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Worldwide XR Headset Market Shares, 2024: Apple Debuts at Number 2 Behind Meta

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ÀÌ IDCÀÇ Á¶»ç´Â 2024³â ¼¼°è XR Çìµå¼Â ½ÃÀåÀÇ º¥´õº° Á¡À¯À²À» Á¦½ÃÇϰí ÀÖ½À´Ï´Ù. "2024³â ¼¼°èÀÇ XR ½ÃÀåÀº ´À¸®Áö¸¸ È®½ÇÈ÷ ÀüÁøÇß½À´Ï´Ù. AppleÀÇ Vision Pro Çìµå¼ÂÀÇ Á¤½Ä µ¥ºß¿Í Meta Quest 3/3 S Çìµå¼Â¿¡ ´ëÇÑ Áö¼ÓÀû °ü½ÉÀ¸·Î ÀÎÇØ XR Àüü°¡ ÇÑÃþ ´õ °¢±¤¹Þ°Ô µÇ¾úÀ¸¸ç, ±× °á°ú, MR Çìµå¼ÂÀº ¼ö·®°ú ±Ý¾×¿¡¼­ Å©°Ô ¼ºÀåÇß½À´Ï´Ù. µ¿½Ã¿¡ VR Çìµå¼ÂÀÇ ÃâÇÏ·®°ú ÃâÇÏ ±Ý¾×Àº °¨¼ÒÇß½À´Ï´Ù. ÀÌ 2°³ÀÇ »çÀÌ¿¡´Â °ÔÀÓ°ú ¸ÖƼ¹Ìµð¾î ¼Òºñ·Î ÀÎÇØ ¼­¼­È÷ ºÎ»óÇϰí ÀÖ´Â ER Ä«Å×°í¸®°¡ ÀÖ¾ú½À´Ï´Ù. °á±¹ AR Çìµå¼ÂÀº 3³â ¿¬¼Ó °¨¼ÒÇß½À´Ï´Ù."¶ó°í IDCÀÇ XR, °ÔÀÓ, ÀÎÅÍ·¢Æ¼ºê 3D ¼ÒÇÁÆ®¿þ¾î ÆÀÀÇ Á¶»ç µð·ºÅÍ, Ramon T. Llamas´Â ¸»Çß½À´Ï´Ù.

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  • ¼¼°èÀÇ XR Çìµå¼Â ½ÃÀå
    • ¼¼°èÀÇ AR Çìµå¼Â ½ÃÀå
    • ¼¼°èÀÇ ER Çìµå¼Â ½ÃÀå
    • ¼¼°èÀÇ MR Çìµå¼Â ½ÃÀå
    • ¼¼°èÀÇ VR Çìµå¼Â ½ÃÀå
  • ¼¼°èÀÇ XR Çìµå¼Â ½ÃÀå(Á¦Ç°º°)

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  • Apple
  • Meta
  • XREAL

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KSA 25.04.23

This IDC study presents the worldwide XR headset market shares by vendor for 2024."The worldwide XR market took slow but certain steps forward in 2024," says Ramon T. Llamas, research director, IDC's XR, Gaming, and Interactive 3D Software team. "The official debut of Apple's Vision Pro headset and continued interest in Meta's Quest 3/3S headsets have helped push XR as a whole further into the limelight, and consequently, MR headsets saw a terrific bump in volumes and value. At the same time, shipment volumes and value of VR headsets tumbled. In between the two was the slowly emerging ER category, thanks to gaming and multimedia consumption. Finally, AR headsets declined for the third year in a row."

IDC Market Share Figure

Executive Summary

Advice for Technology Suppliers

Market Share

  • Worldwide XR Headset Market
    • Worldwide AR Headset Market
    • Worldwide ER Headset Market
    • Worldwide MR Headset Market
    • Worldwide VR Headset Market
  • Worldwide XR Headset Market By Product

Who Shaped the Year

  • Apple
  • Meta
  • XREAL

Market Context

  • Significant Market Developments

Methodology

Market Definition

Related Research

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