![]() |
½ÃÀ庸°í¼
»óǰÄÚµå
1697066
±â¾÷ ¸¶ÄÉÆÃ ´ã´çÀÚ¿ë AI ¿µ»ó »ý¼º ÅøAI Image Generation Tools for Enterprise Marketers |
ÀÌ IDC Perspective´Â ±â¾÷ÀÇ ¸¶ÄÉÆÃ Á¶Á÷¿¡¼ AI ¿µ»ó »ý¼º ¼Ö·ç¼Ç ¹èÆ÷¿¡ °üÇÑ °¡À̵å¶óÀΰú º£½ºÆ® ÇÁ·¢Æ¼½º¸¦ Á¦°øÇÕ´Ï´Ù. "AI À̹ÌÁö »ý¼ºÀº ¿£ÅÍÇÁ¶óÀÌÁî ºê·£µå¸¦ À§ÇÑ »ó¾÷ÀûÀ¸·Î ¾ÈÀüÇÑ ¼Ö·ç¼ÇÀ¸·Î ºÎ»óÇß½À´Ï´Ù. AI À̹ÌÁö »ý¼ºÀÌ ´ë±Ô¸ð ½Ç½Ã°£ À̹ÌÁö °³ÀÎÈ¿¡´Â ¾ÆÁ÷ ¹ÌÄ¡Áö ¸øÇÏÁö¸¸, AI°¡ ±× ¼öÁØ¿¡ µµ´ÞÇÏ´Â °ÍÀº ½Ã°£ ¹®Á¦¶ó´Â °ÍÀº ÀǽÉÀÇ ¿©Áö°¡ ¾ø½À´Ï´Ù. ¸¶Ä§³» ´ëºÎºÐÀÇ Ã¤³Î¿¡¼ ´ëºÎºÐÀÇ Âü¿©¸¦ °íµµ·Î °³ÀÎÈÇÏ¿© ¼º°ú ÁöÇ¥¸¦ 30% ÀÌ»ó Çâ»ó½Ãų ¼ö ÀÖ°Ô µÇ¸é ±Û·Î¹ú ºê·£µå¿¡°Ô Å« ÇýÅÃÀÌ µÉ °ÍÀÔ´Ï´Ù."¶ó°í IDCÀÇ ±â¾÷ ¸¶ÄÉÆÃ Å×Å©³î·¯Áö ¼ºñ½ºÀÇ Á¶»ç µð·ºÅÍ, Gerry Murray´Â ¸»Çß½À´Ï´Ù.
This IDC Perspective provides guidelines and best practices for the deployment of AI image generation solutions in enterprise marketing organizations. "AI image generation has emerged in commercially safe solutions for enterprise brands," said Gerry Murray, research director, IDC's Enterprise Marketing Technology service. "While AI image generation isn't quite up to real-time image personalization at scale, there's little doubt it's only a matter of AI time before it gets there. That will be a huge boon for global brands as they will finally be able to highly personalize most of their engagement across most of their channels, which boosts performance metrics by more than 30%."