디지털 서비스법(DSA : Digital Services Act)과 고객 데이터 : 디지털 마케팅 및 고객 경험은 향후 고도의 규제를 받게 될 것

This IDC Perspective discusses digital service regulations. The European Commission published its proposals for the Digital Services Act (DSA) and Digital Markets Act (DMA) in December 2020, kicking off a paradigm shift in the regulation of online platforms in the European Union (EU). The DSA applies to all digital platform or service providers with end users in the European Union, regardless of the size of the user base or the location of that company's base of operations."Don't ignore these regulations," says Heather Hershey, research director for Worldwide Digital Commerce at IDC. "Prepare for a digital arms race that will be more dramatic than what you experienced when GDPR was rolled out. This series of regulatory steps is meant to be deliberately disruptive of the status quo on digital marketplaces and platforms. Indeed, the most profound impact may be felt by professionals in the field of digital marketing in the EU. The most agile and visionary companies will embrace this as an opportunity. After all, that is also an intended impact of this broad-sweeping regulation: The EU is fighting a de facto battle against U.S. software dominance - among other things - to nudge homegrown software companies to become the marketing and commerce platforms of tomorrow."

Executive Snapshot

Situation Overview

• Historical Context for Digital Services Regulation
  • Disruptive Regulatory Impact
• The Digital Services Act
• The Contents of the DSA
  • Specific Rules for Very Large Online Platforms

Advice for the dIGITAL mARKETER

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• Related Research
• Synopsis