세계의 e-헬스 시장 보고서 : 제품, 서비스, 최종사용자, 지역별(2024-2032년)

The global eHealth market size reached US$ 120.7 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 505.9 Billion by 2032, exhibiting a growth rate (CAGR) of 16.7% during 2024-2032. The market is driven by technological advancements, the increasing prevalence of chronic diseases, government initiatives promoting digital health, the growing demand for remote patient monitoring and telehealth services, and enhanced patient engagement through mobile health applications.

eHealth Market Analysis:

Major Market Drivers: The eHealth market is driven by the increasing adoption of digital health technologies, including electronic health records (EHRs), telemedicine, and mobile health apps. Growing demand for remote patient monitoring due to the rising prevalence of chronic diseases and aging populations is a significant factor. Additionally, government initiatives and funding to promote digital health solutions enhance market growth. The coronavirus (COVID-19) pandemic accelerated the shift toward eHealth, highlighting the need for resilient healthcare systems. Advances in artificial intelligence and data analytics also propel the market, offering improved diagnostics, personalized treatment plans, and efficient healthcare management.

Key Market Trends: Key trends in the eHealth market include the integration of artificial intelligence (AI) and machine learning in healthcare applications, enhancing diagnostic accuracy and predictive analytics. Telemedicine is rapidly expanding, driven by patient demand for remote consultations and convenience. Wearable health devices are becoming increasingly popular, providing real-time health data, and encouraging preventive care. Interoperability and data sharing between healthcare providers are improving, facilitated by standardized health information systems. Blockchain technology is gaining traction for secure patient data management. Moreover, there is a growing focus on patient-centered care, with digital health solutions enhancing patient engagement and self-management. These eHealth market recent developments highlight the ongoing evolution and innovation within the sector, underscoring the importance of technology in modern healthcare.

Geographical Trends: North America dominates the eHealth market, primarily due to its advanced healthcare infrastructure, high internet penetration, and strong presence of key market players. The United States leads the region with significant investments in digital health technologies and favorable government initiatives supporting eHealth adoption. Canada also contributes to the market with its growing focus on telemedicine and electronic health records. The region's aging population and increasing prevalence of chronic diseases drive the demand for remote monitoring and telehealth services. North America's proactive approach to healthcare innovation positions it as a leader in the global eHealth market.

Competitive Landscape: Some of the major market players in the eHealth industry include Allscripts Healthcare Solutions Inc., Athenahealth, Cerner Corporation, Doximity Inc., Epic Systems Corporation, General Electric Company, International Business Machines Corporation, Koninklijke Philips NV, Medisafe Limited (Steris plc), SetPoint Medical Corporation, Telecare Corporation, etc. among many others.

Challenges and Opportunities: The eHealth market faces challenges such as data privacy and security concerns, interoperability issues, and resistance to change among healthcare professionals. Ensuring regulatory compliance and safeguarding sensitive patient information are critical hurdles. However, these challenges present opportunities for growth and innovation. Developing robust cybersecurity measures and standardized data exchange protocols can enhance trust and adoption. The market has opportunities in emerging economies, where increasing smartphone penetration and improving internet connectivity drive demand for mobile health solutions. eHealth market recent opportunities include leveraging AI and big data analytics to further optimize healthcare delivery, creating a more efficient and personalized healthcare ecosystem. These innovations can help overcome existing barriers, improve patient outcomes, and foster a more connected and responsive healthcare system.

eHealth Market Trends:

Growth of Telehealth Utilization

The rise of telehealth is a prominent trend in the eHealth market, driven significantly by the COVID-19 pandemic. According to data from the Centers for Disease Control and Prevention (CDC), nearly 95% of health centers reported using telehealth services during the pandemic, a substantial increase from 43% in 2019. This shift allowed healthcare providers to continue offering essential services while minimizing physical contact and exposure risks. Telehealth has proven beneficial in managing chronic diseases, offering mental health support, and providing routine care, particularly in underserved and rural areas. The long-term sustainability of telehealth services is supported by ongoing government policies and financial assistance to enhance telehealth infrastructure, contributing to eHealth market growth.

