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ÅÍŰÀÇ ±ÝÀ¶ ¼ºñ½º »ê¾÷Àº ÅÍŰ¿¡¼ °¡Àå ±â¼úÀûÀ¸·Î ¹ßÀüÇϰí Áøº¸ÀûÀÎ ºÐ¾ß Áß Çϳª·Î ¼Õ²ÅÈü´Ï´Ù. 1997³â ÀÎÅÍ³Ý ¹ðÅ·ÀÌ µµÀÔµÈ ÀÌ·¡ ÀÌ ºÐ¾ß´Â ±â¼ú Áß½ÉÀÇ ºñÁî´Ï½º Çõ½ÅÀ̶ó´Â źźÇÑ À¯»êÀ» ±¸ÃàÇØ ¿Ô½À´Ï´Ù. ÀÌ ¹é¼¿¡¼´Â µ¥ÀÌÅÍ ¹× AI ±â¹Ý Á¶Á÷ÀÌ µÇ±â À§ÇÑ Garanti BBVAÀÇ ¿©Á¤À» »ìÆìº¸°í µðÁöÅÐ ºñÁî´Ï½º Çõ½ÅÀ» ÃËÁøÇÏ´Â ¹æ¹ýÀ» ¼Ò°³ÇÕ´Ï´Ù. "1997³â ÀÎÅÍ³Ý ¹ðÅ·À» µµÀÔÇÑ ÀÌ·¡ ÅÍŰÀÇ ±ÝÀ¶ ºÎ¹®Àº ±â¼ú Çõ½ÅÀ» ¼ö¿ëÇØ ¿Ô½À´Ï´Ù. °¡¶õƼ BBVA´Â µ¥ÀÌÅÍ ¹× AI ±â¹Ý Á¶Á÷À¸·Î ÁøÈÇÑ ÀÌ·¯ÇÑ ¹ßÀüÀÇ Áõ°ÅÀÔ´Ï´Ù. ÀÌ ¿©Á¤Àº Çõ½ÅÀÌ ¾î¶»°Ô µðÁöÅÐ ¼ºÀåÀ» ÃËÁøÇÏ´ÂÁö¸¦ º¸¿© ÁÖ¸ç, ¹Ì·¡ ÁöÇâÀûÀÌ°í ±â¼ú ±â¹ÝÀÇ »ê¾÷¿¡ ´ëÇÑ Ç¥ÁØÀ» Á¦½ÃÇÕ´Ï´Ù." ¸á¸®Èå ¹«¶óÆ®, IDC Áßµ¿, ÅÍŰ ¹× ¾ÆÇÁ¸®Ä« ÀΰøÁö´É ºÎ¹® ºÎ¿¬±¸ Ã¥ÀÓÀÚ.
The financial services industry in Turkiye stands out as one of the most technologically advanced and progressive sectors in the country. Since the introduction of internet banking in 1997, the sector has built a robust legacy of technology-driven business transformation. This paper explores Garanti BBVA's journey toward becoming a data- and AI-driven organization, showcasing how it is fueling digital business innovation."Since introducing internet banking in 1997, Turkiye's financial sector has embraced technological transformation. Garanti BBVA stands as a testament to this progress, given its evolution into a data- and AI-driven organization. Its journey exemplifies how innovation fuels digital growth, setting a standard for a forward-thinking, technology-enabled industry poised for the future." Melih Murat, Associate Research Director, Artificial Intelligence, IDC Middle East, Turkiye, and Africa.