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시장보고서
상품코드
2132449
경쟁 정보 툴 시장 규모, 점유율, 동향 분석 보고서 : 구성요소별, 도입 형태별, 기업 규모별, 최종 용도별, 지역별 및 부문별 예측(2026-2033년)Competitive Intelligence Tools Market Size, Share, & Trend Analysis Report By Component (Software, Services), By Deployment (Cloud, On-premise), By Enterprise Size (Small & Medium Enterprises), By End Use, By Region, And Segment Forecasts, 2026 - 2033 |
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가격
※ 부가세 별도
한글목차
영문목차
※ 본 상품은 영문 자료로 한글과 영문 목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문 목차를 참고해주시기 바랍니다.
경쟁 정보 툴 시장 요약
세계의 경쟁 정보 툴 시장 규모는 2025년에 6억 9,190만 달러로 평가되며, 2026년 8억 2,340만 달러에서 2033년에는 30억 410만 달러로 성장할 것으로 예상되며, 2026년부터 2033년까지 연평균 성장률(CAGR)은 20.3%에 달할 것으로 예측됩니다.
2025년에는 북미 시장이 매출 점유율 39.2%를 차지하며 시장을 주도했습니다. 북미 기업들은 AI, 기계 학습, 생성형 AI를 경쟁 정보 플랫폼에 빠르게 통합하고 있습니다. 이러한 기술을 통해 경쟁사의 자동 모니터링, 시장 동향 파악, 감정 분석, 예측적 인사이트가 가능해져 전략적 의사결정의 속도와 정확도가 향상되고 있습니다.
기업들은 변화하는 시장 상황에 신속하게 대응하기 위해 경쟁사의 동향을 지속적으로 파악해야 할 필요성이 점점 더 커지고 있습니다. 경쟁사의 신제품 출시, 가격 조정, 판촉 캠페인, 제휴, 투자, 경영진 교체, 전략적 조치 등은 시장 내 입지나 고객 수요에 직접적인 영향을 미칠 가능성이 있습니다. 기존의 정기적인 시장 조사만으로는 이러한 동향을 적시에 파악하지 못할 수 있어, 정보의 공백이나 의사결정의 지연을 초래할 우려가 있습니다.
경쟁 정보 툴은 여러 정보원에서 데이터를 지속적으로 수집·분석하고, 자동 알림 및 실용적인 인사이트를 제공함으로써 이러한 과제를 해결합니다. 클라우드 기반 플랫폼과 AI를 활용한 분석 도구의 도입이 확대됨에 따라, 조직은 더욱 광범위한 경쟁사 모니터링이 가능해졌습니다. 그 결과, 기업들은 정기적인 정보 수집에서 상시 운영형 경쟁사 모니터링으로 전환하고 있으며, 이는 전략, 마케팅, 가격 책정, 제품 관련 의사결정의 신속화를 뒷받침하고 있습니다.
자주 묻는 질문
목차
제1장 조사 방법과 범위
제2장 주요 요약
제3장 경쟁 정보 툴 변수, 동향, 범위
제4장 경쟁 정보 툴 시장 : 구성요소별 추정·동향 분석
제5장 경쟁 정보 툴 시장 : 전개별 추정·동향 분석
제6장 경쟁 정보 툴 시장 : 기업 규모별 추정·동향 분석
제7장 경쟁 정보 툴 시장 : 최종 용도별 추정·동향 분석
제8장 경쟁 정보 툴 시장 : 지역별 추정·동향 분석
제9장 경쟁 구도
KSM 26.09.28Competitive Intelligence Tools Market Summary
The global competitive intelligence tools market size was valued at USD 691.9 million in 2025 and is projected to grow from USD 823.4 million in 2026 to USD 3,004.1 million by 2033, at a CAGR of 20.3% from 2026 to 2033. The market in North America dominated with a revenue share of 39.2% in 2025. North American enterprises are rapidly integrating AI, machine learning, and generative AI into competitive intelligence platforms. These technologies enable automated competitor monitoring, market trend identification, sentiment analysis, and predictive insights, improving the speed and accuracy of strategic decision-making.