Increased Adoption of Electronic Health Records (EHR)

The adoption of Electronic Health Records (EHR) has been a significant trend, transforming how patient information is recorded and accessed. As of 2021, about 96% of non-federal acute care hospitals and 78% of office-based physicians have adopted certified EHR systems as per Healthit. This marks a dramatic increase from 2011 when only 28% of hospitals and 34% of physicians had implemented EHR systems. The widespread use of EHRs improves patient care by facilitating better information sharing, reducing medical errors, and enhancing overall healthcare coordination. Government incentives and regulatory requirements have played a crucial role in accelerating the adoption of EHR systems, thus escalating eHealth demand and ensuring data security and interoperability.

Growth of Mobile Health (mHealth) Applications

Mobile health (mHealth) applications are rapidly becoming integral to healthcare delivery. These apps enable patients to monitor their health, manage chronic conditions, and communicate with healthcare providers. A data brief from the Office of the National Coordinator for Health Information Technology highlights that the use of smartphone health apps has increased significantly. These applications are instrumental in promoting preventive care and enhancing patient engagement. They offer personalized health insights and facilitate remote monitoring, which is particularly beneficial for managing conditions like diabetes and hypertension. The trend toward mHealth is supported by the increasing penetration of smartphones and mobile internet, making healthcare more accessible and efficient.

eHealth Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on product, services, and end user.

Breakup by Product:

Electronic Health Records

ePrescribing

Clinical Decision Support

Telemedicine

Consumer Health Information

mHealth

Others

mHealth accounts for the majority of the market share

The report has provided a detailed breakup and analysis of the market based on the product. This includes electronic health records, ePrescribing, clinical decision support, telemedicine, consumer health information, mHealth, and others. According to the report, mHealth represented the largest segment.

mHealth is the largest segment by product in the eHealth market due to its widespread accessibility and convenience. The proliferation of smartphones and mobile internet has significantly contributed to this growth. According to a report by the Office of the National Coordinator for Health Information Technology, 64% of individuals used their smartphones to access health information in 2018, demonstrating the growing reliance on mobile health applications. These apps offer a range of functionalities, including remote monitoring, medication management, and fitness tracking, which cater to the increasing demand for personalized and preventive healthcare. The ability to provide real-time data and enhance patient engagement makes mHealth an indispensable tool in modern healthcare. Government initiatives promoting digital health and the integration of advanced technologies such as AI and big data analytics further bolster the adoption of mHealth solutions, solidifying its position as the largest segment in the eHealth market. This comprehensive eHealth market overview highlights the critical role mHealth plays in transforming healthcare delivery.

Breakup by Services:

Monitoring

Diagnostic

Healthcare Strengthening

Others

Monitoring holds the largest share of the industry

A detailed breakup and analysis of the market based on the services have also been provided in the report. This includes monitoring, diagnostic, healthcare strengthening, and others. According to the report, monitoring accounted for the largest market share.

Monitoring is the largest segment by services in the eHealth market due to its crucial role in managing chronic diseases and enhancing patient outcomes through continuous and real-time health data collection. According to a report by the National Institute on Aging, remote patient monitoring systems have shown to significantly reduce hospital readmission rates and improve the management of chronic conditions such as diabetes, heart disease, and hypertension. These systems enable healthcare providers to track patients' health status remotely, allowing for timely interventions and personalized care plans. The growing prevalence of chronic diseases, coupled with an aging population, drives the demand for efficient monitoring solutions. Additionally, advancements in wearable technology and IoT devices have made monitoring more accessible and accurate, further boosting its adoption. Government support and reimbursement policies for remote monitoring services is expanding role and integration of monitoring services within healthcare, thus providing a favorable eHealth market outlook.

