모바일 멀웨어 대책 시장 보고서 : OS, 악성코드 유형, 사용자 유형, 산업별, 지역별(2024-2032년)

The global mobile anti-malware market size reached US$ 9.8 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 37.7 Billion by 2032, exhibiting a growth rate (CAGR) of 15.7% during 2024-2032.

Mobile anti-malware is a software that protects smartphones from counterproductive programs such as malware, spyware, worms and adware. An anti-malware scans mobile phones for malicious software to keep the system and its data protected. The software is either pre-installed in a device or can be purchased through a cloud service. It is concerned with the prevention of unsolicited and undesirable applications, push messages, viruses, malware short message services and Trojan virus.

Increasing usage of smartphones and the internet is one of the key factors driving the market growth. Since malware gets loaded on a device through the internet, increasing usage of the same exposes a device and heightens the risk of malware attacks. Furthermore, the rising trend of using cloud storage and the Internet of Things (IoT) platforms have enhanced the dependency of users on smartphones, thus making the devices more vulnerable to malware attacks. Malware also attacks through sources that have unauthorized codes such as certain social media websites and e-mail spam. Therefore, cases of personal data-breaches and cloud data breaches are significantly driving the demand for mobile anti-malware programs. Moreover, technological advancements leading to the development of more user-centric features is also favoring the growth of the market. Other factors driving the product demand include rising disposable incomes and growing trend of digitization. The rising adoption rate of Bring Your Own Device (BYOD) technology among organizations, which necessitates the installation of anti-malware to prevent unauthorized user access and data theft, is also expected to create a positive outlook for the market.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global mobile anti-malware market report, along with forecasts at the global, regional and country level from 2024-2032. Our report has categorized the market based on operation system, malware type, user type, and vertical.

Breakup by Operating System:

Android OS

Apple OS

Windows OS

BlackBerry OS

Others

Breakup by Malware Type:

Trojans

Worms

Backdoors

Ransomware

Others

Breakup by User Type:

Small and Medium Organizations

Large Organizations

Individuals

Breakup by Vertical:

BFSI

Public/Government

Healthcare

Retail

Media and Entertainment

Utilities

Telecom and IT

Others

Breakup by Region:

North America

United States

Canada

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Asia Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Latin America

Brazil

Mexico

Argentina

Colombia

Chile

Peru

Others

Middle East and Africa

Turkey

Saudi Arabia

Iran

United Arab Emirates

Others

Competitive Landscape:

The competitive landscape of the industry has also been examined with some of the key players being Ahn Labs, Avast Software, Avira, BitDefender, Doctor Web, Emsisoft, F-Secure, Kaspersky, Lookout Inc., Malwarebytes, McAfee, Microsoft Corporation, Sophos, Symantec, etc.

Key Questions Answered in This Report:

• How has the global mobile anti-malware market performed so far and how will it perform in the coming years?
• What are the key regional markets?
• What has been the impact of COVID-19 on the global mobile anti-malware market?
• What is the breakup of the market based on the operating system?
• What is the breakup of the market based on the malware type?
• What is the breakup of the market based on the user type?
• What is the breakup of the market based on the vertical?
• What are the various stages in the value chain of the industry?
• What are the key driving factors and challenges in the market?
• What is the structure of the global mobile anti-malware market and who are the key players?
• What is the degree of competition in the market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

• 4.1 Overview
• 4.2 Key Industry Trends

5 Global Mobile Anti-Malware Market

• 5.1 Market Overview
• 5.2 Market Performance
• 5.3 Impact of COVID-19
• 5.4 Market Forecast

6 Market Breakup by Operating System

• 6.1 Android OS
  • 6.1.1 Market Trends
  • 6.1.2 Market Forecast
• 6.2 Apple OS
  • 6.2.1 Market Trends
  • 6.2.2 Market Forecast
• 6.3 Windows OS
  • 6.3.1 Market Trends
  • 6.3.2 Market Forecast
• 6.4 BlackBerry OS
  • 6.4.1 Market Trends
  • 6.4.2 Market Forecast
• 6.5 Others
  • 6.5.1 Market Trends
  • 6.5.2 Market Forecast

