1.1. Parent Market Outlook
  • 3.1.2. Ancillary/Related Market Outlook
• 3.2. Market Dynamics
  • 3.2.1. Market Driver Analysis
    • 3.2.1.1. Rising Awareness About Pet Safety
    • 3.2.1.2. Increasing Pet Expenditure & Pet Humanization
    • 3.2.1.3. Increasing Adoption of Microchips
  • 3.2.2. Market Restraint Analysis
    • 3.2.2.1. Lack of Awareness
  • 3.2.3. Market Opportunity Analysis
  • 3.2.4. Market Challenge Analysis
• 3.3. Pricing Analysis
• 3.4. Estimated Percentage of Pets Microchipped by Key Region, 2024
• 3.5. Technological Advancements
• 3.6. Estimated Pet Population By Species, By Region, 2021 - 2024
• 3.7. Market Analysis Tools
  • 3.7.1. Porter's Five Forces Analysis
  • 3.7.2. PESTEL by SWOT Analysis

Chapter 4. Pet Microchips Market: Pet Type Estimates & Trend Analysis

• 4.1. Pet Microchips Market, By Pet Type: Segment Dashboard
• 4.2. Pet Microchips Market, By Pet Type Movement Analysis
• 4.3. Pet Microchips Market Estimates & Forecasts, by Pet Type, 2021 to 2033 (USD Million)
• 4.4. Dogs
  • 4.4.1. Dogs Market Estimates and Forecasts, 2021 - 2033 (USD Million)
• 4.5. Cats
  • 4.5.1. Cats Market Estimates and Forecasts, 2021 - 2033 (USD Million)
• 4.6. Others
  • 4.6.1. Others Market Estimates and Forecasts, 2021 - 2033 (USD Million)

Chapter 5. Pet Microchips Market: Product Estimates & Trend Analysis

• 5.1. Pet Microchips Market, By Product: Segment Dashboard
• 5.2. Pet Microchips Market, By Product Movement Analysis
• 5.3. Pet Microchips Market Estimates & Forecasts, by Product, 2021 to 2033 (USD Million)
• 5.4. Microchips
  • 5.4.1. Microchips Market Estimates and Forecasts, 2021 - 2033 (USD Million)
• 5.5. Scanner
  • 5.5.1. Scanner Market Estimates and Forecasts, 2021 - 2033 (USD Million) Market Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 5.5.2. Handheld Scanners
    • 5.5.2.1. Handheld Scanners Market Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 5.5.3. Stationary Scanners
    • 5.5.3.1. Stationary Scanners Market Estimates and Forecasts, 2021 - 2033 (USD Million)

Chapter 6. Pet Microchips Market: Frequency Estimates & Trend Analysis

• 6.1. Pet Microchips Market, By Frequency: Segment Dashboard
• 6.2. Pet Microchips Market, By Frequency Movement Analysis
• 6.3. Pet Microchips Market Estimates & Forecasts, by Frequency, 2021 to 2033 (USD Million)
• 6.4. 134.2 KHz
  • 6.4.1. 134.2 KHz Market Estimates and Forecasts, 2021 - 2033 (USD Million)
• 6.5. 125 KHz
  • 6.5.1. 125 KHz Market Estimates and Forecasts, 2021 - 2033 (USD Million)
• 6.6. 128 KHz
  • 6.6.1. 128 KHz Market Estimates and Forecasts, 2021 - 2033 (USD Million)
• 6.7. Universal/Multifrequency Devices
  • 6.7.1. Universal/Multifrequency Devices Market Estimates and Forecasts, 2021 - 2033 (USD Million)

Chapter 7. Pet Microchips Market: By Application Estimates & Trend Analysis

• 7.1. Pet Microchips Market, By Application: Segment Dashboard
• 7.2. Pet Microchips Market, By Application Movement Analysis
• 7.3. Pet Microchips Market Estimates & Forecasts, by Application, 2021 to 2033 (USD Million)
• 7.4. Pet Identification
  • 7.4.1. Pet Identification Market Estimates and Forecasts, 2021 - 2033 (USD Million)
• 7.5. Disease Tracking & Vaccination Management
  • 7.5.1. Disease Tracking & Vaccination Management Market Estimates and Forecasts, 2021 - 2033 (USD Million)
• 7.6. Theft Prevention
  • 7.6.1. Theft Prevention Market Estimates and Forecasts, 2021 - 2033 (USD Million)
• 7.7. Others
  • 7.7.1. Others Market Estimates and Forecasts, 2021 - 2033 (USD Million)

Chapter 8. Pet Microchips Market: By Distribution Channel Estimates & Trend Analysis

