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1636412
K-12 ¿Â¶óÀÎ Æ©Å͸µ ½ÃÀå ±Ô¸ð, Á¡À¯À², µ¿Çâ, ¿¹Ãø : À¯Çüº°, ¿ëµµº°, Áö¿ªº°(2025-2033³â)K-12 Online Tutoring Market Size, Share, Trends and Forecast by Type, Application, and Region, 2025-2033 |
K-12 ¿Â¶óÀÎ Æ©Å͸µ ½ÃÀå ¼¼°è ½ÃÀå ±Ô¸ð´Â 2024³â 60¾ï ´Þ·¯¿¡ ´ÞÇß½À´Ï´Ù. ÇâÈÄ IMARC GroupÀº ÀÌ ½ÃÀåÀÌ 2033³â±îÁö 185¾ï ´Þ·¯¿¡ ´ÞÇØ 2025³âºÎÅÍ 2033³â±îÁö 13.35%ÀÇ CAGRÀ» ±â·ÏÇÒ °ÍÀ¸·Î ¿¹ÃøÇϰí ÀÖ½À´Ï´Ù. ÇöÀç ºÏ¹Ì°¡ ½ÃÀåÀ» µ¶Á¡Çϰí ÀÖÀ¸¸ç, 2024³â¿¡´Â 44.2% ÀÌ»óÀÇ Å« ½ÃÀå Á¡À¯À²À» Â÷ÁöÇß½À´Ï´Ù.
K-12 ¿Â¶óÀÎ Æ©Å͸µÀº ºñµð¿À, ¿Àµð¿À, ÀÎÆ÷±×·¡ÇÈ, ÅØ½ºÆ®¸¦ ÅëÇÑ ¸¶ÀÌÅ©·Î ·¯´× ½Ã¼³À» Á¦°øÇÕ´Ï´Ù. À¯Ä¡¿ø»ýºÎÅÍ 12Çгâ±îÁöÀÇ Çлýµé¿¡°Ô ½¬¿î ÇнÀ ¹æ¹ýÀ» Á¦°øÇÏ°í ±³»ç¿ÍÀÇ ¼ÒÅëÀ» °ÈÇÕ´Ï´Ù. ÇлýÀÇ ÇнÀ ¿ä±¸¿Í ½ºÅ¸ÀÏ¿¡ µû¶ó ´Ù¾çÇÑ ÄÚ½º¿Í Æ©Å͸¦ ¼±ÅÃÇÒ ¼ö ÀÖ½À´Ï´Ù. ¶ÇÇÑ, Çлý °³°³Àο¡ ¸Â´Â À¯¿¬ÇÑ ÇнÀ°ú ÆíÀǼºÀ» Á¦°øÇÕ´Ï´Ù. ÇöÀç K-12 ¿Â¶óÀÎ Æ©Å͸µÀº ºü¸¥ ÇнÀ ¹æ¹ýÀ» Á¦°øÇϰí, ±³»ç¿Í ÇкθðÀÇ ´ëÈ ¼¼¼ÇÀ» Áö¿øÇϸç, ±â¼ú °³¹ß¿¡ ÃÊÁ¡À» ¸ÂÃß°í Àֱ⠶§¹®¿¡ Àü ¼¼°èÀûÀ¸·Î Àα⸦ ²ø°í ÀÖ½À´Ï´Ù. ÀÌ¿Í ´õºÒ¾î ÀüÅëÀûÀÎ ÇнÀ ¹æ¹ýÀº µè±â, Àбâ, °üÂû¿¡ Áö³ªÄ¡°Ô ÀÇÁ¸Çϰí ÀÖ¾î È¿°ú°¡ ¾ø´Â °ÍÀ¸·Î °£ÁÖµÇ¾î °í±Þ ÇнÀ ¹æ¹ý¿¡ ´ëÇÑ ¿ä±¸°¡ Áõ°¡Çϰí ÀÖ½À´Ï´Ù.