7 Market Breakup by Malware Type

• 7.1 Trojans
  • 7.1.1 Market Trends
  • 7.1.2 Market Forecast
• 7.2 Worms
  • 7.2.1 Market Trends
  • 7.2.2 Market Forecast
• 7.3 Backdoors
  • 7.3.1 Market Trends
  • 7.3.2 Market Forecast
• 7.4 Ransomware
  • 7.4.1 Market Trends
  • 7.4.2 Market Forecast
• 7.5 Others
  • 7.5.1 Market Trends
  • 7.5.2 Market Forecast

8 Market Breakup by User Type

• 8.1 Small and Medium Organizations
  • 8.1.1 Market Trends
  • 8.1.2 Market Forecast
• 8.2 Large Organizations
  • 8.2.1 Market Trends
  • 8.2.2 Market Forecast
• 8.3 Individuals
  • 8.3.1 Market Trends
  • 8.3.2 Market Forecast

9 Market Breakup by Vertical

• 9.1 BFSI
  • 9.1.1 Market Trends
  • 9.1.2 Market Forecast
• 9.2 Public/ Government
  • 9.2.1 Market Trends
  • 9.2.2 Market Forecast
• 9.3 Healthcare
  • 9.3.1 Market Trends
  • 9.3.2 Market Forecast
• 9.4 Retail
  • 9.4.1 Market Trends
  • 9.4.2 Market Forecast
• 9.5 Media and Entertainment
  • 9.5.1 Market Trends
  • 9.5.2 Market Forecast
• 9.6 Utilities
  • 9.6.1 Market Trends
  • 9.6.2 Market Forecast
• 9.7 Telecom and IT
  • 9.7.1 Market Trends
  • 9.7.2 Market Forecast
• 9.8 Others
  • 9.8.1 Market Trends
  • 9.8.2 Market Forecast

10 Market Breakup by Region

• 10.1 North America
  • 10.1.1 United States
    • 10.1.1.1 Market Trends
    • 10.1.1.2 Market Forecast
  • 10.1.2 Canada
    • 10.1.2.1 Market Trends
    • 10.1.2.2 Market Forecast
• 10.2 Europe
  • 10.2.1 Germany
    • 10.2.1.1 Market Trends
    • 10.2.1.2 Market Forecast
  • 10.2.2 France
    • 10.2.2.1 Market Trends
    • 10.2.2.2 Market Forecast
  • 10.2.3 United Kingdom
    • 10.2.3.1 Market Trends
    • 10.2.3.2 Market Forecast
  • 10.2.4 Italy
    • 10.2.4.1 Market Trends
    • 10.2.4.2 Market Forecast
  • 10.2.5 Spain
    • 10.2.5.1 Market Trends
    • 10.2.5.2 Market Forecast
  • 10.2.6 Russia
    • 10.2.6.1 Market Trends
    • 10.2.6.2 Market Forecast
  • 10.2.7 Others
    • 10.2.7.1 Market Trends
    • 10.2.7.2 Market Forecast
• 10.3 Asia Pacific
  • 10.3.1 China
    • 10.3.1.1 Market Trends
    • 10.3.1.2 Market Forecast
  • 10.3.2 Japan
    • 10.3.2.1 Market Trends
    • 10.3.2.2 Market Forecast
  • 10.3.3 India
    • 10.3.3.1 Market Trends
    • 10.3.3.2 Market Forecast
  • 10.3.4 South Korea
    • 10.3.4.1 Market Trends
    • 10.3.4.2 Market Forecast
  • 10.3.5 Australia
    • 10.3.5.1 Market Trends
    • 10.3.5.2 Market Forecast
  • 10.3.6 Indonesia
    • 10.3.6.1 Market Trends
    • 10.3.6.2 Market Forecast
  • 10.3.7 Others
    • 10.3.7.1 Market Trends
    • 10.3.7.2 Market Forecast
• 10.4 Latin America
  • 10.4.1 Brazil
    • 10.4.1.1 Market Trends
    • 10.4.1.2 Market Forecast
  • 10.4.2 Mexico
    • 10.4.2.1 Market Trends
    • 10.4.2.2 Market Forecast
  • 10.4.3 Argentina
    • 10.4.3.1 Market Trends
    • 10.4.3.2 Market Forecast
  • 10.4.4 Colombia
    • 10.4.4.1 Market Trends
    • 10.4.4.2 Market Forecast
  • 10.4.5 Chile
    • 10.4.5.1 Market Trends
    • 10.4.5.2 Market Forecast
  • 10.4.6 Peru
    • 10.4.6.1 Market Trends
    • 10.4.6.2 Market Forecast
  • 10.4.7 Others
    • 10.4.7.1 Market Trends
    • 10.4.7.2 Market Forecast
• 10.5 Middle East and Africa
  • 10.5.1 Turkey
    • 10.5.1.1 Market Trends
    • 10.5.1.2 Market Forecast
  • 10.5.2 Saudi Arabia
    • 10.5.2.1 Market Trends
    • 10.5.2.2 Market Forecast
  • 10.5.3 Iran
    • 10.5.3.1 Market Trends
    • 10.5.3.2 Market Forecast
  • 10.5.4 United Arab Emirates
    • 10.5.4.1 Market Trends
    • 10.5.4.2 Market Forecast
  • 10.5.5 Others
    • 10.5.5.1 Market Trends
    • 10.5.5.2 Market Forecast

