시장보고서
상품코드
1869930

세계의 기업 웰니스 시장 - 규모, 점유율 및 동향 분석 보고서 : 서비스별, 최종 사용자별, 카테고리별, 제공 모델별, 지역별, 부문 예측(2025-2030년)

Corporate Wellness Market Size, Share & Trends Analysis Report By Service (Health Risk Assessment, Fitness), By End Use, By Category, By Delivery Model (Onsite, Offsite), By Region, And Segment Forecasts, 2025 - 2030

발행일: | 리서치사: Grand View Research | 페이지 정보: 영문 140 Pages | 배송안내 : 2-10일 (영업일 기준)

    
    
    




※ 본 상품은 영문 자료로 한글과 영문 목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문 목차를 참고해주시기 바랍니다.

기업 웰니스 시장 요약

세계의 기업 웰니스 시장 규모는 2024년 535억 4,000만 달러로 추정되었으며, 2030년까지 639억 달러에 이를 것으로 예측됩니다.

2025년부터 2030년까지는 CAGR 3.01%를 보일 것으로 예측됩니다. 직원의 건강과 웰빙에 대한 의식의 고조가 시장 성장을 견인하고 있습니다. 이러한 이유로 다양한 산업의 많은 기업과 조직이 직원을 위한 웰빙 프로그램을 도입하여 수요를 촉진하고 있습니다.

자주 묻는 질문

  • 2024년 기업 웰니스 시장 규모는 어떻게 되나요?
  • 2030년 기업 웰니스 시장 규모는 어떻게 예측되나요?
  • 2025년부터 2030년까지 기업 웰니스 시장의 CAGR은 어떻게 되나요?
  • 기업 웰니스 시장의 성장 요인은 무엇인가요?
  • 기업 웰니스 시장에서 제공되는 주요 서비스는 무엇인가요?
  • 기업 웰니스 시장의 주요 최종 사용자는 누구인가요?
  • 기업 웰니스 시장의 주요 경쟁 기업은 어디인가요?

목차

제1장 조사 방법과 범위

제2장 주요 요약

제3장 기업 웰니스 시장의 변수, 동향, 범위

  • 시장 계통 전망
    • 상위 시장 전망
    • 관련/부수 시장 전망
  • 시장 역학
    • 시장 성장 촉진요인 분석
    • 시장 성장 억제요인 분석
  • 기업 웰니스 시장 분석 도구
    • 업계 분석 - Porter's Five Forces 분석
    • PESTEL 분석

제4장 기업 웰니스 시장 : 서비스별 추정 및 동향 분석

  • 세계의 기업 웰니스 시장 : 서비스 대시보드
  • 세계의 기업 웰니스 시장 : 서비스 변동 분석
  • 서비스별 수익별
  • 건강 위험 평가
  • 피트니스
    • 피트니스 시장 예측(-2030년)
  • 금연
  • 건강 진단
  • 영양 및 체중 관리
  • 스트레스 관리
  • 기타

제5장 기업 웰니스 시장 : 최종 사용자별 추정 및 동향 분석

  • 세계의 기업 웰니스 시장 : 최종 사용자 대시보드
  • 세계의 기업 웰니스 시장 : 최종 사용자 변동 분석
  • 최종 사용자별 수익
  • 소규모 조직
  • 중규모 조직
  • 중규모 조직

제6장 기업 웰니스 시장 : 카테고리별 추정 및 동향 분석

  • 세계의 기업 웰니스 시장 : 카테고리 대시보드
  • 세계의 기업 웰니스 시장 : 카테고리 변동 분석
  • 카테고리별 수익
  • 피트니스 및 영양 컨설턴트
  • 심리 치료사
  • 조직 및 고용주

제7장 기업 웰니스 시장 : 제공 모델별 추정 및 동향 분석

  • 세계의 기업 웰니스 시장 : 제공 모델 대시보드
  • 세계의 기업 웰니스 시장 : 제공 모델 변동 분석
  • 제공 모델별 수익
  • 현장
  • 오프사이트

