HP Inc. 비즈니스 업데이트 : AI가 최전선과 중심에 있다.

This IDC Market Perspective reviews HP Inc.'s FY25 to date and its EMEA business performance. It includes highlights from HP Amplify 2025 that focused on an AI-enabled portfolio, updates to its HP Amplify partner program, the market movements of Apogee - one of HP's Amplify Power partners in Europe - and a snapshot of European partners' opinions of its channel program."HP Inc.'s business spans the consumer, home/hybrid, office, and production environments. As office print volumes decline, HP Inc. is successfully improving the financial health of its Printing business, successfully improving profitability," said Jacqui Hendriks, associate research director, IDC European Print Vendor Transformation Strategies. "AI is at the core of the vendor's own operational transformation and the evolution of its Personal Systems and Printing business. Its overall portfolio supports businesses transitioning to digital, but HP Inc. needs to ensure that it is attracting channel partners that can support a wide range of services, alongside implementing intuitive tools to help its partners to more easily develop new business."

Executive Snapshot

New Market Developments and Dynamics

• Financial Update: Print Revenue Decline but Healthy Profits
• Manufacturing: Mitigating Negative Impact of Tariffs
• Growth Strategy: HP Inc.'s Future Ready Plan (FY24-FY25)
• Continuous Attention to Security and Sustainability
  • Security
  • Sustainability
• Leveraging Technology Expertise to Support Life Sciences
• Driving Growth Initiatives
  • Strengthening Market Offerings Through Acquisition and Partnership
  • Showcasing Innovation
  • Enabling Channel Partners
    • Developing the HP Amplify Channel Program
    • Extending Service Offerings and Tools to Optimize Channel Partnerships
    • Expanding Channel Sales Tools
  • European Focus
  • Channel Partners Are Key to HP Inc.'s European Success
  • Apogee Continues to Broaden its Services and European Geographic Coverage
• HP Inc.'s Outlook

Advice for HP Inc.

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