전자가격표시기(ESL) 시장 규모, 점유율 및 동향 분석 보고서 : 컴포넌트별, 유형별, 통신기술별, 사이즈별, 용도별, 지역별, 부문별 예측(2026-2033년)

Electronic Shelf Label Market Summary

The global electronic shelf label market size was estimated at USD 2.09 billion in 2025 and is projected to reach USD 7.32 billion by 2033, growing at a CAGR of 17.4% from 2026 to 2033. The market is primarily driven by the rising adoption of automation in retail to improve pricing accuracy and operational efficiency.

In addition, the growing demand for real-time product information and dynamic pricing in omnichannel retailing is accelerating market growth. The global retail sector is undergoing a transformative shift toward automation to streamline operations, reduce labor costs, and improve pricing accuracy. Electronic Shelf Labels (ESLs) play a vital role in this evolution by enabling retailers to automate price updates across thousands of products in real time. Traditional manual price tagging is not only time-consuming but also error-prone, which can result in inconsistencies and customer dissatisfaction. By adopting ESLs, retailers can ensure uniform pricing across stores and reduce dependency on human labor for routine pricing updates. For example, leading retailers like Walmart and Carrefour have piloted ESL deployments to enhance price agility, especially during promotional campaigns and flash sales.

With the rise of omnichannel retail, where physical and digital shopping experiences are integrated, pricing consistency across platforms has become critical. ESLs help achieve this synchronization by linking directly with central pricing systems and inventory databases. Furthermore, retailers are increasingly embracing dynamic pricing strategies-adjusting prices based on demand, competitor pricing, or inventory levels. ESLs allow such price changes to be reflected instantly on store shelves, providing a competitive advantage. For instance, in grocery chains, prices for perishable items can be reduced dynamically based on their remaining shelf life, minimizing waste and optimizing inventory turnover.

Beyond pricing, ESLs enhance the overall shopping experience by offering rich, contextual product information such as discounts, nutritional details, or product origin. Some ESLs now incorporate QR codes or NFC technology, allowing customers to access additional product data or promotional offers via their smartphones. This level of digital interactivity bridges the gap between physical and online shopping, catering to tech-savvy consumers who expect convenience and transparency. Retailers like Best Buy and MediaMarkt have adopted ESLs with color e-paper displays and interactive elements to provide a more engaging and informative in-store experience, leading to higher customer satisfaction and loyalty.

Retailers are increasingly prioritizing sustainability as part of their business strategy, and ESLs align well with these goals. By replacing paper labels, ESLs help reduce paper consumption and associated waste, contributing to a more environmentally friendly operation. Over time, ESLs also offer cost savings through reduced labor and material costs. While the initial investment in ESL infrastructure may be high, the long-term return on investment is favorable, especially for large-scale retailers managing thousands of SKUs.

Global Electronic Shelf Labels Market Report Segmentation

This report forecasts revenue growth at a global level and provides an analysis of the latest industry trends in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the global electronic shelf label market report based on component, type, communication technology, size, application, and region:

• Component Outlook (Revenue, USD Million, 2021 - 2033)
• Displays
• Batteries
• Transceivers
• Microprocessors
• Others
• Type Outlook (Revenue, USD Million, 2021 - 2033)
• E-paper Displays
• Graphic E-paper Displays
• LCDs
• Communication Technology Outlook (Revenue, USD Million, 2021 - 2033)
• Radio Frequency
• Infrared
• Near-field Communications
• Others
• Size Outlook (Revenue, USD Million, 2021 - 2033)
• <= 3 inches
• 3 to 7 inches
• 7 to 10 inches
• >= 10 inches
• Application Outlook (Revenue, USD Million, 2021 - 2033)
• Retail
• Industrial
• Region Outlook (Revenue, USD Million, 2021 - 2033)
• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • Germany
  • France
  • UK
  • Italy
  • Spain
  • Albania
  • Croatia
  • Greece
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• Latin America
  • Brazil
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Research Methodology
  • 1.1.1. Market Segmentation
  • 1.1.2. Market Definition
• 1.2. Research Scope & Assumptions
• 1.3. Information Procurement
  • 1.3.1. Purchased Database
  • 1.3.2. GVR's Internal Database
  • 1.3.3. Secondary Sources & Third-Party Perspectives
  • 1.3.4. Primary Research
• 1.4. Information Analysis
  • 1.4.1. Data Analysis Models
• 1.5. Market Formulation & Data Visualization
• 1.6. Data Validation & Publishing
• 1.7. List of Abbreviations

