세계의 웹 컨텐츠 관리 시장 보고서 : 컴포넌트별, 전개 유형별, 조직 규모별, 업계별, 지역별(2024-2032년)

The global web content management market size reached US$ 8.2 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 27.9 Billion by 2032, exhibiting a growth rate (CAGR) of 14.1% during 2024-2032. The growing integration of search engine optimization (SEO) with WCM solutions, the widespread demand for automation across multiple businesses, and the emerging information technology (IT) industry, represent some of the key factors driving the web content management market growth.

Web Content Management Market Analysis:

Major Market Drivers: The widespread demand for automation across multiple businesses, owing to rapid digitization, the growing popularity of smartphones, and the increasing penetration of high-speed internet connectivity, is driving the market growth. Moreover, with the rising number of digital channels available to organizations, there has been a considerable rise in the uptake of WCM solutions that provide a centralized platform for managing content across multiple channels.

Key Market Trends: Continual technological advancements and the emergence of the Internet of Things (IoT), artificial intelligence (AI) and cloud computing are anticipated to support the web content management market demand. In addition, rapid urbanization, intensive business competition, the expanding information technology (IT) industry, and extensive research and development (R&D) activities, are also impacting the market favorably.

Competitive Landscape: Some of the prominent companies in the market include Acquia Inc., Adobe Inc., Contentful Inc., Crownpeak Technology Inc., Episerver Inc., e-Spirit AG (Adesso AG), International Business Machines Corporation, Microsoft Corporation, Oracle Corporation, SDL Plc, and Sitecore Corporation A/S, among many others.

Geographical Trends: According to the web content management market dynamics, North America exhibits a clear dominance in the market owing to ongoing technological advancements, rising demand for personalized customer experiences, numerous regulatory compliances, and the growing adoption of cloud-based solutions.

Challenges and Opportunities: The complexity of integrating the web content management system with existing infrastructure and the rising security concerns are hampering the market growth. However, the growing demand for personalized, relevant content experiences drives investment in WCM solutions that enable dynamic content delivery based on user behavior and preferences.

Web Content Management Market Trends:

Increasing Shift Towards Video-Based Content

The rising shift towards video-based content is significantly driving the web content management market. Video content has become increasingly popular due to its effectiveness in engaging audiences and conveying information in a visually compelling manner. For instance, according to an article published by Social Shepherd, in 2022, an estimated three billion internet users consumed video content. Similarly, according to another article published by Web FX, in January 2024, 54% of email subscribers prefer emails with video content. Also, 72% of consumers prefer to learn about products and services through video. WCM platforms are adapting to accommodate diverse content formats, including videos, to meet user preferences and enhance engagement metrics. These factors are bolstering the web content management market revenue.

Rising Number of Smartphone Users

The rising usage of smartphones is one of the significant factors driving the growth in the web content management market. For instance, according to Statista, between 2024 and 2029, the global number of smartphone users was expected to increase by 1.5 billion (+30.6%). The smartphone user base was expected to reach 6.4 billion, marking a new peak in 2029. Smartphone users access websites and consume content on the go, driving the demand for WCM solutions that deliver fast-loading, mobile-friendly content. Moreover, mobile-friendly websites rank higher in mobile search results, prompting organizations to optimize their content and enhance mobile user experience through WCM platforms. These factors are further contributing to the web content management market share.

Technological Advancements

Technological advancements are prominently driving the growth of the web content management market. AI tools assist in content creation by generating text, images, and videos based on data insights and user interactions, enhancing content relevance and production efficiency. Moreover, AI algorithms analyze user behavior and preferences to deliver personalized content recommendations and experiences, improving user engagement and conversion rates. For instance, in October 2023, Aprimo, a marketing resource management and digital asset management solutions company, incorporated artificial intelligence into every aspect of its product line. The business launched several cutting-edge features to enhance customer engagement through highly personalized content suggestions, tailored to individual preferences and behaviors. These factors are positively influencing the web content management market forecast.

Global Web Content Management Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global web content management market report, along with forecasts at the global, regional and country levels from 2024-2032. Our report has categorized the market based on component, deployment type, organization size and vertical.

Breakup by Component:

Solutions

Services

Services represented the largest segment

The report has provided a detailed breakup and analysis of the web content management market based on the component. This includes solutions and services. According to the report, services represented the largest segment.

