IDC의 세계 DX(디지털 전환) 이용 사례 분류법(2023년) : 체험형 접객(Hoapitality), 식사, 여행

This IDC study describes the most prominent use cases that are being digitally transformed in the hospitality industry. Hospitality organizations can use this document as a guide as they define what and how they will plan for change, innovation, and new technologies along the digital transformation journey. The tables in this document provide insight into the many areas of hotel, restaurant, and travel business processes that organizations should put on their road map. This document defines the strategies, programs, and use cases that will be implemented, highlighting the benefits of moving from current processes to digitally transformed processes, and the technologies that will be required.Dorothy Creamer, research manager, Hospitality and Travel Digital Transformation Strategies, IDC Retail Insights, says, "Hospitality and travel organizations have evolved to be digital first and now must look ahead to applying AI and other next-gen technologies to all aspects of operations and business objectives. With digital ubiquity, hotel, restaurant, and travel brands are feeling increased pressure to balance high-tech with high-touch service and engagement with data-driven capabilities across guest and employee experiences. Future-ready enterprise ecosystems need to be dynamic and flexible to adapt to changing market and geopolitical conditions while addressing fluctuating guest demands. This document is designed to provide a road map of strategic priorities to enable the effective and efficient use of technology to deliver on operational and customer-facing objectives."

IDC's Worldwide Digital Transformation Taxonomy

Digital Transformation Taxonomy Changes for 2023

Taxonomy Overview

Definitions

• Hospitality, Dining, and Travel
  • Travel
  • Lodging
  • Event Management
  • Food and Beverage
  • Recreation and Entertainment
• Digital Mission: Experiential Hospitality, Dining, and Travel
  • Strategic Priority: Omni-Channel Booking, Ordering, and Distribution
    • Omni-Channel Booking, Ordering, and Distribution Program: Optimized Booking, Ordering, and Payment
    • Omni-Channel Booking, Ordering, and Distribution Program: Frictionless Fulfillment
    • Omni-Channel Booking, Ordering, and Distribution Program: Secure Omni-Channel Operations
    • Omni-Channel Booking, Ordering, and Distribution Program: Intuitive and Optimized Reservations
  • Strategic Priority: Connected Journey and Experience
    • Connected Journey and Experience Program: Experiential Service Ecosystem
    • Connected Journey and Experience Program: Connected Guest/Traveler Experience
    • Connected Journey and Experience Program: Next-Generation Guest/Traveler Care
  • Strategic Priority: Digital Guest Engagement
    • Digital Guest Engagement Program: Guest Engagement Analytics
    • Digital Guest Engagement Program: Hyper-Personalized Engagement
    • Digital Customer Engagement Program: Next-Generation Loyalty and Rewards
  • Strategic Priority: Digital Supply Chain Optimization
    • Digital Supply Chain Optimization Program: Optimized Supply Network
    • Digital Supply Chain Optimization Program: Optimized Fulfillment Operations
    • Digital Supply Chain Optimization Program: Supply Chain Transparency
  • Strategic Priority: Operational Efficiency and Agility
    • Operational Efficiency and Agility Program: Mobile Enterprise and Operations
    • Operational Efficiency and Agility Program: Connected Workforce
    • Operational Efficiency and Agility Program: Profitability Optimization
    • Operational Efficiency and Agility Program: Agile Infrastructure
  • Strategic Priority: Business Model Innovation
    • Business Model Innovation Program: Technology-Driven Revenue
    • Business Model Innovation Program: Process Optimization
    • Business Model Innovation Program: Data-Driven Revenue

Learn More

• Appendix
  • IDC'S Digital Transformation Spending Guide
• Related Research
• Synopsis