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데이터 관리 플랫폼 시장 규모, 점유율 및 동향 분석 리포트 : 데이터 유형별, 기능별, 배포별, 기업 규모별, 최종 용도별, 지역별, 부문 예측(2025-2033년)

Data Management Platform Market Size, Share & Trends Analysis Report By Data Type (First-party Data, Second-party Data, Third-party Data), By Functionality, By Deployment, By Enterprise Size, By End-use, By Region, And Segment Forecasts, 2025 - 2033

발행일: | 리서치사: Grand View Research | 페이지 정보: 영문 120 Pages | 배송안내 : 2-10일 (영업일 기준)

    
    
    




※ 본 상품은 영문 자료로 한글과 영문 목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문 목차를 참고해주시기 바랍니다.

데이터 관리 플랫폼 시장 요약

세계의 데이터 관리 플랫폼 시장 규모는 2024년에 25억 1,000만 달러로 추정되며, 2033년까지 70억 2,000만 달러에 달할 것으로 예측됩니다.

2025-2033년 연평균 12.2%의 성장률을 보일 것으로 예측됩니다. 모바일 기기, 웹사이트, 용도, IoT 시스템에서 발생하는 데이터가 급속도로 확대되면서 방대하고 다양한 데이터세트가 생성되고 있습니다.

조직은 이 정보를 통합하고, 정확성을 검증하고, 신원 확인을 수행하여 통일된 고객 프로파일을 만들어야 합니다. 이에 따라 통합을 효율화하고 실용적인 인사이트를 보장하는 데이터 관리 플랫폼에 대한 수요가 증가하고 있습니다. 개인화와 고객 경험 최적화에 대한 관심이 높아지면서 데이터 관리 플랫폼(DMP) 시장 성장을 주도하고 있습니다. 현대의 소비자들은 웹사이트, 모바일 앱, 이메일, 광고 등 다양한 디지털 접점에서 맞춤형 인터랙션을 기대합니다. 이러한 기대에 부응하기 위해 조직은 행동 데이터, 거래 데이터, 인구 통계 데이터를 통합하여 각 고객에 대한 통합된 360도 뷰가 필요합니다. DMP를 통해 기업은 이러한 정보를 통합, 분석하여 오디언스를 세분화하고, 실시간으로 개인화된 메시지를 전달할 가능성이 있습니다. 고객의 취향을 이해하고 미래 행동을 예측함으로써 기업은 참여도 향상, 전환율 개선, 충성도 제고 및 충성도 향상을 실현하고 궁극적으로 마케팅 전략과 고객 경험 전략의 종합적인 효과를 높일 수 있습니다.

현대 마케팅에서 실시간 및 크로스 채널 활성화는 점점 더 중요해지고 있습니다. 브랜드는 웹, 모바일, 이메일, 소셜미디어, 오프라인 채널 등 여러 접점에서 시의적절하고 관련성 높은 경험을 제공하기 위해 노력하고 있기 때문입니다. 마케터에게 요구되는 것은 데이터를 즉각적으로 수집하고, 처리하고, 인사이트를 바탕으로 지체 없이 행동하는 능력입니다. 이를 통해 캠페인을 동적으로 조정할 수 있으며, 개인화된 오퍼, 최적화된 광고 타겟팅, 일관된 고객 경험을 제공할 수 있습니다. 실시간 처리를 지원하고 다양한 시스템 및 채널과의 강력한 연동 기능을 갖춘 데이터 관리 플랫폼(DMP)은 마케터가 변화하는 고객 행동에 빠르게 대응하고, 참여를 강화하며, 캠페인 효과를 최적화할 수 있도록 도와줍니다.

제3자 쿠키의 단계적 폐지 및 디바이스 식별자에 대한 규제 강화는 기존 데이터 관리 플랫폼(DMP)의 운영에 큰 영향을 미치고 있습니다. 이러한 식별자는 사용자 추적 및 사이트와 디바이스를 넘나드는 타겟팅 광고에 필수적인 요소였습니다. 그 폐지로 인해 데이터 수집과 오디언스 타겟팅이 제한되어 기존 DMP 모델의 효율성이 떨어지고 있습니다. 따라서 조직은 플랫폼 재구축, 퍼스트 파티 데이터 전략, 프라이버시 준수 ID 솔루션, 대체 추적 방식에 초점을 맞추어 투자해야 합니다. 이를 통해 프라이버시를 최우선으로 하는 디지털 환경에서도 개인화 및 캠페인 성과를 유지할 수 있습니다.