According to the web content management market outlook, organizations seek expertise in assessing their content management needs, defining requirements, and formulating strategies for WCM implementations. WCM vendors offer consulting services to help organizations assess their needs, define requirements, and plan WCM implementations. For instance, in March 2023, Newgen Software, a low code-based digital transformation provider launched Newgen OmniDocs Contextual Content services Platform that integrates with Salesforce Sales Cloud, allowing user to manage, control, share, and utilize organizational unit.

Breakup by Deployment Type:

On-premises

Cloud-based

Cloud-based accounted for the largest market share

A detailed breakup and analysis of the web content management market based on the deployment type has also been provided in the report. This includes on-premises and cloud-based. According to the report, cloud-based type accounted for the largest market share.

According to the web content management market overview, cloud-based WCM platforms provide scalable resources that can easily accommodate fluctuating website traffic and content demands. Organizations can scale up or down resources based on their needs without the constraints of physical infrastructure. Moreover, they offer accessibility from anywhere with an internet connection, facilitating remote work and collaboration among dispersed teams.

Breakup by Organization Size:

Large Enterprises

Small and Medium Enterprises

Large enterprises represented the largest segment

The report has provided a detailed breakup and analysis of the web content management market based on the organization size. This includes large enterprises and small and medium enterprises. According to the web content management market report, large enterprises exhibit a clear dominance in the market.

Large enterprises often have extensive and diverse digital presence across multiple regions and languages, requiring robust WCM solutions to manage complex content and user interactions. Moreover, websites of large enterprises typically experience high traffic volumes, necessitating scalable WCM platforms capable of handling large amounts of concurrent users and content updates.

Breakup by Vertical:

BFSI

IT and Telecom

Retail

Education

Government

Healthcare

Media and Entertainment

Travel and Hospitality

Others

Media and entertainment hold the leading position in the market

A detailed breakup and analysis of the web content management market based on the vertical has also been provided in the report. This includes BFSI, IT and telecom, retail, education, government, healthcare, media and entertainment, travel and hospitality and others. According to the report, media and entertainment hold the leading position in the market.

Media and entertainment companies produce and distribute diverse multimedia content, including videos, images, articles, and interactive experiences. WCM systems tailored for media enable efficient management, storage, and delivery of such content across multiple channels. Moreover, WCM platforms in media prioritize delivering seamless and engaging user experiences across websites, mobile apps, and digital platforms. Personalization features help tailor content recommendations and interactions based on user preferences and behaviors. For instance, in April 2024, FilmLight, known for its grading system Baselight, launched Nara, a content management system that gives media professionals, including post-production facilities and VFX firms, instant access to material from anywhere in the world, easing workflows, collaboration, and review procedures. Similarly, in October 2023, CoreMedia, a web content management (WCM) business, launched a new solution specifically designed for the media and entertainment industries. The CoreMedia Solution, for media and entertainment purposes, is a comprehensive WCM solution that enables broadcasters, publishers, and media portal providers to design and provide highly optimized and contextual online experiences for their target consumers.

Breakup by Region:

North America

United States

Canada

Asia Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

North America accounts for the largest market share

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America was the largest market for web content management.

According to the web content management market statistics, some of the factors driving the North America web content management market included the growing smartphone users, continual technological advancements, intensive business competition, etc. Many businesses across various industries in the region are undergoing digital transformation efforts. This includes upgrading their websites and digital platforms to enhance customer experience, improve operational efficiency, and stay competitive in the digital age. For instance, according to Statista, approximately 60% of small and medium-sized business owners in the United States intend to invest in a new website or update an existing one. Moreover, there is an increasing demand for personalized user experiences across digital channels. Web content management play a crucial role in enabling organizations to deliver targeted content and personalized recommendations based on user behavior and preferences.

Competitive Landscape:

The report has also provided a comprehensive analysis of the competitive landscape in the global web content management market. Competitive analysis such as market structure, market share by key players, player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. Some of the companies covered in the market include:

Acquia Inc.

Adobe Inc.

Contentful Inc.

Crownpeak Technology Inc.

