유통업체 마켓플레이스의 미래

This IDC Market Perspective analyzes how distributor marketplaces are evolving to meet changing partner and customer buying behaviors. IDC contends that distributor ecosystems will continue to integrate with public cloud marketplace providers to offer customers a simplified and flexible way to consume and bill for IT solutions and services."Distribution continues to evolve in parallel with customer requirements and buying behaviors. While distributors still provide an invaluable role in a traditional linear supply chain, they can also provide partner and customer value in software-as-a-service delivery models through cloud marketplaces. The future of distributor marketplaces will likely mean greater integration and collaboration with public cloud marketplaces to create a seamless customer experience," said Josh Budd, research manager, IDC.

Executive Snapshot

New Market Developments and Dynamics

• Background and Market Context
• The Rise of Marketplaces and Implications for Distributors
• Why Distributors Are in a Unique Position to Accelerate Customer Digital Transformation Strategies
• How Distributors and Cloud Services Providers can Mutually Benefit from Marketplaces
• Distribution as a Lead-Generation Engine for Vendors and Partners

Advice for the Technology Supplier

• Take a Customer-Led Approach to Your Marketplace Strategy
• Explore How Distributors can Serve as a Bridge Between Partners and Public Cloud Marketplaces
• Leverage Data Insights on Distribution to Drive Customer Success

Learn More

• Related Research
• Synopsis