Chapter 2. Executive Summary

• 2.1. Market Snapshot, 2025 (USD Million)
• 2.2. Segmental Snapshot
• 2.3. Competitive Landscape Snapshot

Chapter 3. Global Electronic Shelf Label Market Variables, Trends, and Scope

• 3.1. Market Lineage Outlook
• 3.2. Penetration & Growth Prospect Mapping
• 3.3. Industry Value Chain Analysis
  • 3.3.1. Raw Material Trends
  • 3.3.2. Manufacturing/Technology Trends
  • 3.3.3. Sales Channel Analysis
  • 3.3.4. Profit Margin Analysis
• 3.4. Regulatory Framework
• 3.5. Market Dynamics
  • 3.5.1. Market Driver Analysis
  • 3.5.2. Market Restraint Analysis
  • 3.5.3. Market Opportunity Analysis
  • 3.5.4. Market Challenge Analysis
• 3.6. Business Environment Analysis
  • 3.6.1. Porter's Five Forces Analysis
  • 3.6.2. PESTEL Analysis
• 3.7. Latest Trends & Emerging Opportunities in the Electronic Shelf Label Market

Chapter 4. Global Electronic Shelf Label Market: Component Estimates & Trend Analysis

• 4.1. Key Takeaways
• 4.2. Component Movement Analysis & Market Share, 2025 & 2033
  • 4.2.1. Displays
    • 4.2.1.1. Market estimates and forecasts, 2021 - 2033 (USD Million)
  • 4.2.2. Batteries
    • 4.2.2.1. Market estimates and forecasts, 2021 - 2033 (USD Million)
  • 4.2.3. Transceivers
    • 4.2.3.1. Market estimates and forecasts, 2021 - 2033 (USD Million)
  • 4.2.4. Microprocessors
    • 4.2.4.1. Market estimates and forecasts, 2021 - 2033 (USD Million)
  • 4.2.5. Others
    • 4.2.5.1. Market estimates and forecasts, 2021 - 2033 (USD Million)

Chapter 5. Global Electronic Shelf Label Market: Type Estimates & Trend Analysis

• 5.1. Key Takeaways
• 5.2. Type Movement Analysis & Market Share, 2025 & 2033
  • 5.2.1. E-paper Displays
    • 5.2.1.1. Market estimates and forecasts, 2021 - 2033 (USD Million)
  • 5.2.2. Graphic E-paper Displays
    • 5.2.2.1. Market estimates and forecasts, 2021 - 2033 (USD Million)
  • 5.2.3. LCDs
    • 5.2.3.1. Market estimates and forecasts, 2021 - 2033 (USD Million)

Chapter 6. Global Electronic Shelf Label Market: Communication Technology Estimates & Trend Analysis

• 6.1. Key Takeaways
• 6.2. Communication Technology Movement Analysis & Market Share, 2025 & 2033
  • 6.2.1. Radio Frequency
    • 6.2.1.1. Market estimates and forecasts, 2021 - 2033 (USD Million)
  • 6.2.2. Infrared
    • 6.2.2.1. Market estimates and forecasts, 2021 - 2033 (USD Million)
  • 6.2.3. Near-field Communications
    • 6.2.3.1. Market estimates and forecasts, 2021 - 2033 (USD Million)
  • 6.2.4. Others
    • 6.2.4.1. Market estimates and forecasts, 2021 - 2033 (USD Million)

Chapter 7. Global Electronic Shelf Label Market: Size Estimates & Trend Analysis

• 7.1. Key Takeaways
• 7.2. Size Movement Analysis & Market Share, 2025 & 2033
  • 7.2.1. <= 3 inches
    • 7.2.1.1. Market estimates and forecasts, 2021 - 2033 (USD Million)
  • 7.2.2. 3 to 7 inches
    • 7.2.2.1. Market estimates and forecasts, 2021 - 2033 (USD Million)
  • 7.2.3. 7 to 10 inches
    • 7.2.3.1. Market estimates and forecasts, 2021 - 2033 (USD Million)
  • 7.2.4. >= 10 inches
    • 7.2.4.1. Market estimates and forecasts, 2021 - 2033 (USD Million)

Chapter 8. Global Electronic Shelf Label Market: Application Estimates & Trend Analysis

