에이전트형 커머스 시장 규모, 점유율, 동향 분석 보고서 : 인터랙션 모델별, 기술별, 용도별, 지역별, 부문별 예측(2026-2033년)

Agentic Commerce Market Summary

The global agentic commerce market size was estimated at USD 5.71 billion in 2025 and is projected to reach USD 65.47 billion by 2033, growing at a CAGR of 35.7% from 2026 to 2033. This expansion is fueled by the increasing adoption of AI agents that can perform autonomous transactions. Companies are utilizing these agents to deliver personalized customer experiences and improve engagement.

Moreover, operational efficiency across e-commerce and digital platforms is driving further market adoption. The global market is witnessing the integration of AI-driven conversational interfaces with seamless payment systems. Users can now complete purchases directly within chat environments, creating frictionless commerce experiences. AI agents are increasingly handling interactions, recommendations, and transactions in real time. Partnerships between AI firms and payment providers are helping establish secure, standardized protocols. This approach ensures interoperability with existing merchant infrastructure and broadens adoption. Agentic commerce is moving toward practical, scalable solutions in everyday digital interactions. For instance, in September 2025, OpenAI, a U.S.-based artificial intelligence company, partnered with Stripe, Inc. to launch Instant Checkout in ChatGPT, allowing users to purchase products directly within the chat using the Agentic Commerce Protocol. The system securely handles orders and payments through merchants' existing infrastructure, with Stripe providing the underlying payment framework and co-developing the protocol for AI-driven commerce.

Shopping patterns are moving away from keyword-based search toward AI systems that guide decisions through contextual recommendations. Consumers are increasingly asking assistants what to buy instead of browsing product listings. This change is pushing enterprises to be visible inside conversational AI environments. It raises the need for structured data that AI agents can easily interpret. Companies such as commerce tools are launching agent-ready solutions that make product and pricing data accessible to these systems. This shift is becoming a major driver of growth in agentic commerce. For instance, in November 2025, commercetools GmbH, a digital commerce technology company, launched Agentic Jumpstart. This enterprise solution exposes product, pricing, and availability data to leading AI platforms and enables secure transactions through its AI Hub and Agent Gateway. Built on a composable, cloud-native platform with MCP and ACP support, Agentic Jumpstart lets enterprises test AI-driven channels while keeping governance, security, and operations stable.

Data integration and unified AI platforms are becoming a key focus in the agentic commerce landscape. The most effective systems are those seamlessly embedded within CRMs, marketing automation tools, and data warehouses, ensuring consistent and context-rich operations. Disconnected point tools often create data silos that fragment customer information and reduce outreach precision. Companies such as Outreach and Whistle Ltd are enhancing integration capabilities to unify sales and marketing workflows. These platforms enable real-time synchronization across multiple systems, improving the accuracy of AI-driven insights. Agentic Commerce systems with visibility across all touchpoints, emails, LinkedIn interactions, web activity, and form submissions, gain a competitive edge in targeting and engagement. This integration allows for a more complete understanding of customer intent and behavior. AI models are now required to process a wide range of data types, including text, behavioral logs, and enrichment datasets.

Global Agentic Commerce Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the global agentic commerce market based on interaction model, technology, application, and region:

• Interaction Model Outlook (Revenue, USD Billion, 2021 - 2033)
• Consumer-to-Agent (C2A)
• Business-to-Agent (B2A)
• Agent-to-Agent (A2A)
• Technology Outlook (Revenue, USD Billion, 2021 - 2033)
• Generative AI & Large Language Models (LLMs)
• Multi-Agent Systems
• On-Device AI
• Blockchain & Smart Contracts
• Application Outlook (Revenue, USD Billion, 2021 - 2033)
• Retail & E-commerce
• Financial Services & Payments
• Travel & Hospitality
• Enterprise Procurement (B2B)
• Customer Support & Engagement
• Regional Outlook (Revenue, USD Billion, 2021 - 2033)
• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • UK
  • Germany
  • France
• Asia Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
• Latin America
  • Brazil
• Middle East & Africa (MEA)
  • KSA
  • UAE
  • South Africa

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Market Segmentation & Scope
• 1.2. Market Definition
• 1.3. Information Procurement
  • 1.3.1. Purchased Database
  • 1.3.2. GVR's Internal Database
  • 1.3.3. Secondary Sources & Third-Party Perspectives
  • 1.3.4. Primary Research
• 1.4. Information Analysis
  • 1.4.1. Data Analysis Models
• 1.5. Market Formulation & Data Visualization
• 1.6. Data Validation & Publishing