Breakup by End User:

Healthcare Providers

Payers

Healthcare Consumers

Others

Healthcare providers represents the leading market segment

The report has provided a detailed breakup and analysis of the market based on the end user. This includes healthcare providers, payers, healthcare consumers, and others. According to the report, healthcare providers represented the largest segment.

As per eHealth market forecast, healthcare is the largest end user segment due to the sector's extensive adoption of digital health technologies to enhance patient care and streamline operations. Hospitals, clinics, and other healthcare facilities are increasingly implementing eHealth solutions such as Electronic Health Records (EHR), telehealth services, and remote monitoring systems to improve efficiency and patient outcomes. According to data from the Office of the National Coordinator for Health Information Technology, as of 2021, nearly 96% of non-federal acute care hospitals have adopted certified EHR systems. This widespread adoption facilitates better information sharing, reduces medical errors, and enhances overall healthcare coordination. Furthermore, the growing prevalence of chronic diseases and the need for continuous patient monitoring drive the demand for advanced eHealth solutions in healthcare settings. Government initiatives and funding to promote digital health adoption further support this trend, solidifying healthcare as the dominant end-user segment in the eHealth market.

Breakup by Region:

North America

United States

Canada

Asia-Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

North America leads the market, accounting for the largest eHealth market share

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America was the largest regional market for eHealth.

North America holds the leading position in the market due to its advanced healthcare infrastructure, high digital literacy, and substantial investments in health IT. The region's robust adoption of digital health technologies is supported by significant government initiatives and policies promoting eHealth. According to the Office of the National Coordinator for Health Information Technology, nearly 96% of non-federal acute care hospitals in the United States have implemented certified Electronic Health Record (EHR) systems as of 2021. Additionally, the high rate of smartphone and internet penetration facilitate the widespread use of telehealth and mobile health applications. The region's proactive approach to integrating AI, big data analytics, and IoT in healthcare further enhances its leadership in the eHealth market. The combination of technological advancement, regulatory support, and a strong focus on improving healthcare outcomes positions North America as the dominant region in the global eHealth market.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the major eHealth companies include Allscripts Healthcare Solutions Inc., Athenahealth, Cerner Corporation, Doximity Inc., Epic Systems Corporation, General Electric Company, International Business Machines Corporation, Koninklijke Philips NV, Medisafe Limited (Steris plc), SetPoint Medical Corporation, Telecare Corporation, etc.

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)

Several eHealth companies are driving innovation through diverse offerings such as EHR systems, telehealth services, and mobile health applications. For instance, Allscripts Healthcare LLC launched guided scheduling by leveraging artificial intelligence to improve patient care and increase healthcare operational efficiencies. Cerner and Epic Systems dominate the EHR market with comprehensive solutions used by large healthcare providers. IBM and GE focus on integrating AI and analytics into healthcare to enhance decision-making and operational efficiency. Philips and Medisafe emphasize patient engagement and remote monitoring technologies. Doximity leverages a professional medical network to support telehealth and physician collaboration. These innovations significantly contribute to eHealth market revenue, demonstrating the financial impact and growth potential within the industry.

eHealth Market News:

In 2023, Microsoft and Epic Systems Corporation expanded their collaboration to develop and integrate generative AI into healthcare. This initiative combines the capabilities of Azure OpenAI Service with Epic's electronic health record (EHR) software. The focus of this collaboration is to deliver a comprehensive array of generative AI-powered solutions, integrated within Epic's EHR, aimed at increasing productivity, enhancing patient care, and improving the financial integrity of health systems globally.

In January 2024, Eli Lilly introduced LillyDirect, a digital platform designed to streamline purchasing specific medications for patients with prescriptions addressing conditions like diabetes, obesity, and migraine. This platform offers direct access to medications by linking patients with independent teleHealth providers and providing resources for disease management, eliminating the traditional steps of obtaining a prescription from a physician.

