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IDC PlanScape : ¾Æ½Ã¾ÆÅÂÆò¾ç(ÀϺ» Á¦¿Ü) ¾÷¹« ÀÚµ¿È¿ë µðÁöÅÐ ºñ¼IDC PlanScape: Digital Assistants for Business Automation in Asia/Pacific (Excluding Japan) |
ƯÈ÷ ¾Æ½Ã¾ÆÅÂÆò¾ç¿¡¼ ¾÷¹« ÀÚµ¿È¿ë µðÁöÅÐ ºñ¼ÀÇ Á߿伺¿¡ ´ëÇØ ³íÀÇÇϰí ÀÖ½À´Ï´Ù. AI¸¦ žÀçÇÑ ÀÌ ÅøÀÌ ºñÁî´Ï½º ¸ñÇ¥¿¡ µû¸£¸é¼ ¾ó¸¶³ª È¿À²¼º, °í°´ °æÇè, ÀÇ»ç°áÁ¤À» °ÈÇÏ´ÂÁö¸¦ °Á¶Çϰí ÀÖ½À´Ï´Ù. ¶ÇÇÑ µðÁöÅÐ ºñ¼ÀÇ µµÀÔ ¼º°ø »ç·Ê¸¦ ¼Ò°³Çϰí, Á¶´Þ ÇÁ·Î¼¼½º¿¡¼ ÁÖ¿ä ÀÌÇØ°ü°èÀÚÀÇ ¿ªÇÒÀ» ¼³¸íÇϰí, Á¶Á÷ÀÌ µðÁöÅÐ ºñ¼¸¦ Ȱ¿ëÇϱâ À§ÇÑ ½ºÅܹÙÀ̽ºÅÜ °¡À̵带 Á¦°øÇϰí ÀÖ½À´Ï´Ù. IDCÀÇ ¾Æ½Ã¾ÆÅÂÆò¾çÀÇ Áö´ÉÇü ÀÚµ¿È ´ã´ç ¸®¼Ä¡ µð·ºÅÍ, Lily Phan ¹Ú»ç´Â ¸»ÇÕ´Ï´Ù. "µðÁöÅÐ ºñ¼´Â ÀϽÃÀûÀÎ Æ®·»µå°¡ ¾Æ´Ï¶ó Á¶Á÷ÀÇ ¿î¿µ ¹× °í°´°úÀÇ ¼ÒÅë ¹æ½ÄÀ» Çõ½ÅÇÒ ¼ö ÀÖ´Â Çõ½ÅÀûÀÎ ±â¼úÀÔ´Ï´Ù. ¶ÇÇÑ Á¦³Ê·¹ÀÌÆ¼ºê AIÀÇ ÀáÀç·ÂÀº µðÁöÅÐ ºñ¼¸¦ ¾öû³ª°Ô °³¼±ÇÏ¿© »ç¿ëÀÚ °æÇè°ú ÀÇ»ç °áÁ¤ ÇÁ·Î¼¼½º¸¦ Å©°Ô Çâ»ó½Ãų ¼ö ÀÖ´Â º¸´Ù Á÷°üÀûÀÌ°í ¸Æ¶ôÀ» ÀνÄÇϸç Àΰ£°ú À¯»çÇÑ ÀÎÅÍÆäÀ̽º·Î ÀüȯÇÒ ¼ö ÀÖ´Â ÀáÀç·ÂÀ» °¡Áö°í ÀÖ½À´Ï´Ù."
The research content discusses the importance of digital assistants in business automation, particularly in the Asia/Pacific region. It highlights how these AI-powered tools enhance efficiency, customer experience, and decision-making while aligning with business objectives. The content also provides case studies of successful implementation of digital assistant, outlines the roles of key stakeholders in the procurement process, and offers a step-by-step guide for organizations to leverage digital assistants. It concludes with advice for technology buyers on successful adoption and implementation."Digital assistants are not just a fleeting trend; they represent a transformative technology that can revolutionize the way organizations operate and engage with their customers," says Dr. Lily Phan, research director, Intelligent Automation, IDC Asia/Pacific. "The promise of generative AI holds the potential to immensely improve digital assistants, transforming them into more intuitive, context-aware, and human-like interfaces that can significantly enhance user experiences and decision-making processes."