세계의 스파클링 와인 시장 보고서 : 유형, 제품, 가격대, 판매 채널, 지역별(2024년-2032년)

The global sparkling wine market size reached US$ 39.3 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 66.6 Billion by 2032, exhibiting a growth rate (CAGR) of 5.8% during 2024-2032. The global market is primarily driven by changing consumer preferences for premium and diverse varieties, increased demand in emerging economies, innovative marketing strategies, a shift towards low-alcohol and organic options, and continual advancements in production technology.

Sparkling Wine Market Analysis:

• Market Growth and Size: The market is experiencing robust growth, driven by increasing consumer demand for premium and diverse beverage options. The market's expansion is fueled by a rise in preference for quality wines across various social and celebratory occasions, contributing significantly to the overall alcohol industry's size and revenue.
• Major Market Drivers: Key drivers include changing consumer preferences towards premium products, the rising popularity of low-alcohol and organic variants and expanding markets in emerging economies. These factors, combined with the growing trend of incorporating wine into celebrations and the influence of western drinking culture, are propelling market growth.
• Technological Advancements: Innovations in winemaking techniques, precision viticulture, and sustainable practices are revolutionizing the industry, leading to improved quality, consistency, and variety of wines. These advancements enable producers to meet the changing tastes and preferences of consumers, ensuring the market's dynamic and forward-moving trajectory.
• Industry Applications: The wine holds a significant place in various social, corporate, and ceremonial events, serving as a symbol of celebration and luxury. Its versatility also makes it a preferred choice in culinary pairings, enhancing dining experiences and gastronomic explorations.
• Key Market Trends: The market is witnessing trends such as the increased consumption of Prosecco, the rising demand for unique and artisanal wines, and a shift towards sustainable and organic winemaking practices. These trends reflect the industry's response to changing consumer demands and environmental considerations.
• Geographical Trends: Europe remains the dominant market, famed for its heritage brands and regions, such as Champagne and Prosecco, while Asia Pacific shows rapid growth due to increasing consumer affluence and Western lifestyle adoption. North America continues to be a significant market, with a steady increase in wine consumption.
• Competitive Landscape: The market is characterized by intense competition, with key players focusing on expanding their product range, engaging in strategic partnerships, and enhancing their marketing strategies to maintain customer loyalty and attract new consumers. Innovation and brand differentiation are pivotal in staying competitive in this changing market.
• Challenges and Opportunities: Challenges include maintaining quality in the face of mass production and adapting to the impacts of climate change on viticulture. However, opportunities abound in exploring untapped markets, adapting to the growing demand for eco-friendly and health-conscious products, and leveraging online sales channels to reach a broader audience.

Sparkling Wine Market Trends:

Technological advancements in production

The sparkling wine market analysis is deeply influenced by technological advancements in production, which enhance the quality, consistency, and variety of wines. Modern winemaking techniques, precision viticulture, and innovative fermentation processes are enabling producers to craft superior quality wines that meet the changing tastes and preferences of consumers. These technological improvements not only contribute to the refinement of traditional wines but also support the development of new styles, expanding the market's offerings. The integration of technology in production processes ensures efficiency, sustainability, and the ability to scale, playing a significant role in shaping the sparkling wine market growth and maintaining its competitive edge in the global beverage industry.

Changing consumer preferences and lifestyle trends

The sparkling wine market size is expanding significantly, influenced by shifting consumer preferences and lifestyle trends that emphasize premiumization and experiential drinking. Consumers, particularly millennials and Gen Z, are increasingly drawn to wine for its sophistication, variety, and association with celebration and luxury. This demographic shift is steering the market towards innovative flavors, diverse styles, and unique packaging, catering to a broader audience seeking quality and authenticity. The trend is not just about consumption but also about an elevated drinking experience, reflecting personal taste and status, thereby driving the global market as producers innovate to meet these changing demands.

Rising popularity of low-alcohol and organic variants

The sparkling wine market trends are increasingly being shaped by the rising demand for low-alcohol and organic variants, catering to health-conscious consumers and those mindful of their alcohol intake. This shift is driven by a growing awareness of health and wellness, where consumers are seeking beverages that align with their lifestyle choices without compromising on the experience. Organic wines, prepared from grapes cultivated without synthetic pesticides or fertilizers, are gaining traction, reflecting the market's move towards sustainability and transparency. These trends are contributing to the market's expansion, as producers adapt their offerings to include healthier, environmentally friendly options, thus influencing the sparkling wine market reports and forecasts.

