세계의 프리미엄 커넥티드카 예측(2024-2028년)

This IDC study provides a five-year forecast for the worldwide premium connected vehicles market for 2024-2028."Alongside enabling app store, the emergence of GenAI-powered voice-based assistants has given rise to copilots that can provide advanced assistance in driving, controlling the vehicle operations, and enhanced support with trip planning, navigation, and so forth. This is a key driver for enabling high-speed connectivity and an uptick for premium connected vehicles in the forecast period." - Sandeep Mukunda, research manager, Digital Automotive and Transportation Strategies

IDC Market Forecast Figure

Executive Summary

Advice for Technology Suppliers

• For Telcos and Other Connectivity Solution Providers
• Transforming Traditional Sales and Customer Relationship Management
• Forging Partnerships with Auto OEMs to Invest, Build, and Customize Apps for Connected Infotainment Platforms
• Evolving Third-Party Demand for Connected Vehicles Data

Market Forecast

• The Americas Premium Connected Vehicles Forecast
• EMEA Premium Connected Vehicles Forecast
• APAC Premium Connected Vehicles Forecast

Market Context

• Drivers and Inhibitors
  • Drivers
    • Opportunities with Software-Defined Vehicle Architecture Are Driving Connectivity
    • 5G Accelerating the Adoption of Premium Connectivity and AI-Enabled Features
  • Inhibitors
    • High Inflation and Anticipated Slowdown Hampering New Vehicle Sales
    • Increasing Geopolitical Barriers with Import Tariffs and Bans
    • Automakers Face Growing Data Privacy Challenges
• Significant Market Developments
  • Major OEMs with Premium Connected Infotainment and Key IVI-Related Announcements
  • Key CV Data Management Software and Platforms Launches
• Changes from Prior Forecast

Market Definition

Methodology

Related Research