• 8.1. Pet Microchips Market, By Distribution Channel: Segment Dashboard
• 8.2. Pet Microchips Market, By Distribution Channel Movement Analysis
• 8.3. Pet Microchips Market Estimates & Forecasts, by Distribution Channel, 2021 to 2033 (USD Million)
• 8.4. Veterinary Hospitals/Clinics
  • 8.4.1. Veterinary Hospitals/Clinics Market Estimates and Forecasts, 2021 - 2033 (USD Million)
• 8.5. Pet Stores/Retails
  • 8.5.1. Pet Stores/Retails Market Estimates and Forecasts, 2021 - 2033 (USD Million)
• 8.6. E-Commerce
  • 8.6.1. E-Commerce Market Estimates and Forecasts, 2021 - 2033 (USD Million)
• 8.7. Others
  • 8.7.1. Others Market Estimates and Forecasts, 2021 - 2033 (USD Million)

Chapter 9. Pet Microchips Market: By Regional Estimates & Trend Analysis

• 9.1. Region Market Dashboard
• 9.2. Region Market Share Analysis, 2024 & 2033
• 9.3. North America
  • 9.3.1. North America Market Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 9.3.2. U.S
    • 9.3.2.1. Key Country Dynamics
    • 9.3.2.2. Competitive Scenario
    • 9.3.2.3. Regulatory Framework
    • 9.3.2.4. U.S. Market Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 9.3.3. Canada
    • 9.3.3.1. Key Country Dynamics
    • 9.3.3.2. Competitive Scenario
    • 9.3.3.3. Regulatory Framework
    • 9.3.3.4. Canada Market Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 9.3.4. Mexico
    • 9.3.4.1. Key Country Dynamics
    • 9.3.4.2. Competitive Scenario
    • 9.3.4.3. Regulatory Framework
    • 9.3.4.4. Mexico Market Estimates and Forecasts, 2021 - 2033 (USD Million)
• 9.4. Europe
  • 9.4.1. Europe Market Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 9.4.2. UK
    • 9.4.2.1. Key Country Dynamics
    • 9.4.2.2. Competitive Scenario
    • 9.4.2.3. Regulatory Framework
    • 9.4.2.4. UK Market Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 9.4.3. Germany
    • 9.4.3.1. Key Country Dynamics
    • 9.4.3.2. Competitive Scenario
    • 9.4.3.3. Regulatory Framework
    • 9.4.3.4. Germany Market Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 9.4.4. France
    • 9.4.4.1. Key Country Dynamics
    • 9.4.4.2. Competitive Scenario
    • 9.4.4.3. Regulatory Framework
    • 9.4.4.4. France Market Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 9.4.5. Italy
    • 9.4.5.1. Key Country Dynamics
    • 9.4.5.2. Competitive Scenario
    • 9.4.5.3. Regulatory Framework
    • 9.4.5.4. Italy Market Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 9.4.6. Spain
    • 9.4.6.1. Key Country Dynamics
    • 9.4.6.2. Competitive Scenario
    • 9.4.6.3. Regulatory Framework
    • 9.4.6.4. Spain Market Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 9.4.7. Denmark
    • 9.4.7.1. Key Country Dynamics
    • 9.4.7.2. Competitive Scenario
    • 9.4.7.3. Regulatory Framework
    • 9.4.7.4. Denmark Market Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 9.4.8. Sweden
    • 9.4.8.1. Key Country Dynamics
    • 9.4.8.2. Competitive Scenario
    • 9.4.8.3. Regulatory Framework
    • 9.4.8.4. Sweden Market Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 9.4.9. Norway
    • 9.4.9.1. Key Country Dynamics
    • 9.4.9.2. Competitive Scenario
    • 9.4.9.3. Regulatory Framework
    • 9.4.9.4. Norway Market Estimates and Forecasts, 2021 - 2033 (USD Million)
• 9.5. Asia Pacific
  • 9.5.1. Asia Pacific Market Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 9.5.2. Japan
    • 9.5.2.1. Key Country Dynamics
    • 9.5.2.2. Competitive Scenario
    • 9.5.2.3. Regulatory Framework
    • 9.5.2.4. Japan Market Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 9.5.3. China
    • 9.5.3.1. Key Country Dynamics
    • 9.5.3.2. Competitive Scenario
    • 9.5.3.3. Regulatory Framework
    • 9.5.3.4. China Market Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 9.5.4. India
    • 9.5.4.1. Key Country Dynamics
    • 9.5.4.2. Competitive Scenario
    • 9.5.4.3. Regulatory Framework
    • 9.5.4.4. India Market Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 9.5.5. Australia
    • 9.5.5.1. Key Country Dynamics
    • 9.5.5.2. Competitive Scenario
    • 9.5.5.3. Regulatory Framework
    • 9.5.5.4. Australia Market Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 9.5.6. Thailand
    • 9.5.6.1. Key Country Dynamics
    • 9.5.6.2. Competitive Scenario
    • 9.5.6.3. Regulatory Framework
    • 9.5.6.4. Thailand Market Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 9.5.7. South Korea
    • 9.5.7.1. Key Country Dynamics
    • 9.5.7.2. Competitive Scenario
    • 9.5.7.3. Regulatory Framework
    • 9.5.7.4. South Korea Market Estimates and Forecasts, 2021 - 2033 (USD Million)
• 9.6. Latin America
  • 9.6.1. Latin America Market Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 9.6.2. Brazil
    • 9.6.2.1. Key Country Dynamics
    • 9.6.2.2. Competitive Scenario
    • 9.6.2.3. Regulatory Framework
    • 9.6.2.4. Brazil Market Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 9.6.3. Argentina
    • 9.6.3.1. Key Country Dynamics
    • 9.6.3.2. Competitive Scenario
    • 9.6.3.3. Regulatory Framework
    • 9.6.3.4. Argentina Market Estimates and Forecasts, 2021 - 2033 (USD Million)
• 9.7. MEA
  • 9.7.1. MEA Market Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 9.7.2. South Africa
    • 9.7.2.1. Key Country Dynamics
    • 9.7.2.2. Competitive Scenario
    • 9.7.2.3. Regulatory Framework
    • 9.7.2.4. South Africa Market Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 9.7.3. UAE
    • 9.7.3.1. Key Country Dynamics
    • 9.7.3.2. Competitive Scenario
    • 9.7.3.3. Regulatory Framework
    • 9.7.3.4. UAE Market Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 9.7.4. Saudi Arabia
    • 9.7.4.1. Key Country Dynamics
    • 9.7.4.2. Competitive Scenario
    • 9.7.4.3. Regulatory Framework
    • 9.7.4.4. Saudi Arabia Market Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 9.7.5. Kuwait
    • 9.7.5.1. Key Country Dynamics
    • 9.7.5.2. Competitive Scenario
    • 9.7.5.3. Regulatory Framework
    • 9.7.5.4. Kuwait Market Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 9.7.6. Qatar
    • 9.7.6.1. Key Country Dynamics
    • 9.7.6.2. Competitive Scenario
    • 9.7.6.3. Regulatory Framework
    • 9.7.6.4. Qatar Market Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 9.7.7. Oman
    • 9.7.7.1. Key Country Dynamics
    • 9.7.7.2. Competitive Scenario
    • 9.7.7.3. Regulatory Framework
    • 9.7.7.4. Oman Market Estimates and Forecasts, 2021 - 2033 (USD Million)

