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세계의 파워뱅크(보조배터리) 시장 : 세계 산업 동향, 점유율, 규모, 성장률, 기회, 예측(2021-2026년)

Power Bank Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026

리서치사 IMARC Services Private Limited
발행일 2021년 05월 상품코드 1006993
페이지 정보 영문 112 Pages 배송안내 2-3일 (영업일 기준)
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세계의 파워뱅크(보조배터리) 시장 : 세계 산업 동향, 점유율, 규모, 성장률, 기회, 예측(2021-2026년) Power Bank Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026
발행일 : 2021년 05월 페이지 정보 : 영문 112 Pages

본 상품은 영문 자료로 한글과 영문 목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문목차를 참고해주시기 바랍니다.

세계의 파워뱅크(보조배터리) 시장 규모는 2020년에 120억 달러의 가치에 달했습니다. 2021-2026년의 예측 기간 중 이 시장은 약 10%의 CAGR로 확대할 것으로 예상되고 있습니다.

파워뱅크는 외출처에서 전자기기를 충전하기 위해 설계된 휴대용 충전기입니다. 포켓 사이즈의 슬림한 디바이스에서 보다 큰 대용량 충전기에 이르기까지 다양합니다. 편리한 성질에 의해 파워뱅크는 태블릿, 휴대용 스피커, 랩톱, 휴대폰, 카메라 등 다양한 디바이스의 충전에 사용되고 있습니다. 예산의 제한과 사용자의 전력 요건에 따라 휴대용 충전기는 다양한 형태와 사이즈로 이용할 수 있습니다. 일반적으로 리튬이온(Li-Ion) 및 리튬 폴리머(Li-Po) 배터리로 만들어져 있으며, 이 충전기는 유니버설/표준 및 솔라 파워뱅크로 분류됩니다. 표준 또는 유니버설 충전기는 기존 USB 소스로부터 충전할 수 있으나, 솔라 파워뱅크는 USB 충전기와 태양광 양측을 사용할 수 있습니다.

세계의 파워뱅크 시장 동향:

  • 현재 3G 및 4G 네트워크로의 대폭적인 이동, 디지털 컨텐츠의 인기 증대, 디바이스 처리 능력의 향상 등 다양한 요인이 업계의 성장을 촉진하고 있습니다. 이것과 함께 스마트폰의 수요 급증과 파워뱅크의 가격 하락도 시장 성장에 영향을 미치고 있는 또다른 성장요인입니다. 또한 파워뱅크가 일용소비재로서 부상하고 있으며, 제조 시설의 설립에 필요한 설비 투자가 적으므로 업계에서는 신규 참여자의 수가 증가하고 있습니다. 이 경쟁에 의해 제조업체는 소비자 기반을 유지 및 확대하기 위해 시장에 혁신적인 솔루션을 도입하게 되었습니다. 예를 들면 2019년, 포르투갈에 기반을 둔 테크놀러지 기업 EGG Electronics는 파워뱅크와 무선 충전을 내장한 세계 최초의 휴대용 전원 탭, EGG Traveler를 발매했습니다.

세계의 파워뱅크 시장에 대해 조사했으며, 업계 동향, 시장 예측, 제품 유형·배터리 유형·정격 전력·애플리케이션·지역별 시장 분석, 경쟁 구도, 주요 기업의 개요 등의 정보를 정리하여 전해드립니다.

목차

제1장 서문

제2장 범위와 조사 방법

제3장 개요

제4장 서론

제5장 세계의 파워뱅크 시장

  • 시장 개요
  • 시장 실적
  • COVID-19의 영향
  • 가격 분석
    • 주요 가격 지표
    • 가격 구조
    • 마진 분석
  • 제품 유형별 시장 세분화
  • 배터리 유형별 시장 세분화
  • 전력정격별 시장 세분화(용량)
  • 애플리케이션별 시장 세분화
  • 지역별 시장 세분화
  • SWOT 분석
    • 개요
    • 강점
    • 약점
    • 시장 기회
    • 위협
  • 밸류체인 분석
    • 개요
    • 연구개발
    • 원료 조달
    • 제조업
    • 마케팅
    • 유통
    • 최종 용도
  • Porter의 산업 분석

제6장 제품 유형별 시장 세분화

  • 휴대용 파워뱅크
    • 시장 실적
  • 솔라 파워뱅크
    • 시장 실적
  • 배터리 케이스
    • 시장 실적

제7장 배터리 유형별 시장 세분화

  • 리튬이온
    • 시장 실적
  • 리튬 폴리머
    • 시장 실적

제8장 전력정격별 시장 세분화

  • 3,000mAh 미만
    • 시장 실적
  • 3,001mAh-8,000mAh
    • 시장 실적
  • 8,001mAh-20,000mAh
    • 시장 실적
  • 20,000mAh 이상
    • 시장 실적