자주 묻는 질문

  • 데이터 관리 플랫폼 시장 규모는 어떻게 예측되나요?
  • 데이터 관리 플랫폼의 주요 기능은 무엇인가요?
  • 데이터 관리 플랫폼 시장의 주요 배포 방식은 무엇인가요?
  • 데이터 관리 플랫폼 시장에서 기업 규모별로 어떤 차이가 있나요?
  • 데이터 관리 플랫폼 시장의 주요 최종 용도는 무엇인가요?
  • 데이터 관리 플랫폼 시장의 지역별 점유율은 어떻게 되나요?
  • 데이터 관리 플랫폼 시장의 경쟁 구도는 어떻게 형성되어 있나요?

목차

제1장 조사 방법과 범위

제2장 개요

제3장 데이터 관리 플랫폼 변수, 동향 및 범위

  • 시장 도입/라인지 전망
  • 업계 밸류체인 분석
  • 시장 역학
  • 데이터 관리 플랫폼 분석 툴
    • Porter의 산업 분석
    • PESTEL 분석

제4장 데이터 관리 플랫폼 시장 : 데이터 유형별 추정·동향 분석

  • 데이터 관리 플랫폼 : 데이터 유형별 변동 분석(2024년 및 2033년)
  • 퍼스트 파티 데이터
  • 세컨드 파티 데이터
  • 서드파티 데이터

제5장 데이터 관리 플랫폼 시장 : 기능별 추정·동향 분석

  • 데이터 관리 플랫폼 : 기능별 변동 분석, 2024년 및 2033년
  • 데이터 수집
  • 데이터 통합
  • 데이터 분석
  • 청중 세분화
  • 리포트와 분석

제6장 데이터 관리 플랫폼 시장 : 배포별 추정·동향 분석

  • 데이터 관리 플랫폼 : 배포별 변동 분석, 2024년 및 2033년
  • 클라우드
  • 온프레미스

제7장 데이터 관리 플랫폼 시장 : 기업 규모별 추정·동향 분석

  • 데이터 관리 플랫폼 : 기업 규모별 변동 분석, 2024년 및 2033년
  • 대기업
  • 중소기업(SME)

제8장 데이터 관리 플랫폼 시장 : 최종 용도별 추정·동향 분석

  • 데이터 관리 플랫폼 : 최종 용도별 변동 분석, 2024년 및 2033년
  • BFSI
  • 통신
  • 정부·공공 부문
  • 의료·의약품
  • 미디어·엔터테인먼트
  • 소매·E-Commerce
  • 여행·접객(Hoapitality)
  • 기타

제9장 데이터 관리 플랫폼 시장 : 지역별 추정·동향 분석

  • 지역별 데이터 관리 플랫폼 점유율(2024년 및 2033년)
  • 북미
    • 미국
    • 캐나다
    • 멕시코
  • 유럽
    • 영국
    • 독일
    • 프랑스
  • 아시아태평양
    • 중국
    • 인도
    • 일본
    • 호주
    • 한국
  • 라틴아메리카
    • 브라질
  • 중동 및 아프리카
    • 사우디아라비아
    • 아랍에미리트
    • 남아프리카공화국

제10장 경쟁 구도

  • 주요 시장 참여 기업별 최근 동향과 영향 분석
  • 기업 분류
  • 기업별 시장 점유율 분석
  • 기업 히트맵 분석
  • 전략 지도제작
    • 사업 확대
    • 합병·인수
    • 제휴·협업
    • 신제품 발매
    • 연구개발
  • 기업 개요
    • Adobe Inc.
    • Oracle Corporation
    • Salesforce Inc.
    • SAP SE
    • Lotame Solutions Inc.
    • Neustar(TransUnion)
    • SAS Institute Inc.
    • Cloudera Inc.
    • The Trade Desk
    • Treasure Data(Arm)
    • OnAudience.com
    • Snowflake Inc.
    • CertifyOS
    • Experian Information Solutions, Inc.
    • BlueConic
KSA 26.01.02

Data Management Platform Market Summary

The global data management platform market size was estimated at USD 2.51 billion in 2024 and is projected to reach USD 7.02 billion by 2033, growing at a CAGR of 12.2% from 2025 to 2033. The rapid expansion of data from mobile devices, websites, applications, and IoT systems is generating massive, diverse datasets.

