쿼츠 시계 시장 규모, 점유율 및 동향 분석 리포트 : 가격별, 최종 용도별, 유통 채널별, 지역별, 부문 예측(2025-2033년)

Quartz Watch Market Summary

The global quartz watch market size was estimated at USD 15.30 billion in 2024 and is projected to reach USD 21.99 billion by 2033, growing at a CAGR of 4.1% from 2025 to 2033. The growth can be attributed to quartz watches' affordability and precision, which capture the attention of mass consumers, hybrid smart features that unimposingly contrast traditional watches with modern technology, and increasing demand for solar-powered, eco-friendly models.

A key ongoing trend in the quartz watch industry is the growing demand for hybrid and fashion-forward designs that combine classic quartz reliability with modern aesthetics or smart features, appealing to consumers who want both style and functionality without the premium price of mechanical or fully smartwatches.

A key factor driving growth in the quartz watch market is the renewed interest among collectors and enthusiasts who once favored mechanical watches. Significant advancements in design, sustainability, and hybrid smart integrations fuel this resurgence. Leading brands such as Grand Seiko, Citizen, and TAG Heuer are developing high-precision quartz movements with solar-powered batteries, eco-friendly materials, and modern functionalities like fitness tracking and Bluetooth connectivity.

Moreover, the appeal and demand of quartz watches stems largely from their affordability and reliability. Quartz watches rely on a battery-powered quartz crystal for timekeeping, so they are much more accurate than most mechanical watches. Coupled with affordability, this makes them appealing to the broad spectrum of consumers, ranging from young working professionals looking for fashionable daily wear watches to collectors looking to have a reliable backup watch. Quartz watches are less prone to needing maintenance, further adding to their practicality and appeal. According to a February 2024 survey by watchuseek, 32% of surveyed candidates preferred quartz watches.

Global Quartz Watch Market Report Segmentation

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2021 to 2033. For the purpose of this study, Grand View Research has segmented the global quartz watch market report on the basis of price range, end user, distribution channel, and region:

• Price Range Outlook (Revenue, USD Million, 2021 - 2033)
• Economy
• Mid-range
• Premium
• Luxury
• Ultra Luxury
• End User Outlook (Revenue, USD Million, 2021 - 2033)
• Men
• Women
• Distribution Channel Outlook (Revenue, USD Million, 2021 - 2033)
• Online
• Offline
• Regional Outlook (Revenue, USD Million, 2021 - 2033)
• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
• Asia Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
  • Thailand
  • Singapore
• Central & South America
  • Brazil
• Middle East & Africa
  • South Africa

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Market Segmentation & Scope
• 1.2. Market Definition
• 1.3. Information Procurement
  • 1.3.1. Purchased Database
  • 1.3.2. GVR's Internal Database
  • 1.3.3. Secondary Sources & Third-Party Perspectives
  • 1.3.4. Primary Research
• 1.4. Information Analysis
  • 1.4.1. Data Analysis Models
• 1.5. Market Formulation & Data Visualization
• 1.6. Data Validation & Publishing

Chapter 2. Executive Summary

• 2.1. Market Outlook
• 2.2. Price range Outlook
• 2.3. End user Outlook
• 2.4. Distribution Channel Outlook
• 2.5. Competitive Landscape Outlook

Chapter 3. Quartz Watch Market Variables, Trends & Scope

• 3.1. Market Introduction
  • 3.1.1. Quartz Watch Market Size & Growth Rate, 2021 - 2033 (USD Million)
• 3.2. Penetration & Growth Prospect Mapping
• 3.3. Industry Value Chain Analysis
  • 3.3.1. Profit Margin Analysis
• 3.4. Market Dynamics
  • 3.4.1. Market Driver Analysis
  • 3.4.2. Market Restraint Analysis
  • 3.4.3. Market Opportunities
  • 3.4.4. Market Challenges
• 3.5. Industry Analysis - Porter's Five Forces Analysis
• 3.6. Market Entry Strategies

Chapter 4. Quartz Watch Market: Consumer Behavior Analysis

• 4.1. Demographic Analysis
• 4.2. Consumer Trends & Preferences
• 4.3. Factors Influencing Buying Behavior
• 4.4. Consumer Product Adoption Trends
• 4.5. Key Observations & Findings