Businesses increasingly require continuous visibility into competitor activities to respond quickly to changing market conditions. Competitor product launches, pricing adjustments, promotional campaigns, partnerships, investments, leadership changes, and strategic initiatives can directly influence market positioning and customer demand. Traditional periodic market research may fail to capture these developments in time, creating information gaps and delayed decision-making.
Competitive intelligence tools address this challenge by continuously collecting and analyzing data from multiple sources, delivering automated alerts and actionable insights. The growing adoption of cloud-based platforms and AI-powered analytics further enables organizations to monitor competitors at scale. Consequently, businesses are shifting from periodic intelligence gathering toward always-on competitive monitoring, supporting faster strategic, marketing, pricing, and product decisions.
Global Competitive Intelligence Tools Market Report Segmentation
This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the competitive intelligence tools market report based on component, deployment, enterprise size, end use, and region:
- Component Outlook (Revenue, USD Million, 2021 - 2033)
- Software
- Services
- Deployment Outlook (Revenue, USD Million, 2021 - 2033)
- Cloud
- On-premise
- Enterprise Size Outlook (Revenue, USD Million, 2021 - 2033)
- Small & Medium Enterprises
- Large Enterprise
- End Use Outlook (Revenue, USD Million, 2021 - 2033)
- IT & Telecommunications
- BFSI
- Retail & E-commerce
- Healthcare & Life Sciences
- Manufacturing
- Energy & Utilities
- Others
- Regional Outlook (Revenue, USD Million, 2021 - 2033)
- North America
- U.S.
- Canada
- Mexico
- Europe
- UK
- Germany
- France
- Asia Pacific
- China
- India
- Japan
- South Korea
- Australia
- Latin America
- Brazil
- Middle East & Africa
- UAE
- Saudi Arabia
- South Africa
Table of Contents
Chapter 1. Methodology and Scope
- 1.1. Methodology segmentation & scope
- 1.2. Market Definitions
- 1.3. Research Methodology
- 1.3.1. Information Procurement
- 1.3.2. Information or Data Analysis
- 1.3.3. Market Formulation & Data Visualization
- 1.3.4. Data Validation & Publishing
- 1.4. Research Scope and Assumptions
- 1.4.1. List of Data Sources
Chapter 2. Executive Summary
- 2.1. Market Outlook
- 2.2. Segment Outlook
- 2.3. Competitive Insights
Chapter 3. Competitive Intelligence Tools Variables, Trends & Scope
- 3.1. Market Introduction/Lineage Outlook
- 3.2. Industry Value Chain Analysis
- 3.3. Market Dynamics
- 3.3.1. Market Drivers Analysis
- 3.3.2. Market Restraints Analysis
- 3.3.3. Industry Opportunities
- 3.4. Competitive Intelligence Tools Analysis Tools
- 3.4.1. Porter's Analysis
- 3.4.1.1. Bargaining power of the suppliers
- 3.4.1.2. Bargaining power of the buyers
- 3.4.1.3. Threats of substitution
- 3.4.1.4. Threats from new entrants
- 3.4.2. PESTEL Analysis
- 3.4.2.1. Political landscape
- 3.4.2.2. Economic and Social landscape
- 3.4.2.3. Technological landscape
- 3.4.2.4. Environmental landscape
- 3.4.2.5. Legal landscape
- 3.4.1. Porter's Analysis
Chapter 4. Competitive Intelligence Tools Market: Component Estimates & Trend Analysis
- 4.1. Segment Dashboard
