A2P 메시징 시장 규모, 점유율, 동향 분석 보고서 : 구성요소별, 도입 모드별, 기업 규모별, SMS 트래픽별, 용도별, 산업별, 지역별, 부문별 예측(2026-2033년)

A2P Messaging Market Summary

The global A2P messaging market size was estimated at USD 74.27 billion in 2025, and is projected to reach USD 125.79 billion by 2033, growing at a CAGR of 7.2% from 2026 to 2033. The increasing adoption of A2P messaging for business communications is expected to drive market growth.

Business communication includes the exchange of information between people present in workplaces and outside the company. For business communication, A2P messaging can be used for placing orders, sending invoices, and sending shipping notifications, among others. Compared to traditional SMS, A2P messaging offers various benefits, such as better deliverability, more reliability & security, and less chance of getting blocked. These factors propel the adoption of A2P messaging in business communications. By integrating A2P SMS into business models, organizations can reach directly to their customers with access to real-time alerts, along with instant feedback on their products and services. Industries and sectors such as IT & telecommunication, government, retail, and media & entertainment are shifting their focus toward integrating A2P SMS in their applications, such as customer relationship management, which helps in appointment reminders, follow-up surveys, and purchase confirmation, among others.

Apart from integrating A2P SMS in customer relationship management (CRM) applications, businesses can also integrate it in query and search-related services, such as contact information, due dates, bank balances, as well as interactive services, such as charity donations and voting. This factor fuels the adoption of A2P messaging among businesses. For instance, in October 2023, Twilio Inc. collaborated with SoftBank by initiating a new reseller deal. This partnership enabled SoftBank to distribute Twilio's cloud-based communication Application Programming Interface (API) service across Japan.

Moreover, the global expansion of mobile subscriber bases is driving robust market growth. This growth is bolstered by the widespread availability of affordable, high-speed data services and the recent deployment of 5G networks, which have accelerated the adoption of mobile services worldwide. Taking into account the burgeoning number of mobile subscribers, enterprises, application developers, and Mobile Network Operators (MNOs) are increasingly leveraging A2P messaging solutions to effectively reach and engage their diverse customer bases across international markets.

Global A2P Messaging Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the global A2P messaging market report based on component, deployment mode, enterprise size, SMS traffic, application, vertical, and region:

• Component Outlook (Revenue, USD Billion, 2021 - 2033)
• Platform
• Services
• Deployment Mode Outlook (Revenue, USD Billion, 2021 - 2033)
• On-premise
• Cloud
• Enterprise Size Outlook (Revenue, USD Billion, 2021 - 2033)
• Large Enterprises
• Small & Medium Enterprises
• SMS Traffic Outlook (Revenue, USD Billion, 2021 - 2033)
• National
• Cross-border
• Application Outlook (Revenue, USD Billion, 2021 - 2033)
• Pushed Content Services
• Interactive Services
• Promotional Campaigns
• Customer Relationship Management (CRM) Services
• Others
• Vertical Outlook (Revenue, USD Billion, 2021 - 2033)
• BFSI
• Healthcare
• Media & Entertainment
• Retail & E-commerce
• Travel & Tourism
• Others
• Regional Outlook (Revenue, USD Billion, 2021 - 2033)
• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
• Latin America
  • Brazil
• Middle East and Africa (MEA)
  • KSA
  • UAE
  • South Africa

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Market Segmentation and Scope
• 1.2. Research Methodology
  • 1.2.1. Information Procurement
• 1.3. Information or Data Analysis
• 1.4. Methodology
• 1.5. Research Scope and Assumptions
• 1.6. Market Formulation & Validation
• 1.7. Country-Based Segment Share Calculation
• 1.8. List of Data Sources