Chapter 5. Quartz Watch Market: Price Range Estimates & Trend Analysis

• 5.1. Quartz Watch Market: Price Range Outlook
• 5.2. Price Range Movement Analysis & Market Share, 2024 & 2033
• 5.3. Market Estimates & Forecasts, by Price Range, 2021 - 2033 (USD Million)
  • 5.3.1. Economy
    • 5.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Million)
  • 5.3.2. Mid-Range
    • 5.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)
  • 5.3.3. Premium
    • 5.3.3.1. Market estimates and forecast, 2021 - 2033 (USD Million)
  • 5.3.4. Luxury
    • 5.3.4.1. Market estimates and forecast, 2021 - 2033 (USD Million)
  • 5.3.5. Ultra Luxury
    • 5.3.5.1. Market estimates and forecast, 2021 - 2033 (USD Million)

Chapter 6. Quartz Watch Market: End User Estimates & Trend Analysis

• 6.1. Quartz Watch Market, by End User: Key Takeaways
• 6.2. End User Movement Analysis & Market Share, 2024 & 2033
• 6.3. Market Estimates & Forecasts, by End User, 2021 - 2033 (USD Million)
  • 6.3.1. Men
    • 6.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Million)
  • 6.3.2. Women
    • 6.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)

Chapter 7. Quartz Watch Market: Distribution Channel Estimates & Trend Analysis

• 7.1. Quartz Watch Market, by Distribution Channel: Key Takeaways
• 7.2. Distribution Channel Movement Analysis & Market Share, 2024 & 2033
• 7.3. Market Estimates & Forecasts, by Distribution Channel, 2021 - 2033 (USD Million)
  • 7.3.1. Online
    • 7.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Million)
  • 7.3.2. Offline
    • 7.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)

Chapter 8. Quartz Watch Market: Regional Estimates & Trend Analysis

• 8.1. Quartz Watch Market: Regional Outlook
• 8.2. Regional Movement Analysis & Market Share, 2024 & 2033
• 8.3. Market Estimates & Forecasts, by Region & Country, 2021 - 2033 (USD Million)
  • 8.3.1. North America
    • 8.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Million)
    • 8.3.1.2. U.S.
      • 8.3.1.2.1. Key country dynamics
      • 8.3.1.2.2. Market estimates and forecast, 2021 - 2033 (USD Million)
    • 8.3.1.3. Canada
      • 8.3.1.3.1. Key country dynamics
      • 8.3.1.3.2. Market estimates and forecast, 2021 - 2033 (USD Million)
    • 8.3.1.4. Mexico
      • 8.3.1.4.1. Key country dynamics
      • 8.3.1.4.2. Market estimates and forecast, 2021 - 2033 (USD Million)
  • 8.3.2. Europe
    • 8.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)
    • 8.3.2.2. Germany
      • 8.3.2.2.1. Key country dynamics
      • 8.3.2.2.2. Market estimates and forecast, 2021 - 2033 (USD Million)
    • 8.3.2.3. UK
      • 8.3.2.3.1. Key country dynamics
      • 8.3.2.3.2. Market estimates and forecast, 2021 - 2033 (USD Million)
    • 8.3.2.4. France
      • 8.3.2.4.1. Key country dynamics
      • 8.3.2.4.2. Market estimates and forecast, 2021 - 2033 (USD Million)
    • 8.3.2.5. Italy
      • 8.3.2.5.1. Key country dynamics
      • 8.3.2.5.2. Market estimates and forecast, 2021 - 2033 (USD Million)
    • 8.3.2.6. Spain
      • 8.3.2.6.1. Key country dynamics
      • 8.3.2.6.2. Market estimates and forecast, 2021 - 2033 (USD Million)
  • 8.3.3. Asia Pacific
    • 8.3.3.1. Market estimates and forecast, 2021 - 2033 (USD Million)
    • 8.3.3.2. China
      • 8.3.3.2.1. Key country dynamics
      • 8.3.3.2.2. Market estimates and forecast, 2021 - 2033 (USD Million)
    • 8.3.3.3. India
      • 8.3.3.3.1. Key country dynamics
      • 8.3.3.3.2. Market estimates and forecast, 2021 - 2033 (USD Million)
    • 8.3.3.4. Japan
      • 8.3.3.4.1. Key country dynamics
      • 8.3.3.4.2. Market estimates and forecast, 2021 - 2033 (USD Million)
    • 8.3.3.5. Australia
      • 8.3.3.5.1. Key country dynamics
      • 8.3.3.5.2. Market estimates and forecast, 2021 - 2033 (USD Million)
    • 8.3.3.6. South Korea
      • 8.3.3.6.1. Key country dynamics
      • 8.3.3.6.2. Market estimates and forecast, 2021 - 2033 (USD Million)
    • 8.3.3.7. Thailand
      • 8.3.3.7.1. Key country dynamics
      • 8.3.3.7.2. Market estimates and forecast, 2021 - 2033 (USD Million)
    • 8.3.3.8. Singapore
      • 8.3.3.8.1. Key country dynamics
      • 8.3.3.8.2. Market estimates and forecast, 2021 - 2033 (USD Million)
  • 8.3.4. Central & South America
    • 8.3.4.1. Market estimates and forecast, 2021 - 2033 (USD Million)
    • 8.3.4.2. Brazil
      • 8.3.4.2.1. Key country dynamics
      • 8.3.4.2.2. Market estimates and forecast, 2021 - 2033 (USD Million)
  • 8.3.5. Middle East & Africa
    • 8.3.5.1. Market estimates and forecast, 2021 - 2033 (USD Million)
    • 8.3.5.2. South Africa
      • 8.3.5.2.1. Key country dynamics
      • 8.3.5.2.2. Market estimates and forecast, 2021 - 2033 (USD Million)