Organizations must consolidate this information, verify its accuracy, and perform identity resolution to create unified customer profiles. This drives demand for data management platforms that streamline integration and ensure actionable insights. The growing emphasis on personalization and customer experience optimization is driving the market growth for data management platforms (DMPs). Modern consumers expect tailored interactions across various digital touchpoints, including websites, mobile apps, emails, and advertisements. To meet these expectations, organizations require a unified, 360-degree view of each customer that integrates behavioral, transactional, and demographic data. DMPs enable businesses to aggregate and analyze this information, segment their audiences, and deliver personalized messages in real time. By understanding customer preferences and predicting future behavior, companies can enhance engagement, improve conversion rates, and foster loyalty, ultimately increasing the overall effectiveness of marketing and customer experience strategies.

Real-time and cross-channel activation is becoming increasingly essential in modern marketing, as brands strive to deliver timely, relevant experiences across multiple touchpoints, including web, mobile, email, social media, and offline channels. Marketers need the ability to ingest data instantly, process it, and act on insights without delay, enabling them to adapt their campaigns dynamically. This enables personalized offers, optimized ad targeting, and consistent customer experiences in the moment. Data Management Platforms (DMPs) that support real-time processing and have strong integration capabilities with various systems and channels enable marketers to respond quickly to changing customer behavior, enhance engagement, and optimize campaign effectiveness.

The phase-out of third-party cookies and increasing restrictions on device identifiers have significantly impacted traditional data management platform (DMP) operations. These identifiers were once crucial for tracking users and enabling targeted advertising across sites and devices. Their deprecation limits data collection and audience targeting, reducing the effectiveness of legacy DMP models. As a result, organizations must invest in re-engineering their platforms to focus on first-party data strategies, privacy-compliant identity solutions, and alternative tracking methods to maintain personalization and campaign performance in a privacy-first digital landscape.

Global Data Management Platform Market Report Segmentation

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the global data management platform market report based on data type, functionality, deployment, enterprise size, end-use, and region:

  • Data Type Outlook (Revenue, USD Billion, 2021 - 2033)
  • First-party Data
  • Second-party Data
  • Third-party Data
  • Functionality Outlook (Revenue, USD Billion, 2021 - 2033)
  • Data Collection
  • Data Integration
  • Data Analysis
  • Audience Segmentation
  • Reporting and Analytics
  • Deployment Outlook (Revenue, USD Billion, 2021 - 2033)
  • Cloud
  • On-Premise
  • Enterprise Size Outlook (Revenue, USD Billion, 2021 - 2033)
  • Large Enterprises
  • Small and Medium Enterprises (SMEs)
  • End-use Outlook (Revenue, USD Billion, 2021 - 2033)
  • Media & Entertainment
  • BFSI
  • Telecommunications
  • Travel & Hospitality
  • Government & Public Sector
  • Healthcare & Pharmaceuticals
  • Retail & E-commerce
  • Others
  • Regional Outlook (Revenue, USD Billion, 2021 - 2033)
  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • UK
    • Germany
    • France
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • Australia
  • Latin America
    • Brazil
  • Middle East & Africa
    • UAE
    • Saudi Arabia
    • South Africa

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Methodology segmentation & scope
  • 1.2. Market Definitions
  • 1.3. Research Methodology
    • 1.3.1. Information Procurement
    • 1.3.2. Information or Data Analysis
    • 1.3.3. Market Formulation & Data Visualization
    • 1.3.4. Data Validation & Publishing
  • 1.4. Research Scope and Assumptions
    • 1.4.1. List of Data Sources

Chapter 2. Executive Summary

  • 2.1. Market Outlook
  • 2.2. Segment Outlook
  • 2.3. Competitive Insights

Chapter 3. Data Management Platform Variables, Trends & Scope

  • 3.1. Market Introduction/Lineage Outlook
  • 3.2. Industry Value Chain Analysis
  • 3.3. Market Dynamics
    • 3.3.1. Market Drivers Analysis
    • 3.3.2. Market Restraints Analysis
    • 3.3.3. Industry Opportunities
  • 3.4. Data Management Platform Analysis Tools
    • 3.4.1. Porter's Analysis
      • 3.4.1.1. Bargaining power of the suppliers
      • 3.4.1.2. Bargaining power of the buyers
      • 3.4.1.3. Threats of substitution
      • 3.4.1.4. Threats from new entrants
    • 3.4.2. PESTEL Analysis
      • 3.4.2.1. Political landscape
      • 3.4.2.2. Economic and Social landscape
      • 3.4.2.3. Technological landscape
      • 3.4.2.4. Environmental landscape
      • 3.4.2.5. Legal landscape

