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The global electrolyte and vitamin water market size reached US$ 8.5 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 16.2 Billion by 2032, exhibiting a growth rate (CAGR) of 7.15% during 2024-2032.
Electrolyte water is fortified with calcium, sodium, potassium, magnesium, and other electrically charged minerals that help keep the brain, heart, muscles, and nervous system functioning. It regulates the hydration level by maintaining the internal pH level of the human body. It also aids in moving nutrients into the body cells and rebuilding damaged tissues. On the other hand, vitamin water is infused with numerous water-soluble vitamins and essential nutrients. It helps eliminate harmful free radicals from the cells, keeping the body hydrated and regulating body temperature. Besides this, its moderate consumption aids in maintaining the required pH level and proper functioning of muscles and nerves. As a result, the demand for electrolyte and vitamin water is gaining traction across the globe, especially among the millennial population.
The rising prevalence of obesity and other lifestyle diseases represents one of the key factors positively influencing the market. In addition, the growing population, rapid urbanization, and the escalating demand for nutrient-rich beverages are strengthening the market growth. Apart from this, the rising awareness among individuals about the benefits of maintaining a healthy lifestyle and hydration level is catalyzing the demand for electrolyte and vitamin water across the globe. Furthermore, the increasing participation of individuals in sports, physical fitness, and adventure activities is driving the need for vitamin and mineral-rich food products and beverages. Moreover, the expansion of organized distribution channels, coupled with the shifting consumer inclination toward online shopping that offers easy product availability, free doorstep delivery, exciting offers, and secured online payment methods, is offering lucrative growth opportunities to manufacturers. Besides this, the rising focus of leading market players on various marketing strategies, such as celebrity endorsement, attractive packaging, and promotional activities on social media platforms, is propelling the market growth.
IMARC Group provides an analysis of the key trends in each sub-segment of the global electrolyte and vitamin water market report, along with forecasts at the global, regional and country levels from 2024-2032. Our report has categorized the market based on fortification, variants, type, packaging, and distribution channel.
Vitamin Only
Electrolyte Only
Electrolyte & Vitamin
Flavored
Non-flavored
Sweetened
Non-sweetened
PET
Glass
Aluminum
Supermarkets
Convenient Stores
Online Stores
Specialty Stores
Others
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
The competitive landscape of the industry has also been examined along with the profiles of the key players being Danone S.A., Essentia Water LLC (Nestle USA), Frucor Suntory (Suntory Holdings Limited), Karma Culture LLC, Keurig Dr Pepper Inc., PepsiCo Inc., Talking Rain Beverage Company, The Alkaline Water Company Inc., The Coca-Cola Company, Vitamin Well and VOSS of Norway AS.