울트라 모바일 디바이스(UMD) 시장 : 유형별, 디바이스 유형별, 용도별, 지역별(2025-2033년)

The global ultra-mobile device market size reached USD 223.7 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 341.1 Billion by 2033, exhibiting a growth rate (CAGR) of 4.56% during 2025-2033. The market is propelled by increasing demand for portable computer devices, rising customer preference for tiny and lightweight gadgets, breakthroughs in battery technology, developing remote work habits, and increased internet access.

Ultra-mobile device (UMD) is a lightweight and mid-size computing tool, including tablets and laptops, which supports various applications in numerous industry verticals. It facilitates higher productivity, improved battery life, full-scale functionality, extended portability, and reduced bulk. It is incorporated with ports to provide connectivity with conventional keyboards and mice. It is commonly classified into premium, basic, and utility variants. Amongst these, the premium UMD variant is user-interface-optimized for media consumption and retains capabilities for full-scale data processing. The basic UMD variant depends on the use of specific software linked to the operating system (OS) for content consumption, social interaction, and data processing input. Besides this, the utility UMD variant offers the lowest cost by compromising on processor speed, screen size, resolution, and camera capabilities.

At present, there is a considerable increase in the demand for consumer electronics, such as UMDs, on account of the improving income levels of individuals and the rising penetration of the internet. This represents one of the key factors supporting the growth of the market around the world. Moreover, there is a rise in the adoption of UMDs in organizations, as they are easy to handle day-to-day business tasks. This, coupled with the emerging trend of bring your own device (BYOD) in the workplace and the increasing adoption of the hybrid and remote working models, is contributing to the market growth. In addition, the rising usage of UMDs among students to facilitate them with interactive online lectures and study material is favoring the market growth. The growing awareness about the benefits of e-learning solutions is also currently fueling the market growth. Apart from this, the integration of the latest touchscreen interfaces, robust operating systems, powerful processors, and accessories in UMDs is strengthening the growth of the market. Furthermore, the easy availability of new and advanced models of UMDs with innovative features and customized designs through online retail channels at discounted deals and with innumerable payment options is creating a positive outlook for the market. Additionally, there is an increase in the use of UMDs for monitoring and security purposes in the healthcare, telecommunication, and retail sectors.

Key Market Segmentation:

Type Insights

Premium Ultra-Mobile Devices

Basic Ultra-Mobile Devices

Utility Ultra-Mobile Devices

The report has also provided a detailed breakup and analysis of the ultra-mobile device market based on the type. This includes premium, basic, and utility. According to the report, premium ultra-mobile devices represented the largest segment.

Device Type Insights

Tablet

Laptop

Convertibles

Detachable

Application Insights

Healthcare

Consumer Electronics

IT And Telecom

Retail

BFSI

Education

Entertainment

Others

Regional Insights

North America

United States

Canada

Asia-Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

The report has also provided a comprehensive analysis of all the major regional markets that include North America (the United States and Canada), Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others), Europe (Germany, France, United Kingdom, Italy, Spain, Russia, and others), Latin America (Brazil, Mexico, and others), and the Middle East and Africa. According to the report, North America was the largest market for ultra-mobile device. Some of the factors driving the North America ultra-mobile device market included the increasing reliance on consumer electronics, rising number of people watching OTT content and the growing awareness about the benefits of using UMDs, such as portability and convenience.

Competitive Landscape

The report has also provided a comprehensive analysis of the competitive landscape in the global ultra-mobile device market. Detailed profiles of all major companies have also been provided. Some of the companies covered include Apple Inc., ASUSTeK Computer Inc., Dell Inc., Google LLC (Alphabet Inc.), HP Development Company L.P., Lenovo Group Limited, Microsoft Corporation, Samsung Electronics Co. Ltd. etc. Kindly, note that this only represents a partial list of companies, and the complete list has been provided in the report.

Key Questions Answered in This Report

• 1. How big is the global ultra-mobile device market?
• 2. What is the expected growth rate of the global ultra-mobile device market during 2025-2033?
• 3. What are the key factors driving the global ultra-mobile device market?
• 4. What has been the impact of COVID-19 on the global ultra-mobile device market?
• 5. What is the breakup of the global ultra-mobile device market based on the type?
• 6. What is the breakup of the global ultra-mobile device market based on the device type?
• 7. What is the breakup of the global ultra-mobile device market based on the application?
• 8. What are the key regions in the global ultra-mobile device market?
• 9. Who are the key players/companies in the global ultra-mobile device market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

• 4.1 Overview
• 4.2 Key Industry Trends

5 Global Ultra-Mobile Device Market

• 5.1 Market Overview
• 5.2 Market Performance
• 5.3 Impact of COVID-19
• 5.4 Market Forecast

6 Market Breakup by Type

• 6.1 Premium Ultra-Mobile Devices
  • 6.1.1 Market Trends
  • 6.1.2 Market Forecast
• 6.2 Basic Ultra-Mobile Devices
  • 6.2.1 Market Trends
  • 6.2.2 Market Forecast
• 6.3 Utility Ultra-Mobile Devices
  • 6.3.1 Market Trends
  • 6.3.2 Market Forecast

7 Market Breakup by Device Type

• 7.1 Tablet
  • 7.1.1 Market Trends
  • 7.1.2 Market Forecast
• 7.2 Laptop
  • 7.2.1 Market Trends
  • 7.2.2 Market Forecast
• 7.3 Convertibles
  • 7.3.1 Market Trends
  • 7.3.2 Market Forecast
• 7.4 Detachable
  • 7.4.1 Market Trends
  • 7.4.2 Market Forecast