제8장 기업 웰니스 시장 : 서비스, 최종 사용자, 카테고리, 제공 모델, 지역별 지역 추정 및 동향 분석

  • 지역 대시보드
  • 시장 규모, 예측 동향 분석, 2021-2030년:
  • 북미
    • 미국
    • 캐나다
    • 멕시코
  • 유럽
    • 영국
    • 독일
    • 스페인
    • 프랑스
    • 이탈리아
    • 노르웨이
    • 덴마크
    • 스웨덴
    • 폴란드
    • 네덜란드
    • 스위스
    • 오스트리아
  • 아시아태평양
    • 일본
    • 중국
    • 인도
    • 한국
    • 태국
    • 호주
    • 싱가포르
    • 대만
    • 러시아
    • 뉴질랜드
  • 라틴아메리카
    • 브라질
    • 아르헨티나
  • 중동 및 아프리카
    • 남아프리카
    • 사우디아라비아
    • 아랍에미리트(UAE)
    • 쿠웨이트

제9장 경쟁 구도

  • 참가자 개요
  • 기업의 시장 포지셔닝 분석
  • 기업 분류
  • 전략 매핑
  • 기업 프로파일
    • ComPsych
    • Wellness Corporate Solutions
    • Virgin Pulse
    • EXOS
    • Marino Wellness
    • Privia Health
    • Vitality
    • Wildflower Health
    • Wellsource, Inc.
    • Central Corporate Wellness
    • Truworth Wellness
    • SOL Wellness
JHS 25.12.15

Corporate Wellness Market Summary

The global corporate wellness market size was estimated at USD 53.54 billion in 2024 and is projected to reach USD 63.90 billion by 2030, growing at a CAGR of 3.01% from 2025 to 2030. The rising awareness regarding employee health and well-being is driving market growth. Hence, numerous firms and enterprises across diverse industries are establishing wellness programs for their employees, propelling the demand.

Global Corporate Wellness Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2021 to 2030. For this study, Grand View Research has segmented the global corporate wellness market based on service, end-use, category, delivery model, and region:

  • Service Outlook (Revenue, USD Million, 2021 - 2030)
  • Health Risk Assessment
  • Fitness
  • Smoking Cessation
  • Health Screening
  • Nutrition & Weight Management
  • Stress Management
  • Others
  • End-Use Outlook (Revenue, USD Million, 2021 - 2030)
  • Small Scale Organizations
  • Medium Scale Organizations
  • Large Scale Organizations
  • Category Outlook (Revenue, USD Million, 2021 - 2030)
  • Fitness & Nutrition Consultants
  • Psychological Therapists
  • Organizations/Employers
  • Delivery Model Outlook (Revenue, USD Million, 2021 - 2030)
  • Onsite
  • Offsite
  • Regional Outlook (Revenue, USD Million, 2021 - 2030)
  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • UK
    • Germany
    • France
    • Italy
    • Spain
    • Poland
    • Netherlands
    • Switzerland
    • Austria
    • Norway
    • Sweden
    • Denmark
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Thailand
    • Australia
    • Singapore
    • Taiwan
    • Russia
    • New Zealand
  • Latin America
    • Brazil
    • Argentina
  • Middle East & Africa
    • South Africa
    • South Arabia
    • UAE
    • Kuwait

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation & Scope
  • 1.2. Segment Definitions
    • 1.2.1. Type
    • 1.2.2. Modality
    • 1.2.3. Regional scope
    • 1.2.4. Estimates and forecasts timeline
  • 1.3. Research Methodology
  • 1.4. Information Procurement
    • 1.4.1. Purchased database
    • 1.4.2. GVR's internal database
    • 1.4.3. Secondary sources
    • 1.4.4. Primary research
    • 1.4.5. Details of primary research
  • 1.5. Information or Data Analysis
    • 1.5.1. Data analysis models
  • 1.6. Market Formulation & Validation
  • 1.7. Model Details
    • 1.7.1. Commodity flow analysis
  • 1.8. List of Secondary Sources
  • 1.9. List of Primary Sources
  • 1.10. Objectives