Chapter 4. Data Management Platform Market: Data Type Estimates & Trend Analysis

  • 4.1. Segment Dashboard
  • 4.2. Data Management Platform: Data Type Movement Analysis, USD Billion, 2024 & 2033
  • 4.3. First-party Data
    • 4.3.1. Market Size Estimates and Forecasts, 2021 - 2033 (USD Billion)
  • 4.4. Second-party Data
    • 4.4.1. Market Size Estimates and Forecasts, 2021 - 2033 (USD Billion)
  • 4.5. Third-party Data
    • 4.5.1. Market Size Estimates and Forecasts, 2021 - 2033 (USD Billion)

Chapter 5. Data Management Platform Market: Functionality Estimates & Trend Analysis

  • 5.1. Segment Dashboard
  • 5.2. Data Management Platform: Functionality Movement Analysis, USD Billion, 2024 & 2033
  • 5.3. Data Collection
    • 5.3.1. Market Size Estimates and Forecasts, 2021 - 2033 (USD Billion)
  • 5.4. Data Integration
    • 5.4.1. Market Size Estimates and Forecasts, 2021 - 2033 (USD Billion)
  • 5.5. Data Analysis
    • 5.5.1. Market Size Estimates and Forecasts, 2021 - 2033 (USD Billion)
  • 5.6. Audience Segmentation
    • 5.6.1. Market Size Estimates and Forecasts, 2021 - 2033 (USD Billion)
  • 5.7. Reporting and Analytics
    • 5.7.1. Market Size Estimates and Forecasts, 2021 - 2033 (USD Billion)

Chapter 6. Data Management Platform Market: Deployment Estimates & Trend Analysis

  • 6.1. Segment Dashboard
  • 6.2. Data Management Platform: Deployment Movement Analysis, USD Billion, 2024 & 2033
  • 6.3. Cloud
    • 6.3.1. Market Size Estimates and Forecasts, 2021 - 2033 (USD Billion)
  • 6.4. On-Premise
    • 6.4.1. Market Size Estimates and Forecasts, 2021 - 2033 (USD Billion)

Chapter 7. Data Management Platform Market: Enterprise Size Estimates & Trend Analysis

  • 7.1. Segment Dashboard
  • 7.2. Data Management Platform: Enterprise Size Movement Analysis, USD Billion, 2024 & 2033
  • 7.3. Large Enterprises
    • 7.3.1. Market Size Estimates and Forecasts, 2021 - 2033 (USD Billion)
  • 7.4. Small and Medium Enterprises (SMEs)
    • 7.4.1. Market Size Estimates and Forecasts, 2021 - 2033 (USD Billion)

Chapter 8. Data Management Platform Market: End Use Estimates & Trend Analysis

  • 8.1. Segment Dashboard
  • 8.2. Data Management Platform: End Use Movement Analysis, USD Billion, 2024 & 2033
  • 8.3. BFSI
    • 8.3.1. Market Size Estimates and Forecasts, 2021 - 2033 (USD Billion)
  • 8.4. Telecommunications
    • 8.4.1. Market Size Estimates and Forecasts, 2021 - 2033 (USD Billion)
  • 8.5. Government & Public Sector
    • 8.5.1. Market Size Estimates and Forecasts, 2021 - 2033 (USD Billion)
  • 8.6. Healthcare & Pharmaceuticals
    • 8.6.1. Market Size Estimates and Forecasts, 2021 - 2033 (USD Billion)
  • 8.7. Media & Entertainment
    • 8.7.1. Market Size Estimates and Forecasts, 2021 - 2033 (USD Billion)
  • 8.8. Retail & E-commerce
    • 8.8.1. Market Size Estimates and Forecasts, 2021 - 2033 (USD Billion)
  • 8.9. Travel & Hospitality
    • 8.9.1. Market Size Estimates and Forecasts, 2021 - 2033 (USD Billion)
  • 8.10. Others
    • 8.10.1. Market Size Estimates and Forecasts, 2021 - 2033 (USD Billion)