±Þ¼ÓÇÑ µðÁöÅÐÈ, ½º¸¶Æ®Æù, ÅÂºí¸´, ³ëÆ®ºÏ µî ½º¸¶Æ® ±â±âÀÇ ÆÇ¸Å·® Áõ°¡, °í¼Ó ÀÎÅÍ³Ý ¿¬°á º¸±Þ·ü Áõ°¡´Â Àü ¼¼°èÀûÀ¸·Î K-12 ¿Â¶óÀÎ Æ©Å͸µ¿¡ ´ëÇÑ ¼ö¿ä¸¦ ÃËÁøÇÏ´Â ÁÖ¿ä ¿äÀÎ Áß ÇϳªÀÔ´Ï´Ù. ¶ÇÇÑ, K-12 ¿Â¶óÀÎ Æ©Å͸µ ¼ºñ½º¸¦ Á¦°øÇÏ´Â ¾ÖÇø®ÄÉÀ̼ǰú À¥»çÀÌÆ®ÀÇ ¼ö°¡ Áõ°¡ÇÏ°í ±× ÀåÁ¡¿¡ ´ëÇÑ ÀνÄÀÌ ³ô¾ÆÁö¸é¼ ½ÃÀå¿¡ ±àÁ¤ÀûÀÎ ¿µÇâÀ» ¹ÌÄ¡°í ÀÖ½À´Ï´Ù. ¶ÇÇÑ, ÀΰøÁö´É(AI), ¸Ó½Å·¯´×(ML), »ç¹°ÀÎÅͳÝ(IoT), °¡»óÇö½Ç(VR), Áõ°Çö½Ç(AR)°ú ÀÌ·¯ÇÑ ¼ºñ½ºÀÇ ÅëÇÕÀÌ ½ÃÀå ¼ºÀåÀ» ÃËÁøÇϰí ÀÖ½À´Ï´Ù. ¶ÇÇÑ, °íµî ±³À° °æÀï ½ÃÇèÀÇ Áõ°¡·Î ÀÎÇØ °úÇÐ, ±â¼ú, °øÇÐ ¹× ¼öÇÐ(STEM) ±³À°ÀÇ Ã¤ÅÃÀÌ Áõ°¡ÇÔ¿¡ µû¶ó ½ÃÀå ¼ºÀåÀ» ÃËÁøÇϰí ÀÖ½À´Ï´Ù. À̿ʹ º°µµ·Î, ÁÖ¿ä ±â¾÷µéÀº ´Ù¾çÇÑ ¸ñÀûÀ¸·Î ¿Ü±¹¾î ÇнÀÀ» À§ÇÑ K-12 ¿Â¶óÀÎ Æ©Å͸µ ¼ºñ½º¸¦ Á¦°øÇϰí ÀÖ½À´Ï´Ù. ÀÌ´Â °æ·ÂÀ» ½×±â À§ÇØ ÇØ¿Ü¿¡¼ °øºÎÇÏ´Â »õ·Î¿î Æ®·»µå¿Í ÇÔ²² ½ÃÀå ¼ºÀå¿¡ ±â¿©Çϰí ÀÖ½À´Ï´Ù. ¶ÇÇÑ, Çö´ëÀûÀ̰í ÀÎÅÍ·¢Æ¼ºêÇÑ Á¢±Ù ¹æ½ÄÀ» ÅëÇÑ ¾çÁúÀÇ ±³À°¿¡ ´ëÇÑ ¼ö¿ä°¡ Áõ°¡ÇÔ¿¡ µû¶ó K-12 ¿Â¶óÀÎ Æ©Å͸µÀº °ÔÀÓ ±â¹Ý ÇнÀ ±â¼úÀ» ±¤¹üÀ§ÇÏ°Ô Ã¤ÅÃÇϰí ÀÖ½À´Ï´Ù. ¶ÇÇÑ, ±Þ¼ÓÇÑ µµ½ÃÈ, ¸¶ÀÌÅ©·Î·¯´×ÀÇ »õ·Î¿î Æ®·»µå, ÇлýµéÀÇ Áö½Ä °ÝÂ÷¸¦ ÇØ¼ÒÇϱâ À§ÇÑ °£°áÇϰí ÀûÀýÇÑ ÄÁÅÙÃ÷¿¡ ´ëÇÑ °³ÀÎÈµÈ ÀûÀÀÇü ¸¶ÀÌÅ©·Î·¯´×¿¡ ´ëÇÑ ¼±È£µµ Áõ°¡´Â ½ÃÀåÀÇ ±àÁ¤ÀûÀÎ Àü¸ÁÀ» ¸¸µé¾î³»´Â ´Ù¸¥ ¿äÀÎ Áß ÀϺÎÀÔ´Ï´Ù.
The global K-12 online tutoring market size was valued at USD 6.0 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 18.5 Billion by 2033, exhibiting a CAGR of 13.35% during 2025-2033. North America currently dominates the market, holding a significant market share of over 44.2% in 2024.
K-12 online tutoring provides microlearning facilities via videos, audio, infographics, and text. It offers an easy way of learning for students of kindergarten to grade 12 and strengthens communication with teachers. It enables students to choose from various courses and tutors to accommodate their learning needs and style. It also provides personalized learning flexibility and convenience to students. At present, K-12 online tutoring is gaining traction across the globe as it provides a quick way of learning, supports teacher-parent interactive sessions, and focuses on skill development. Besides this, there is an increase in the need for advanced learning methods as traditional learning methods is currently considered ineffective on account of their excessive reliance on listening, reading, and observing.
Rapid digitization, increasing sales of smart devices like smartphones, tablets, and laptops, and the rising penetration of high-speed internet connectivity are among the major factors driving the demand for K-12 online tutoring around the world. Moreover, the growing awareness about the benefits and the expanding number of applications and websites that are offering K-12 online tutoring services is influencing the market positively. In addition, the integration of artificial intelligence (AI), machine learning (ML), the internet of things (IoT), virtual reality (VR), and augmented reality (AR) with these services is facilitating the growth of the market. Furthermore, the increasing adoption of Science, Technology, Engineering, and Mathematics (STEM) education on account of the rising number of competitive exams for higher education is favoring the market growth. Apart from this, key players are offering K-12 online tutoring services to learn foreign languages for various purposes. This, coupled with the emerging trend of studying overseas to shape careers, is contributing to the market growth. Besides this, the growing demand for quality education with a modern and interactive approach is resulting in the widespread adoption of game-based learning techniques in K-12 online tutoring. Additionally, rapid urbanization, the emerging trend of microlearning, and the growing preference for personalized and adaptive microlearning for concise and relevant content that addresses the knowledge gap in students are some of the other factors creating a positive outlook for the market.
Kindly, note that this only represents a partial list of companies, and the complete list has been provided in the report.