농업용 AR 시장 : 솔루션별, 용도별, 지역별(2025-2033년)

The global AR in agriculture market size reached USD 2.1 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 20.4 Million by 2033, exhibiting a growth rate (CAGR) of 28.91% during 2025-2033. The widespread adoption of precision farming techniques to improve crop yields and farming efficiency, the rising demand for real-time, and location-specific data to maximize yields, and the advent of next-generation AR devices represent some of the key factors driving the market.

Augmented reality (AR) in agriculture refers to the integration of digital technology that superimposes a computer-generated image onto the user's view of the real world, thereby providing a composite view. It is an innovative technology that enhances users' perception and interaction with the physical world, creating an enriched and interactive agricultural environment. AR leverages digital models, simulations, animations, and other graphical representations to provide farmers with real-time data, facilitating better decision-making and greater productivity. The utilization of AR in agriculture involves diverse applications, such as crop monitoring, livestock management, agricultural machinery maintenance, and training farm labor. This technology enhances farmers' ability to visualize data, including crop growth patterns, soil conditions, weather forecasts, and livestock health indicators, directly in their physical environment. By doing so, it aids in interpreting complex farming data, optimizing resource allocation, and effectively handling unexpected situations. Additionally, AR in agriculture represents a transformative shift in farming operations, merging the gap between the physical and digital world, and providing an interactive and immersive farming experience.

AR in Agriculture Market Trends:

The escalating need for precision farming majorly drives the global market. With growing global food demands and dwindling arable land, precision farming techniques, such as AR have become increasingly critical to enhancing crop yields and farming efficiency. AR's ability to provide real-time, location-specific data allows farmers to manage resources effectively and maximize yields, this is impelling the demand on the global level. Along with this, AR facilitates advanced training and skill development, aiding in overcoming the challenge of an aging farming workforce and the consequential lack of technological expertise, which is providing an impetus to the market. Also, the technology's increasing accessibility and affordability to farmers worldwide is fueled by the emergence of next-generation AR devices and notable advancements in machine learning and AI, thus significantly supporting the market. Another significant trend influencing the market is the rising adoption of AR by tech startups and farming equipment manufacturers. Apart from this, the integration of AR in farming equipment provides intuitive and interactive interfaces for farmers, enhancing equipment usability and efficiency. In addition, the rise in public-private partnerships for digitalizing the agricultural sector is fostering the development and deployment of AR technologies. Furthermore, the benefits offered by AR in modernizing agricultural practices and the growing support from governmental entities are creating a positive market outlook. Some of the other factors driving the market include rapid digitization and continual technological advancements.

Key Market Segmentation:

Solution Insights:

• Hardware
• AR Headsets and Smart Glasses
• AR-Based Heads Up Display (HUD)
• Software
• AR Development Packages
• Handheld and Mobile Device Apps
• Content Creation Software and Engines
• Services
• System Integration Services
• Content Services
• Others

Application Insights:

• Outdoor Farming
• Precision Agriculture and Smart Farming
• Crop Maintenance
• Field Monitoring
• Smart Irrigation
• Livestock Monitoring
• Simulated Training
• Weather Tracking and Forecasting
• Indoor Farming

Regional Insights:

• North America
• United States
• Canada
• Asia Pacific
• China
• Japan
• India
• South Korea
• Australia
• Indonesia
• Others
• Europe
• Germany
• France
• United Kingdom
• Italy
• Spain
• Russia
• Others
• Latin America
• Brazil
• Mexico
• Others
• Middle East and Africa
• The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America was the largest market for AR in agriculture. Some of the factors driving the North America AR in agriculture market included the growing need for precision farming, rapid digitization, continual technological advancements, etc.

Competitive Landscape:

• The report has also provided a comprehensive analysis of the competitive landscape in the global AR in agriculture market. The detailed profiles of all major companies have been provided. Some of the companies covered include Augmenta Holding (CNH Industrial N.V.), Nedap N.V., Think Digital, YeppAr Smart Solutions, etc. Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.

Key Questions Answered in This Report:

• How has the global AR in agriculture market performed so far, and how will it perform in the coming years?
• What are the drivers, restraints, and opportunities in the global AR in agriculture market?
• What is the impact of each driver, restraint, and opportunity on the global AR in agriculture market?
• What are the key regional markets?
• Which countries represent the most attractive AR in agriculture market?
• What is the breakup of the market based on the solution?
• Which is the most attractive solution in the AR in agriculture market?
• What is the breakup of the market based on the application?
• Which is the most attractive application in the AR in agriculture market?
• What is the competitive structure of the global AR in agriculture market?
• Who are the key players/companies in the global AR in agriculture market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

• 4.1 Overview
• 4.2 Key Industry Trends

5 Global AR in Agriculture Market

• 5.1 Market Overview
• 5.2 Market Performance
• 5.3 Impact of COVID-19
• 5.4 Market Forecast

