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The global pure play software testing market size reached US$ 13.5 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 31.0 Billion by 2032, exhibiting a growth rate (CAGR) of 9.3% during 2024-2032.
A pure-play software refers to a computer-based product developed by an organization that is exclusively manufacturing products for a single industry and retailing their products through the internet. Pure play software testing is adopted by product developers to optimize the software and fix bugs before the official launch. Testing service providers use innovative tools and advanced solutions for the project- and risk-based testing and managed crowd testing. They are conducted in a controlled multi-platform testing environment to manage end-to-end software and develop high-quality software. They also offer process orchestration engine, human-to-human workflow, monitoring and analysis capabilities, offline simulation and system-to-system integration.
Increasing digitization, along with significant growth in the information technology (IT) industry across the globe, represents one of the key factors creating a positive outlook for the market. Furthermore, the increasing demand for outsourced services, software, and web-based platforms by small, medium and large-sized enterprises, is also driving the market growth. The industries, such as banking, financial services and insurance (BFSI), information technology (IT), telecommunication and retail, are using digital tools and pure-play software to expand their operations and facilitate remote working. Additionally, various technological advancements, such as the integration of the Internet of Things (IoT), artificial intelligence (AI) and machine learning (ML) solutions with the software testing modules, are acting as other growth-inducing factors. Independent pure-play software testing service providers use these innovative technologies to produce seamless and error-free applications and software.
IMARC Group provides an analysis of the key trends in each sub-segment of the global pure play software testing market report, along with forecasts at the global, regional and country level from 2024-2032. Our report has categorized the market based on deployment type, organization size and end use industry.
Cloud-Based
On-Premises
Small and Medium Enterprises
Large Enterprises
BFSI
IT and Telecommunication
Retail and E-Commerce
Others
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
The competitive landscape of the industry has also been examined along with the profiles of the key players being Acutest Ltd., Cigniti Technologies Limited, DXC Technology Company, imbus AG, inspearit, Planit Test Management Solutions Pty. Ltd., QA InfoTech, Qualitest Group, Trigent Software Inc. and ZenQ.