Key Questions Answered in This Report:

• How has the global eHealth market performed so far, and how will it perform in the coming years?
• What are the drivers, restraints, and opportunities in the global eHealth market?
• What is the impact of each driver, restraint, and opportunity on the global eHealth market?
• What are the key regional markets?
• Which countries represent the most attractive eHealth market?
• What is the breakup of the market based on the product?
• Which is the most attractive product in the eHealth market?
• What is the breakup of the market based on the services?
• Which is the most attractive services in the eHealth market?
• What is the breakup of the market based on the end user?
• Which is the most attractive end user in the eHealth market?
• What is the competitive structure of the market?
• Who are the key players/companies in the global eHealth market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

• 4.1 Overview
• 4.2 Key Industry Trends

5 Global eHealth Market

• 5.1 Market Overview
• 5.2 Market Performance
• 5.3 Impact of COVID-19
• 5.4 Market Forecast

6 Market Breakup by Product

• 6.1 Electronic Health Records
  • 6.1.1 Market Trends
  • 6.1.2 Market Forecast
• 6.2 ePrescribing
  • 6.2.1 Market Trends
  • 6.2.2 Market Forecast
• 6.3 Clinical Decision Support
  • 6.3.1 Market Trends
  • 6.3.2 Market Forecast
• 6.4 Telemedicine
  • 6.4.1 Market Trends
  • 6.4.2 Market Forecast
• 6.5 Consumer Health Information
  • 6.5.1 Market Trends
  • 6.5.2 Market Forecast
• 6.6 mHealth
  • 6.6.1 Market Trends
  • 6.6.2 Market Forecast
• 6.7 Others
  • 6.7.1 Market Trends
  • 6.7.2 Market Forecast

7 Market Breakup by Services

• 7.1 Monitoring
  • 7.1.1 Market Trends
  • 7.1.2 Market Forecast
• 7.2 Diagnostic
  • 7.2.1 Market Trends
  • 7.2.2 Market Forecast
• 7.3 Healthcare Strengthening
  • 7.3.1 Market Trends
  • 7.3.2 Market Forecast
• 7.4 Others
  • 7.4.1 Market Trends
  • 7.4.2 Market Forecast

8 Market Breakup by End User

• 8.1 Healthcare Providers
  • 8.1.1 Market Trends
  • 8.1.2 Market Forecast
• 8.2 Payers
  • 8.2.1 Market Trends
  • 8.2.2 Market Forecast
• 8.3 Healthcare Consumers
  • 8.3.1 Market Trends
  • 8.3.2 Market Forecast
• 8.4 Others
  • 8.4.1 Market Trends
  • 8.4.2 Market Forecast