Chapter 10. Competitive Landscape

• 10.1. Market Participant Categorization
  • 10.1.1. Market Leaders
  • 10.1.2. Emerging Players
• 10.2. Market Share/Assessment Analysis, 2024 (Heat Map Analysis)
• 10.3. Company Profiles
  • 10.3.1. Merck & Co., Inc.,
    • 10.3.1.1. Participant's Overview
    • 10.3.1.2. Financial Performance
    • 10.3.1.3. Product Benchmarking
    • 10.3.1.4. Strategic Initiatives
  • 10.3.2. Peeva Inc
    • 10.3.2.1. Participant's Overview
    • 10.3.2.2. Financial Performance
    • 10.3.2.3. Product Benchmarking
    • 10.3.2.4. Strategic Initiatives
  • 10.3.3. Virbac
    • 10.3.3.1. Participant's Overview
    • 10.3.3.2. Financial Performance
    • 10.3.3.3. Product Benchmarking
    • 10.3.3.4. Strategic Initiatives
  • 10.3.4. ID Tech (Eruditus Executive Education)
    • 10.3.4.1. Participant's Overview
    • 10.3.4.2. Financial Performance
    • 10.3.4.3. Product Benchmarking
    • 10.3.4.4. Strategic Initiatives
  • 10.3.5. Dipole RFID
    • 10.3.5.1. Participant's Overview
    • 10.3.5.2. Financial Performance
    • 10.3.5.3. Product Benchmarking
    • 10.3.5.4. Strategic Initiatives
  • 10.3.6. Trovan Ltd.
    • 10.3.6.1. Participant's Overview
    • 10.3.6.2. Financial Performance
    • 10.3.6.3. Product Benchmarking
    • 10.3.6.4. Strategic Initiatives
  • 10.3.7. Wuxi Fofia Technology Co., Ltd
    • 10.3.7.1. Participant's Overview
    • 10.3.7.2. Financial Performance
    • 10.3.7.3. Product Benchmarking
    • 10.3.7.4. Strategic Initiatives
  • 10.3.8. Avid Identification Systems, Inc
    • 10.3.8.1. Participant's Overview
    • 10.3.8.2. Financial Performance
    • 10.3.8.3. Product Benchmarking
    • 10.3.8.4. Strategic Initiatives
  • 10.3.9. Datamars
    • 10.3.9.1. Participant's Overview
    • 10.3.9.2. Financial Performance
    • 10.3.9.3. Product Benchmarking
    • 10.3.9.4. Strategic Initiatives
  • 10.3.10. Nestle Purina Pet Care
    • 10.3.10.1. Participant's Overview
    • 10.3.10.2. Financial Performance
    • 10.3.10.3. Product Benchmarking
    • 10.3.10.4. Strategic Initiatives
• 10.4. List of other key players