가정용 정수기 시장 규모, 점유율 및 동향 분석 보고서 : 제품별, 지역별, 부문별 예측(2025-2033년)

Home Water Filtration Unit Market Summary

The global home water filtration unit market size was estimated at USD 20.26 billion in 2024 and is projected to reach USD 50.89 billion by 2033, growing at a CAGR of 11.2% from 2025 to 2033. This can be attributed to increasing concerns over water safety and the rising shift toward household purification systems. Expanding urban adoption of RO, UV, and multi-stage units further strengthens demand.

A key ongoing global trend is the rapid adoption of multi-stage, high-efficiency filtration systems, such as RO-UV-UF combinations, driven by rising awareness of contamination and stricter water quality norms across both developed and emerging regions. Consumers are increasingly replacing basic filters with advanced units that can handle heavy metals, microplastics, and chemical pollutants, reflecting a global shift toward more comprehensive and reliable household purification solutions.

Global demand is primarily driven by rising concerns over water contamination, with an increasing number of households seeking reliable purification as incidents involving heavy metals, microplastics, and industrial pollutants become more widely reported. For example, growing awareness of lead-related cases in regions like the U.S. and chemical runoff issues in parts of Southeast Asia has prompted consumers to opt for certified multi-stage RO and UV systems, which ensure safer drinking water.

Another key driver is the expansion of urban middle-class populations, particularly in the Asia Pacific, where rapid urbanization puts a strain on municipal water infrastructure. Cities in India, China, and Indonesia are increasingly turning to home filtration units as everyday essentials, rather than discretionary purchases. This shift boosts sales of affordable under-sink RO units, compact countertop purifiers, and UV-based systems designed for densely populated residential environments.

The market is also propelled by technology upgrades and convenience-led innovation, with manufacturers introducing smart filters that track real-time TDS levels, send filter-replacement alerts, and optimize purification cycles. Brands offering IoT-enabled purifiers in markets such as Japan, South Korea, and the U.S. demonstrate how digital features enhance user trust and reduce maintenance friction, thereby accelerating adoption across both premium and mid-range segments. Examples include Xiaomi's smart RO purifiers in China, Coway's IoT-enabled models in South Korea, and Brita and A.O. Smith's connected systems in the U.S., all of which offer filter-life tracking, real-time TDS monitoring, and automated alerts-making purification more reliable and maintenance-friendly.

Global Home Water Filtration Unit Market Report Segmentation

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the global Home Water Filtration Unit Market report on the basis of product and region.

• Product Outlook (Volume, Thousand Units; Revenue, USD Million, 2021 - 2033)
• RO-Based
• UV-Based
• Regional Outlook (Volume, Thousand Units; Revenue, USD Million, 2021 - 2033)
• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
• Asia Pacific
  • China
  • Japan
  • India
  • Australia & New Zealand
  • South Korea
• Central & South America
  • Brazil
• Middle East & Africa
  • South Africa

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Market Segmentation & Scope
• 1.2. Market Definition
• 1.3. Information Procurement
  • 1.3.1. Purchased Database
  • 1.3.2. GVR's Internal Database
  • 1.3.3. Secondary Sources & Third-Party Perspectives
  • 1.3.4. Primary Research
• 1.4. Information Analysis
  • 1.4.1. Data Analysis Models
• 1.5. Market Formulation & Data Visualization
• 1.6. Data Validation & Publishing

Chapter 2. Executive Summary

• 2.1. Market Outlook
• 2.2. Product Outlook
• 2.3. Competitive Landscape Outlook

Chapter 3. Home Water Filtration Unit Market Variables, Trends & Scope

• 3.1. Market Introduction
  • 3.1.1. Home Water Filtration Unit Market Size & Growth Rate, 2021 - 2033 (USD Million)
• 3.2. Penetration & Growth Prospect Mapping
• 3.3. Industry Value Chain Analysis
  • 3.3.1. Profit Margin Analysis
• 3.4. Market Dynamics
  • 3.4.1. Market Driver Analysis
  • 3.4.2. Market Restraint Analysis
  • 3.4.3. Market Opportunities
  • 3.4.4. Market Challenges
• 3.5. Industry Analysis - Porter's Five Forces Analysis
• 3.6. Market Entry Strategies