- 4.2. Competitive Intelligence Tools: Component Movement Analysis, USD Million, 2025 & 2033
- 4.3. Software
- 4.3.1. Market Size Estimates and Forecasts, 2021 - 2033 (USD Million)
- 4.4. Services
- 4.4.1. Market Size Estimates and Forecasts, 2021 - 2033 (USD Million)
Chapter 5. Competitive Intelligence Tools Market: Deployment Estimates & Trend Analysis
- 5.1. Segment Dashboard
- 5.2. Competitive Intelligence Tools: Deployment Movement Analysis, USD Million, 2025 & 2033
- 5.3. Cloud
- 5.3.1. Market Size Estimates and Forecasts, 2021 - 2033 (USD Million)
- 5.4. On-premise
- 5.4.1. Market Size Estimates and Forecasts, 2021 - 2033 (USD Million)
Chapter 6. Competitive Intelligence Tools Market: Enterprise Size Estimates & Trend Analysis
- 6.1. Segment Dashboard
- 6.2. Competitive Intelligence Tools: Enterprise Size Movement Analysis, USD Million, 2025 & 2033
- 6.3. Small & Medium Enterprises
- 6.3.1. Market Size Estimates and Forecasts, 2021 - 2033 (USD Million)
- 6.4. Large Enterprise
- 6.4.1. Market Size Estimates and Forecasts, 2021 - 2033 (USD Million)
Chapter 7. Competitive Intelligence Tools Market: End Use Estimates & Trend Analysis
- 7.1. Segment Dashboard
- 7.2. Competitive Intelligence Tools: End Use Movement Analysis, USD Million, 2025 & 2033
- 7.3. IT & Telecommunications
- 7.3.1. Market Size Estimates and Forecasts, 2021 - 2033 (USD Million)
- 7.4. BFSI
- 7.4.1. Market Size Estimates and Forecasts, 2021 - 2033 (USD Million)
- 7.5. Retail & E-commerce
- 7.5.1. Market Size Estimates and Forecasts, 2021 - 2033 (USD Million)
- 7.6. Healthcare & Life Sciences
- 7.6.1. Market Size Estimates and Forecasts, 2021 - 2033 (USD Million)
- 7.7. Manufacturing
- 7.7.1. Market Size Estimates and Forecasts, 2021 - 2033 (USD Million)
- 7.8. Energy & Utilities
- 7.8.1. Market Size Estimates and Forecasts, 2021 - 2033 (USD Million)
- 7.9. Others
- 7.9.1. Market Size Estimates and Forecasts, 2021 - 2033 (USD Million)
Chapter 8. Competitive Intelligence Tools Market: Regional Estimates & Trend Analysis
- 8.1. Competitive Intelligence Tools Share, By Region, 2025 & 2033, USD Million
- 8.2. North America
- 8.2.1. Market Estimates and Forecasts, 2021 - 2033 (USD Million)
- 8.2.2. Market estimates and forecast by Component, 2021 - 2033 (Revenue, USD Million)
- 8.2.3. Market estimates and forecast by deployment, 2021 - 2033 (Revenue, USD Million)
- 8.2.4. Market estimates and forecast by enterprise size, 2021 - 2033 (Revenue, USD Million)
- 8.2.5. Market estimates and forecast by End Use, 2021 - 2033 (Revenue, USD Million)
- 8.2.6. U.S.
- 8.2.6.1. Market Estimates and Forecasts, 2021 - 2033 (USD Million)
- 8.2.6.2. Market estimates and forecast by Component, 2021 - 2033 (Revenue, USD Million)
- 8.2.6.3. Market estimates and forecast by deployment, 2021 - 2033 (Revenue, USD Million)
- 8.2.6.4. Market estimates and forecast by enterprise size, 2021 - 2033 (Revenue, USD Million)
- 8.2.6.5. Market estimates and forecast by End Use, 2021 - 2033 (Revenue, USD Million)
- 8.2.7. Canada
- 8.2.7.1. Market Estimates and Forecasts, 2021 - 2033 (USD Million)
- 8.2.7.2. Market estimates and forecast by Component, 2021 - 2033 (Revenue, USD Million)
- 8.2.7.3. Market estimates and forecast by deployment, 2021 - 2033 (Revenue, USD Million)
