세계의 앱 분석 시장 보고서 : 유형, 구성요소, 배포 모드, 용도, 산업별, 지역별(2024-2032년)

The global app analytics market size reached US$ 2,634.4 Million in 2023. Looking forward, IMARC Group expects the market to reach US$ 12,944.6 Million by 2032, exhibiting a growth rate (CAGR) of 18.8% during 2024-2032. The significant expansion in the e-commerce industry, the growing popularity of video streaming services and mobile gaming, and the increasing number of cybersecurity threats are some of the major factors contributing to the market growth.

App Analytics Market Analysis:

• Major Market Drivers: The rising need for improved user engagement, the increasing importance of data-driven decision-making, the rise of digital marketing strategies that focus on personalized user experiences, and the growing demand for mobile and web applications are the major drivers of the market. The proliferation of smartphones along with the expansion of Internet connectivity across the globe supports the market growth.
• Key Market Trends: The increasing integration of machine learning (ML) and artificial intelligence (AI)for predictive analytics, the growing focus on user privacy and data security, and the rising use of real-time data processing are the key trends off the market. There is also a rising emphasis on cross-platform analytics tools that can operate seamlessly across different devices and operating systems.
• Geographical Trends: North America accounted for the largest region in the app analytics market growth. The widespread adoption of mobile devices, and growing Internet penetration, coupled with the region's strong technological infrastructure are driving geographical trains in the region. The robust presence of major tech companies which continuously invest and innovate in new technologies, also propels the market growth.
• Competitive Landscape: Some of the major market players in the app analytics industry include Adobe Inc., Amazon Web Services Inc., App Annie, AppDynamics Inc. (Cisco Systems Inc.), Apptentive Inc., Clevertap, Countly, Flurry, International Business Machines Corporation, Mixpanel, Taplytics Inc., Upland Software Inc., among many others.
• Challenges and Opportunities: The market faces various challenges such as data privacy concerns the complexity of integrating analytics across multiple platforms, and the constant need for technological upgrades. However, the market also faces several opportunities such as rising demand for advanced analytics solutions that prioritize user privacy and security and the development of more intuitive and integrated platforms.

App Analytics Market Trends:

The significant expansion in the e-commerce industry

The market is driven by the rising e-commerce industry. According to an article by Forbes, the entire e-commerce business is booming not just retail sales. With nearly 9% growth projected for this year, there are plenty of opportunities to dive in. By 2027, experts predict the e-commerce market will total over dollars 7.9 trillion. E-commerce companies are aware of the importance of user engagement and retention which is escalating product demand to provide in-depth data on user behavior. According to an article by Forbes, India's e-commerce sector is expected to reach INR 4416.68 billion in 2024, with an annual growth rate of 11.45% to reach INR 7591.94 billion by 2029. The UPI transactions touched INR 125.94 trillion in 2022, with the user base exceeding 800 million. This is further fueling the app analytics market forecast over the coming years.

The growing popularity of video streaming services and mobile gaming

The rise of video streaming platforms including Netflix, Amazon Prime Video, Disney+, and numerous other channels contributed to the demand for app analytics. For instance, in March 2023, Netflix Inc. worked to bring its nascent video game service to television sets for the first time, moving beyond smartphones and tablets in a sign of its growing ambition. This is further boosting the app analytics market revenue. It assists streaming services in optimizing video quality, reducing buffering, and ensuring a seamless streaming experience, thus influencing market growth. Moreover, companies are turning to analytics to gain a competitive edge by offering better content recommendations and improving customer satisfaction, thus representing another major growth-inducing factor.

The increasing number of cybersecurity threats

The rising number of cybersecurity threats led to the widespread adoption of app analytics for the protection of sensitive data and the security of the applications themselves. For instance, cyber incidents such as the 2023 Movelt vulnerability, and the breach and software management vendor SolarWinds and Log4J in the open-source world, put organizations around the globe at risk. Analyst firm Gartner predicted that by 2025, 45% of global organizations will be impacted in some way by a supply chain attack. The "Vulnerability and Threat Trends Report 2023" from Skybox Security reported a 25% year-over-year increase in several new vulnerabilities in the US government's national vulnerability database from 2021 to 2022. This is further influencing the app analytics market statistics. The rising product demand for gathering a vast array of information, including user behavior, location data, and even personal preferences, is influencing the market growth.

App Analytics Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels from 2024-2032. Our report has categorized the market based on type, component, deployment mode, application, and industry vertical.

Breakup by Type:

• Mobile App Analytics
• Web App Analytics

Mobile app analytics represents the most popular type

The report has provided a detailed breakup and analysis of the market based on the type. This includes mobile app analytics and web app analytics. According to the report, mobile app analytics represented the largest segment.