11 SWOT Analysis

• 11.1 Overview
• 11.2 Strengths
• 11.3 Weaknesses
• 11.4 Opportunities
• 11.5 Threats

12 Value Chain Analysis

13 Porters Five Forces Analysis

• 13.1 Overview
• 13.2 Bargaining Power of Buyers
• 13.3 Bargaining Power of Suppliers
• 13.4 Degree of Competition
• 13.5 Threat of New Entrants
• 13.6 Threat of Substitutes

14 Competitive Landscape

• 14.1 Market Structure
• 14.2 Key Players
• 14.3 Profiles of Key Players
  • 14.3.1 Ahn Labs
    • 14.3.1.1 Company Overview
    • 14.3.1.2 Product Portfolio
  • 14.3.2 Avast Software
    • 14.3.2.1 Company Overview
    • 14.3.2.2 Product Portfolio
    • 14.3.2.3 Financials
  • 14.3.3 Avira
    • 14.3.3.1 Company Overview
    • 14.3.3.2 Product Portfolio
    • 14.3.3.3 Financials
    • 14.3.3.4 SWOT Analysis
  • 14.3.4 BitDefender
    • 14.3.4.1 Company Overview
    • 14.3.4.2 Product Portfolio
    • 14.3.4.3 Financials
    • 14.3.4.4 SWOT Analysis
  • 14.3.5 Doctor Web
    • 14.3.5.1 Company Overview
    • 14.3.5.2 Product Portfolio
  • 14.3.6 Emsisoft
    • 14.3.6.1 Company Overview
    • 14.3.6.2 Product Portfolio
  • 14.3.7 F-Secure
    • 14.3.7.1 Company Overview
    • 14.3.7.2 Product Portfolio
    • 14.3.7.3 Financials
  • 14.3.8 Kaspersky
    • 14.3.8.1 Company Overview
    • 14.3.8.2 Product Portfolio
  • 14.3.9 Lookout Inc.
    • 14.3.9.1 Company Overview
    • 14.3.9.2 Product Portfolio
  • 14.3.10 Malwarebytes
    • 14.3.10.1 Company Overview
    • 14.3.10.2 Product Portfolio
  • 14.3.11 McAfee
    • 14.3.11.1 Company Overview
    • 14.3.11.2 Product Portfolio
  • 14.3.12 Microsoft Corporation
    • 14.3.12.1 Company Overview
    • 14.3.12.2 Product Portfolio
    • 14.3.12.3 Financials
    • 14.3.12.4 SWOT Analysis
  • 14.3.13 Sophos
    • 14.3.13.1 Company Overview
    • 14.3.13.2 Product Portfolio
    • 14.3.13.3 Financials
  • 14.3.14 Symantec
    • 14.3.14.1 Company Overview
    • 14.3.14.2 Product Portfolio