8 Market Breakup by Application

• 8.1 Healthcare
  • 8.1.1 Market Trends
  • 8.1.2 Market Forecast
• 8.2 Consumer Electronics
  • 8.2.1 Market Trends
  • 8.2.2 Market Forecast
• 8.3 IT and Telecom
  • 8.3.1 Market Trends
  • 8.3.2 Market Forecast
• 8.4 Retail
  • 8.4.1 Market Trends
  • 8.4.2 Market Forecast
• 8.5 BFSI
  • 8.5.1 Market Trends
  • 8.5.2 Market Forecast
• 8.6 Education
  • 8.6.1 Market Trends
  • 8.6.2 Market Forecast
• 8.7 Entertainment
  • 8.7.1 Market Trends
  • 8.7.2 Market Forecast
• 8.8 Others
  • 8.8.1 Market Trends
  • 8.8.2 Market Forecast

9 Market Breakup by Region

• 9.1 North America
  • 9.1.1 United States
    • 9.1.1.1 Market Trends
    • 9.1.1.2 Market Forecast
  • 9.1.2 Canada
    • 9.1.2.1 Market Trends
    • 9.1.2.2 Market Forecast
• 9.2 Asia-Pacific
  • 9.2.1 China
    • 9.2.1.1 Market Trends
    • 9.2.1.2 Market Forecast
  • 9.2.2 Japan
    • 9.2.2.1 Market Trends
    • 9.2.2.2 Market Forecast
  • 9.2.3 India
    • 9.2.3.1 Market Trends
    • 9.2.3.2 Market Forecast
  • 9.2.4 South Korea
    • 9.2.4.1 Market Trends
    • 9.2.4.2 Market Forecast
  • 9.2.5 Australia
    • 9.2.5.1 Market Trends
    • 9.2.5.2 Market Forecast
  • 9.2.6 Indonesia
    • 9.2.6.1 Market Trends
    • 9.2.6.2 Market Forecast
  • 9.2.7 Others
    • 9.2.7.1 Market Trends
    • 9.2.7.2 Market Forecast
• 9.3 Europe
  • 9.3.1 Germany
    • 9.3.1.1 Market Trends
    • 9.3.1.2 Market Forecast
  • 9.3.2 France
    • 9.3.2.1 Market Trends
    • 9.3.2.2 Market Forecast
  • 9.3.3 United Kingdom
    • 9.3.3.1 Market Trends
    • 9.3.3.2 Market Forecast
  • 9.3.4 Italy
    • 9.3.4.1 Market Trends
    • 9.3.4.2 Market Forecast
  • 9.3.5 Spain
    • 9.3.5.1 Market Trends
    • 9.3.5.2 Market Forecast
  • 9.3.6 Russia
    • 9.3.6.1 Market Trends
    • 9.3.6.2 Market Forecast
  • 9.3.7 Others
    • 9.3.7.1 Market Trends
    • 9.3.7.2 Market Forecast
• 9.4 Latin America
  • 9.4.1 Brazil
    • 9.4.1.1 Market Trends
    • 9.4.1.2 Market Forecast
  • 9.4.2 Mexico
    • 9.4.2.1 Market Trends
    • 9.4.2.2 Market Forecast
  • 9.4.3 Others
    • 9.4.3.1 Market Trends
    • 9.4.3.2 Market Forecast
• 9.5 Middle East and Africa
  • 9.5.1 Market Trends
  • 9.5.2 Market Breakup by Country
  • 9.5.3 Market Forecast

10 Drivers, Restraints, and Opportunities

• 10.1 Overview
• 10.2 Drivers
• 10.3 Restraints
• 10.4 Opportunities

11 Value Chain Analysis

12 Porters Five Forces Analysis

• 12.1 Overview
• 12.2 Bargaining Power of Buyers
• 12.3 Bargaining Power of Suppliers
• 12.4 Degree of Competition
• 12.5 Threat of New Entrants
• 12.6 Threat of Substitutes

13 Price Analysis

14 Competitive Landscape

• 14.1 Market Structure
• 14.2 Key Players
• 14.3 Profiles of Key Players
  • 14.3.1 Apple Inc.
    • 14.3.1.1 Company Overview
    • 14.3.1.2 Product Portfolio
    • 14.3.1.3 Financials
    • 14.3.1.4 SWOT Analysis
  • 14.3.2 ASUSTeK Computer Inc.
    • 14.3.2.1 Company Overview
    • 14.3.2.2 Product Portfolio
    • 14.3.2.3 Financials
    • 14.3.2.4 SWOT Analysis
  • 14.3.3 Dell Inc.
    • 14.3.3.1 Company Overview
    • 14.3.3.2 Product Portfolio
    • 14.3.3.3 Financials
    • 14.3.3.4 SWOT Analysis
  • 14.3.4 Google LLC (Alphabet Inc.)
    • 14.3.4.1 Company Overview
    • 14.3.4.2 Product Portfolio
    • 14.3.4.3 SWOT Analysis
  • 14.3.5 HP Development Company L.P.
    • 14.3.5.1 Company Overview
    • 14.3.5.2 Product Portfolio
    • 14.3.5.3 Financials
    • 14.3.5.4 SWOT Analysis
  • 14.3.6 Lenovo Group Limited
    • 14.3.6.1 Company Overview
    • 14.3.6.2 Product Portfolio
  • 14.3.7 Microsoft Corporation
    • 14.3.7.1 Company Overview
    • 14.3.7.2 Product Portfolio
    • 14.3.7.3 Financials
    • 14.3.7.4 SWOT Analysis
  • 14.3.8 Samsung Electronics Co. Ltd.
    • 14.3.8.1 Company Overview
    • 14.3.8.2 Product Portfolio
    • 14.3.8.3 Financials
    • 14.3.8.4 SWOT Analysis

Kindly, note that this only represents a partial list of companies, and the complete list has been provided in the report