Chapter 2. Executive Summary

• 2.1. Market Outlook
• 2.2. Segment Outlook
• 2.3. Competitive Insights

Chapter 3. A2P Messaging Market Variables, Trends, & Scope

• 3.1. Market Lineage Outlook
• 3.2. Market Dynamics
  • 3.2.1. Market Driver Analysis
  • 3.2.2. Market Restraint Analysis
  • 3.2.3. Industry Challenge
• 3.3. A2P Messaging Market Analysis Tools
  • 3.3.1. Industry Analysis - Porter's
    • 3.3.1.1. Bargaining power of the suppliers
    • 3.3.1.2. Bargaining power of the buyers
    • 3.3.1.3. Threats of substitution
    • 3.3.1.4. Threats from new entrants
    • 3.3.1.5. Competitive rivalry
  • 3.3.2. PESTEL Analysis
    • 3.3.2.1. Political landscape
    • 3.3.2.2. Economic landscape
    • 3.3.2.3. Social landscape
    • 3.3.2.4. Technological landscape
    • 3.3.2.5. Environmental landscape
    • 3.3.2.6. Legal landscape

Chapter 4. A2P Messaging Market: Component Estimates & Trend Analysis

• 4.1. Segment Dashboard
• 4.2. A2P Messaging Market: Component Movement Analysis, 2025 & 2033 USD Million
• 4.3. Platform
  • 4.3.1. Platform Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
• 4.4. Services
  • 4.4.1. Services Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)

Chapter 5. A2P Messaging Market: Deployment Mode Estimates & Trend Analysis

• 5.1. Segment Dashboard
• 5.2. A2P Messaging Market: Deployment Mode Movement Analysis, 2025 & 2033 USD Million
• 5.3. On-premise
  • 5.3.1. On-premise Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
• 5.4. Cloud
  • 5.4.1. Cloud Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)

Chapter 6. A2P Messaging Market: Enterprise Size Estimates & Trend Analysis

• 6.1. Segment Dashboard
• 6.2. A2P Messaging Market: Enterprise Size Movement Analysis, 2025 & 2033 USD Million
• 6.3. Large Enterprises
  • 6.3.1. Large Enterprises Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
• 6.4. Small & Medium Enterprises
  • 6.4.1. Small & Medium Enterprises Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)

Chapter 7. A2P Messaging Market: SMS Traffic Estimates & Trend Analysis

• 7.1. Segment Dashboard
• 7.2. A2P Messaging Market: SMS Traffic Movement Analysis, 2025 & 2033 USD Million
• 7.3. National
  • 7.3.1. National Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
• 7.4. Cross-border
  • 7.4.1. Cross-border Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)

Chapter 8. A2P Messaging Market: Application Estimates & Trend Analysis

• 8.1. Segment Dashboard
• 8.2. A2P Messaging Market: Application Movement Analysis, 2025 & 2033 USD Million
• 8.3. Pushed Content Services
  • 8.3.1. Pushed Content Services Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
• 8.4. Interactive Services
  • 8.4.1. Interactive Services Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
• 8.5. Promotional Campaigns
  • 8.5.1. Promotional Campaigns Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
• 8.6. Customer Relationship Management (CRM) services
  • 8.6.1. Customer Relationship Management (CRM) Services Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
• 8.7. Others
  • 8.7.1. Others Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)

Chapter 9. A2P Messaging Market: Vertical Estimates & Trend Analysis

• 9.1. Segment Dashboard
• 9.2. A2P Messaging Market: Vertical Movement Analysis, 2025 & 2033 USD Million
• 9.3. BFSI
  • 9.3.1. BFSI Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
• 9.4. Healthcare
  • 9.4.1. Healthcare Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
• 9.5. Media & Entertainment
  • 9.5.1. Media & Entertainment Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
• 9.6. Retail & E-Commerce
  • 9.6.1. Retail & E-Commerce Services Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
• 9.7. Travel & Tourism
  • 9.7.1. Travel & Tourism Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
• 9.8. Others
  • 9.8.1. Others Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)

