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Siemens, Salesforce Partnership to Drive Customer-Centric Servitization in Manufacturing

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À̹ø IDC Market Note¿¡¼­´Â Siemens¿Í Salesforce°¡ ÃÖ±Ù ¹ßÇ¥ÇÑ ÆÄÆ®³Ê½Ê¿¡ ´ëÇØ ¼³¸íÇÕ´Ï´Ù. À̹ø ÆÄÆ®³Ê½ÊÀ» ÅëÇØ Á¦Ç° ¼ö¸íÁֱ⠰ü¸®(PLM)¿Í °í°´ °ü°è °ü¸®(CRM) ½Ã½ºÅÛÀÇ ±â´ÉÀ» ÅëÇÕÇÏ¿© Á¦Á¶ ¼­ºñ½º È¿À²¼º°ú °í°´ °æÇèÀ» Çâ»ó½Ãų ¼ö ÀÖÀ» °ÍÀ¸·Î ±â´ëµË´Ï´Ù. IDC Manufacturing InsightsÀÇ ¼ö¼® ¸®¼­Ä¡ ¾Ö³Î¸®½ºÆ®ÀÎ Mark Casidsid´Â ´ÙÀ½°ú °°ÀÌ ¸»Çß½À´Ï´Ù. "Siemens¿Í SalesforceÀÇ ÆÄÆ®³Ê½ÊÀº ¼­ºñ½º ¿ª·®°ú °í°´ ¸¸Á·µµ¸¦ ³ôÀ̰í Áö¼ÓÀûÀÎ Á¦Ç° ǰÁú °³¼±°ú Çõ½ÅÀ» ÃËÁøÇϱâ À§ÇØ PLM°ú CRM ½Ã½ºÅÛÀ» ÅëÇÕÇÏ´Â °ÍÀÇ Á߿伺À» °­Á¶ÇÕ´Ï´Ù. ¶ÇÇÑ Á¦Á¶¾÷ü°¡ ¼­ºñ½º ±â¹Ý Á¦Ç°À» È®ÀåÇÏ°í ºü¸£°Ô º¯È­ÇÏ´Â ½ÃÀå¿¡¼­ °æÀï·ÂÀ» °­È­ÇÒ ¼ö ÀÖ´Â ±æÀ» ¿­¾îÁÙ °ÍÀÔ´Ï´Ù."

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Market Note

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ksm 24.04.26

This IDC Market Note discusses the recently announced partnership between Siemens and Salesforce to integrate functionalities of their respective product life-cycle management (PLM) and customer relationship management (CRM) systems to drive service efficiency and customer experience in manufacturing."The Siemens and Salesforce partnership highlights the significance of integrating PLM and CRM systems to boost service capabilities and customer satisfaction as well as foster continuous product quality improvement and innovation. Furthermore, it paves the way for manufacturers to expand their service-based offerings and increase their competitive edge in a fast-paced market," said Mark Casidsid, senior research analyst, IDC Manufacturing Insights,

Executive Snapshot

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  • Synopsis
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