유럽의 비즈니스 자동화 서비스 프로바이더 : 시장 개요, 파트 2(총 3부)

The European business automation services market has entered a transition from efficiency-focused tooling to intelligence-enabled operational transformation. This study, Part 2 of a series, describes how consulting firms, data-driven specialists, and pure-play automation boutiques are adapting their offerings to deliver end-to-end outcomes - from process discovery and governance to implementation and managed operations - while integrating generative and agentic AI into orchestration layers. As organizations scale AI-infused automation beyond pilots, success will depend on disciplined COE practices, measurable KPIs, and embedded governance to satisfy regulatory and audit requirements. For vendors and service providers, the immediate opportunity lies in packaging interoperable, compliant automation stacks with outcome-based commercial models that align incentives across the ecosystem."In Europe's automation economy, ecosystem orchestration has replaced technology dominance as the key success factor," said Milan Kalal, senior research manager, European Automation Strategies, IDC. "Technology vendors that build multi-layered, trust-based partnerships - engaging consultancies for strategy, integrators for scale, and specialists for innovation - will capture disproportionate influence in enterprise automation road maps. The winning formula is open integration, shared value, and regulatory alignment. Those three pillars will determine which automation platforms become foundational components of Europe's next generation of intelligent enterprises."

Executive Snapshot

New Market Developments and Dynamics

• Vendor Profiles
  • 1. The Big Four Consultants
    • EY
      • Case Study 1: U.K. Financial Institution - Enterprise-Wide Automation
    • PwC
      • Case Study 1: European Retail Bank - Intelligent Process Automation Transformation
      • Case Study 2: Government Agency - Workflow Automation and Service Modernization
  • 2. The Data-Driven Specialist
    • EXL Service
      • Case Study 1: Insurance Underwriting - Generative/Agentic AI
      • Case Study 2: Financial Services - Agentic AI for Call Containment
  • 3. Pure-Play and Niche Specialists
    • BP3 Global
      • Case Study 1: Life Sciences - Transforming Compliance Monitoring with AI
      • Case Study 2: Enterprise - Unifying Human and Digital Workforces
    • Novatio Solutions
      • Case Study 1: Home Healthcare Provider - Revenue Cycle Automation
      • Case Study 2: IT Firm - Purchase Order Automation
    • Roboyo
      • Case Study 1: Hospitality Group - Agentic Contract Migration Automation
      • Case Study 2: Govt. Healthcare Agency - Enterprise Orchestration and Agentic AI for Invoice Processing
    • Virtusa
      • Case Study 1: Insurance Provider - Claims Processing Automation
      • Case Study 2: Financial Services - GenAI Accelerates Digital Capabilities
    • Xebia
      • Appian Partnership
      • OutSystems Partnership
      • Salesforce Partnership
      • Case Study 1: Global Pharma - Accelerating Application Delivery
      • Case Study 2: Insurance Provider - Streamlining Customer Service Operations

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• Related Research
• Synopsis