Chapter 4. Home Water Filtration Unit Market: Consumer Behavior Analysis

• 4.1. Demographic Analysis
• 4.2. Consumer Trends & Preferences
• 4.3. Factors Influencing Buying Behavior
• 4.4. Consumer Product Adoption Trends
• 4.5. Key Observations & Findings

Chapter 5. Home Water Filtration Unit Market: Product Estimates & Trend Analysis

• 5.1. Home Water Filtration Unit Market: Product Outlook
• 5.2. Product Movement Analysis & Market Share, 2024 & 2033
• 5.3. Market Estimates & Forecasts, by Product, 2021 - 2033 (USD Million)
  • 5.3.1. RO-Based
    • 5.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Million, Thousand Units)
  • 5.3.2. UV-Based
    • 5.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Million, Thousand Units)

Chapter 6. Home Water Filtration Unit Market: Regional Estimates & Trend Analysis

• 6.1. Home Water Filtration Unit Market: Regional Outlook
• 6.2. Regional Movement Analysis & Market Share, 2024 & 2033
• 6.3. Market Estimates & Forecasts, by Region & Country, 2021 - 2033 (USD Million)
  • 6.3.1. North America
    • 6.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Million, Thousand Units)
    • 6.3.1.2. U.S.
      • 6.3.1.2.1. Key country dynamics
      • 6.3.1.2.2. Market estimates and forecast, 2021 - 2033 (USD Million, Thousand Units)
    • 6.3.1.3. Canada
      • 6.3.1.3.1. Key country dynamics
      • 6.3.1.3.2. Market estimates and forecast, 2021 - 2033 (USD Million, Thousand Units)
    • 6.3.1.4. Mexico
      • 6.3.1.4.1. Key country dynamics
      • 6.3.1.4.2. Market estimates and forecast, 2021 - 2033 (USD Million, Thousand Units)
  • 6.3.2. Europe
    • 6.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Million, Thousand Units)
    • 6.3.2.2. Germany
      • 6.3.2.2.1. Key country dynamics
      • 6.3.2.2.2. Market estimates and forecast, 2021 - 2033 (USD Million, Thousand Units)
    • 6.3.2.3. UK
      • 6.3.2.3.1. Key country dynamics
      • 6.3.2.3.2. Market estimates and forecast, 2021 - 2033 (USD Million, Thousand Units)
    • 6.3.2.4. France
      • 6.3.2.4.1. Key country dynamics
      • 6.3.2.4.2. Market estimates and forecast, 2021 - 2033 (USD Million, Thousand Units)
    • 6.3.2.5. Italy
      • 6.3.2.5.1. Key country dynamics
      • 6.3.2.5.2. Market estimates and forecast, 2021 - 2033 (USD Million, Thousand Units)
    • 6.3.2.6. Spain
      • 6.3.2.6.1. Key country dynamics
      • 6.3.2.6.2. Market estimates and forecast, 2021 - 2033 (USD Million, Thousand Units)
  • 6.3.3. Asia Pacific
    • 6.3.3.1. Market estimates and forecast, 2021 - 2033 (USD Million, Thousand Units)
    • 6.3.3.2. China
      • 6.3.3.2.1. Key country dynamics
      • 6.3.3.2.2. Market estimates and forecast, 2021 - 2033 (USD Million, Thousand Units)
    • 6.3.3.3. India
      • 6.3.3.3.1. Key country dynamics
      • 6.3.3.3.2. Market estimates and forecast, 2021 - 2033 (USD Million, Thousand Units)
    • 6.3.3.4. Japan
      • 6.3.3.4.1. Key country dynamics
      • 6.3.3.4.2. Market estimates and forecast, 2021 - 2033 (USD Million, Thousand Units)
    • 6.3.3.5. Australia & New Zealand
      • 6.3.3.5.1. Key country dynamics
      • 6.3.3.5.2. Market estimates and forecast, 2021 - 2033 (USD Million, Thousand Units)
    • 6.3.3.6. South Korea
      • 6.3.3.6.1. Key country dynamics
      • 6.3.3.6.2. Market estimates and forecast, 2021 - 2033 (USD Million, Thousand Units)
  • 6.3.4. Central & South America
    • 6.3.4.1. Market estimates and forecast, 2021 - 2033 (USD Million, Thousand Units)
    • 6.3.4.2. Brazil
      • 6.3.4.2.1. Key country dynamics
      • 6.3.4.2.2. Market estimates and forecast, 2021 - 2033 (USD Million, Thousand Units)
  • 6.3.5. Middle East & Africa
    • 6.3.5.1. Market estimates and forecast, 2021 - 2033 (USD Million, Thousand Units)
    • 6.3.5.2. South Africa
      • 6.3.5.2.1. Key country dynamics
      • 6.3.5.2.2. Market estimates and forecast, 2021 - 2033 (USD Million, Thousand Units)

