This IDC study presents IDC's taxonomy of the Future Consumer Agenda program. It delivers definitions of the future consumer agenda in eight markets, with subsequential segmentation provided. This taxonomy establishes the foundation for the Worldwide Consumer Market Model and BuyerView: Consumer Pulse in 2022, which follows the overarching themes of IDC's Future Consumer Agenda program."The future consumer agenda taxonomy is an essential resource for comprehending IDC's approach to the evolution of the consumer market. It lays a foundation that the Worldwide Consumer Market Model, BuyerView: Consumer Pulse, and Future Consumer Agenda program build upon to tell stories of the digital consumer, including engagement with online services and ecommerce behavior. Packaged together, these programs are a triple threat that identifies near term, midterm, and far term consumer market trends," says Kelly Brown, senior research analyst for IDC's Devices and Consumer group.
IDC's Worldwide Future Consumer Taxonomy
Future Consumer Taxonomy Changes for 2021
Definitions
- Well-Being
- Health
- Beauty
- Subscriptions
- Immersive Beauty
- Tutorial/Informational
- Entertainment
- Gaming
- Online Universes
- Gambling
- Mobile Gaming
- Console and PC Gaming
- Competitive Gaming
- Immersive Experiences
- VR Gaming
- Stadium Experiences
- Concerts
- Other Entertainment
- Social
- Social Media
- Communication
- Dating Apps
- Consumer Content Creation
- Independent Journalism/Content Creation
- Political Discourse/Social Media
- Traditional Media
- Streaming
- Music
- Video/TV/Film
- Podcasts
- Sports
- eSports
- Livestreaming
- Housing
- Housing Acquisition
- Home Marketplaces
- Financing
- Rent to Own
- Apartment Leasing
- Consumer Home Services
- General Services Marketplaces
- Contractor Marketplaces
- Other Home Management
- Connected Home
- Energy Management
- Home Security/Monitoring
- Smart Assistance Platforms
- Connectivity
- Broadband Access
- Wi-Fi
- Mesh Networks
- Travel and Dining
- Hotels and Flights
- Additional Transportation Services
- Alternative Lodging
- Budget Hotel Networks
- Peer-to-Peer Booking
- Food Services
- Reservations
- Off Premises
- Reward Platforms
- Additional Activities, Events, and Touring
- Tickets
- Augmented Tours
- Planning
- Personal Mobility
- Transportation
- Connected Car
- Mobility as a Service
- Wayfinding and Contextualized Services
- Wayfinding
- Smart Parking
- EV Resources
- Weather
- Car Services
- Car Buying/Selling
- Repair Services
- Car Subscription Services
- Money
- Banks
- Incumbent Banks (Not Digitally Native)
- Neobanks
- Cards
- Prepaid Cards
- Credit Cards
- Payment Cards
- Peer-to-Peer Payments
- eWallets
- Personal Finance Management
- Budgeting
- Bill Payment
- Retirement/Financial Planning
- Debt Assistance
- Money Back
- Life Insurance
- Tax Assistance
- Investing
- Trading Apps
- Investment News/Information
- Crypto Trading Platforms
- Start-Up Investing
- Alternative Asset Investing
- Consumer Fraud Protection
- Credit Lock/Monitoring
- Credit Bureaus
- Lending
- Peer-to-Peer Lending
- Lending Platforms
- Buy Now Pay Later
- Paycheck Advance
- Crowdfunding
- Donation Based
- Reward Based
- Shopping
- Subscription-Based Shopping
- Personalized Packages
- Standard Packages/Reorder
- Online Marketplaces
- Online Stores
- Peer-to-Peer Marketplace
- Auction
- Service Marketplace
- Delivery Services
- White-Glove Services
- Third-Party Delivery Services
- Groceries
- Augmented Store
- Social Shopping
- Livestream Product Discovery and Purchase
- Incentives
- Lifelong Learning
- Broad Online Learning
- General Interest Education
- Life Skills
- Specific Task Instruction
- Career Development
- Tech Learning/Training
- Business
- Science, Engineering, and Math
- Networking/Recruiting
- Learning/Education Tools
- Study Tools
- Test Prep
- Reading, Math, and Science Instruction
- Tutorial Services
Learn More
- Related Research
- Synopsis