Sparkling Wine Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional and country levels for 2024-2032. Our report has categorized the market based on type, product, price point and sales channel.

Breakup by Type:

• Red
• Rose
• White

Red accounts for the majority of the market share

The report has provided a detailed breakup and analysis of the market based on the type. This includes red, rose, and white. According to the report, red represented the largest segment.

As the largest segment in the market, red wine enjoys immense popularity due to its rich flavors, depth, and versatility. This category, often characterized by its vibrant ruby to deep garnet hues, primarily attracts consumers with its bold, robust taste profiles that range from fruity to spicy, underpinned by a delicate effervescence that enhances its complexity. The preference for red wine is attributed to its strong presence in traditional wine-producing regions and its esteemed status in culinary pairings, celebrations, and ceremonial occasions.

On the other hand, rose stands out for its exquisite color, ranging from pale pink to light purple, and a flavor profile that balances red fruit characteristics with refreshing acidity, making it a favorite among diverse consumer groups. This segment has seen a rise in popularity due to its versatility, food-friendliness, and appeal as a visually attractive drink option suitable for various occasions, from casual gatherings to formal celebrations.

Moreover, the white segment encompasses a range of styles from dry to sweet, marked by their crisp acidity, effervescence, and refreshing palate. White wines, such as Prosecco, Cava, and Champagne, are celebrated for their versatility in pairing with a broad array of foods, their role in cocktail creation, and their perceived sophistication and elegance.

Breakup by Product:

• Cava
• Champagne
• Cremant
• Prosecco
• Others

Prosecco holds the largest share in the industry

A detailed breakup and analysis of the market based on the product have also been provided in the report. This includes cava, champagne, cremant, prosecco, and others. According to the report, prosecco accounted for the largest market share.

Prosecco is celebrated for its approachable style, affordability, and versatile flavor profile, making it the largest segment. Originating from Italy, this wine is prized for its light, refreshing taste, with fruity and floral notes, and a comparatively lower price point than its counterparts. Its popularity is fueled by its role in popular cocktails, such as the Bellini and its suitability for a wide range of occasions, from casual gatherings to formal events. The market's preference for Prosecco is also due to its accessibility, easy-drinking nature, and the increasing consumer interest in less formal, yet high-quality wines.

On the contrary, the champagne is produced exclusively in the Champagne region of France, this esteemed beverage is highly regarded for its traditional production methods, distinct terroir, and complex flavor profiles ranging from crisp and citrusy to rich and nutty. Its market stature is maintained by its association with sophistication, heritage, and the art of winemaking, attracting consumers who seek premium products with a storied history and unrivaled reputation for quality.

Furthermore, cava offers a unique blend of value and tradition, hailing from Spain and prepared using the traditional method. Known for its crisp acidity and versatile flavor profile that ranges from fruity to toasty, Cava is appreciated for its affordability combined with high-quality craftsmanship. This segment attracts consumers who are looking for a sophisticated wine experience without the premium price tag of champagne, making it a popular choice for a variety of occasions, from casual brunches to celebratory events.

Additionally, the cremant segment represents a diverse group of high-quality wines produced in various regions across France, outside of Champagne, adhering to strict production standards. Renowned for its fine bubbles and elegant flavor profiles, Cremant offers a more affordable alternative to Champagne while still delivering a sense of luxury and refinement.

Breakup by Price Point:

• Economy
• Mid-range
• Luxury

Economy represents the leading market segment

The report has provided a detailed breakup and analysis of the market based on the price point. This includes economy, mid-range, and luxury. According to the report, the economy represented the largest segment.

The economy segment holds the largest share in the market, catering to consumers seeking affordability without compromising on the experience of enjoying wine. This segment is characterized by its accessibility, offering a range of budget-friendly options that still deliver on taste and quality. The popularity of the economy segment is driven by the growing demand from price-conscious consumers, especially millennials and Gen Z, who are keen to explore the world of wines without a significant financial commitment.

On the other hand, the mid-range segment of the global market caters to consumers looking for a balance between quality and price. These wines are typically produced with more attention to detail than economy options and often come from well-known regions with a reputation for consistency. They appeal to a wide array of consumers, from casual drinkers to wine enthusiasts who appreciate the finer nuances of wines but at a more accessible price point than luxury offerings.

Furthermore, the luxury segment represents the pinnacle of the global market, encompassing premium products known for their exceptional quality, exclusivity, and prestigious branding. These wines, often from storied vineyards and renowned regions, command higher prices due to their limited production, superior grape quality, and meticulous winemaking processes. The luxury segment appeals to connoisseurs, collectors, and those seeking to indulge in or gift a high-end wine experience.

