스무디 시장 보고서 : 제품, 유통 채널, 포장 재료, 소비 패턴, 지역별(2025-2033년)

The global smoothies market size reached USD 17.3 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 25.4 Billion by 2033, exhibiting a growth rate (CAGR) of 4.15% during 2025-2033. The growing demand for on-the-go-meal options, wide availability in various flavors, and rising demand for organic and culinary herbal beverages represent some of the key factors driving the market.

Increasing Health Consciousness Among Consumers Augmenting Market Growth

Consumers are actively interested in consuming healthier foods and beverages to prevent digestive health disorders. They are also increasing their intake of vitamins, proteins, and active digestive health ingredients, such as prebiotics and probiotics, and are consuming more functional foods and drinks. In addition, the growing awareness about preventive health among the masses is catalyzing the demand for smoothies. Apart from this, the increasing consumption of smoothies, as it aids in enhancing skin health, boosting immunity, and improving energy levels, is propelling the growth of the market.

Competitive analysis such as market structure, market share by key players, player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. The market structure is fragmented with a large number of players operating in the industry. The volume of new entrants is high in the smoothies industry due to the moderate market growth, low product differentiation and switching costs, and easy access to various distribution channels.

What are Smoothies?

Smoothie is a thick beverage manufactured from pulped raw fruit or vegetables, typically using a blender. It is also produced using crushed ice, honey, sugar, stevia, syrup, whey powder, nuts, nut butter, seeds, tea, chocolate, herbal supplements, or nutritional supplements. It can be prepared by integrating green leafy vegetables, such as lettuce, kale, collard greens, and spinach, to improve the immune system, lessen undesirable cravings, and enhance digestion. It has a liquid base, such as water, fruit juice, plant milk, milk, yogurt, ice cream, or cottage cheese. It includes large or multiple servings of fruits and vegetables, which are recommended in a healthy diet and intended to be a meal replacement. It assists in losing weight by dissolving body fat and clearing up the circulatory system. It also aids in increasing fiber intake and preventing the risk of type II diabetes and heart disease.

Smoothies Market Trends:

At present, the rising awareness among the masses about the benefits of consuming healthy food products represents one of the key factors supporting the growth of the market. Besides this, there is an increase in the demand for on-the-go-meal options due to hectic lifestyles and the long working hours of individuals across the globe. This, along with the thriving food and beverage (F&B) industry, is propelling the growth of the market. Moreover, key manufacturers are introducing gluten-free smoothies to manage signs and symptoms of celiac disease and other medical conditions associated with gluten. These manufacturers are also focusing on more innovative products to enhance their sales, which is contributing to the growth of the market. In addition, the growing preference for healthy and protein-enriched snacks and meals over carbohydrate-laden food products is positively influencing the market. Apart from this, the increasing demand for smoothies, as they are rich in fiber and nutrients, is offering lucrative growth opportunities to industry investors. In line with this, the wide availability of smoothies in various flavors, such as apple, strawberry, strawberry banana, beetroot and berries, blueberry banana, and mango tropics, is strengthening the growth of the market. Additionally, the growing demand for organic and culinary herbal smoothies, such as cayenne, rosemary, basil, turmeric, fennel, and cilantro, is offering a favorable market outlook.

Key Market Segmentation:

Product Insights:

• Dairy-Based
• Fruit-Based

Distribution Channel Insights:

• Restaurants and Smoothie Bars
• Supermarkets and Hypermarkets
• Convenience Stores
• Others

Packaging Material Insights:

• Plastic
• Paper
• Glass
• Others

Consumption Pattern Insights:

• Out of Home
• At Home

Regional Insights:

• North America
• Europe
• Asia Pacific
• Middle East and Africa
• Latin America
• The report has also provided a comprehensive analysis of all the major regional markets, which include North America, Europe, Asia Pacific, the Middle East and Africa, and Latin America. According to the report, North America was the largest market for smoothies. Other factors driving the North America smoothies market included the hectic lifestyle and changing food habits of individuals, rising consumption on account of easy availability. Moreover, key players are adding natural ingredients, such as plant sterols, probiotics, and fibers in smoothies to increase nutritional content and their overall sales.

