아시아태평양(일본 제외) 신흥 ISV가 기업 소프트웨어 정세를 변화 : 전략적 GenAI 인에이블러로서의 AWS

This IDC Perspective offers an in-depth analysis of emerging ISVs' considerations as they advance toward the next phase of the era of AI everywhere and are focused on delivering quantifiable business impact from ongoing and new AI investments. Analyst's view is that the GenAI path to impact will manifest across three broad spectrums:Productivity gains, as AI permeates every layer of an organization's business process, software development and implementation, and ITOpsHumanlike experiences that revolutionize the way employees, customers, partners, and suppliers interact with AI-powered softwareNew revenue streams, as AI-enabled business models accelerate growth"The GenAI seminal shift is the most rapid ever experienced by the IT industry, and 2024 is the year of transformation and progress. As organizations adjust the mass of their investments toward AI-enhanced products and services, incorporate AI into their businesses to uncover new streams of revenues, and drive better innovation and value for themselves and end customers, it is imperative for organizations to appraise every layer of their technology stack. It is prudent to rethink which technology providers offer the optimal cloud, hybrid, and edge infrastructure environment for the various innovative GenAI FMs, which FMs are best suited for divergent use cases, how to rapidly and seamlessly monetize GenAI and GenAI-powered software, and how to accumulate new value and outcomes internally and for their customers arising from this GenAI-driven transformation," says Estelle Quek, senior research manager at IDC Asia/Pacific.

Executive Snapshot

Situation Overview

Emerging ISVS in APEJ transforming the enterprise application landscape

• 1. Pigeonhole Live
  • Profile
  • Base Software and GenAI Software Portfolio
  • Objective and Mission
  • Value for Technology Buyers
    • Tangible
    • Intangible
    • How Does Pigeonhole Live Determine the Price Competitiveness for Its GenAI Software?
• 2. Sendbird
  • Profile
  • Base Software and GenAI Software Portfolio
  • Objective and Mission
  • Value for Technology Buyers
    • Tangible
    • Intangible
  • How Does Sendbird Determine the Price Competitiveness for Its GenAI Software?
• 3. Trusst.ai
  • Profile
  • Base Software and GenAI Software Portfolio
  • Objective and Mission
  • Value for Technology Buyers
    • Tangible
    • Intangible
  • How Does Trusst.ai Determine the Price Competitiveness for Its GenAI Software?
• 4. Freshworks
  • Profile
  • Base Software and GenAI Software Portfolio
  • Objective and Mission
  • Value for Technology Buyers
    • Tangible
    • Intangible
  • How Does Freshworks Determine the Price Competitiveness for Its GenAI Software?

IDC's Point of view

• Why Emerging ISVs in APEJ Leverage AWS as Their Cloud Enabler?
• Why Emerging ISVs in APEJ Leverage Amazon Bedrock as Their GenAI Enabler?

advice for technology buyers

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• Related Research
• Synopsis