Breakup by Sales Channel:

• Supermarket and Hypermarket
• Specialty Stores
• On Trade
• Others

Supermarket and hypermarket exhibit a clear dominance in the market

A detailed breakup and analysis of the market based on the sales channel have also been provided in the report. This includes supermarket and hypermarket, specialty stores, on trade, and others. According to the report, supermarket and hypermarket accounted for the largest market share.

The supermarket and hypermarket segment stands as the largest in the market, offering consumers convenience, wide selection, and competitive pricing. These retail giants are pivotal in making wines accessible to a broad audience, providing visibility for a range of brands from economy to premium segments. Their extensive distribution networks and high foot traffic result in significant sales volumes, catering to everyday shoppers and occasional purchasers alike. The success of this segment is attributed to its ability to offer one-stop shopping experiences, promotional deals, and the advantage of consumer familiarity and trust in these retail formats.

On the contrary, specialty stores represent a key segment in the market, attracting consumers who seek expert advice, a curated selection, and a premium shopping experience. These outlets are known for their focused assortment, often featuring a range of high-quality, artisanal, or niche wines that may not be available in larger retail formats. The staff in these stores typically possess a higher level of expertise and can provide personalized recommendations, making this channel popular among wine enthusiasts and consumers looking to make informed purchases or seeking unique or limited-edition wines.

Moreover, the on-trade segment, encompassing venues, including restaurants, bars, hotels, and clubs, plays a crucial role in the wine market by offering consumers the opportunity to experience wines in a social, hospitality-driven setting. This channel is essential for brand visibility and consumer engagement, allowing patrons to sample different wines by the glass or bottle in a context that enhances the overall drinking experience.

Breakup by Region:

• North America
  • United States
  • Canada
• Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa

Europe leads the market, accounting for the largest sparkling wine market share

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada), Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others), Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others), Latin America (Brazil, Mexico, and others), and Middle East and Africa. According to the report, Europe was the largest market for wine in the region.

Europe stands as the largest segment in the market, deeply rooted in a rich winemaking heritage and home to world-renowned wine regions, such as Champagne, Prosecco, and Cava. The continent's leadership in the market is underpinned by its stringent quality standards, prestigious appellations, and centuries-old traditions, attracting both connoisseurs and casual drinkers. European consumers exhibit strong loyalty to locally produced wines, and the region's status as a tourist destination further amplifies its market dominance, with visitors keen to experience these iconic wines in their authentic context.

On the other hand, the North American segment of the market is characterized by a robust and growing demand, driven by a culture that increasingly celebrates wine consumption as part of both casual and special occasions. The U.S. and Canada are significant contributors, with their own burgeoning wine regions and a strong import market that includes European classics and innovative New World sparkling's.

Furthermore, the Asia Pacific region represents a rapidly expanding segment in the market, fueled by rising affluence, urbanization, and a growing interest in Western lifestyle and luxury products among the middle class. Countries, including China, Japan, and Australia are key markets, with consumers increasingly drawn to wine for its prestige, versatility, and food pairing capabilities.

Additionally, Latin America's wine market segment is gaining momentum, reflecting the region's changing wine culture and increased consumer interest in diverse and premium beverage options. The market is characterized by a youthful demographic eager to explore new drinking experiences, festive traditions that embrace wines, and a growing gastronomic scene that pairs well with the effervescent qualities of these beverages.

Moreover, the Middle East and Africa segment, though smaller compared to other regions, is showing promising growth in the market. This growth is driven by the luxury sector, particularly in affluent areas and tourist destinations within the Middle East, and an emerging middle class in African countries. The market is influenced by urbanization, changing lifestyle patterns, and increasing disposable incomes, with a notable interest in premium and non-alcoholic wines, catering to the diverse cultural and religious landscapes of the region.

Leading Key Players in the Sparkling Wine Industry:

The key players in the market are actively engaging in strategic initiatives to enhance their market presence and cater to the diverse preferences of consumers worldwide. They are focusing on expanding their product portfolios through innovation, introducing new flavors, and experimenting with different winemaking techniques to appeal to a broader audience. Additionally, these companies are investing in mergers and acquisitions to strengthen their market reach and leverage synergies. Marketing strategies are being refined, with a strong emphasis on digital campaigns, social media engagement, and experiential events to build brand loyalty and attract new consumers. Sustainability practices are also increasingly being adopted, with many players implementing eco-friendly production methods and packaging solutions to meet the growing consumer demand for environmentally responsible products.