Chapter 2. Executive Summary

  • 2.1. Market Outlook
  • 2.2. Segment Outlook
  • 2.3. Competitive Insights

Chapter 3. Corporate Wellness Market Variables, Trends & Scope

  • 3.1. Market Lineage Outlook
    • 3.1.1. Parent market outlook
    • 3.1.2. Related/ancillary market outlook
  • 3.2. Market Dynamics
    • 3.2.1. Market driver analysis
    • 3.2.2. Market restraint analysis
  • 3.3. Corporate Wellness Market Analysis Tools
    • 3.3.1. Industry Analysis - Porter's
      • 3.3.1.1. Supplier power
      • 3.3.1.2. Buyer power
      • 3.3.1.3. Substitution threat
      • 3.3.1.4. Threat of new entrant
      • 3.3.1.5. Competitive rivalry
    • 3.3.2. PESTEL Analysis
      • 3.3.2.1. Political landscape
      • 3.3.2.2. Technological landscape
      • 3.3.2.3. Economic landscape

Chapter 4. Corporate Wellness Market: Service Estimates & Trend Analysis

  • 4.1. Global Corporate Wellness Market: Service Dashboard
  • 4.2. Global Corporate Wellness Market: Service Movement Analysis
  • 4.3. Global Corporate Wellness Market by Service, Revenue
  • 4.4. Health Risk Assessment
    • 4.4.1. Health risk assessment market estimates and forecasts, 2021 to 2030 (USD Million)
  • 4.5. Fitness
    • 4.5.1. Fitness market estimates and to 2030 (USD Million)
  • 4.6. Smoking Cessation
    • 4.6.1. Smoking cessation market estimates and forecasts, 2021 to 2030 (USD Million)
  • 4.7. Health Screening
    • 4.7.1. Health screening market estimates and forecasts, 2021 to 2030 (USD Million)
  • 4.8. Nutrition & Weight Management
    • 4.8.1. Nutrition & weight management market estimates and forecasts, 2021 to 2030 (USD Million)
  • 4.9. Stress Management
    • 4.9.1. Stress management market estimates and forecasts, 2021 to 2030 (USD Million)
  • 4.10. Others
    • 4.10.1. Others market estimates and forecasts, 2021 to 2030 (USD Million)

Chapter 5. Corporate Wellness Market: End-Use Estimates & Trend Analysis

  • 5.1. Global Corporate Wellness Market: End-Use Dashboard
  • 5.2. Global Corporate Wellness Market: End-Use Movement Analysis
  • 5.3. Global Corporate Wellness Market Estimates and Forecasts, By End-Use, Revenue (USD Million)
  • 5.4. Small Scale Organizations
    • 5.4.1. Small scale organizations market estimates and forecasts, 2021 to 2030 (USD Million)
  • 5.5. Medium Scale Organizations
    • 5.5.1. Medium scale organizations market estimates and forecasts, 2021 to 2030 (USD Million)
  • 5.6. Medium Scale Organizations
    • 5.6.1. Medium scale organizations market estimates and forecasts, 2021 to 2030 (USD Million)

Chapter 6. Corporate Wellness Market: Category Estimates & Trend Analysis

  • 6.1. Global Corporate Wellness Market: Category Dashboard
  • 6.2. Global Corporate Wellness Market: Category Movement Analysis
  • 6.3. Global Corporate Wellness Market Estimates and Forecasts, By Category, Revenue (USD Million)
  • 6.4. Fitness & Nutrition Consultants
    • 6.4.1. Fitness & nutrition consultants market estimates and forecasts, 2021 to 2030 (USD Million)
  • 6.5. Psychological Therapists
    • 6.5.1. Psychological therapists market estimates and forecasts, 2021 to 2030 (USD Million)
  • 6.6. Organizations/Employers
    • 6.6.1. Organizations/Employers market estimates and forecasts, 2021 to 2030 (USD Million)

Chapter 7. Corporate Wellness Market: Delivery Model Estimates & Trend Analysis

  • 7.1. Global Corporate Wellness Market: Delivery Model Dashboard
  • 7.2. Global Corporate Wellness Market: Delivery Model Movement Analysis
  • 7.3. Global Corporate Wellness Market Estimates and Forecasts, By Delivery Model, Revenue (USD Million)
  • 7.4. Onsite
    • 7.4.1. Onsite market estimates and forecasts, 2021 to 2030 (USD Million)
  • 7.5. Offsite
    • 7.5.1. Offsite market estimates and forecasts, 2021 to 2030 (USD Million)