Chapter 9. Data Management Platform Market: Regional Estimates & Trend Analysis

  • 9.1. Data Management Platform Share, By Region, 2024 & 2033, USD Billion
  • 9.2. North America
    • 9.2.1. Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
    • 9.2.2. Market estimates and forecast by Data Type, 2021 - 2033 (Revenue, USD Billion)
    • 9.2.3. Market estimates and forecast by Functionality, 2021 - 2033 (Revenue, USD Billion)
    • 9.2.4. Market estimates and forecast by Deployment, 2021 - 2033 (Revenue, USD Billion)
    • 9.2.5. Market estimates and forecast by Enterprise Size, 2021 - 2033 (Revenue, USD Billion)
    • 9.2.6. Market estimates and forecast by end use, 2021 - 2033 (Revenue, USD Billion)
    • 9.2.7. U.S.
      • 9.2.7.1. Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
      • 9.2.7.2. Market estimates and forecast by Data Type, 2021 - 2033 (Revenue, USD Billion)
      • 9.2.7.3. Market estimates and forecast by Functionality, 2021 - 2033 (Revenue, USD Billion)
      • 9.2.7.4. Market estimates and forecast by Deployment, 2021 - 2033 (Revenue, USD Billion)
      • 9.2.7.5. Market estimates and forecast by Enterprise Size, 2021 - 2033 (Revenue, USD Billion)
      • 9.2.7.6. Market estimates and forecast by end use, 2021 - 2033 (Revenue, USD Billion)
    • 9.2.8. Canada
      • 9.2.8.1. Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
      • 9.2.8.2. Market estimates and forecast by Data Type, 2021 - 2033 (Revenue, USD Billion)
      • 9.2.8.3. Market estimates and forecast by Functionality, 2021 - 2033 (Revenue, USD Billion)
      • 9.2.8.4. Market estimates and forecast by Deployment, 2021 - 2033 (Revenue, USD Billion)
      • 9.2.8.5. Market estimates and forecast by Enterprise Size, 2021 - 2033 (Revenue, USD Billion)
      • 9.2.8.6. Market estimates and forecast by end use, 2021 - 2033 (Revenue, USD Billion)
    • 9.2.9. Mexico
      • 9.2.9.1. Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
      • 9.2.9.2. Market estimates and forecast by Data Type, 2021 - 2033 (Revenue, USD Billion)
      • 9.2.9.3. Market estimates and forecast by Functionality, 2021 - 2033 (Revenue, USD Billion)
      • 9.2.9.4. Market estimates and forecast by Deployment, 2021 - 2033 (Revenue, USD Billion)
      • 9.2.9.5. Market estimates and forecast by Enterprise Size, 2021 - 2033 (Revenue, USD Billion)
      • 9.2.9.6. Market estimates and forecast by end use, 2021 - 2033 (Revenue, USD Billion)
  • 9.3. Europe
    • 9.3.1. Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
    • 9.3.2. Market estimates and forecast by Data Type, 2021 - 2033 (Revenue, USD Billion)
    • 9.3.3. Market estimates and forecast by Functionality, 2021 - 2033 (Revenue, USD Billion)
    • 9.3.4. Market estimates and forecast by Deployment, 2021 - 2033 (Revenue, USD Billion)
    • 9.3.5. Market estimates and forecast by Enterprise Size, 2021 - 2033 (Revenue, USD Billion)
    • 9.3.6. Market estimates and forecast by end use, 2021 - 2033 (Revenue, USD Billion)
    • 9.3.7. UK
      • 9.3.7.1. Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
      • 9.3.7.2. Market estimates and forecast by Data Type, 2021 - 2033 (Revenue, USD Billion)
      • 9.3.7.3. Market estimates and forecast by Functionality, 2021 - 2033 (Revenue, USD Billion)
      • 9.3.7.4. Market estimates and forecast by Deployment, 2021 - 2033 (Revenue, USD Billion)
      • 9.3.7.5. Market estimates and forecast by Enterprise Size, 2021 - 2033 (Revenue, USD Billion)
      • 9.3.7.6. Market estimates and forecast by end use, 2021 - 2033 (Revenue, USD Billion)
    • 9.3.8. Germany
      • 9.3.8.1. Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
      • 9.3.8.2. Market estimates and forecast by Data Type, 2021 - 2033 (Revenue, USD Billion)
      • 9.3.8.3. Market estimates and forecast by Functionality, 2021 - 2033 (Revenue, USD Billion)