Chapter 10. A2P Messaging Market: Regional Estimates & Trend Analysis

• 10.1. A2P Messaging Market Share, By Region, 2025 & 2033, USD Million
• 10.2. North America
  • 10.2.1. North America A2P Messaging Market Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 10.2.2. U.S.
    • 10.2.2.1. U.S. A2P Messaging Market Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 10.2.3. Canada
    • 10.2.3.1. Canada A2P Messaging Market Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 10.2.4. Mexico
    • 10.2.4.1. Mexico A2P Messaging Market Estimates and Forecasts, 2021 - 2033 (USD Million)
• 10.3. Europe
  • 10.3.1. Europe A2P Messaging Market Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 10.3.2. UK
    • 10.3.2.1. UK A2P Messaging Market Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 10.3.3. Germany
    • 10.3.3.1. Germany A2P Messaging Market Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 10.3.4. France
    • 10.3.4.1. France A2P Messaging Market Estimates and Forecasts, 2021 - 2033 (USD Million)
• 10.4. Asia Pacific
  • 10.4.1. Asia Pacific A2P Messaging Market Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 10.4.2. China
    • 10.4.2.1. China A2P Messaging Market Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 10.4.3. Japan
    • 10.4.3.1. Japan A2P Messaging Market Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 10.4.4. India
    • 10.4.4.1. India A2P Messaging Market Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 10.4.5. South Korea
    • 10.4.5.1. South Korea A2P Messaging Market Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 10.4.6. Australia
    • 10.4.6.1. Australia A2P Messaging Market Estimates and Forecasts, 2021 - 2033 (USD Million)
• 10.5. Latin America
  • 10.5.1. Latin America A2P Messaging Market Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 10.5.2. Brazil
    • 10.5.2.1. Brazil A2P Messaging Market Estimates and Forecasts, 2021 - 2033 (USD Million)
• 10.6. Middle East and Africa
  • 10.6.1. Middle East and Africa A2P Messaging Market Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 10.6.2. UAE
    • 10.6.2.1. UAE A2P Messaging Market Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 10.6.3. KSA
    • 10.6.3.1. KSA A2P Messaging Market Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 10.6.4. South Africa
    • 10.6.4.1. South Africa A2P Messaging Market Estimates and Forecasts, 2021 - 2033 (USD Million)

Chapter 11. Competitive Landscape

• 11.1. Company Categorization
• 11.2. Company Market Positioning
• 11.3. Company Heat Map Analysis
• 11.4. Company Profiles/Listing
  • 11.4.1. Twilio Inc.
    • 11.4.1.1. Participant's Overview
    • 11.4.1.2. Financial Performance
    • 11.4.1.3. Product Benchmarking
    • 11.4.1.4. Strategic Initiatives
  • 11.4.2. VONAGE
    • 11.4.2.1. Participant's Overview
    • 11.4.2.2. Financial Performance
    • 11.4.2.3. Product Benchmarking
    • 11.4.2.4. Strategic Initiatives
  • 11.4.3. Infobip Ltd.
    • 11.4.3.1. Participant's Overview
    • 11.4.3.2. Financial Performance
    • 11.4.3.3. Product Benchmarking
    • 11.4.3.4. Strategic Initiatives
  • 11.4.4. Sinch
    • 11.4.4.1. Participant's Overview
    • 11.4.4.2. Financial Performance
    • 11.4.4.3. Product Benchmarking
    • 11.4.4.4. Strategic Initiatives
  • 11.4.5. Proximus
    • 11.4.5.1. Participant's Overview
    • 11.4.5.2. Financial Performance
    • 11.4.5.3. Product Benchmarking
    • 11.4.5.4. Strategic Initiatives
  • 11.4.6. Tata Communications
    • 11.4.6.1. Participant's Overview
    • 11.4.6.2. Financial Performance
    • 11.4.6.3. Product Benchmarking
    • 11.4.6.4. Strategic Initiatives
  • 11.4.7. AT&T Inc.
    • 11.4.7.1. Participant's Overview
    • 11.4.7.2. Financial Performance
    • 11.4.7.3. Product Benchmarking
    • 11.4.7.4. Strategic Initiatives
  • 11.4.8. China Mobile Ltd.
    • 11.4.8.1. Participant's Overview
    • 11.4.8.2. Financial Performance
    • 11.4.8.3. Product Benchmarking
    • 11.4.8.4. Strategic Initiatives
  • 11.4.9. Orange S.A.
    • 11.4.9.1. Participant's Overview
    • 11.4.9.2. Financial Performance
    • 11.4.9.3. Product Benchmarking
    • 11.4.9.4. Strategic Initiatives
  • 11.4.10. Genesys
    • 11.4.10.1. Participant's Overview
    • 11.4.10.2. Financial Performance
    • 11.4.10.3. Product Benchmarking
    • 11.4.10.4. Strategic Initiatives