아시아태평양의 클라우드 생태계와 마켓플레이스

Cloud adoption and marketplace usage are accelerating across the Asia/Pacific region, with cloud providers and marketplaces becoming central to IT strategy, procurement, and innovation. Organizations are prioritizing providers offering robust infrastructure, AI capabilities, and compliance, whereas hybrid and multicloud strategies are on the rise. "Cloud marketplaces are evolving into intelligent, integrated ecosystems, enabling rapid access to AI, modular solutions, and partner offerings, but governance, integration, and support remain key challenges for tech buyers in the region. Enabling the organization to leverage the capabilities and opportunities to help speed its transformation journey could mean the difference between staying competitive or facing the risk of falling behind in innovation and strategic differentiation in the market," says Daphne Chung, research director, Cloud and Infrastructure Services.

Executive snapshot

• Key takeaways
• Recommended actions

Situation overview

• Market landscape
• Drivers of cloud ecosystem growth
• Cloud marketplace shifts in Asia/Pacific
• From transactional platforms to intelligent, integrated ecosystems
• Buyer perspectives
• Selection criteria for marketplaces
• Select cloud marketplaces overview
  • Google Cloud
    • Strategic differentiators and capabilities
    • Partner ecosystem and channel enablement
    • Security, compliance, and governance
    • Outlook
  • AWS
    • AI-powered marketplace and agentic AI
    • Solution-based buying and multiproduct solutions
    • Accelerating post-purchase setup
    • Partner ecosystem and profitability
    • Outlook
    • Microsoft Marketplace
    • Broad network
    • Dedicated AI category
    • Partners
    • Outlook
  • Alibaba Cloud
    • Regional strategy and expansion
    • AI, GenAI, and marketplace innovation
    • Partner ecosystem
    • Outlook

Advice for the technology buyer

Learn more

• Related research
• Synopsis