The mobile app analytics segment is driven by the explosive growth of mobile applications across various industries. The increasing use of smartphones and tablets by individuals led businesses to recognize the immense potential of reaching their target audiences through mobile apps, thus escalating the demand for analytics tools tailored specifically for mobile applications. Mobile app analytics tools provide essential insights into user behavior, performance, and engagement, offering businesses a comprehensive understanding of how users interact with their apps which enables app developers and businesses to make informed decisions to enhance user experiences, increase retention rates, and drive revenue growth.

Breakup by Component:

• Software
• Services

Software holds the largest share of the market

A detailed breakup and analysis of the market based on the component has also been provided in the report. This includes software and services. According to the report, software accounted for the largest market share.

Software is essential in providing the tools and technologies that businesses require to analyze and optimize their mobile applications. It includes a wide spectrum of functionalities and features tailored to meet the numerous needs of businesses across various industries. The flexibility and scalability of software make it a versatile choice for businesses of all sizes such as a startup looking to understand its initial user base or a multinational corporation seeking to analyze data from a global audience, thus representing another major growth-inducing factor.

Breakup by Deployment Mode:

• On-premises
• Cloud-based

On-premises deployment presently accounts for the largest market share

A detailed breakup and analysis of the market based on the deployment mode have also been provided in the report. This includes on-premises and cloud-based. According to the report, on-premises deployment accounted for the largest market share.

On-premises deployment refers to the installation and operation of analytics software within an organization's physical infrastructure, typically within its data centers which offers several advantages. The increasing use of on-premises solutions provides organizations with greater control and security over their data in industries where data privacy and compliance are important, such as healthcare and finance to keep sensitive data within the organization's infrastructure, thus influencing the market growth. It also allows businesses to tailor security measures to their specific needs, ensuring data protection and regulatory compliance.

Breakup by Application:

• Marketing Analytics
• Performance Analytics
• In-App Analytics
• Revenue Analytics
• Others

Marketing analytics hold the largest share of the market

A detailed breakup and analysis of the market based on the application has also been provided in the report. This includes marketing analytics, performance analytics, in-app analytics, revenue analytics, and others. According to the report, marketing analytics accounted for the largest market share.

Marketing analytics optimizes user engagement, conversion rates, and overall marketing strategies for businesses. In addition, it enables businesses to decode user behavior patterns comprehensively and provides insights into how users interact with mobile apps, tracking their journey from app installation to conversion, which is influencing the market growth. Marketing analytics equips them with the means to identify which marketing channels are most effective, which campaigns resonate with their target audience, and how to allocate resources efficiently, thus representing another major growth-inducing factor.

Breakup by Industry Vertical:

• Gaming and Entertainment
• Social Media
• IT and Telecom
• Health and Fitness
• Travel and Hospitality
• Retail and E-commerce
• Education and Learning
• BFSI
• Others

Gaming and entertainment dominates the market

A detailed breakup and analysis of the market based on the industry vertical has also been provided in the report. This includes gaming and entertainment, social media, IT and telecom, health and fitness, travel and hospitality, retail and e-commerce, education and learning, BFSI, and others. According to the report, gaming and entertainment accounted for the largest market share.

The gaming and entertainment sector is characterized by its wider consumer base. Mobile games and entertainment apps cater to a global audience, spanning various age groups and demographics which generates an enormous amount of user data, making app analytics indispensable for understanding player behavior, preferences, and trends. In line with his, the competitive nature of the gaming industry is escalating the product demand, allowing developers to strive to create engaging and immersive gaming experiences, thus representing another major growth-inducing factor.

Breakup by Region:

• North America
  • United States
  • Canada
• Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa

North America leads the market, accounting for the majority of the market share

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.

North America accounts for the largest region in the market as so does the global hub for technology companies that fosters a culture of innovation and drives the development and adoption of advanced analytics solutions. The region is home to a vast number of app developers and companies from established tech giants to nimble startups, North America's improved app development community is escalating the demand for tools that recognize the essential role analytics play in refining their apps, understanding user behavior, and maximizing their apps' potential, thus propelling the market growth.

Competitive Landscape:

At present, key players in the market are continuously implementing strategies to strengthen their positions and remain competitive in this rapidly evolving industry. They are investing in research and development (R&D) to enhance their analytics solutions and focus on introducing new features such as predictive analytics, AI-driven insights, and real-time monitoring to provide more comprehensive and valuable data to their customers. Moreover, companies are prioritizing improving the user experience of their analytics platforms including user-friendly interfaces, intuitive dashboards, and easy-to-interpret reports, ensuring that customers can derive actionable insights without technical expertise. Besides this, they are recognizing the importance of multi-platform analytics and expanding their solutions to cover various operating systems, devices, and app stores which enables customers to gain a holistic view of their user base.