- 8.2.7.4. Market estimates and forecast by enterprise size, 2021 - 2033 (Revenue, USD Million)
- 8.2.7.5. Market estimates and forecast by End Use, 2021 - 2033 (Revenue, USD Million)
- 8.2.8. Mexico
- 8.2.8.1. Market Estimates and Forecasts, 2021 - 2033 (USD Million)
- 8.2.8.2. Market estimates and forecast by Component, 2021 - 2033 (Revenue, USD Million)
- 8.2.8.3. Market estimates and forecast by deployment, 2021 - 2033 (Revenue, USD Million)
- 8.2.8.4. Market estimates and forecast by enterprise size, 2021 - 2033 (Revenue, USD Million)
- 8.2.8.5. Market estimates and forecast by End Use, 2021 - 2033 (Revenue, USD Million)
- 8.3. Europe
- 8.3.1. Market Estimates and Forecasts, 2021 - 2033 (USD Million)
- 8.3.2. Market estimates and forecast by Component, 2021 - 2033 (Revenue, USD Million)
- 8.3.3. Market estimates and forecast by deployment, 2021 - 2033 (Revenue, USD Million)
- 8.3.4. Market estimates and forecast by enterprise size, 2021 - 2033 (Revenue, USD Million)
- 8.3.5. Market estimates and forecast by End Use, 2021 - 2033 (Revenue, USD Million)
- 8.3.6. UK
- 8.3.6.1. Market Estimates and Forecasts, 2021 - 2033 (USD Million)
- 8.3.6.2. Market estimates and forecast by Component, 2021 - 2033 (Revenue, USD Million)
- 8.3.6.3. Market estimates and forecast by deployment, 2021 - 2033 (Revenue, USD Million)
- 8.3.6.4. Market estimates and forecast by enterprise size, 2021 - 2033 (Revenue, USD Million)
- 8.3.6.5. Market estimates and forecast by End Use, 2021 - 2033 (Revenue, USD Million)
- 8.3.7. Germany
- 8.3.7.1. Market Estimates and Forecasts, 2021 - 2033 (USD Million)
- 8.3.7.2. Market estimates and forecast by Component, 2021 - 2033 (Revenue, USD Million)
- 8.3.7.3. Market estimates and forecast by deployment, 2021 - 2033 (Revenue, USD Million)
- 8.3.7.4. Market estimates and forecast by enterprise size, 2021 - 2033 (Revenue, USD Million)
- 8.3.7.5. Market estimates and forecast by End Use, 2021 - 2033 (Revenue, USD Million)
- 8.3.8. France
- 8.3.8.1. Market Estimates and Forecasts, 2021 - 2033 (USD Million)
- 8.3.8.2. Market estimates and forecast by Component, 2021 - 2033 (Revenue, USD Million)
- 8.3.8.3. Market estimates and forecast by deployment, 2021 - 2033 (Revenue, USD Million)
- 8.3.8.4. Market estimates and forecast by enterprise size, 2021 - 2033 (Revenue, USD Million)
- 8.3.8.5. Market estimates and forecast by End Use, 2021 - 2033 (Revenue, USD Million)
- 8.4. Asia Pacific
- 8.4.1. Market Estimates and Forecasts, 2021 - 2033 (USD Million)
- 8.4.2. Market estimates and forecast by Component, 2021 - 2033 (Revenue, USD Million)
- 8.4.3. Market estimates and forecast by deployment, 2021 - 2033 (Revenue, USD Million)
- 8.4.4. Market estimates and forecast by enterprise size, 2021 - 2033 (Revenue, USD Million)
- 8.4.5. Market estimates and forecast by End Use, 2021 - 2033 (Revenue, USD Million)
- 8.4.6. China
- 8.4.6.1. Market Estimates and Forecasts, 2021 - 2033 (USD Million)
- 8.4.6.2. Market estimates and forecast by Component, 2021 - 2033 (Revenue, USD Million)
- 8.4.6.3. Market estimates and forecast by deployment, 2021 - 2033 (Revenue, USD Million)
- 8.4.6.4. Market estimates and forecast by enterprise size, 2021 - 2033 (Revenue, USD Million)