6 Market Breakup by Solution

• 6.1 Hardware
  • 6.1.1 Market Trends
  • 6.1.2 Key Segments
    • 6.1.2.1 AR Headsets and Smart Glasses
    • 6.1.2.2 AR-Based Heads Up Display (HUD)
  • 6.1.3 Market Forecast
• 6.2 Software
  • 6.2.1 Market Trends
  • 6.2.2 Key Segments
    • 6.2.2.1 AR Development Packages
    • 6.2.2.2 Handheld and Mobile Device Apps
    • 6.2.2.3 Content Creation Software and Engines
  • 6.2.3 Market Forecast
• 6.3 Service
  • 6.3.1 Market Trends
  • 6.3.2 Key Segments
    • 6.3.2.1 System Integration Services
  • 6.3.2 2 Content Services
    • 6.3.2.3 Others
  • 6.3.3 Market Forecast

7 Market Breakup by Application

• 7.1 Outdoor Farming
  • 7.1.1 Market Trends
  • 7.1.2 Key Segments
    • 7.1.2.1 Precision Agriculture and Smart Farming
    • 7.1.2.2 Crop Maintenance
    • 7.1.2.3 Field Monitoring
    • 7.1.2.4 Smart Irrigation
    • 7.1.2.5 Livestock Monitoring
    • 7.1.2.6 Simulated Training
    • 7.1.2.7 Weather Tracking and Forecasting
  • 7.1.3 Market Forecast
• 7.2 Indoor Farming
  • 7.2.1 Market Trends
  • 7.2.2 Market Forecast

8 Market Breakup by Region

• 8.1 North America
  • 8.1.1 United States
    • 8.1.1.1 Market Trends
    • 8.1.1.2 Market Forecast
  • 8.1.2 Canada
    • 8.1.2.1 Market Trends
    • 8.1.2.2 Market Forecast
• 8.2 Asia-Pacific
  • 8.2.1 China
    • 8.2.1.1 Market Trends
    • 8.2.1.2 Market Forecast
  • 8.2.2 Japan
    • 8.2.2.1 Market Trends
    • 8.2.2.2 Market Forecast
  • 8.2.3 India
    • 8.2.3.1 Market Trends
    • 8.2.3.2 Market Forecast
  • 8.2.4 South Korea
    • 8.2.4.1 Market Trends
    • 8.2.4.2 Market Forecast
  • 8.2.5 Australia
    • 8.2.5.1 Market Trends
    • 8.2.5.2 Market Forecast
  • 8.2.6 Indonesia
    • 8.2.6.1 Market Trends
    • 8.2.6.2 Market Forecast
  • 8.2.7 Others
    • 8.2.7.1 Market Trends
    • 8.2.7.2 Market Forecast
• 8.3 Europe
  • 8.3.1 Germany
    • 8.3.1.1 Market Trends
    • 8.3.1.2 Market Forecast
  • 8.3.2 France
    • 8.3.2.1 Market Trends
    • 8.3.2.2 Market Forecast
  • 8.3.3 United Kingdom
    • 8.3.3.1 Market Trends
    • 8.3.3.2 Market Forecast
  • 8.3.4 Italy
    • 8.3.4.1 Market Trends
    • 8.3.4.2 Market Forecast
  • 8.3.5 Spain
    • 8.3.5.1 Market Trends
    • 8.3.5.2 Market Forecast
  • 8.3.6 Russia
    • 8.3.6.1 Market Trends
    • 8.3.6.2 Market Forecast
  • 8.3.7 Others
    • 8.3.7.1 Market Trends
    • 8.3.7.2 Market Forecast
• 8.4 Latin America
  • 8.4.1 Brazil
    • 8.4.1.1 Market Trends
    • 8.4.1.2 Market Forecast
  • 8.4.2 Mexico
    • 8.4.2.1 Market Trends
    • 8.4.2.2 Market Forecast
  • 8.4.3 Others
    • 8.4.3.1 Market Trends
    • 8.4.3.2 Market Forecast
• 8.5 Middle East and Africa
  • 8.5.1 Market Trends
  • 8.5.2 Market Breakup by Country
  • 8.5.3 Market Forecast

9 Drivers, Restraints, and Opportunities

• 9.1 Overview
• 9.2 Drivers
• 9.3 Restraints
• 9.4 Opportunities

10 Value Chain Analysis

11 Porters Five Forces Analysis

• 11.1 Overview
• 11.2 Bargaining Power of Buyers
• 11.3 Bargaining Power of Suppliers
• 11.4 Degree of Competition
• 11.5 Threat of New Entrants
• 11.6 Threat of Substitutes

12 Price Analysis

13 Competitive Landscape

• 13.1 Market Structure
• 13.2 Key Players
• 13.3 Profiles of Key Players
  • 13.3.1 Augmenta Holding (CNH Industrial N.V.)
    • 13.3.1.1 Company Overview
    • 13.3.1.2 Product Portfolio
  • 13.3.2 Nedap N.V.
    • 13.3.2.1 Company Overview
    • 13.3.2.2 Product Portfolio
  • 13.3.3 Think Digital
    • 13.3.3.1 Company Overview
    • 13.3.3.2 Product Portfolio
  • 13.3.4 YeppAr Smart Solutions
    • 13.3.4.1 Company Overview
    • 13.3.4.2 Product Portfolio

Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.