• 8.1. Key Takeaways
• 8.2. Application Movement Analysis & Market Share, 2025 & 2033
  • 8.2.1. Retail
    • 8.2.1.1. Market estimates and forecasts, 2021 - 2033 (USD Million)
  • 8.2.2. Industrial
    • 8.2.2.1. Market estimates and forecasts, 2021 - 2033 (USD Million)

Chapter 9. Global Electronic Shelf Label Market: Region Estimates & Trend Analysis

• 9.1. Key Takeaways
• 9.2. Regional Movement Analysis & Market Share, 2025 & 2033
• 9.3. North America
  • 9.3.1. North America Electronic Shelf Label Market Estimates & Forecasts, 2021 - 2033 (USD Million)
  • 9.3.2. U.S.
    • 9.3.2.1. U.S. Electronic Shelf Label Market Estimates & Forecasts, 2021 - 2033 (USD Million)
  • 9.3.3. Canada
    • 9.3.3.1. Canada Electronic Shelf Label Market Estimates & Forecasts, 2021 - 2033 (USD Million)
  • 9.3.4. Mexico
    • 9.3.4.1. Mexico Electronic Shelf Label Market Estimates & Forecasts, 2021 - 2033 (USD Million)
• 9.4. Europe
  • 9.4.1. Europe Electronic Shelf Label Market Estimates & Forecasts, 2021 - 2033 (USD Million)
  • 9.4.2. Germany
    • 9.4.2.1. Germany Electronic Shelf Label Market Estimates & Forecasts, 2021 - 2033 (USD Million)
  • 9.4.3. UK
    • 9.4.3.1. UK Electronic Shelf Label Market Estimates & Forecasts, 2021 - 2033 (USD Million)
  • 9.4.4. France
    • 9.4.4.1. France Electronic Shelf Label Market Estimates & Forecasts, 2021 - 2033 (USD Million)
  • 9.4.5. Italy
    • 9.4.5.1. Italy Electronic Shelf Label Market Estimates & Forecasts, 2021 - 2033 (USD Million)
  • 9.4.6. Spain
    • 9.4.6.1. Spain Electronic Shelf Label Market Estimates & Forecasts, 2021 - 2033 (USD Million)
  • 9.4.7. Albania
    • 9.4.7.1. Spain Electronic Shelf Label Market Estimates & Forecasts, 2021 - 2033 (USD Million)
  • 9.4.8. Croatia
    • 9.4.8.1. Spain Electronic Shelf Label Market Estimates & Forecasts, 2021 - 2033 (USD Million)
  • 9.4.9. Greece
    • 9.4.9.1. Spain Electronic Shelf Label Market Estimates & Forecasts, 2021 - 2033 (USD Million)
• 9.5. Asia Pacific
  • 9.5.1. Asia Pacific Electronic Shelf Label Market Estimates & Forecasts, 2021 - 2033 (USD Million)
  • 9.5.2. China
    • 9.5.2.1. China Electronic Shelf Label Market Estimates & Forecasts, 2021 - 2033 (USD Million)
  • 9.5.3. India
    • 9.5.3.1. India Electronic Shelf Label Market Estimates & Forecasts, 2021 - 2033 (USD Million)
  • 9.5.4. Japan
    • 9.5.4.1. Japan Electronic Shelf Label Market Estimates & Forecasts, 2021 - 2033 (USD Million)
  • 9.5.5. South Korea
    • 9.5.5.1. South Korea Electronic Shelf Label Market Estimates & Forecasts, 2021 - 2033 (USD Million)
  • 9.5.6. Australia
    • 9.5.6.1. Australia Electronic Shelf Label Market Estimates & Forecasts, 2021 - 2033 (USD Million)
• 9.6. Latin America
  • 9.6.1. Latin America Electronic Shelf Label Market Estimates & Forecasts, 2021 - 2033 (USD Million)
  • 9.6.2. Brazil
    • 9.6.2.1. Brazil Electronic Shelf Label Market Estimates & Forecasts, 2021 - 2033 (USD Million)
• 9.7. Middle East & Africa
  • 9.7.1. Middle East & Africa Electronic Shelf Label Market Estimates & Forecasts, 2021 - 2033 (USD Million)
  • 9.7.2. Saudi Arabia
    • 9.7.2.1. Saudi Arabia Electronic Shelf Label Market Estimates & Forecasts, 2021 - 2033 (USD Million)
  • 9.7.3. UAE
    • 9.7.3.1. UAE Electronic Shelf Label Market Estimates & Forecasts, 2021 - 2033 (USD Million)
  • 9.7.4. South Africa
    • 9.7.4.1. South Africa Electronic Shelf Label Market Estimates & Forecasts, 2021 - 2033 (USD Million)