Competitive Landscape:

The report has also provided a comprehensive analysis of the competitive landscape in the global smoothies market. Some of the companies covered in the report include:

• Smoothie King
• Maui Wowi Hawaiian Coffees & Smoothies
• Suja Juice
• Innocent Drinks
• Bolthouse Farms
• Jamba Juice Company
• Ella's Kitchen Ltd
• Barfresh Food Group, Inc
• Tropical Smoothie Cafe

Key Questions Answered in This Report

• 1.What was the size of the global smoothies market in 2024?
• 2.What is the expected growth rate of the global smoothies market during 2025-2033?
• 3.What are the key factors driving the global smoothies market?
• 4.What has been the impact of COVID-19 on the global smoothies market?
• 5.What is the breakup of the global smoothies market based on the product?
• 6.What is the breakup of the global smoothies market based on the distribution channel?
• 7.What is the breakup of the global smoothies market based on the packaging material?
• 8.What is the breakup of the global smoothies market based on the consumption pattern?
• 9.What are the key regions in the global smoothies market?
• 10.Who are the key players/companies in the global smoothies market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

• 4.1 Overview
• 4.2 Key Industry Trends

5 Global Smoothies Market

• 5.1 Market Overview
• 5.2 Market Performance
• 5.3 Impact of COVID-19
• 5.4 Market Breakup by Product
• 5.5 Market Breakup by Distribution Channel
• 5.6 Market Breakup by Packaging Material
• 5.7 Market Breakup by Consumption Pattern
• 5.8 Market Breakup by Region
• 5.9 Market Forecast

6 Market Breakup by Product

• 6.1 Dairy-Based
  • 6.1.1 Market Trends
  • 6.1.2 Market Forecast
• 6.2 Fruit-Based
  • 6.2.1 Market Trends
  • 6.2.2 Market Forecast

7 Market Breakup by Distribution Channel

• 7.1 Restaurants and Smoothie Bars
  • 7.1.1 Market Trends
  • 7.1.2 Market Forecast
• 7.2 Supermarkets and Hypermarkets
  • 7.2.1 Market Trends
  • 7.2.2 Market Forecast
• 7.3 Convenience Stores
  • 7.3.1 Market Trends
  • 7.3.2 Market Forecast
• 7.4 Others
  • 7.4.1 Market Trends
  • 7.4.2 Market Forecast

8 Market Breakup by Packaging Material

• 8.1 Plastic
  • 8.1.1 Market Trends
  • 8.1.2 Market Forecast
• 8.2 Paper
  • 8.2.1 Market Trends
  • 8.2.2 Market Forecast
• 8.3 Glass
  • 8.3.1 Market Trends
  • 8.3.2 Market Forecast
• 8.4 Others
  • 8.4.1 Market Trends
  • 8.4.2 Market Forecast

9 Market Breakup by Consumption Pattern

• 9.1 Out of Home
  • 9.1.1 Market Trends
  • 9.1.2 Market Forecast
• 9.2 At Home
  • 9.2.1 Market Trends
  • 9.2.2 Market Forecast

10 Market Breakup by Region

• 10.1 North America
  • 10.1.1 Market Trends
  • 10.1.2 Market Forecast
• 10.2 Europe
  • 10.2.1 Market Trends
  • 10.2.2 Market Forecast
• 10.3 Asia Pacific
  • 10.3.1 Market Trends
  • 10.3.2 Market Forecast
• 10.4 Middle East and Africa
  • 10.4.1 Market Trends
  • 10.4.2 Market Forecast
• 10.5 Latin America
  • 10.5.1 Market Trends
  • 10.5.2 Market Forecast

11 SWOT Analysis

• 11.1 Overview
• 11.2 Strengths
• 11.3 Weaknesses
• 11.4 Opportunities
• 11.5 Threats

12 Value Chain Analysis

13 Porters Five Forces Analysis

• 13.1 Overview
• 13.2 Bargaining Power of Buyers
• 13.3 Bargaining Power of Suppliers
• 13.4 Degree of Competition
• 13.5 Threat of New Entrants
• 13.6 Threat of Substitutes

14 Price Analysis

• 14.1 Price Indicators
• 14.2 Price Structure
• 14.3 Margin Analysis

15 Competitive Landscape

• 15.1 Market Structure
• 15.2 Key Players
• 15.3 Profiles of Key Players
  • 15.3.1 Smoothie King
  • 15.3.2 Maui Wowi Hawaiian Coffees & Smoothies
  • 15.3.3 Suja Juice
  • 15.3.4 Innocent Drinks
  • 15.3.5 Bolthouse Farms
  • 15.3.6 Jamba Juice Company
  • 15.3.7 Ella's Kitchen Ltd
  • 15.3.8 Barfresh Food Group, Inc
  • 15.3.9 Tropical Smoothie Cafe