      • 9.3.8.4. Market estimates and forecast by Deployment, 2021 - 2033 (Revenue, USD Billion)
      • 9.3.8.5. Market estimates and forecast by Enterprise Size, 2021 - 2033 (Revenue, USD Billion)
      • 9.3.8.6. Market estimates and forecast by end use, 2021 - 2033 (Revenue, USD Billion)
    • 9.3.9. France
      • 9.3.9.1. Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
      • 9.3.9.2. Market estimates and forecast by Data Type, 2021 - 2033 (Revenue, USD Billion)
      • 9.3.9.3. Market estimates and forecast by Functionality, 2021 - 2033 (Revenue, USD Billion)
      • 9.3.9.4. Market estimates and forecast by Deployment, 2021 - 2033 (Revenue, USD Billion)
      • 9.3.9.5. Market estimates and forecast by Enterprise Size, 2021 - 2033 (Revenue, USD Billion)
      • 9.3.9.6. Market estimates and forecast by end use, 2021 - 2033 (Revenue, USD Billion)
  • 9.4. Asia Pacific
    • 9.4.1. Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
    • 9.4.2. Market estimates and forecast by Data Type, 2021 - 2033 (Revenue, USD Billion)
    • 9.4.3. Market estimates and forecast by Functionality, 2021 - 2033 (Revenue, USD Billion)
    • 9.4.4. Market estimates and forecast by Deployment, 2021 - 2033 (Revenue, USD Billion)
    • 9.4.5. Market estimates and forecast by Enterprise Size, 2021 - 2033 (Revenue, USD Billion)
    • 9.4.6. Market estimates and forecast by end use, 2021 - 2033 (Revenue, USD Billion)
    • 9.4.7. China
      • 9.4.7.1. Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
      • 9.4.7.2. Market estimates and forecast by Data Type, 2021 - 2033 (Revenue, USD Billion)
      • 9.4.7.3. Market estimates and forecast by Functionality, 2021 - 2033 (Revenue, USD Billion)
      • 9.4.7.4. Market estimates and forecast by Deployment, 2021 - 2033 (Revenue, USD Billion)
      • 9.4.7.5. Market estimates and forecast by Enterprise Size, 2021 - 2033 (Revenue, USD Billion)
      • 9.4.7.6. Market estimates and forecast by end use, 2021 - 2033 (Revenue, USD Billion)
    • 9.4.8. India
      • 9.4.8.1. Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
      • 9.4.8.2. Market estimates and forecast by Data Type, 2021 - 2033 (Revenue, USD Billion)
      • 9.4.8.3. Market estimates and forecast by Functionality, 2021 - 2033 (Revenue, USD Billion)
      • 9.4.8.4. Market estimates and forecast by Deployment, 2021 - 2033 (Revenue, USD Billion)
      • 9.4.8.5. Market estimates and forecast by Enterprise Size, 2021 - 2033 (Revenue, USD Billion)
      • 9.4.8.6. Market estimates and forecast by end use, 2021 - 2033 (Revenue, USD Billion)
    • 9.4.9. Japan
      • 9.4.9.1. Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
      • 9.4.9.2. Market estimates and forecast by Data Type, 2021 - 2033 (Revenue, USD Billion)
      • 9.4.9.3. Market estimates and forecast by Functionality, 2021 - 2033 (Revenue, USD Billion)
      • 9.4.9.4. Market estimates and forecast by Deployment, 2021 - 2033 (Revenue, USD Billion)
      • 9.4.9.5. Market estimates and forecast by Enterprise Size, 2021 - 2033 (Revenue, USD Billion)
      • 9.4.9.6. Market estimates and forecast by end use, 2021 - 2033 (Revenue, USD Billion)
    • 9.4.10. Australia
      • 9.4.10.1. Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
      • 9.4.10.2. Market estimates and forecast by Data Type, 2021 - 2033 (Revenue, USD Billion)
      • 9.4.10.3. Market estimates and forecast by Functionality, 2021 - 2033 (Revenue, USD Billion)
      • 9.4.10.4. Market estimates and forecast by Deployment, 2021 - 2033 (Revenue, USD Billion)
      • 9.4.10.5. Market estimates and forecast by Enterprise Size, 2021 - 2033 (Revenue, USD Billion)
      • 9.4.10.6. Market estimates and forecast by end use, 2021 - 2033 (Revenue, USD Billion)
    • 9.4.11. South Korea
      • 9.4.11.1. Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
      • 9.4.11.2. Market estimates and forecast by Data Type, 2021 - 2033 (Revenue, USD Billion)