Chapter 7. Competitive Analysis

• 7.1. Recent Developments & Impact Analysis by Key Market Participants
• 7.2. Company Categorization
• 7.3. Participant's Overview
• 7.4. Financial Performance
• 7.5. Product Benchmarking
• 7.6. Company Market Share Analysis, 2024 (%)
• 7.7. Company Heat Map Analysis
• 7.8. Strategy Mapping
• 7.9. Company Profiles
  • 7.9.1. Brita
    • 7.9.1.1. Company Overview
    • 7.9.1.2. Financial Performance
    • 7.9.1.3. Product Portfolios
    • 7.9.1.4. Strategic Initiatives
  • 7.9.2. Pur
    • 7.9.2.1. Company Overview
    • 7.9.2.2. Financial Performance
    • 7.9.2.3. Product Portfolios
    • 7.9.2.4. Strategic Initiatives
  • 7.9.3. Culligan
    • 7.9.3.1. Company Overview
    • 7.9.3.2. Financial Performance
    • 7.9.3.3. Product Portfolios
    • 7.9.3.4. Strategic Initiatives
  • 7.9.4. Aquasana
    • 7.9.4.1. Company Overview
    • 7.9.4.2. Financial Performance
    • 7.9.4.3. Product Portfolios
    • 7.9.4.4. Strategic Initiatives
  • 7.9.5. Coway
    • 7.9.5.1. Company Overview
    • 7.9.5.2. Financial Performance
    • 7.9.5.3. Product Portfolios
    • 7.9.5.4. Strategic Initiatives
  • 7.9.6. Kent
    • 7.9.6.1. Company Overview
    • 7.9.6.2. Financial Performance
    • 7.9.6.3. Product Portfolios
    • 7.9.6.4. Strategic Initiatives
  • 7.9.7. AO Smith
    • 7.9.7.1. Company Overview
    • 7.9.7.2. Financial Performance
    • 7.9.7.3. Product Portfolios
    • 7.9.7.4. Strategic Initiatives
  • 7.9.8. Pureit (Hindustan Unilever)
    • 7.9.8.1. Company Overview
    • 7.9.8.2. Financial Performance
    • 7.9.8.3. Product Portfolios
    • 7.9.8.4. Strategic Initiatives
  • 7.9.9. 3M Water Filtration
    • 7.9.9.1. Company Overview
    • 7.9.9.2. Financial Performance
    • 7.9.9.3. Product Portfolios
    • 7.9.9.4. Strategic Initiatives
  • 7.9.10. Pentair
    • 7.9.10.1. Company Overview
    • 7.9.10.2. Financial Performance
    • 7.9.10.3. Product Portfolios
    • 7.9.10.4. Strategic Initiatives