- 8.4.6.5. Market estimates and forecast by End Use, 2021 - 2033 (Revenue, USD Million)
- 8.4.7. India
- 8.4.7.1. Market Estimates and Forecasts, 2021 - 2033 (USD Million)
- 8.4.7.2. Market estimates and forecast by Component, 2021 - 2033 (Revenue, USD Million)
- 8.4.7.3. Market estimates and forecast by deployment, 2021 - 2033 (Revenue, USD Million)
- 8.4.7.4. Market estimates and forecast by enterprise size, 2021 - 2033 (Revenue, USD Million)
- 8.4.7.5. Market estimates and forecast by End Use, 2021 - 2033 (Revenue, USD Million)
- 8.4.8. Japan
- 8.4.8.1. Market Estimates and Forecasts, 2021 - 2033 (USD Million)
- 8.4.8.2. Market estimates and forecast by Component, 2021 - 2033 (Revenue, USD Million)
- 8.4.8.3. Market estimates and forecast by deployment, 2021 - 2033 (Revenue, USD Million)
- 8.4.8.4. Market estimates and forecast by enterprise size, 2021 - 2033 (Revenue, USD Million)
- 8.4.8.5. Market estimates and forecast by End Use, 2021 - 2033 (Revenue, USD Million)
- 8.4.9. Australia
- 8.4.9.1. Market Estimates and Forecasts, 2021 - 2033 (USD Million)
- 8.4.9.2. Market estimates and forecast by Component, 2021 - 2033 (Revenue, USD Million)
- 8.4.9.3. Market estimates and forecast by deployment, 2021 - 2033 (Revenue, USD Million)
- 8.4.9.4. Market estimates and forecast by enterprise size, 2021 - 2033 (Revenue, USD Million)
- 8.4.9.5. Market estimates and forecast by End Use, 2021 - 2033 (Revenue, USD Million)
- 8.4.10. South Korea
- 8.4.10.1. Market Estimates and Forecasts, 2021 - 2033 (USD Million)
- 8.4.10.2. Market estimates and forecast by Component, 2021 - 2033 (Revenue, USD Million)
- 8.4.10.3. Market estimates and forecast by deployment, 2021 - 2033 (Revenue, USD Million)
- 8.4.10.4. Market estimates and forecast by enterprise size, 2021 - 2033 (Revenue, USD Million)
- 8.4.10.5. Market estimates and forecast by End Use, 2021 - 2033 (Revenue, USD Million)
- 8.5. Latin America
- 8.5.1. Market Estimates and Forecasts, 2021 - 2033 (USD Million)
- 8.5.2. Market estimates and forecast by Component, 2021 - 2033 (Revenue, USD Million)
- 8.5.3. Market estimates and forecast by deployment, 2021 - 2033 (Revenue, USD Million)
- 8.5.4. Market estimates and forecast by enterprise size, 2021 - 2033 (Revenue, USD Million)
- 8.5.5. Market estimates and forecast by End Use, 2021 - 2033 (Revenue, USD Million)
- 8.5.6. Brazil
- 8.5.6.1. Market Estimates and Forecasts, 2021 - 2033 (USD Million)
- 8.5.6.2. Market estimates and forecast by Component, 2021 - 2033 (Revenue, USD Million)
- 8.5.6.3. Market estimates and forecast by deployment, 2021 - 2033 (Revenue, USD Million)
- 8.5.6.4. Market estimates and forecast by enterprise size, 2021 - 2033 (Revenue, USD Million)
- 8.5.6.5. Market estimates and forecast by End Use, 2021 - 2033 (Revenue, USD Million)
- 8.6. Middle East & Africa
- 8.6.1. Market Estimates and Forecasts, 2021 - 2033 (USD Million)
- 8.6.2. Market estimates and forecast by Component, 2021 - 2033 (Revenue, USD Million)
- 8.6.3. Market estimates and forecast by deployment, 2021 - 2033 (Revenue, USD Million)
- 8.6.4. Market estimates and forecast by enterprise size, 2021 - 2033 (Revenue, USD Million)
- 8.6.5. Market estimates and forecast by End Use, 2021 - 2033 (Revenue, USD Million)
- 8.6.6. Saudi Arabia