Episerver Inc.

e-Spirit AG (Adesso AG)

International Business Machines Corporation

Microsoft Corporation

Oracle Corporation

SDL Plc

Sitecore Corporation A/S

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)

Web Content Management Market Recent Developments:

June 2024: Adobe launched Adobe Content Hub, which is integrated with Adobe Experience Manager (AEM) Assets and improves digital asset management (DAM) capabilities.

July 2024: Minesoft launched a brand-new website, which was designed and constructed by The SEO Works' award-winning web team.

April 2024: FilmLight, known for its grading system Baselight, launched Nara, a content management system that gives media professionals, including post-production facilities and VFX firms, instant access to material from anywhere in the world, easing workflows, collaboration, and review procedures.

October 2023: CoreMedia, a web content management (WCM) business, launched a new solution specifically designed for the media and entertainment industries.

Key Questions Answered in This Report

• 1. What was the size of the global web content management market in 2023?
• 2. What is the expected growth rate of the global web content management market during 2024-2032?
• 3. What has been the impact of COVID-19 on the global web content management market?
• 4. What are the key factors driving the global web content management market?
• 5. What is the breakup of the global web content management market based on the component?
• 6. What is the breakup of the global web content management market based on the deployment type?
• 7. What is the breakup of the global web content management market based on the organization size?
• 8. What is the breakup of the global web content management market based on the vertical?
• 9. What are the key regions in the global web content management market?
• 10. Who are the key players/companies in the global web content management market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

• 4.1 Overview
• 4.2 Key Industry Trends

5 Global Web Content Management Market

• 5.1 Market Overview
• 5.2 Market Performance
• 5.3 Impact of COVID-19
• 5.4 Market Forecast

6 Market Breakup by Component

• 6.1 Solutions
  • 6.1.1 Market Trends
  • 6.1.2 Market Forecast
• 6.2 Services
  • 6.2.1 Market Trends
  • 6.2.2 Market Forecast

7 Market Breakup by Deployment Type

• 7.1 On-premises
  • 7.1.1 Market Trends
  • 7.1.2 Market Forecast
• 7.2 Cloud-based
  • 7.2.1 Market Trends
  • 7.2.2 Market Forecast

8 Market Breakup by Organization Size

• 8.1 Large Enterprises
  • 8.1.1 Market Trends
  • 8.1.2 Market Forecast
• 8.2 Small and Medium Enterprises
  • 8.2.1 Market Trends
  • 8.2.2 Market Forecast

9 Market Breakup by Vertical

• 9.1 BFSI
  • 9.1.1 Market Trends
  • 9.1.2 Market Forecast
• 9.2 IT and Telecom
  • 9.2.1 Market Trends
  • 9.2.2 Market Forecast
• 9.3 Retail
  • 9.3.1 Market Trends
  • 9.3.2 Market Forecast
• 9.4 Education
  • 9.4.1 Market Trends
  • 9.4.2 Market Forecast
• 9.5 Government
  • 9.5.1 Market Trends
  • 9.5.2 Market Forecast
• 9.6 Healthcare
  • 9.6.1 Market Trends
  • 9.6.2 Market Forecast
• 9.7 Media and Entertainment
  • 9.7.1 Market Trends
  • 9.7.2 Market Forecast
• 9.8 Travel and Hospitality
  • 9.8.1 Market Trends
  • 9.8.2 Market Forecast
• 9.9 Others
  • 9.9.1 Market Trends
  • 9.9.2 Market Forecast