      • 9.4.11.3. Market estimates and forecast by Functionality, 2021 - 2033 (Revenue, USD Billion)
      • 9.4.11.4. Market estimates and forecast by Deployment, 2021 - 2033 (Revenue, USD Billion)
      • 9.4.11.5. Market estimates and forecast by Enterprise Size, 2021 - 2033 (Revenue, USD Billion)
      • 9.4.11.6. Market estimates and forecast by end use, 2021 - 2033 (Revenue, USD Billion)
  • 9.5. Latin America
    • 9.5.1. Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
    • 9.5.2. Market estimates and forecast by Data Type, 2021 - 2033 (Revenue, USD Billion)
    • 9.5.3. Market estimates and forecast by Functionality, 2021 - 2033 (Revenue, USD Billion)
    • 9.5.4. Market estimates and forecast by Deployment, 2021 - 2033 (Revenue, USD Billion)
    • 9.5.5. Market estimates and forecast by Enterprise Size, 2021 - 2033 (Revenue, USD Billion)
    • 9.5.6. Market estimates and forecast by end use, 2021 - 2033 (Revenue, USD Billion)
    • 9.5.7. Brazil
      • 9.5.7.1. Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
      • 9.5.7.2. Market estimates and forecast by Data Type, 2021 - 2033 (Revenue, USD Billion)
      • 9.5.7.3. Market estimates and forecast by Functionality, 2021 - 2033 (Revenue, USD Billion)
      • 9.5.7.4. Market estimates and forecast by Deployment, 2021 - 2033 (Revenue, USD Billion)
      • 9.5.7.5. Market estimates and forecast by Enterprise Size, 2021 - 2033 (Revenue, USD Billion)
      • 9.5.7.6. Market estimates and forecast by end use, 2021 - 2033 (Revenue, USD Billion)
  • 9.6. Middle East & Africa
    • 9.6.1. Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
    • 9.6.2. Market estimates and forecast by Data Type, 2021 - 2033 (Revenue, USD Billion)
    • 9.6.3. Market estimates and forecast by Functionality, 2021 - 2033 (Revenue, USD Billion)
    • 9.6.4. Market estimates and forecast by Deployment, 2021 - 2033 (Revenue, USD Billion)
    • 9.6.5. Market estimates and forecast by Enterprise Size, 2021 - 2033 (Revenue, USD Billion)
    • 9.6.6. Market estimates and forecast by end use, 2021 - 2033 (Revenue, USD Billion)
    • 9.6.7. Saudi Arabia
      • 9.6.7.1. Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
      • 9.6.7.2. Market estimates and forecast by Data Type, 2021 - 2033 (Revenue, USD Billion)
      • 9.6.7.3. Market estimates and forecast by Functionality, 2021 - 2033 (Revenue, USD Billion)
      • 9.6.7.4. Market estimates and forecast by Deployment, 2021 - 2033 (Revenue, USD Billion)
      • 9.6.7.5. Market estimates and forecast by Enterprise Size, 2021 - 2033 (Revenue, USD Billion)
      • 9.6.7.6. Market estimates and forecast by end use, 2021 - 2033 (Revenue, USD Billion)
    • 9.6.8. UAE
      • 9.6.8.1. Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
      • 9.6.8.2. Market estimates and forecast by Data Type, 2021 - 2033 (Revenue, USD Billion)
      • 9.6.8.3. Market estimates and forecast by Functionality, 2021 - 2033 (Revenue, USD Billion)
      • 9.6.8.4. Market estimates and forecast by Deployment, 2021 - 2033 (Revenue, USD Billion)
      • 9.6.8.5. Market estimates and forecast by Enterprise Size, 2021 - 2033 (Revenue, USD Billion)
      • 9.6.8.6. Market estimates and forecast by end use, 2021 - 2033 (Revenue, USD Billion)
    • 9.6.9. South Africa
      • 9.6.9.1. Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
      • 9.6.9.2. Market estimates and forecast by Data Type, 2021 - 2033 (Revenue, USD Billion)
      • 9.6.9.3. Market estimates and forecast by Functionality, 2021 - 2033 (Revenue, USD Billion)
      • 9.6.9.4. Market estimates and forecast by Deployment, 2021 - 2033 (Revenue, USD Billion)
      • 9.6.9.5. Market estimates and forecast by Enterprise Size, 2021 - 2033 (Revenue, USD Billion)
      • 9.6.9.6. Market estimates and forecast by end use, 2021 - 2033 (Revenue, USD Billion)