Chapter 8. Corporate Wellness Market: Regional Estimates & Trend Analysis by Service, End-Use, Category, Delivery Model, And Region

  • 8.1. Regional Dashboard
  • 8.2. Market Size, & Forecasts Trend Analysis, 2021 to 2030:
  • 8.3. North America
    • 8.3.1. U.S.
      • 8.3.1.1. Key country dynamics
      • 8.3.1.2. Regulatory framework/ reimbursement structure
      • 8.3.1.3. Competitive scenario
      • 8.3.1.4. U.S. market estimates and forecasts, 2021 to 2030 (USD Million)
    • 8.3.2. Canada
      • 8.3.2.1. Key country dynamics
      • 8.3.2.2. Regulatory framework/ reimbursement structure
      • 8.3.2.3. Competitive scenario
      • 8.3.2.4. Canada market estimates and forecasts, 2021 to 2030 (USD Million)
    • 8.3.3. Mexico
      • 8.3.3.1. Key country dynamics
      • 8.3.3.2. Regulatory framework/ reimbursement structure
      • 8.3.3.3. Competitive scenario
      • 8.3.3.4. Mexico market estimates and forecasts, 2021 to 2030 (USD Million)
  • 8.4. Europe
    • 8.4.1. UK
      • 8.4.1.1. Key country dynamics
      • 8.4.1.2. Regulatory framework/ reimbursement structure
      • 8.4.1.3. Competitive scenario
      • 8.4.1.4. UK market estimates and forecasts, 2021 to 2030 (USD Million)
    • 8.4.2. Germany
      • 8.4.2.1. Key country dynamics
      • 8.4.2.2. Regulatory framework/ reimbursement structure
      • 8.4.2.3. Competitive scenario
      • 8.4.2.4. Germany market estimates and forecasts, 2021 to 2030 (USD Million)
    • 8.4.3. Spain
      • 8.4.3.1. Key country dynamics
      • 8.4.3.2. Regulatory framework/ reimbursement structure
      • 8.4.3.3. Competitive scenario
      • 8.4.3.4. Spain market estimates and forecasts, 2021 to 2030 (USD Million)
    • 8.4.4. France
      • 8.4.4.1. Key country dynamics
      • 8.4.4.2. Regulatory framework/ reimbursement structure
      • 8.4.4.3. Competitive scenario
      • 8.4.4.4. France market estimates and forecasts, 2021 to 2030 (USD Million)
    • 8.4.5. Italy
      • 8.4.5.1. Key country dynamics
      • 8.4.5.2. Regulatory framework/ reimbursement structure
      • 8.4.5.3. Competitive scenario
      • 8.4.5.4. Italy market estimates and forecasts, 2021 to 2030 (USD Million)
    • 8.4.6. Norway
      • 8.4.6.1. Key country dynamics
      • 8.4.6.2. Regulatory framework/ reimbursement structure
      • 8.4.6.3. Competitive scenario
      • 8.4.6.4. Norway market estimates and forecasts, 2021 to 2030 (USD Million)
    • 8.4.7. Denmark
      • 8.4.7.1. Key country dynamics
      • 8.4.7.2. Regulatory framework/ reimbursement structure
      • 8.4.7.3. Competitive scenario
      • 8.4.7.4. Denmark market estimates and forecasts, 2021 to 2030 (USD Million)
    • 8.4.8. Sweden
      • 8.4.8.1. Key country dynamics
      • 8.4.8.2. Regulatory framework/ reimbursement structure
      • 8.4.8.3. Competitive scenario
      • 8.4.8.4. Sweden market estimates and forecasts, 2021 to 2030 (USD Million)
    • 8.4.9. Poland
      • 8.4.9.1. Key country dynamics
      • 8.4.9.2. Regulatory framework/ reimbursement structure
      • 8.4.9.3. Competitive scenario
      • 8.4.9.4. Poland market estimates and forecasts, 2021 to 2030 (USD Million)
    • 8.4.10. Netherlands
      • 8.4.10.1. Key country dynamics
      • 8.4.10.2. Regulatory framework/ reimbursement structure
      • 8.4.10.3. Competitive scenario
      • 8.4.10.4. Netherlands market estimates and forecasts, 2021 to 2030 (USD Million)
    • 8.4.11. Switzerland
      • 8.4.11.1. Key country dynamics
      • 8.4.11.2. Regulatory framework/ reimbursement structure
      • 8.4.11.3. Competitive scenario
      • 8.4.11.4. Switzerland market estimates and forecasts, 2021 to 2030 (USD Million)
    • 8.4.12. Austria
      • 8.4.12.1. Key country dynamics
      • 8.4.12.2. Regulatory framework/ reimbursement structure
      • 8.4.12.3. Competitive scenario
      • 8.4.12.4. Austria market estimates and forecasts, 2021 to 2030 (USD Million)
  • 8.5. Asia Pacific
    • 8.5.1. Japan
