IDC PlanScape : 투자 수익률 향상을 위한 관리형 서비스로서의 디지털 광고

This IDC PlanScape examines digital advertising as a managed service. "The media and entertainment (M&E) industry is now well on its way to cloud adoption, but navigating through its complexities to achieve targeted financial objectives requires a new way of thinking," said Alex Holtz, research director, Worldwide Media and Entertainment Digital Strategies at IDC. "As M&E organizations transition to cloud services, they have the unique opportunity to not only adopt advanced, highly integrated native cloud business systems and technologies but also rethink how best to achieve a TCO model that works for their organization. This may require offloading services such as distribution and monetization to a managed service to refocus on the core competencies of content creation and production to strengthen their brand in the competitive streaming world."

IDC PlanScape Figure

Executive Summary

Why Is Digital Advertising as a Managed Service Important?

• Improved Results
• Improved CPM
• Improved Expertise and Experience with a Specialized and Focused Partner

What Is Digital Advertising as a Managed Service?

Who Are the Key Stakeholders?

• Chief Technology Officer
• Chief Revenue Officer
• Chief Operating Officer
• Chief Financial Officer

How Can My Organization Take Advantage of Digital Advertising as a Managed Service?

Advice for Technology Buyers

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