10 Market Breakup by Region

• 10.1 North America
  • 10.1.1 United States
    • 10.1.1.1 Market Trends
    • 10.1.1.2 Market Forecast
  • 10.1.2 Canada
    • 10.1.2.1 Market Trends
    • 10.1.2.2 Market Forecast
• 10.2 Asia Pacific
  • 10.2.1 China
    • 10.2.1.1 Market Trends
    • 10.2.1.2 Market Forecast
  • 10.2.2 Japan
    • 10.2.2.1 Market Trends
    • 10.2.2.2 Market Forecast
  • 10.2.3 India
    • 10.2.3.1 Market Trends
    • 10.2.3.2 Market Forecast
  • 10.2.4 South Korea
    • 10.2.4.1 Market Trends
    • 10.2.4.2 Market Forecast
  • 10.2.5 Australia
    • 10.2.5.1 Market Trends
    • 10.2.5.2 Market Forecast
  • 10.2.6 Indonesia
    • 10.2.6.1 Market Trends
    • 10.2.6.2 Market Forecast
  • 10.2.7 Others
    • 10.2.7.1 Market Trends
    • 10.2.7.2 Market Forecast
• 10.3 Europe
  • 10.3.1 Germany
    • 10.3.1.1 Market Trends
    • 10.3.1.2 Market Forecast
  • 10.3.2 France
    • 10.3.2.1 Market Trends
    • 10.3.2.2 Market Forecast
  • 10.3.3 United Kingdom
    • 10.3.3.1 Market Trends
    • 10.3.3.2 Market Forecast
  • 10.3.4 Italy
    • 10.3.4.1 Market Trends
    • 10.3.4.2 Market Forecast
  • 10.3.5 Spain
    • 10.3.5.1 Market Trends
    • 10.3.5.2 Market Forecast
  • 10.3.6 Russia
    • 10.3.6.1 Market Trends
    • 10.3.6.2 Market Forecast
  • 10.3.7 Others
    • 10.3.7.1 Market Trends
    • 10.3.7.2 Market Forecast
• 10.4 Latin America
  • 10.4.1 Brazil
    • 10.4.1.1 Market Trends
    • 10.4.1.2 Market Forecast
  • 10.4.2 Mexico
    • 10.4.2.1 Market Trends
    • 10.4.2.2 Market Forecast
  • 10.4.3 Others
    • 10.4.3.1 Market Trends
    • 10.4.3.2 Market Forecast
• 10.5 Middle East and Africa
  • 10.5.1 Market Trends
  • 10.5.2 Market Breakup by Country
  • 10.5.3 Market Forecast

11 SWOT Analysis

• 11.1 Overview
• 11.2 Strengths
• 11.3 Weaknesses
• 11.4 Opportunities
• 11.5 Threats

12 Value Chain Analysis

13 Porters Five Forces Analysis

• 13.1 Overview
• 13.2 Bargaining Power of Buyers
• 13.3 Bargaining Power of Suppliers
• 13.4 Degree of Competition
• 13.5 Threat of New Entrants
• 13.6 Threat of Substitutes

14 Price Analysis

15 Competitive Landscape

• 15.1 Market Structure
• 15.2 Key Players
• 15.3 Profiles of Key Players
  • 15.3.1 Acquia Inc.
    • 15.3.1.1 Company Overview
    • 15.3.1.2 Product Portfolio
  • 15.3.2 Adobe Inc.
    • 15.3.2.1 Company Overview
    • 15.3.2.2 Product Portfolio
    • 15.3.2.3 Financials
    • 15.3.2.4 SWOT Analysis
  • 15.3.3 Contentful Inc.
    • 15.3.3.1 Company Overview
    • 15.3.3.2 Product Portfolio
  • 15.3.4 Crownpeak Technology Inc.
    • 15.3.4.1 Company Overview
    • 15.3.4.2 Product Portfolio
  • 15.3.5 Episerver Inc.
    • 15.3.5.1 Company Overview
    • 15.3.5.2 Product Portfolio
  • 15.3.6 e-Spirit AG (Adesso AG)
    • 15.3.6.1 Company Overview
    • 15.3.6.2 Product Portfolio
  • 15.3.7 International Business Machines Corporation
    • 15.3.7.1 Company Overview
    • 15.3.7.2 Product Portfolio
    • 15.3.7.3 Financials
    • 15.3.7.4 SWOT Analysis
  • 15.3.8 Microsoft Corporation
    • 15.3.8.1 Company Overview
    • 15.3.8.2 Product Portfolio
    • 15.3.8.3 Financials
    • 15.3.8.4 SWOT Analysis
  • 15.3.9 Oracle Corporation
    • 15.3.9.1 Company Overview
    • 15.3.9.2 Product Portfolio
    • 15.3.9.3 Financials
    • 15.3.9.4 SWOT Analysis
  • 15.3.10 SDL Plc
    • 15.3.10.1 Company Overview
    • 15.3.10.2 Product Portfolio
    • 15.3.10.3 Financials
  • 15.3.11 Sitecore Corporation A/S
    • 15.3.11.1 Company Overview
    • 15.3.11.2 Product Portfolio