The market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

• Adobe Inc.
• Amazon Web Services Inc.
• App Annie
• AppDynamics Inc (Cisco Systems Inc.)
• Apptentive Inc.
• Clevertap
• Countly
• Flurry
• International Business Machines Corporation
• Mixpanel
• Taplytics Inc.
• Upland Software Inc.

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)

Recent Developments:

• In January 2024, Cisco, launched Smart Agent for Cisco AppDynamics, enabling agent lifecycle management a mathematically simplifying application instrumentation for full-stack observability through intelligent agent automation and management, and helping customers onboard new applications faster.
• In June 2022, Adobe Inc. announced new services in Adobe Analytics, delivering a single workspace for brands to unify data and insights across all media types including the metaverse and streaming media with global brands adopting Adobe Analytics, and also launched a new service to transition data from other analytics products while preserving historical compliance with regulations such as Global Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA).
• In October 2023, Adobe (ADBE) announced more than 100 new generative artificial intelligence features and updates for its software for creative professionals. ADBE stock has gotten a boost this year from its advancements in generative AI.

Key Questions Answered in This Report

• 1. How big is the global app analytics market?
• 2. What is the expected growth rate of the global app analytics market during 2024-2032?
• 3. What are the key factors driving the global app analytics market?
• 4. What has been the impact of COVID-19 on the global app analytics market?
• 5. What is the breakup of the global app analytics market based on the type?
• 6. What is the breakup of the global app analytics market based on the component?
• 7. What is the breakup of the global app analytics market based on the deployment mode?
• 8. What is the breakup of the global app analytics market based on the application?
• 9. What is the breakup of the global app analytics market based on the industry vertical?
• 10. What are the key regions in the global app analytics market?
• 11. Who are the key players/companies in the global app analytics market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

• 4.1 Overview
• 4.2 Key Industry Trends

5 Global App Analytics Market

• 5.1 Market Overview
• 5.2 Market Performance
• 5.3 Impact of COVID-19
• 5.4 Market Forecast

6 Market Breakup by Type

• 6.1 Mobile App Analytics
  • 6.1.1 Market Trends
  • 6.1.2 Market Forecast
• 6.2 Web App Analytics
  • 6.2.1 Market Trends
  • 6.2.2 Market Forecast

7 Market Breakup by Component

• 7.1 Software
  • 7.1.1 Market Trends
  • 7.1.2 Market Forecast
• 7.2 Services
  • 7.2.1 Market Trends
  • 7.2.2 Market Forecast

8 Market Breakup by Deployment Mode

• 8.1 On-premises
  • 8.1.1 Market Trends
  • 8.1.2 Market Forecast
• 8.2 Cloud-based
  • 8.2.1 Market Trends
  • 8.2.2 Market Forecast

9 Market Breakup by Application

• 9.1 Marketing Analytics
  • 9.1.1 Market Trends
  • 9.1.2 Market Forecast
• 9.2 Performance Analytics
  • 9.2.1 Market Trends
  • 9.2.2 Market Forecast
• 9.3 In-App Analytics
  • 9.3.1 Market Trends
  • 9.3.2 Market Forecast
• 9.4 Revenue Analytics
  • 9.4.1 Market Trends
  • 9.4.2 Market Forecast
• 9.5 Others
  • 9.5.1 Market Trends
  • 9.5.2 Market Forecast

10 Market Breakup by Industry Vertical

• 10.1 Gaming and Entertainment
  • 10.1.1 Market Trends
  • 10.1.2 Market Forecast
• 10.2 Social Media
  • 10.2.1 Market Trends
  • 10.2.2 Market Forecast
• 10.3 IT and Telecom
  • 10.3.1 Market Trends
  • 10.3.2 Market Forecast
• 10.4 Health and Fitness
  • 10.4.1 Market Trends
  • 10.4.2 Market Forecast
• 10.5 Travel and Hospitality
  • 10.5.1 Market Trends
  • 10.5.2 Market Forecast
• 10.6 Retail and E-commerce
  • 10.6.1 Market Trends
  • 10.6.2 Market Forecast
• 10.7 Education and Learning
  • 10.7.1 Market Trends
  • 10.7.2 Market Forecast
• 10.8 BFSI
  • 10.8.1 Market Trends
  • 10.8.2 Market Forecast
• 10.9 Others
  • 10.9.1 Market Trends
  • 10.9.2 Market Forecast