      • 8.5.1.1. Key country dynamics
      • 8.5.1.2. Regulatory framework/ reimbursement structure
      • 8.5.1.3. Competitive scenario
      • 8.5.1.4. Japan market estimates and forecasts, 2021 to 2030 (USD Million)
    • 8.5.2. China
      • 8.5.2.1. Key country dynamics
      • 8.5.2.2. Regulatory framework/ reimbursement structure
      • 8.5.2.3. Competitive scenario
      • 8.5.2.4. China market estimates and forecasts, 2021 to 2030 (USD Million)
    • 8.5.3. India
      • 8.5.3.1. Key country dynamics
      • 8.5.3.2. Regulatory framework/ reimbursement structure
      • 8.5.3.3. Competitive scenario
      • 8.5.3.4. India market estimates and forecasts, 2021 to 2030 (USD Million)
    • 8.5.4. South Korea
      • 8.5.4.1. Key country dynamics
      • 8.5.4.2. Regulatory framework/ reimbursement structure
      • 8.5.4.3. Competitive scenario
      • 8.5.4.4. South Korea market estimates and forecasts, 2021 to 2030 (USD Million)
    • 8.5.5. Thailand
      • 8.5.5.1. Key country dynamics
      • 8.5.5.2. Regulatory framework/ reimbursement structure
      • 8.5.5.3. Competitive scenario
      • 8.5.5.4. Thailand market estimates and forecasts, 2021 to 2030 (USD Million)
    • 8.5.6. Australia
      • 8.5.6.1. Key country dynamics
      • 8.5.6.2. Regulatory framework/ reimbursement structure
      • 8.5.6.3. Competitive scenario
      • 8.5.6.4. Australia market estimates and forecasts, 2021 to 2030 (USD Million)
    • 8.5.7. Singapore
      • 8.5.7.1. Key country dynamics
      • 8.5.7.2. Regulatory framework/ reimbursement structure
      • 8.5.7.3. Competitive scenario
      • 8.5.7.4. Singapore market estimates and forecasts, 2021 to 2030 (USD Million)
    • 8.5.8. Taiwan
      • 8.5.8.1. Key country dynamics
      • 8.5.8.2. Regulatory framework/ reimbursement structure
      • 8.5.8.3. Competitive scenario
      • 8.5.8.4. Taiwan market estimates and forecasts, 2021 to 2030 (USD Million)
    • 8.5.9. Russia
      • 8.5.9.1. Key country dynamics
      • 8.5.9.2. Regulatory framework/ reimbursement structure
      • 8.5.9.3. Competitive scenario
      • 8.5.9.4. Russia market estimates and forecasts, 2021 to 2030 (USD Million)
    • 8.5.10. New Zealand
      • 8.5.10.1. Key country dynamics
      • 8.5.10.2. Regulatory framework/ reimbursement structure
      • 8.5.10.3. Competitive scenario
      • 8.5.10.4. New Zealand market estimates and forecasts, 2021 to 2030 (USD Million)
  • 8.6. Latin America
    • 8.6.1. Brazil
      • 8.6.1.1. Key country dynamics
      • 8.6.1.2. Regulatory framework/ reimbursement structure
      • 8.6.1.3. Competitive scenario
      • 8.6.1.4. Brazil market estimates and forecasts, 2021 to 2030 (USD Million)
    • 8.6.2. Argentina
      • 8.6.2.1. Key country dynamics
      • 8.6.2.2. Regulatory framework/ reimbursement structure
      • 8.6.2.3. Competitive scenario
      • 8.6.2.4. Argentina market estimates and forecasts, 2021 to 2030 (USD Million)
  • 8.7. MEA
    • 8.7.1. South Africa
      • 8.7.1.1. Key country dynamics
      • 8.7.1.2. Regulatory framework/ reimbursement structure
      • 8.7.1.3. Competitive scenario
      • 8.7.1.4. South Africa market estimates and forecasts, 2021 to 2030 (USD Million)
    • 8.7.2. Saudi Arabia
      • 8.7.2.1. Key country dynamics
      • 8.7.2.2. Regulatory framework/ reimbursement structure
      • 8.7.2.3. Competitive scenario
      • 8.7.2.4. Saudi Arabia market estimates and forecasts, 2021 to 2030 (USD Million)
    • 8.7.3. UAE
      • 8.7.3.1. Key country dynamics
      • 8.7.3.2. Regulatory framework/ reimbursement structure
      • 8.7.3.3. Competitive scenario
      • 8.7.3.4. UAE market estimates and forecasts, 2021 to 2030 (USD Million)
    • 8.7.4. Kuwait
      • 8.7.4.1. Key country dynamics
      • 8.7.4.2. Regulatory framework/ reimbursement structure
      • 8.7.4.3. Competitive scenario
      • 8.7.4.4. Kuwait market estimates and forecasts, 2021 to 2030 (USD Million)