The market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

• Accolade Wines
• Bacardi Limited
• Bronco Wine Company
• Casella Family Brands
• Caviro Extra S.p.A.
• Constellation Brands Inc.
• Freixenet Sa (Henkell & Co. Sektkellerei)
• Giulio Cocchi Spumanti Srl
• Illinois Sparkling Co.
• Quady Winery
• Treasury Wine Estates
• Vina Concha Y Toro

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)

Latest News:

• 26 February 2024: Accolade Wines and Australian Vintage confirmed that they are in negotiations for a potential merger. Australian Vintage, a listed company, verified this in an announcement to the Australian Securities Exchange.
• 19 October 2022: Treasury wine estates announced completion of Chateau Lanessan acquisition. The acquisition is the latest step in bolstering Penfolds multi-regional luxury wine portfolio, doubling the existing production capacity for Penfolds in France.
• 05 January 2021: MODESTO, Calif. E. & J. Gallo Winery (Gallo) announced that it has completed the acquisition of more than 30 wine brands from Constellation Brands, Inc.

Key Questions Answered in This Report

• 1. What was the size of the global sparkling wine market in 2023?
• 2. What is the expected growth rate of the global sparkling wine market during 2024-2032?
• 3. What are the key factors driving the global sparkling wine market?
• 4. What has been the impact of COVID-19 on the global sparkling wine market?
• 5. What is the breakup of the global sparkling wine market based on the type?
• 6. What is the breakup of the global sparkling wine market based on the product?
• 7. What is the breakup of the global sparkling wine market based on the price point?
• 8. What is the breakup of the global sparkling wine market based on the sales channel?
• 9. What are the key regions in the global sparkling wine market?
• 10. Who are the key players/companies in the global sparkling wine market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

• 4.1 Overview
• 4.2 Key Industry Trends

5 Global Sparkling Wine Market

• 5.1 Market Overview
• 5.2 Market Performance
• 5.3 Impact of COVID-19
• 5.4 Market Forecast

6 Market Breakup by Type

• 6.1 Red
  • 6.1.1 Market Trends
  • 6.1.2 Market Forecast
• 6.2 Rose
  • 6.2.1 Market Trends
  • 6.2.2 Market Forecast
• 6.3 White
  • 6.3.1 Market Trends
  • 6.3.2 Market Forecast

7 Market Breakup by Product

• 7.1 Cava
  • 7.1.1 Market Trends
  • 7.1.2 Market Forecast
• 7.2 Champagne
  • 7.2.1 Market Trends
  • 7.2.2 Market Forecast
• 7.3 Cremant
  • 7.3.1 Market Trends
  • 7.3.2 Market Forecast
• 7.4 Prosecco
  • 7.4.1 Market Trends
  • 7.4.2 Market Forecast
• 7.5 Others
  • 7.5.1 Market Trends
  • 7.5.2 Market Forecast

8 Market Breakup by Price Point

• 8.1 Economy
  • 8.1.1 Market Trends
  • 8.1.2 Market Forecast
• 8.2 Mid-range
  • 8.2.1 Market Trends
  • 8.2.2 Market Forecast
• 8.3 Luxury
  • 8.3.1 Market Trends
  • 8.3.2 Market Forecast

9 Market Breakup by Sales Channel

• 9.1 Supermarket and Hypermarket
  • 9.1.1 Market Trends
  • 9.1.2 Market Forecast
• 9.2 Specialty Stores
  • 9.2.1 Market Trends
  • 9.2.2 Market Forecast
• 9.3 On Trade
  • 9.3.1 Market Trends
  • 9.3.2 Market Forecast
• 9.4 Others
  • 9.4.1 Market Trends
  • 9.4.2 Market Forecast