Chapter 9. Competitive Analysis

• 9.1. Recent Developments & Impact Analysis by Key Market Participants
• 9.2. Company Categorization
• 9.3. Participant's Overview
• 9.4. Financial Performance
• 9.5. Product Benchmarking
• 9.6. Company Market Share Analysis, 2024 (%)
• 9.7. Company Heat Map Analysis
• 9.8. Strategy Mapping
• 9.9. Company Profiles
  • 9.9.1. Seiko
    • 9.9.1.1. Company Overview
    • 9.9.1.2. Financial Performance
    • 9.9.1.3. Product Portfolios
    • 9.9.1.4. Strategic Initiatives
  • 9.9.2. Citizen
    • 9.9.2.1. Company Overview
    • 9.9.2.2. Financial Performance
    • 9.9.2.3. Product Portfolios
    • 9.9.2.4. Strategic Initiatives
  • 9.9.3. Casio
    • 9.9.3.1. Company Overview
    • 9.9.3.2. Financial Performance
    • 9.9.3.3. Product Portfolios
    • 9.9.3.4. Strategic Initiatives
  • 9.9.4. Timex
    • 9.9.4.1. Company Overview
    • 9.9.4.2. Financial Performance
    • 9.9.4.3. Product Portfolios
    • 9.9.4.4. Strategic Initiatives
  • 9.9.5. Tissot
    • 9.9.5.1. Company Overview
    • 9.9.5.2. Financial Performance
    • 9.9.5.3. Product Portfolios
    • 9.9.5.4. Strategic Initiatives
  • 9.9.6. Longines
    • 9.9.6.1. Company Overview
    • 9.9.6.2. Financial Performance
    • 9.9.6.3. Product Portfolios
    • 9.9.6.4. Strategic Initiatives
  • 9.9.7. Fossil
    • 9.9.7.1. Company Overview
    • 9.9.7.2. Financial Performance
    • 9.9.7.3. Product Portfolios
    • 9.9.7.4. Strategic Initiatives
  • 9.9.8. Swatch
    • 9.9.8.1. Company Overview
    • 9.9.8.2. Financial Performance
    • 9.9.8.3. Product Portfolios
    • 9.9.8.4. Strategic Initiatives
  • 9.9.9. Titan
    • 9.9.9.1. Company Overview
    • 9.9.9.2. Financial Performance
    • 9.9.9.3. Product Portfolios
    • 9.9.9.4. Strategic Initiatives
  • 9.9.10. SKMEI
    • 9.9.10.1. Company Overview
    • 9.9.10.2. Financial Performance
    • 9.9.10.3. Product Portfolios
    • 9.9.10.4. Strategic Initiatives