Chapter 2. Executive Summary

• 2.1. Market Insights
• 2.2. Segmental Outlook
• 2.3. Competitive Outlook

Chapter 3. Agentic Commerce Market Variables, Trends & Scope

• 3.1. Global Agentic Commerce Market Outlook
• 3.2. Industry Value Chain Analysis
• 3.3. Market Dynamics
  • 3.3.1. Market Driver Analysis
  • 3.3.2. Market Restraint Analysis
  • 3.3.3. Industry Challenges
• 3.4. Porter's Five Forces Analysis
  • 3.4.1. Supplier Power
  • 3.4.2. Buyer Power
  • 3.4.3. Substitution Threat
  • 3.4.4. Threat from New Entrant
  • 3.4.5. Competitive Rivalry
• 3.5. PESTEL Analysis
  • 3.5.1. Political Landscape
  • 3.5.2. Economic Landscape
  • 3.5.3. Social Landscape
  • 3.5.4. Technological Landscape
  • 3.5.5. Environmental Landscape
  • 3.5.6. Legal Landscape

Chapter 4. Agentic Commerce Market: Interaction Model Outlook Estimates & Forecasts

• 4.1. Agentic Commerce Market: Interaction Model Movement Analysis, 2025 & 2033
  • 4.1.1. Consumer-to-Agent (C2A)
    • 4.1.1.1. Consumer-to-Agent (C2A) Market estimates and forecast, 2021 - 2033 (USD Billion)
  • 4.1.2. Business-to-Agent (B2A)
    • 4.1.2.1. Business-to-Agent (B2A) Market estimates and forecast, 2021 - 2033 (USD Billion)
  • 4.1.3. Agent-to-Agent (A2A)
    • 4.1.3.1. Agent-to-Agent (A2A) Market estimates and forecast, 2021 - 2033 (USD Billion)

Chapter 5. Agentic Commerce Market: Technology Outlook Estimates & Forecasts

• 5.1. Agentic Commerce Market: Technology Movement Analysis, 2025 & 2033
  • 5.1.1. Generative AI & Large Language Models (LLMs)
    • 5.1.1.1. Generative AI & Large Language Models (LLMs) Market estimates and forecast, 2021 - 2033 (USD Billion)
  • 5.1.2. Multi-Agent Systems
    • 5.1.2.1. Multi-Agent Systems Market estimates and forecast, 2021 - 2033 (USD Billion)
  • 5.1.3. On-Device AI
    • 5.1.3.1. On-Device AI Market estimates and forecast, 2021 - 2033 (USD Billion)
  • 5.1.4. Blockchain & Smart Contracts
    • 5.1.4.1. Blockchain & Smart Contracts Market estimates and forecast, 2021 - 2033 (USD Billion)

Chapter 6. Agentic Commerce Market: Application Outlook Estimates & Forecasts

• 6.1. Agentic Commerce Market: Application Movement Analysis, 2025 & 2033
  • 6.1.1. Retail & E-commerce
    • 6.1.1.1. Retail & E-commerce Market estimates and forecast, 2021 - 2033 (USD Billion)
  • 6.1.2. Financial Services & Payments
    • 6.1.2.1. Financial Services & Payments Market estimates and forecast, 2021 - 2033 (USD Billion)
  • 6.1.3. Travel & Hospitality
    • 6.1.3.1. Travel & Hospitality Market estimates and forecast, 2021 - 2033 (USD Billion)
  • 6.1.4. Enterprise Procurement (B2B)
    • 6.1.4.1. Enterprise Procurement (B2B) Market estimates and forecast, 2021 - 2033 (USD Billion)
  • 6.1.5. Customer Support & Engagement
    • 6.1.5.1. Customer Support & Engagement Market estimates and forecast, 2021 - 2033 (USD Billion)