제9장 애플리케이션별 시장 세분화

  • 스마트폰
    • 시장 실적
  • 태블릿
    • 시장 실적
  • 휴대용 미디어 디바이스
    • 시장 실적
  • 기타
    • 시장 실적

제10장 지역별 시장 세분화

  • 북미
    • 시장 실적
  • 유럽
    • 시장 실적
  • 아시아태평양
    • 시장 실적
  • 중동·아프리카
    • 시장 실적
  • 라틴아메리카
    • 시장 실적

제11장 파워뱅크 제조 공정

  • 제품의 개요
  • 원재료 요건
  • 제조 프로세스
  • 주요 성공과 리스크 요인

제12장 경쟁 구도

  • 시장 구조
  • 주요 기업
  • 주요 기업의 개요
    • Beijing Xiaomi Technology Co., Ltd.
    • Lenovo Group Ltd.
    • Microsoft Corp.
    • Panasonic Corp.
    • Sony Corp.
    • Adata Technology Co., Ltd.
    • Asustek Computer Inc.
    • Ambrane India Pvt. Ltd.
    • Anker Technology Co. Ltd.
    • Intex Technologies(India) Ltd.
    • Oneplus Technology(Shenzhen) Co. Ltd.
    • UNU Electronics Inc.
    • Samsung SDI Co. Ltd.
KSA 21.06.14

List of Figures

  • Figure 1: Global: Power Bank Market: Major Drivers and Challenges
  • Figure 2: Global: Power Bank Market: Sales Value (in Billion US$), 2015-2020
  • Figure 3: Global: Power Bank Market: Breakup by Product Type (in %), 2020
  • Figure 4: Global: Power Bank Market: Breakup by Power Ratings (in %), 2020
  • Figure 5: Global: Power Bank Market: Breakup by Battery Type (in %), 2020
  • Figure 6: Global: Power Bank Market: Breakup by Application (in %), 2020
  • Figure 7: Global: Power Bank Market: Breakup by Region (in %), 2020
  • Figure 8: Global: Power Bank Market Forecast: Sales Value (in Billion US$), 2021-2026
  • Figure 9: Global: Power Bank Industry: SWOT Analysis
  • Figure 10: Global: Power Bank Industry: Value Chain Analysis
  • Figure 11: Global: Power Bank Industry: Porter's Five Forces Analysis
  • Figure 12: Global: Power Bank (Portable Power Banks) Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 13: Global: Power Bank (Portable Power Banks) Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 14: Global: Power Bank (Solar Power Banks) Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 15: Global: Power Bank (Solar Power Banks) Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 16: Global: Power Bank (Battery Cases) Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 17: Global: Power Bank (Battery Cases) Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 18: Global: Power Bank (Lithium-Ion) Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 19: Global: Power Bank (Lithium-Ion) Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 20: Global: Power Bank (Lithium-Polymer) Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 21: Global: Power Bank (Lithium-Polymer) Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 22: Global: Power Bank (Below 3,000 mAh) Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 23: Global: Power Bank (Below 3,000 mAh) Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 24: Global: Power Bank (3,001 mAh - 8,000 mAh) Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 25: Global: Power Bank (3,001 mAh - 8,000 mAh) Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 26: Global: Power Bank (8,001 mAh - 20,000 mAh) Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 27: Global: Power Bank (8,001 mAh - 20,000 mAh) Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 28: Global: Power Bank (Above 20,000 mAh) Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 29: Global: Power Bank (Above 20,000 mAh) Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 30: Global: Power Bank (Applications in Smartphones) Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 31: Global: Power Bank (Applications in Smartphones) Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 32: Global: Power Bank (Applications in Tablets) Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 33: Global: Power Bank (Applications in Tablets) Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 34: Global: Power Bank (Applications in Portable Media Devices) Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 35: Global: Power Bank (Applications in Portable Media Devices) Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 36: Global: Power Bank (Other Applications) Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 37: Global: Power Bank (Other Applications) Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 38: North America: Power Bank Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 39: North America: Power Bank Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 40: Europe: Power Bank Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 41: Europe: Power Bank Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 42: Asia Pacific: Power Bank Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 43: Asia Pacific: Power Bank Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 44: Middle East and Africa: Power Bank Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 45: Middle East and Africa: Power Bank Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 46: Latin America: Power Bank Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 47: Latin America: Power Bank Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 48: Power Bank Manufacturing: Detailed Process Flow