- 8.6.6.1. Market Estimates and Forecasts, 2021 - 2033 (USD Million)
- 8.6.6.2. Market estimates and forecast by Component, 2021 - 2033 (Revenue, USD Million)
- 8.6.6.3. Market estimates and forecast by deployment, 2021 - 2033 (Revenue, USD Million)
- 8.6.6.4. Market estimates and forecast by enterprise size, 2021 - 2033 (Revenue, USD Million)
- 8.6.6.5. Market estimates and forecast by End Use, 2021 - 2033 (Revenue, USD Million)
- 8.6.7. UAE
- 8.6.7.1. Market Estimates and Forecasts, 2021 - 2033 (USD Million)
- 8.6.7.2. Market estimates and forecast by Component, 2021 - 2033 (Revenue, USD Million)
- 8.6.7.3. Market estimates and forecast by deployment, 2021 - 2033 (Revenue, USD Million)
- 8.6.7.4. Market estimates and forecast by enterprise size, 2021 - 2033 (Revenue, USD Million)
- 8.6.7.5. Market estimates and forecast by End Use, 2021 - 2033 (Revenue, USD Million)
- 8.6.8. South Africa
- 8.6.8.1. Market Estimates and Forecasts, 2021 - 2033 (USD Million)
- 8.6.8.2. Market estimates and forecast by Component, 2021 - 2033 (Revenue, USD Million)
- 8.6.8.3. Market estimates and forecast by deployment, 2021 - 2033 (Revenue, USD Million)
- 8.6.8.4. Market estimates and forecast by enterprise size, 2021 - 2033 (Revenue, USD Million)
- 8.6.8.5. Market estimates and forecast by End Use, 2021 - 2033 (Revenue, USD Million)
Chapter 9. Competitive Landscape
- 9.1. Recent Developments & Impact Analysis by Key Market Participants
- 9.2. Company Categorization
- 9.3. Company Market Share Analysis
- 9.4. Company Heat Map Analysis
- 9.5. Strategy Mapping
- 9.5.1. Expansion
- 9.5.2. Mergers & Acquisition
- 9.5.3. Partnerships & Collaborations
- 9.5.4. New Product Launches
- 9.5.5. Research And Development
- 9.6. Company Profiles
- 9.6.1. AlphaSense Inc.
- 9.6.1.1. Participant's Overview
- 9.6.1.2. Financial Performance
- 9.6.1.3. Product Benchmarking
- 9.6.1.4. Recent Developments
- 9.6.2. Brandwatch
- 9.6.2.1. Participant's Overview
- 9.6.2.2. Financial Performance
- 9.6.2.3. Product Benchmarking
- 9.6.2.4. Recent Developments
- 9.6.3. Contify
- 9.6.3.1. Participant's Overview
- 9.6.3.2. Financial Performance
- 9.6.3.3. Product Benchmarking
- 9.6.3.4. Recent Developments
- 9.6.4. Crayon AS
- 9.6.4.1. Participant's Overview
- 9.6.4.2. Financial Performance
- 9.6.4.3. Product Benchmarking
- 9.6.4.4. Recent Developments
- 9.6.5. Klue Labs Inc.
- 9.6.5.1. Participant's Overview
- 9.6.5.2. Financial Performance
- 9.6.5.3. Product Benchmarking
- 9.6.5.4. Recent Developments
- 9.6.6. Kompyte
- 9.6.6.1. Participant's Overview
- 9.6.6.2. Financial Performance
- 9.6.6.3. Product Benchmarking
- 9.6.6.4. Recent Developments
- 9.6.7. Owler Inc.
- 9.6.7.1. Participant's Overview
- 9.6.7.2. Financial Performance
- 9.6.7.3. Product Benchmarking
- 9.6.7.4. Recent Developments
- 9.6.8. Semrush
- 9.6.8.1. Participant's Overview
- 9.6.8.2. Financial Performance
- 9.6.8.3. Product Benchmarking
- 9.6.8.4. Recent Developments
- 9.6.9. Similarweb Ltd.
- 9.6.9.1. Participant's Overview
- 9.6.9.2. Financial Performance
- 9.6.9.3. Product Benchmarking
- 9.6.9.4. Recent Developments
- 9.6.10. Zoho Corporation
- 9.6.10.1. Participant's Overview
- 9.6.10.2. Financial Performance
- 9.6.10.3. Product Benchmarking
- 9.6.10.4. Recent Developments
- 9.6.1. AlphaSense Inc.