Chapter 7. Agentic Commerce Market: Regional Estimates & Trend Analysis

• 7.1. Agentic Commerce Market Share, By Region, 2025 & 2033, USD Billion
• 7.2. North America
  • 7.2.1. North America Agentic Commerce Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
    • 7.2.1.1. North America Agentic Commerce Market Estimates and Forecasts, by Country, 2021 - 2033 (USD Billion)
    • 7.2.1.2. North America Agentic Commerce Market Estimates and Forecasts, by Interaction Model, 2021 - 2033 (USD Billion)
    • 7.2.1.3. North America Agentic Commerce Market Estimates and Forecasts, by Technology, 2021 - 2033 (USD Billion)
    • 7.2.1.4. North America Agentic Commerce Market Estimates and Forecasts, by Application, 2021 - 2033 (USD Billion)
  • 7.2.2. U.S.
    • 7.2.2.1. U.S. Agentic Commerce Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
    • 7.2.2.2. U.S. Agentic Commerce Market Estimates and Forecasts, by Interaction Model, 2021 - 2033 (USD Billion)
    • 7.2.2.3. U.S. Agentic Commerce Market Estimates and Forecasts, by Technology, 2021 - 2033 (USD Billion)
    • 7.2.2.4. U.S. Agentic Commerce Market Estimates and Forecasts, by Application, 2021 - 2033 (USD Billion)
  • 7.2.3. Canada
    • 7.2.3.1. Canada Agentic Commerce Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
    • 7.2.3.2. Canada Agentic Commerce Market Estimates and Forecasts, by Interaction Model, 2021 - 2033 (USD Billion)
    • 7.2.3.3. Canada Agentic Commerce Market Estimates and Forecasts, by Technology, 2021 - 2033 (USD Billion)
    • 7.2.3.4. Canada Agentic Commerce Market Estimates and Forecasts, by Application, 2021 - 2033 (USD Billion)
  • 7.2.4. Mexico
    • 7.2.4.1. Mexico Agentic Commerce Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
    • 7.2.4.2. Mexico Agentic Commerce Market Estimates and Forecasts, by Interaction Model, 2021 - 2033 (USD Billion)
    • 7.2.4.3. Mexico Agentic Commerce Market Estimates and Forecasts, by Technology, 2021 - 2033 (USD Billion)
    • 7.2.4.4. Mexico Agentic Commerce Market Estimates and Forecasts, by Application, 2021 - 2033 (USD Billion)
• 7.3. Europe
  • 7.3.1. Europe Agentic Commerce Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
    • 7.3.1.1. Europe Agentic Commerce Market Estimates and Forecasts, by Country, 2021 - 2033 (USD Billion)
    • 7.3.1.2. Europe Agentic Commerce Market Estimates and Forecasts, by Interaction Model, 2021 - 2033 (USD Billion)
    • 7.3.1.3. Europe Agentic Commerce Market Estimates and Forecasts, by Technology, 2021 - 2033 (USD Billion)
    • 7.3.1.4. Europe Agentic Commerce Market Estimates and Forecasts, by Application, 2021 - 2033 (USD Billion)
  • 7.3.2. UK
    • 7.3.2.1. UK Agentic Commerce Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
    • 7.3.2.2. UK Agentic Commerce Market Estimates and Forecasts, by Interaction Model, 2021 - 2033 (USD Billion)
    • 7.3.2.3. UK Agentic Commerce Market Estimates and Forecasts, by Technology, 2021 - 2033 (USD Billion)
    • 7.3.2.4. UK Agentic Commerce Market Estimates and Forecasts, by Application, 2021 - 2033 (USD Billion)
  • 7.3.3. Germany
    • 7.3.3.1. Germany Agentic Commerce Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
    • 7.3.3.2. Germany Agentic Commerce Market Estimates and Forecasts, by Interaction Model, 2021 - 2033 (USD Billion)
    • 7.3.3.3. Germany Agentic Commerce Market Estimates and Forecasts, by Technology, 2021 - 2033 (USD Billion)
    • 7.3.3.4. Germany Agentic Commerce Market Estimates and Forecasts, by Application, 2021 - 2033 (USD Billion)
  • 7.3.4. France
    • 7.3.4.1. France Agentic Commerce Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
    • 7.3.4.2. France Agentic Commerce Market Estimates and Forecasts, by Interaction Model, 2021 - 2033 (USD Billion)
    • 7.3.4.3. France Agentic Commerce Market Estimates and Forecasts, by Technology, 2021 - 2033 (USD Billion)
    • 7.3.4.4. France Agentic Commerce Market Estimates and Forecasts, by Application, 2021 - 2033 (USD Billion)
• 7.4. Asia Pacific
  • 7.4.1. Asia Pacific Agentic Commerce Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
    • 7.4.1.1. Asia Pacific Agentic Commerce Market Estimates and Forecasts, by Country, 2021 - 2033 (USD Billion)
    • 7.4.1.2. Asia Pacific Agentic Commerce Market Estimates and Forecasts, by Interaction Model, 2021 - 2033 (USD Billion)
    • 7.4.1.3. Asia Pacific Agentic Commerce Market Estimates and Forecasts, by Technology, 2021 - 2033 (USD Billion)
    • 7.4.1.4. Asia Pacific Agentic Commerce Market Estimates and Forecasts, by Application, 2021 - 2033 (USD Billion)
  • 7.4.2. China
    • 7.4.2.1. China Agentic Commerce Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
    • 7.4.2.2. China Agentic Commerce Market Estimates and Forecasts, by Interaction Model, 2021 - 2033 (USD Billion)
    • 7.4.2.3. China Agentic Commerce Market Estimates and Forecasts, by Technology, 2021 - 2033 (USD Billion)