Chapter 10. Competitive Landscape

  • 10.1. Recent Developments & Impact Analysis by Key Market Participants
  • 10.2. Company Categorization
  • 10.3. Company Market Share Analysis
  • 10.4. Company Heat Map Analysis
  • 10.5. Strategy Mapping
    • 10.5.1. Expansion
    • 10.5.2. Mergers & Acquisition
    • 10.5.3. Partnerships & Collaborations
    • 10.5.4. New Product Launches
    • 10.5.5. Research And Development
  • 10.6. Company Profiles
    • 10.6.1. Adobe Inc.
      • 10.6.1.1. Participant's Overview
      • 10.6.1.2. Financial Performance
      • 10.6.1.3. Product Benchmarking
      • 10.6.1.4. Recent Developments
    • 10.6.2. Oracle Corporation
      • 10.6.2.1. Participant's Overview
      • 10.6.2.2. Financial Performance
      • 10.6.2.3. Product Benchmarking
      • 10.6.2.4. Recent Developments
    • 10.6.3. Salesforce Inc.
      • 10.6.3.1. Participant's Overview
      • 10.6.3.2. Financial Performance
      • 10.6.3.3. Product Benchmarking
      • 10.6.3.4. Recent Developments
    • 10.6.4. SAP SE
      • 10.6.4.1. Participant's Overview
      • 10.6.4.2. Financial Performance
      • 10.6.4.3. Product Benchmarking
      • 10.6.4.4. Recent Developments
    • 10.6.5. Lotame Solutions Inc.
      • 10.6.5.1. Participant's Overview
      • 10.6.5.2. Financial Performance
      • 10.6.5.3. Product Benchmarking
      • 10.6.5.4. Recent Developments
    • 10.6.6. Neustar (TransUnion)
      • 10.6.6.1. Participant's Overview
      • 10.6.6.2. Financial Performance
      • 10.6.6.3. Product Benchmarking
      • 10.6.6.4. Recent Developments
    • 10.6.7. SAS Institute Inc.
      • 10.6.7.1. Participant's Overview
      • 10.6.7.2. Financial Performance
      • 10.6.7.3. Product Benchmarking
      • 10.6.7.4. Recent Developments
    • 10.6.8. Cloudera Inc.
      • 10.6.8.1. Participant's Overview
      • 10.6.8.2. Financial Performance
      • 10.6.8.3. Product Benchmarking
      • 10.6.8.4. Recent Developments
    • 10.6.9. The Trade Desk
      • 10.6.9.1. Participant's Overview
      • 10.6.9.2. Financial Performance
      • 10.6.9.3. Product Benchmarking
      • 10.6.9.4. Recent Developments
    • 10.6.10. Treasure Data (Arm)
      • 10.6.10.1. Participant's Overview
      • 10.6.10.2. Financial Performance
      • 10.6.10.3. Product Benchmarking
      • 10.6.10.4. Recent Developments
    • 10.6.11. OnAudience.com
      • 10.6.11.1. Participant's Overview
      • 10.6.11.2. Financial Performance
      • 10.6.11.3. Product Benchmarking
      • 10.6.11.4. Recent Developments
    • 10.6.12. Snowflake Inc.
      • 10.6.12.1. Participant's Overview
      • 10.6.12.2. Financial Performance
      • 10.6.12.3. Product Benchmarking
      • 10.6.12.4. Recent Developments
    • 10.6.13. CertifyOS
      • 10.6.13.1. Participant's Overview
      • 10.6.13.2. Financial Performance
      • 10.6.13.3. Product Benchmarking
      • 10.6.13.4. Recent Developments
    • 10.6.14. Experian Information Solutions, Inc.
      • 10.6.14.1. Participant's Overview
      • 10.6.14.2. Financial Performance
      • 10.6.14.3. Product Benchmarking
      • 10.6.14.4. Recent Developments
    • 10.6.15. BlueConic
      • 10.6.15.1. Participant's Overview
      • 10.6.15.2. Financial Performance
      • 10.6.15.3. Product Benchmarking
      • 10.6.15.4. Recent Developments
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