디지털 라이프 시리즈 : 스마트홈의 가능성과 유럽 통신사업자의 역할

This IDC Market Perspective highlights the evolution of smart home business across Europe, providing an overview of technology evolution, adoption, and the adopting personas. It also provides a total addressable market for CSPs in terms of smart home device shipments and associated connectivity business. Lastly, it analyzes strategic alternatives to capture the opportunity in this space and provides recommendations to succeed in this domain. "The smart home business is an evolving market that is scaling up thanks to a wider customer base adopting such solutions. It is a challenging market due to fragmentation, but CSPs can leverage their commercial reach and scale to capture this opportunity," said Alejandro Cadenas, associate vice president of Telco Mobility Research, IDC EMEA. "Finding the right approach, partners, and differentiation will enable CSPs to succeed in the smart home domain."

Executive Snapshot

New Market Developments and Dynamics

• Products and Services Under the Smart Home Category
• Evolution of the Buyer Persona of Smart Home Solutions
• The Role of the CSP
• Total Addressable Market Estimation
• Industry Players and Strategic Approaches for CSPs
  • IoT Device Manufacturers
  • Communication Service Providers
  • Platform Providers
  • Home Automation Service Providers.
  • Home Security Companies
• European Operators' Best Practices in the Smart Home Market
  • Telefonica
    • Telefonica Aura
    • SmartWIFI
    • Prosegur Alarms
  • Vodafone
  • Orange
  • Deutsche Telekom

Advice for Services ProviderS

• Infrastructure Is Key
• Constant Service Differentiation
• Security by Design
• Interoperability
• Usability and Customer Interfaces
• Commercial Offers

Learn More

• Related Research
• Synopsis