    • 7.4.2.4. China Agentic Commerce Market Estimates and Forecasts, by Application, 2021 - 2033 (USD Billion)
  • 7.4.3. Japan
    • 7.4.3.1. Japan Agentic Commerce Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
    • 7.4.3.2. Japan Agentic Commerce Market Estimates and Forecasts, by Interaction Model, 2021 - 2033 (USD Billion)
    • 7.4.3.3. Japan Agentic Commerce Market Estimates and Forecasts, by Technology, 2021 - 2033 (USD Billion)
    • 7.4.3.4. Japan Agentic Commerce Market Estimates and Forecasts, by Application, 2021 - 2033 (USD Billion)
  • 7.4.4. India
    • 7.4.4.1. India Agentic Commerce Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
    • 7.4.4.2. India Agentic Commerce Market Estimates and Forecasts, by Interaction Model, 2021 - 2033 (USD Billion)
    • 7.4.4.3. India Agentic Commerce Market Estimates and Forecasts, by Technology, 2021 - 2033 (USD Billion)
    • 7.4.4.4. India Agentic Commerce Market Estimates and Forecasts, by Application, 2021 - 2033 (USD Billion)
  • 7.4.5. Australia
    • 7.4.5.1. Australia Agentic Commerce Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
    • 7.4.5.2. Australia Agentic Commerce Market Estimates and Forecasts, by Interaction Model, 2021 - 2033 (USD Billion)
    • 7.4.5.3. Australia Agentic Commerce Market Estimates and Forecasts, by Technology, 2021 - 2033 (USD Billion)
    • 7.4.5.4. Australia Agentic Commerce Market Estimates and Forecasts, by Application, 2021 - 2033 (USD Billion)
  • 7.4.6. South Korea
    • 7.4.6.1. South Korea Agentic Commerce Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
    • 7.4.6.2. South Korea Agentic Commerce Market Estimates and Forecasts, by Interaction Model, 2021 - 2033 (USD Billion)
    • 7.4.6.3. South Korea Agentic Commerce Market Estimates and Forecasts, by Technology, 2021 - 2033 (USD Billion)
    • 7.4.6.4. South Korea Agentic Commerce Market Estimates and Forecasts, by Application, 2021 - 2033 (USD Billion)
• 7.5. Latin America
  • 7.5.1. Latin America Agentic Commerce Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
    • 7.5.1.1. Latin America Agentic Commerce Market Estimates and Forecasts, by Country, 2021 - 2033 (USD Billion)
    • 7.5.1.2. Latin America Agentic Commerce Market Estimates and Forecasts, by Interaction Model, 2021 - 2033 (USD Billion)
    • 7.5.1.3. Latin America Agentic Commerce Market Estimates and Forecasts, by Technology, 2021 - 2033 (USD Billion)
    • 7.5.1.4. Latin America Agentic Commerce Market Estimates and Forecasts, by Application, 2021 - 2033 (USD Billion)
  • 7.5.2. Brazil
    • 7.5.2.1. Brazil Agentic Commerce Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
    • 7.5.2.2. Brazil Agentic Commerce Market Estimates and Forecasts, by Interaction Model, 2021 - 2033 (USD Billion)
    • 7.5.2.3. Brazil Agentic Commerce Market Estimates and Forecasts, by Technology, 2021 - 2033 (USD Billion)
    • 7.5.2.4. Brazil Agentic Commerce Market Estimates and Forecasts, by Application, 2021 - 2033 (USD Billion)
• 7.6. Middle East and Africa
  • 7.6.1. Middle East and Africa Agentic Commerce Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
    • 7.6.1.1. Middle East and Africa Agentic Commerce Market Estimates and Forecasts, by Country, 2021 - 2033 (USD Billion)
    • 7.6.1.2. Middle East and Africa Agentic Commerce Market Estimates and Forecasts, by Interaction Model, 2021 - 2033 (USD Billion)
    • 7.6.1.3. Middle East and Africa Agentic Commerce Market Estimates and Forecasts, by Technology, 2021 - 2033 (USD Billion)
    • 7.6.1.4. Middle East and Africa Agentic Commerce Market Estimates and Forecasts, by Application, 2021 - 2033 (USD Billion)
  • 7.6.2. KSA
    • 7.6.2.1. KSA Agentic Commerce Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
    • 7.6.2.2. KSA Agentic Commerce Market Estimates and Forecasts, by Interaction Model, 2021 - 2033 (USD Billion)
    • 7.6.2.3. KSA Agentic Commerce Market Estimates and Forecasts, by Technology, 2021 - 2033 (USD Billion)
    • 7.6.2.4. KSA Agentic Commerce Market Estimates and Forecasts, by Application, 2021 - 2033 (USD Billion)
  • 7.6.3. UAE
    • 7.6.3.1. UAE Agentic Commerce Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
    • 7.6.3.2. UAE Agentic Commerce Market Estimates and Forecasts, by Interaction Model, 2021 - 2033 (USD Billion)
    • 7.6.3.3. UAE Agentic Commerce Market Estimates and Forecasts, by Technology, 2021 - 2033 (USD Billion)
    • 7.6.3.4. UAE Agentic Commerce Market Estimates and Forecasts, by Application, 2021 - 2033 (USD Billion)
  • 7.6.4. South Africa
    • 7.6.4.1. South Africa Agentic Commerce Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
    • 7.6.4.2. South Africa Agentic Commerce Market Estimates and Forecasts, by Interaction Model, 2021 - 2033 (USD Billion)
    • 7.6.4.3. South Africa Agentic Commerce Market Estimates and Forecasts, by Technology, 2021 - 2033 (USD Billion)
    • 7.6.4.4. South Africa Agentic Commerce Market Estimates and Forecasts, by Application, 2021 - 2033 (USD Billion)