List of Tables

  • Table 1: Global: Power Bank Market: Key Industry Highlights, 2020 and 2026
  • Table 2: Global: Power Bank Market Forecast: Breakup by Product Type (in Million US$), 2021-2026
  • Table 3: Global: Power Bank Market Forecast: Breakup by Battery Type (in Million US$), 2021-2026
  • Table 4: Global: Power Bank Market Forecast: Breakup by Power Capacity (in Million US$), 2021-2026
  • Table 5: Global: Power Bank Market Forecast: Breakup by Application (in Million US$), 2021-2026
  • Table 6: Global: Power Bank Market Forecast: Breakup by Region (in Million US$), 2021-2026
  • Table 7: Power Bank Manufacturing: Raw Material Requirements
  • Table 8: Global: Power Bank Market: Competitive Structure
  • Table 9: Global: Power Bank Market: Key Players

The global power bank market reached a value of US$ 12 Billion in 2020. Looking forward, IMARC Group expects the market to grow at a CAGR of around 10% during the forecast period (2021-2026). Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end-use sectors. These insights are included in the report as a major market contributor.

Power banks are portable chargers that are designed for recharging electronic gadgets on the go. They can range from pocket-sized, slim devices to larger and higher-capacity chargers. Owing to their convenient nature, power banks are used for charging various devices, such as tablets, portable speakers, laptops, mobile phones and cameras. Depending on the budget limits and power requirement of the user, portable chargers are available in varied shapes and sizes. Generally made from Lithium-Ion (Li-Ion) and Lithium-Polymer (Li-Po) batteries, these chargers are categorized as universal/standard, and solar power bank. The standard or universal charger can be charged through conventional USB sources, whereas solar power banks can use both USB chargers and sunlight.

Global Power Bank Market Trends:

  • At present, various factors are driving the growth of the industry, which include a significant shift toward 3G and 4G networks, the rising popularity of digital content, and the increasing processing power of devices. Along with this, burgeoning demand for smartphones and the declining prices of power banks are some of the other drivers that are influencing market growth. Also, the industry has been witnessing a rise in the number of new entrants as power banks are emerging as fast-moving consumer electronics and require low capital investment for the establishment of manufacturing facilities. This increase in competition has prompted manufacturers to introduce innovative solutions in the market to retain and expand their consumer base. For instance, in 2019, the Portugal-based technology company, EGG Electronics, launched EGG Traveler, the world's first portable power strip with a built-in power bank and wireless charging.

Key Market Segmentation:

  • IMARC Group provides an analysis of the key trends in each sub-segment of the global power bank market report, along with forecasts for growth at the global, regional and country level from 2021-2026. Our report has categorized the market based on region, product type, battery, type, power rating, and application.

Breakup by Product Type:

  • Portable Power Banks
  • Solar Power Banks
  • Battery Cases
  • Currently, portable power banks are mostly preferred by consumers.

Breakup by Battery Type:

  • Lithium-Ion
  • Lithium-Polymer
  • The majority of the power banks consist of lithium-ion batteries.

Breakup by Power Rating:

  • Below 3,000 mAh
  • 3,001 mAh - 8,000 mAh
  • 8,001 mAh - 20,000 mAh
  • Above 20,000 mAh
  • Presently, 8,001 mAh - 20,000 mAh is the largest segment.

Breakup by Application:

  • Smartphones
  • Tablets
  • Portable Media Devices
  • Others
  • At present, most power banks are used for charging smartphones.

Regional Insights:

  • Asia Pacific
  • North America
  • Europe
  • Middle East and Africa
  • Latin America
  • On a regional basis, Asia Pacific is the biggest market for power banks, accounting for the largest market share. It can be attributed to the increasing sales of smartphones and other portable devices across the region.

Competitive Landscape:

  • The competitive landscape of the market has also been examined with some of the key players being Beijing Xiaomi Technology Co. Ltd., Lenovo Group Ltd., Microsoft Corporation, Panasonic Corporation, Sony Corporation, Adata Technology Co., Ltd., Asustek Computer Inc., Ambrane India Pvt. Ltd., Anker Technology Co. Ltd., Intex Technologies (India) Ltd., OnePlus Technology (Shenzhen) Co. Ltd., UNU Electronics Inc., and Samsung SDI Co. Ltd.

