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Frozen Fruits and Vegetables Market Report by Product Type (Frozen Fruits, Frozen Vegetables), Distribution Channel (Business-to-Consumer (B2C), Business-to-Business (B2B)), and Region 2025-2033

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AJY 25.03.10

The global frozen fruits and vegetables market size reached USD 27.6 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 33.7 Billion by 2033, exhibiting a growth rate (CAGR) of 2.3% during 2025-2033. The market is majorly driven by the increasing health consciousness, rising demand for convenience foods, continual advancements in freezing technology, expanding e-commerce platforms, rising demand for nutritious and long-lasting alternatives to fresh produce, and an enhanced focus on reducing food waste.

Frozen fruits and vegetables are rapidly gaining traction among consumers as they offer a wide range of advantages over the fresh produce. The technique employed in freezing fruits and vegetables assists in retaining the color, flavor and nutritive value of these products. It slows down the decomposition by turning the residual moisture into ice, which prevents the growth of bacteria. Frozen fruits and vegetables are also immune to spoilage that occurs on account of vigorous transportation and exposure to light, heat and dust. They offer numerous benefits which include low cost, easy preparation and availability during the off-season.

Due to long working hours, rising health consciousness and the increasing prevalence of lifestyle diseases, consumers are shifting to frozen fruits and vegetables as they do not need to be washed, peeled or chopped. Additionally, they help in minimizing the overall cooking time without affecting the nutritional intake. In line with this, manufacturers are launching unique product variants, incorporating herbs and spices from local produce, to widen their portfolio and attract a large consumer base. Further, inflating income levels of the middle-class population, especially in the Asian countries, is impelling the market growth. Moreover, consumers currently prefer to shop online and pay through their credit/debit cards to eliminate geographical limitations. This, in confluence with the burgeoning e-commerce industry, is providing a thrust to the market growth.

Key Market Segmentation:

Breakup by Product Type:

Frozen Fruits

Frozen Vegetables

The market is primarily dominated by frozen vegetables. This can be attributed to hectic lifestyles of consumers and the growing demand for easy-to-cook food products. Moreover, the increasing number of large retail chains and frequent usage of these vegetables in homes as well as restaurants is also boosting their overall sales.

Breakup by Distribution Channel:

Business-to-Consumer (B2C)

Supermarkets/Hypermarkets

Independent Retailers

Convenience Stores

Online

Others

Business-to-Business (B2B)

Based on the distribution channel, the market is dominated by the Business-to-Consumer (B2C) segment, wherein supermarkets/hypermarkets represent the leading subsegment.

Regional Insights:

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East and Africa
  • On the geographical front, Europe represents the largest market for frozen fruits and vegetables around the world. Frozen berries are widely used as a key ingredient for preparing smoothies and similar products in the region. This, coupled with the rising demand for frozen kale (a type of cabbage), which is used in the preparation of chips, salads and smoothies, is supporting the market growth in the region.

Competitive Landscape:

The competitive landscape of the market has been analyzed in the report, along with the detailed profiles of the key players operating in the industry. Some of these key players include:

  • Dole Food Company, Inc
  • Ardo NV
  • HJ Heinz
  • Simplot Australia Pty. Ltd
  • General Mills

Key Questions Answered in This Report

  • 1. What was the size of the global frozen fruits and vegetables market in 2024?
  • 2. What is the expected growth rate of the global frozen fruits and vegetables market during 2025-2033?
  • 3. What are the key factors driving the global frozen fruits and vegetables market?
  • 4. What has been the impact of COVID-19 on the global frozen fruits and vegetables market?
  • 5. What is the breakup of the global frozen fruits and vegetables market based on the product type?
  • 6. What is the breakup of the global frozen fruits and vegetables market based on the distribution channel?
  • 7. What are the key regions in the global frozen fruits and vegetables market?
  • 8. Who are the key players/companies in the global frozen fruits and vegetables market?
  • 9. What are the two factors to consider in marketing and selling of fruits and vegetables?
  • 10. What is the industry analysis for frozen foods?
  • 11. Why do frozen vegetables generally have a bad reputation?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Frozen Fruits and Vegetables Industry