9 Market Breakup by Region

• 9.1 North America
  • 9.1.1 United States
    • 9.1.1.1 Market Trends
    • 9.1.1.2 Market Forecast
  • 9.1.2 Canada
    • 9.1.2.1 Market Trends
    • 9.1.2.2 Market Forecast
• 9.2 Asia-Pacific
  • 9.2.1 China
    • 9.2.1.1 Market Trends
    • 9.2.1.2 Market Forecast
  • 9.2.2 Japan
    • 9.2.2.1 Market Trends
    • 9.2.2.2 Market Forecast
  • 9.2.3 India
    • 9.2.3.1 Market Trends
    • 9.2.3.2 Market Forecast
  • 9.2.4 South Korea
    • 9.2.4.1 Market Trends
    • 9.2.4.2 Market Forecast
  • 9.2.5 Australia
    • 9.2.5.1 Market Trends
    • 9.2.5.2 Market Forecast
  • 9.2.6 Indonesia
    • 9.2.6.1 Market Trends
    • 9.2.6.2 Market Forecast
  • 9.2.7 Others
    • 9.2.7.1 Market Trends
    • 9.2.7.2 Market Forecast
• 9.3 Europe
  • 9.3.1 Germany
    • 9.3.1.1 Market Trends
    • 9.3.1.2 Market Forecast
  • 9.3.2 France
    • 9.3.2.1 Market Trends
    • 9.3.2.2 Market Forecast
  • 9.3.3 United Kingdom
    • 9.3.3.1 Market Trends
    • 9.3.3.2 Market Forecast
  • 9.3.4 Italy
    • 9.3.4.1 Market Trends
    • 9.3.4.2 Market Forecast
  • 9.3.5 Spain
    • 9.3.5.1 Market Trends
    • 9.3.5.2 Market Forecast
  • 9.3.6 Russia
    • 9.3.6.1 Market Trends
    • 9.3.6.2 Market Forecast
  • 9.3.7 Others
    • 9.3.7.1 Market Trends
    • 9.3.7.2 Market Forecast
• 9.4 Latin America
  • 9.4.1 Brazil
    • 9.4.1.1 Market Trends
    • 9.4.1.2 Market Forecast
  • 9.4.2 Mexico
    • 9.4.2.1 Market Trends
    • 9.4.2.2 Market Forecast
  • 9.4.3 Others
    • 9.4.3.1 Market Trends
    • 9.4.3.2 Market Forecast
• 9.5 Middle East and Africa
  • 9.5.1 Market Trends
  • 9.5.2 Market Breakup by Country
  • 9.5.3 Market Forecast

10 SWOT Analysis

• 10.1 Overview
• 10.2 Strengths
• 10.3 Weaknesses
• 10.4 Opportunities
• 10.5 Threats

11 Value Chain Analysis

12 Porters Five Forces Analysis

• 12.1 Overview
• 12.2 Bargaining Power of Buyers
• 12.3 Bargaining Power of Suppliers
• 12.4 Degree of Competition
• 12.5 Threat of New Entrants
• 12.6 Threat of Substitutes

13 Price Analysis

14 Competitive Landscape

• 14.1 Market Structure
• 14.2 Key Players
• 14.3 Profiles of Key Players
  • 14.3.1 Allscripts Healthcare Solutions Inc.
    • 14.3.1.1 Company Overview
    • 14.3.1.2 Product Portfolio
    • 14.3.1.3 Financials
    • 14.3.1.4 SWOT Analysis
  • 14.3.2 Athenahealth
    • 14.3.2.1 Company Overview
    • 14.3.2.2 Product Portfolio
  • 14.3.3 Cerner Corporation
    • 14.3.3.1 Company Overview
    • 14.3.3.2 Product Portfolio
    • 14.3.3.3 Financials
    • 14.3.3.4 SWOT Analysis
  • 14.3.4 Doximity Inc.
    • 14.3.4.1 Company Overview
    • 14.3.4.2 Product Portfolio
  • 14.3.5 Epic Systems Corporation
    • 14.3.5.1 Company Overview
    • 14.3.5.2 Product Portfolio
  • 14.3.6 General Electric Company
    • 14.3.6.1 Company Overview
    • 14.3.6.2 Product Portfolio
    • 14.3.6.3 Financials
    • 14.3.6.4 SWOT Analysis
  • 14.3.7 International Business Machines Corporation
    • 14.3.7.1 Company Overview
    • 14.3.7.2 Product Portfolio
    • 14.3.7.3 Financials
    • 14.3.7.4 SWOT Analysis
  • 14.3.8 Koninklijke Philips NV
    • 14.3.8.1 Company Overview
    • 14.3.8.2 Product Portfolio
    • 14.3.8.3 Financials
    • 14.3.8.4 SWOT Analysis
  • 14.3.9 Medisafe Limited (Steris plc)
    • 14.3.9.1 Company Overview
    • 14.3.9.2 Product Portfolio
  • 14.3.10 SetPoint Medical Corporation
    • 14.3.10.1 Company Overview
    • 14.3.10.2 Product Portfolio
  • 14.3.11 Telecare Corporation
    • 14.3.11.1 Company Overview
    • 14.3.11.2 Product Portfolio