Key Questions Answered in This Report:

  • How has the market performed so far and how will it perform in the coming years?
  • What are the key regions in the market?
  • What has been the impact of COVID-19 on the global power bank market?
  • What are the popular product types in the market?
  • What are the major battery types in the market?
  • What are the key application segments in the market?
  • What are the various stages in the value chain of the market?
  • What are the key driving factors and challenges in the market?
  • What is the structure of the market and who are the key players?
  • What is the degree of competition in the market?
  • How are power banks manufactured?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Power Bank Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Price Analysis
    • 5.4.1 Key Price Indicators
    • 5.4.2 Price Structure
    • 5.4.3 Margin Analysis
  • 5.5 Market Breakup by Product Type
  • 5.6 Market Breakup by Battery Type
  • 5.7 Market Breakup by Power Ratings (Capacity)
  • 5.8 Market Breakup by Application
  • 5.9 Market Breakup by Region
  • 5.10 Market Forecast
  • 5.11 SWOT Analysis
    • 5.11.1 Overview
    • 5.11.2 Strengths
    • 5.11.3 Weaknesses
    • 5.11.4 Opportunities
    • 5.11.5 Threats
  • 5.12 Value Chain Analysis
    • 5.12.1 Overview
    • 5.12.2 Research and Development
    • 5.12.3 Raw Material Procurement
    • 5.12.4 Manufacturing
    • 5.12.5 Marketing
    • 5.12.6 Distribution
    • 5.12.7 End-Use
  • 5.13 Porters Five Forces Analysis
    • 5.13.1 Overview
    • 5.13.2 Bargaining Power of Buyers
    • 5.13.3 Bargaining Power of Suppliers
    • 5.13.4 Degree of Competition
    • 5.13.5 Threat of New Entrants
    • 5.13.6 Threat of Substitutes

6 Market Breakup by Product Type

  • 6.1 Portable Power Banks
    • 6.1.1 Market Performance
    • 6.1.2 Market Forecast
  • 6.2 Solar Power Banks
    • 6.2.1 Market Performance
    • 6.2.2 Market Forecast
  • 6.3 Battery Cases
    • 6.3.1 Market Performance
    • 6.3.2 Market Forecast

7 Market Breakup by Battery Type

  • 7.1 Lithium-Ion
    • 7.1.1 Market Performance
    • 7.1.2 Market Forecast
  • 7.2 Lithium-Polymer
    • 7.2.1 Market Performance
    • 7.2.2 Market Forecast

8 Market Breakup by Power Rating

  • 8.1 Below 3,000 mAh
    • 8.1.1 Market Performance
    • 8.1.2 Market Forecast
  • 8.2 3,001 mAh - 8,000 mAh
    • 8.2.1 Market Performance
    • 8.2.2 Market Forecast
  • 8.3 8,001 mAh - 20,000 mAh
    • 8.3.1 Market Performance
    • 8.3.2 Market Forecast
  • 8.4 Above 20,000 mAh
    • 8.4.1 Market Performance
    • 8.4.2 Market Forecast

9 Market Breakup by Application

  • 9.1 Smartphones
    • 9.1.1 Market Performance
    • 9.1.2 Market Forecast
  • 9.2 Tablets
    • 9.2.1 Market Performance
    • 9.2.2 Market Forecast
  • 9.3 Portable Media Devices
    • 9.3.1 Market Performance
    • 9.3.2 Market Forecast
  • 9.4 Others
    • 9.4.1 Market Performance
    • 9.4.2 Market Forecast

10 Market Breakup by Region

  • 10.1 North America
    • 10.1.1 Market Performance
    • 10.1.2 Market Forecast
  • 10.2 Europe
    • 10.2.1 Market Performance
    • 10.2.2 Market Forecast
  • 10.3 Asia Pacific
    • 10.3.1 Market Performance
    • 10.3.2 Market Forecast
  • 10.4 Middle East and Africa
    • 10.4.1 Market Performance
    • 10.4.2 Market Forecast
  • 10.5 Latin America
    • 10.5.1 Market Performance
    • 10.5.2 Market Forecast

11 Power Bank Manufacturing Process

  • 11.1 Product Overview
  • 11.2 Raw Material Requirements
  • 11.3 Manufacturing Process
  • 11.4 Key Success and Risk Factors

12 Competitive Landscape

  • 12.1 Market Structure
  • 12.2 Key Players
  • 12.3 Profiles of Key Players
    • 12.3.1 Beijing Xiaomi Technology Co., Ltd.
    • 12.3.2 Lenovo Group Ltd.
    • 12.3.3 Microsoft Corp.
    • 12.3.4 Panasonic Corp.
    • 12.3.5 Sony Corp.
    • 12.3.6 Adata Technology Co., Ltd.
    • 12.3.7 Asustek Computer Inc.
    • 12.3.8 Ambrane India Pvt. Ltd.
    • 12.3.9 Anker Technology Co. Ltd.
    • 12.3.10 Intex Technologies (India) Ltd.
    • 12.3.11 Oneplus Technology (Shenzhen) Co. Ltd.
    • 12.3.12 UNU Electronics Inc.
    • 12.3.13 Samsung SDI Co. Ltd.
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