Chapter 8. Competitive Landscape

• 8.1. Recent Developments & Impact Analysis, By Key Market Participants
• 8.2. Vendor Landscape
  • 8.2.1. Company categorization
  • 8.2.2. List of Key Distributors and Channel Partners
  • 8.2.3. List of Potential Customers/Listing
• 8.3. Competitive Dynamics
  • 8.3.1. Competitive Benchmarking
  • 8.3.2. Strategy Mapping
  • 8.3.3. Heat Map Analysis
• 8.4. Company Profiles/Listing
  • 8.4.1. Artisan AI Inc.
    • 8.4.1.1. Participant's overview
    • 8.4.1.2. Financial performance
    • 8.4.1.3. Product benchmarking
    • 8.4.1.4. Strategic initiatives
  • 8.4.2. Google LLC
    • 8.4.2.1. Participant's overview
    • 8.4.2.2. Financial performance
    • 8.4.2.3. Product benchmarking
    • 8.4.2.4. Strategic initiatives
  • 8.4.3. Mastercard
    • 8.4.3.1. Participant's overview
    • 8.4.3.2. Financial performance
    • 8.4.3.3. Product benchmarking
    • 8.4.3.4. Strategic initiatives
  • 8.4.4. OpenAI
    • 8.4.4.1. Participant's overview
    • 8.4.4.2. Financial performance
    • 8.4.4.3. Product benchmarking
    • 8.4.4.4. Strategic initiatives
  • 8.4.5. Perplexity
    • 8.4.5.1. Participant's overview
    • 8.4.5.2. Financial performance
    • 8.4.5.3. Product benchmarking
    • 8.4.5.4. Strategic initiatives
  • 8.4.6. Salesforce, Inc.
    • 8.4.6.1. Participant's overview
    • 8.4.6.2. Financial performance
    • 8.4.6.3. Product benchmarking
    • 8.4.6.4. Strategic initiatives
  • 8.4.7. Stripe, Inc.
    • 8.4.7.1. Participant's overview
    • 8.4.7.2. Financial performance
    • 8.4.7.3. Product benchmarking
    • 8.4.7.4. Strategic initiatives
  • 8.4.8. TENEO.AI
    • 8.4.8.1. Participant's overview
    • 8.4.8.2. Financial performance
    • 8.4.8.3. Product benchmarking
    • 8.4.8.4. Strategic initiatives
  • 8.4.9. Uniphore
    • 8.4.9.1. Participant's overview
    • 8.4.9.2. Financial performance
    • 8.4.9.3. Product benchmarking
    • 8.4.9.4. Strategic initiatives
  • 8.4.10. Verofax
    • 8.4.10.1. Participant's overview
    • 8.4.10.2. Financial performance
    • 8.4.10.3. Product benchmarking
    • 8.4.10.4. Strategic initiatives