  • 5.1 Market Overview
  • 5.2 Market Performance
    • 5.2.1 Volume Trends
    • 5.2.2 Value Trends
  • 5.3 Impact of COVID-19
  • 5.4 Price and Margin Analysis
  • 5.5 Market Breakup by Region
  • 5.6 Market Breakup by Product Type
  • 5.7 Market Breakup by Distribution Channel
  • 5.8 Market Forecast
  • 5.9 SWOT Analysis
    • 5.9.1 Overview
    • 5.9.2 Strengths
    • 5.9.3 Weaknesses
    • 5.9.4 Opportunities
    • 5.9.5 Threats
  • 5.10 Value Chain Analysis
  • 5.11 Porters Five Forces Analysis
    • 5.11.1 Overview
    • 5.11.2 Bargaining Power of Buyers
    • 5.11.3 Bargaining Power of Suppliers
    • 5.11.4 Degree of Rivalry
    • 5.11.5 Threat of New Entrants
    • 5.11.6 Threat of Substitutes
  • 5.12 Key Market Drivers and Challenges

6 Performance of Key Regions

  • 6.1 North America
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Europe
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast
  • 6.3 Asia Pacific
    • 6.3.1 Market Trends
    • 6.3.2 Market Forecast
  • 6.4 Latin America
    • 6.4.1 Market Trends
    • 6.4.2 Market Forecast
  • 6.5 Middle East and Africa
    • 6.5.1 Market Trends
    • 6.5.2 Market Forecast

7 Performance by Product Type

  • 7.1 Frozen Fruits
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Frozen Vegetables
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast

8 Performance by Distribution Channel

  • 8.1 Business-to-Consumer (B2C)
    • 8.1.1 Market Trends
    • 8.1.2 Market Breakup by Channel
      • 8.1.2.1 Supermarkets/Hypermarkets
        • 8.1.2.1.1 Market Trends
        • 8.1.2.1.2 Market Forecast
      • 8.1.2.2 Independent Retailers
        • 8.1.2.2.1 Market Trends
        • 8.1.2.2.2 Market Forecast
      • 8.1.2.3 Convenience Stores
        • 8.1.2.3.1 Market Trends
        • 8.1.2.3.2 Market Forecast
      • 8.1.2.4 Online
        • 8.1.2.4.1 Market Trends
        • 8.1.2.4.2 Market Forecast
      • 8.1.2.5 Others
        • 8.1.2.5.1 Market Trends
        • 8.1.2.5.2 Market Forecast
    • 8.1.3 Market Forecast
  • 8.2 Business-to-Business (B2B)
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast

9 Competitive Landscape

  • 9.1 Market Structure
  • 9.2 Key Players

10 Frozen Fruits and Vegetables Manufacturing Process

  • 10.1 Product Overview
  • 10.2 Detailed Process Flow
  • 10.3 Various Unit Operations Involved
  • 10.4 Mass Balance and Raw Materials Required

11 Project Details, Requirements and Costs Involved

  • 11.1 Land Requirements and Expenditures
  • 11.2 Construction Requirements and Expenditures
  • 11.3 Plant Machinery
  • 11.4 Machinery Pictures
  • 11.5 Raw Material Requirements and Expenditures
  • 11.6 Raw Material and Final Product Pictures
  • 11.7 Packaging Requirements and Expenditures
  • 11.8 Transportation Requirements and Expenditures
  • 11.9 Utilities Requirements and Expenditures
  • 11.10 Manpower Requirements and Expenditures
  • 11.11 Other Capital Investments

12 Frozen Fruits and Vegetables Manufacturing Plant: Loans and Financial Assistance

13 Project Economics

  • 13.1 Capital Cost of the Project
  • 13.2 Techno-Economic Parameters
  • 13.3 Product Pricing and Margins Across Various Levels of the Supply Chain
  • 13.4 Income Projections
  • 13.5 Expenditure Projections
  • 13.6 Taxation and Depreciation
  • 13.7 Financial Analysis
  • 13.8 Profit Analysis

14 Key Player Profiles

  • 14.1 Dole Food Company, Inc
  • 14.2 Ardo NV
  • 14.3 HJ Heinz
  • 14.4 Simplot Australia Pty. Ltd
  • 14.5 General Mills
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