11 Market Breakup by Region

• 11.1 North America
  • 11.1.1 United States
    • 11.1.1.1 Market Trends
    • 11.1.1.2 Market Forecast
  • 11.1.2 Canada
    • 11.1.2.1 Market Trends
    • 11.1.2.2 Market Forecast
• 11.2 Asia-Pacific
  • 11.2.1 China
    • 11.2.1.1 Market Trends
    • 11.2.1.2 Market Forecast
  • 11.2.2 Japan
    • 11.2.2.1 Market Trends
    • 11.2.2.2 Market Forecast
  • 11.2.3 India
    • 11.2.3.1 Market Trends
    • 11.2.3.2 Market Forecast
  • 11.2.4 South Korea
    • 11.2.4.1 Market Trends
    • 11.2.4.2 Market Forecast
  • 11.2.5 Australia
    • 11.2.5.1 Market Trends
    • 11.2.5.2 Market Forecast
  • 11.2.6 Indonesia
    • 11.2.6.1 Market Trends
    • 11.2.6.2 Market Forecast
  • 11.2.7 Others
    • 11.2.7.1 Market Trends
    • 11.2.7.2 Market Forecast
• 11.3 Europe
  • 11.3.1 Germany
    • 11.3.1.1 Market Trends
    • 11.3.1.2 Market Forecast
  • 11.3.2 France
    • 11.3.2.1 Market Trends
    • 11.3.2.2 Market Forecast
  • 11.3.3 United Kingdom
    • 11.3.3.1 Market Trends
    • 11.3.3.2 Market Forecast
  • 11.3.4 Italy
    • 11.3.4.1 Market Trends
    • 11.3.4.2 Market Forecast
  • 11.3.5 Spain
    • 11.3.5.1 Market Trends
    • 11.3.5.2 Market Forecast
  • 11.3.6 Russia
    • 11.3.6.1 Market Trends
    • 11.3.6.2 Market Forecast
  • 11.3.7 Others
    • 11.3.7.1 Market Trends
    • 11.3.7.2 Market Forecast
• 11.4 Latin America
  • 11.4.1 Brazil
    • 11.4.1.1 Market Trends
    • 11.4.1.2 Market Forecast
  • 11.4.2 Mexico
    • 11.4.2.1 Market Trends
    • 11.4.2.2 Market Forecast
  • 11.4.3 Others
    • 11.4.3.1 Market Trends
    • 11.4.3.2 Market Forecast
• 11.5 Middle East and Africa
  • 11.5.1 Market Trends
  • 11.5.2 Market Breakup by Country
  • 11.5.3 Market Forecast

12 SWOT Analysis

• 12.1 Overview
• 12.2 Strengths
• 12.3 Weaknesses
• 12.4 Opportunities
• 12.5 Threats

13 Value Chain Analysis

14 Porters Five Forces Analysis

• 14.1 Overview
• 14.2 Bargaining Power of Buyers
• 14.3 Bargaining Power of Suppliers
• 14.4 Degree of Competition
• 14.5 Threat of New Entrants
• 14.6 Threat of Substitutes

15 Price Analysis

16 Competitive Landscape

• 16.1 Market Structure
• 16.2 Key Players
• 16.3 Profiles of Key Players
  • 16.3.1 Adobe Inc.
    • 16.3.1.1 Company Overview
    • 16.3.1.2 Product Portfolio
    • 16.3.1.3 Financials
    • 16.3.1.4 SWOT Analysis
  • 16.3.2 Amazon Web Services Inc.
    • 16.3.2.1 Company Overview
    • 16.3.2.2 Product Portfolio
    • 16.3.2.3 Financials
    • 16.3.2.4 SWOT Analysis
  • 16.3.3 App Annie
    • 16.3.3.1 Company Overview
    • 16.3.3.2 Product Portfolio
  • 16.3.4 AppDynamics Inc (Cisco Systems Inc.)
    • 16.3.4.1 Company Overview
    • 16.3.4.2 Product Portfolio
  • 16.3.5 Apptentive Inc.
    • 16.3.5.1 Company Overview
    • 16.3.5.2 Product Portfolio
  • 16.3.6 Clevertap
    • 16.3.6.1 Company Overview
    • 16.3.6.2 Product Portfolio
  • 16.3.7 Countly
    • 16.3.7.1 Company Overview
    • 16.3.7.2 Product Portfolio
  • 16.3.8 Flurry
    • 16.3.8.1 Company Overview
    • 16.3.8.2 Product Portfolio
  • 16.3.9 International Business Machines Corporation
    • 16.3.9.1 Company Overview
    • 16.3.9.2 Product Portfolio
    • 16.3.9.3 Financials
    • 16.3.9.4 SWOT Analysis
  • 16.3.10 Mixpanel
    • 16.3.10.1 Company Overview
    • 16.3.10.2 Product Portfolio
  • 16.3.11 Taplytics Inc.
    • 16.3.11.1 Company Overview
    • 16.3.11.2 Product Portfolio
  • 16.3.12 Upland Software Inc.
    • 16.3.12.1 Company Overview
    • 16.3.12.2 Product Portfolio
    • 16.3.12.3 Financials