Chapter 9. Competitive Landscape

  • 9.1. Participant Overview
  • 9.2. Company Market Position Analysis
  • 9.3. Company Categorization
  • 9.4. Strategy Mapping
  • 9.5. Company Profiles/Listing
    • 9.5.1. ComPsych
      • 9.5.1.1. Company overview
      • 9.5.1.2. Financial performance
      • 9.5.1.3. Service benchmarking
      • 9.5.1.4. Strategic initiatives
    • 9.5.2. Wellness Corporate Solutions
      • 9.5.2.1. Company overview
      • 9.5.2.2. Financial performance
      • 9.5.2.3. Service benchmarking
      • 9.5.2.4. Strategic initiatives
    • 9.5.3. Virgin Pulse
      • 9.5.3.1. Company overview
      • 9.5.3.2. Financial performance
      • 9.5.3.3. Service benchmarking
      • 9.5.3.4. Strategic initiatives
    • 9.5.4. EXOS
      • 9.5.4.1. Company overview
      • 9.5.4.2. Financial performance
      • 9.5.4.3. Service benchmarking
      • 9.5.4.4. Strategic initiatives
    • 9.5.5. Marino Wellness
      • 9.5.5.1. Company overview
      • 9.5.5.2. Financial performance
      • 9.5.5.3. Service benchmarking
      • 9.5.5.4. Strategic initiatives
    • 9.5.6. Privia Health
      • 9.5.6.1. Company overview
      • 9.5.6.2. Financial performance
      • 9.5.6.3. Service benchmarking
      • 9.5.6.4. Strategic initiatives
    • 9.5.7. Vitality
      • 9.5.7.1. Company overview
      • 9.5.7.2. Financial performance
      • 9.5.7.3. Service benchmarking
      • 9.5.7.4. Strategic initiatives
    • 9.5.8. Wildflower Health
      • 9.5.8.1. Company overview
      • 9.5.8.2. Financial performance
      • 9.5.8.3. Service benchmarking
      • 9.5.8.4. Strategic initiatives
    • 9.5.9. Wellsource, Inc.
      • 9.5.9.1. Company overview
      • 9.5.9.2. Financial performance
      • 9.5.9.3. Service benchmarking
      • 9.5.9.4. Strategic initiatives
    • 9.5.10. Central Corporate Wellness
      • 9.5.10.1. Company overview
      • 9.5.10.2. Financial performance
      • 9.5.10.3. Service benchmarking
      • 9.5.10.4. Strategic initiatives
    • 9.5.11. Truworth Wellness
      • 9.5.11.1. Company overview
      • 9.5.11.2. Financial performance
      • 9.5.11.3. Service benchmarking
      • 9.5.11.4. Strategic initiatives
    • 9.5.12. SOL Wellness
      • 9.5.12.1. Company overview
      • 9.5.12.2. Financial performance
      • 9.5.12.3. Service benchmarking
      • 9.5.12.4. Strategic initiatives
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