Chapter 10. Competitive Landscape

• 10.1. Key Global Players & Recent Developments & Their Impact on the Industry
• 10.2. Vendor Landscape
  • 10.2.1. Company Categorization
  • 10.2.2. List of Key Distributors, Suppliers, and Channel Partners
  • 10.2.3. List of Potential Customers/End-Users
• 10.3. Competitive Dynamics
  • 10.3.1. Company Market Position Analysis
  • 10.3.2. Company Heat Map Analysis
• 10.4. Strategy Mapping
  • 10.4.1. Expansions
  • 10.4.2. Mergers & Acquisitions
  • 10.4.3. Collaborations
  • 10.4.4. New Product Launches
  • 10.4.5. Others

Chapter 11. Company Listing (Overview, Financial Performance, Product Overview)

• 11.1. Pricer
  • 11.1.1. Company Overview
  • 11.1.2. Financial Performance
  • 11.1.3. Product Benchmarking
• 11.2. Panasonic Connect Co., Ltd.
  • 11.2.1. Company Overview
  • 11.2.2. Financial Performance
  • 11.2.3. Product Benchmarking
• 11.3. SOLUM
  • 11.3.1. Company Overview
  • 11.3.2. Financial Performance
  • 11.3.3. Product Benchmarking
• 11.4. VusionGroup
  • 11.4.1. Company Overview
  • 11.4.2. Financial Performance
  • 11.4.3. Product Benchmarking
• 11.5. Hangzhou Zkong Networks Co., Ltd.
  • 11.5.1. Company Overview
  • 11.5.2. Financial Performance
  • 11.5.3. Product Benchmarking
• 11.6. Teraoka (Pty) Ltd.
  • 11.6.1. Company Overview
  • 11.6.2. Financial Performance
  • 11.6.3. Product Benchmarking
• 11.7. Displaydata Ltd.
  • 11.7.1. Company Overview
  • 11.7.2. Financial Performance
  • 11.7.3. Product Benchmarking
• 11.8. M2COMM
  • 11.8.1. Company Overview
  • 11.8.2. Financial Performance
  • 11.8.3. Product Benchmarking
• 11.9. Opticon
  • 11.9.1. Company Overview
  • 11.9.2. Financial Performance
  • 11.9.3. Product Benchmarking
• 11.10. Shanghai SUNMI Technology Co., Ltd.
  • 11.10.1. Company Overview
  • 11.10.2. Financial Performance
  • 11.10.3. Product Benchmarking
• 11.11. ComQi
  • 11.11.1. Company Overview
  • 11.11.2. Financial Performance
  • 11.11.3. Product Benchmarking
• 11.12. Hanshow Technology
  • 11.12.1. Company Overview
  • 11.12.2. Financial Performance
  • 11.12.3. Product Benchmarking
• 11.13. SUNLUX IOT TECHNOLOGY(GUANGDONG) INC.
  • 11.13.1. Company Overview
  • 11.13.2. Financial Performance
  • 11.13.3. Product Benchmarking
• 11.14. Minewtag
  • 11.14.1. Company Overview
  • 11.14.2. Financial Performance
  • 11.14.3. Product Benchmarking
• 11.15. YalaTech
  • 11.15.1. Company Overview
  • 11.15.2. Financial Performance
  • 11.15.3. Product Benchmarking
• 11.16. Ynvisible Interactive Inc.
  • 11.16.1. Company Overview
  • 11.16.2. Financial Performance
  • 11.16.3. Product Benchmarking
• 11.17. Delfi Technologies A/S
  • 11.17.1. Company Overview
  • 11.17.2. Financial Performance
  • 11.17.3. Product Benchmarking
• 11.18. SEN SECURITY SOLUTIONS
  • 11.18.1. Company Overview
  • 11.18.2. Financial Performance
  • 11.18.3. Product Benchmarking
• 11.19. Infotek Software & Systems (P) Ltd.
  • 11.19.1. Company Overview
  • 11.19.2. Financial Performance
  • 11.19.3. Product Benchmarking
• 11.20. Guangzhou Mengbian Information Technology Co., Ltd.
  • 11.20.1. Company Overview
  • 11.20.2. Financial Performance
  • 11.20.3. Product Benchmarking