10 Market Breakup by Region

• 10.1 North America
  • 10.1.1 United States
    • 10.1.1.1 Market Trends
    • 10.1.1.2 Market Forecast
  • 10.1.2 Canada
    • 10.1.2.1 Market Trends
    • 10.1.2.2 Market Forecast
• 10.2 Asia-Pacific
  • 10.2.1 China
    • 10.2.1.1 Market Trends
    • 10.2.1.2 Market Forecast
  • 10.2.2 Japan
    • 10.2.2.1 Market Trends
    • 10.2.2.2 Market Forecast
  • 10.2.3 India
    • 10.2.3.1 Market Trends
    • 10.2.3.2 Market Forecast
  • 10.2.4 South Korea
    • 10.2.4.1 Market Trends
    • 10.2.4.2 Market Forecast
  • 10.2.5 Australia
    • 10.2.5.1 Market Trends
    • 10.2.5.2 Market Forecast
  • 10.2.6 Indonesia
    • 10.2.6.1 Market Trends
    • 10.2.6.2 Market Forecast
  • 10.2.7 Others
    • 10.2.7.1 Market Trends
    • 10.2.7.2 Market Forecast
• 10.3 Europe
  • 10.3.1 Germany
    • 10.3.1.1 Market Trends
    • 10.3.1.2 Market Forecast
  • 10.3.2 France
    • 10.3.2.1 Market Trends
    • 10.3.2.2 Market Forecast
  • 10.3.3 United Kingdom
    • 10.3.3.1 Market Trends
    • 10.3.3.2 Market Forecast
  • 10.3.4 Italy
    • 10.3.4.1 Market Trends
    • 10.3.4.2 Market Forecast
  • 10.3.5 Spain
    • 10.3.5.1 Market Trends
    • 10.3.5.2 Market Forecast
  • 10.3.6 Russia
    • 10.3.6.1 Market Trends
    • 10.3.6.2 Market Forecast
  • 10.3.7 Others
    • 10.3.7.1 Market Trends
    • 10.3.7.2 Market Forecast
• 10.4 Latin America
  • 10.4.1 Brazil
    • 10.4.1.1 Market Trends
    • 10.4.1.2 Market Forecast
  • 10.4.2 Mexico
    • 10.4.2.1 Market Trends
    • 10.4.2.2 Market Forecast
  • 10.4.3 Others
    • 10.4.3.1 Market Trends
    • 10.4.3.2 Market Forecast
• 10.5 Middle East and Africa
  • 10.5.1 Market Trends
  • 10.5.2 Market Breakup by Country
  • 10.5.3 Market Forecast

11 SWOT Analysis

• 11.1 Overview
• 11.2 Strengths
• 11.3 Weaknesses
• 11.4 Opportunities
• 11.5 Threats

12 Value Chain Analysis

13 Porters Five Forces Analysis

• 13.1 Overview
• 13.2 Bargaining Power of Buyers
• 13.3 Bargaining Power of Suppliers
• 13.4 Degree of Competition
• 13.5 Threat of New Entrants
• 13.6 Threat of Substitutes

14 Price Analysis

15 Competitive Landscape

• 15.1 Market Structure
• 15.2 Key Players
• 15.3 Profiles of Key Players
  • 15.3.1 Accolade Wines
    • 15.3.1.1 Company Overview
    • 15.3.1.2 Product Portfolio
  • 15.3.2 Bacardi Limited
    • 15.3.2.1 Company Overview
    • 15.3.2.2 Product Portfolio
    • 15.3.2.3 SWOT Analysis
  • 15.3.3 Bronco Wine Company
    • 15.3.3.1 Company Overview
    • 15.3.3.2 Product Portfolio
  • 15.3.4 Casella Family Brands
    • 15.3.4.1 Company Overview
    • 15.3.4.2 Product Portfolio
  • 15.3.5 Caviro Extra S.p.A.
    • 15.3.5.1 Company Overview
    • 15.3.5.2 Product Portfolio
  • 15.3.6 Constellation Brands Inc.
    • 15.3.6.1 Company Overview
    • 15.3.6.2 Product Portfolio
    • 15.3.6.3 Financials
    • 15.3.6.4 SWOT Analysis
  • 15.3.7 Freixenet Sa (Henkell & Co. Sektkellerei)
    • 15.3.7.1 Company Overview
    • 15.3.7.2 Product Portfolio
  • 15.3.8 Giulio Cocchi Spumanti Srl
    • 15.3.8.1 Company Overview
    • 15.3.8.2 Product Portfolio
  • 15.3.9 Illinois Sparkling Co.
    • 15.3.9.1 Company Overview
    • 15.3.9.2 Product Portfolio
  • 15.3.10 Quady Winery
    • 15.3.10.1 Company Overview
    • 15.3.10.2 Product Portfolio
  • 15.3.11 Treasury Wine Estates
    • 15.3.11.1 Company Overview
    • 15.3.11.2 Product Portfolio
    • 15.3.11.3 Financials
  • 15.3.12 Vina Concha Y Toro
    • 15.3.12.1 Company Overview
    • 15.3.12.2 Product Portfolio
    • 15.3.12.3 Financials