IDC의 생성형 AI(GenAI) 이용 사례 : 기능적 애플리케이션의 변화와 재구성, 전반적으로 더 나은 경험 제공

This IDC Market Perspective brings forward the experience-orchestrated business, a shared experience powered by intelligence, and ties it with some of the GenAI use cases across the functions in the business. The GenAI use cases have the ability to completely reshape the technology underpinning and organizational culture that depends upon it, enhancing the business overall. The AI everywhere world is upon us, and with it comes a whole new world of enterprise applications underpinning organizations with an intelligent technology core, enhanced with data that brings more insights into the workstreams and journeys impacting decision velocity almost instantaneously."Technology has reshaped our lives, moving us from manual and physical aspects to more intelligently driven automated systems. In this age of AI everywhere, IDC finds the business experience will fundamentally change from a 'use of technology to an immersion of technology,' completely flipping the business world to new experience-orchestrated dimensions,' said Mickey North Rizza, group vice president, Enterprise Software at IDC. "Embracing this change requires technology and services organizations to relook at their foundational base of business, reimage their future, and alter their technology strategy for the betterment of their organization, clients, and prospects."

Executive Snapshot

New Market Developments and Dynamics

• Employee Experience
• Customer Experience
• Generative AI Use Cases Enable the Opportunities and Possibilities

Advice for the Technology Supplier

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