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시장보고서
상품코드
1661169
애완동물 사료 시장 규모, 점유율, 동향, 예측 : 애완동물 유형별, 제품 유형별, 가격 유형별, 원재료 유형별, 유통 채널별, 지역별(2025-2033년)Pet Food Market Size, Share, Trends and Forecast by Pet Type, Product Type, Pricing Type, Ingredient Type, Distribution Channel, and Region, 2025-2033 |
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세계의 애완동물 사료 시장 규모는 2024년에 1,308억 달러에 달했습니다. 향후 IMARC Group은 2033년에는 1,928억 달러에 달하며, 2025-2033년 CAGR은 4.4%에 달할 것으로 예측하고 있습니다. 2024년 애완동물 사료 시장 점유율은, 현재 북미가 42.5% 이상을 차지하고 있습니다. 이 시장을 촉진하는 주요 요인으로는 특수 사료의 채택 증가, 제품 품질 향상을 위한 기술 발전, 유통망 확대, 지속가능성에 대한 소비자의 관심 증가, 가처분 소득 증가, 애완동물 케어에 중점을 둔 라이프스타일 변화, 특정 건강 문제와 관련된 반려동물 사료의 필요성에 대한 인식이 높아지고 있습니다.
반려동물의 건강과 영양에 대한 인식이 높아지면서 프리미엄급 천연 애완동물 사료 제품에 대한 선호도가 높아지면서 시장 성장과 규모가 확대되고 있습니다.
기술 발전: 반려동물 식품 산업에서 기술은 생산 공정 개선, 포장 혁신, 온라인 소매 전략을 촉진하는 등 중요한 역할을 하고 있습니다. 원료 조달과 영양학 연구의 발전은 반려동물 전용 사료의 배합을 가능하게 합니다.
산업 응용: 반려동물 사료 산업은 개, 고양이, 새, 물고기, 이국적인 동물 등 다양한 반려동물을 대상으로 하고 있습니다. 저렴한 애완동물 사료를 원하는 보호자부터 고급 애완동물 사료와 유기농 애완동물 사료를 원하는 보호자까지 다양한 소비자층을 만족시키고 있습니다.
지역적 동향 : 북미와 유럽은 높은 반려동물 사육률과 프리미엄 제품에 대한 선호로 인해 여전히 반려동물 사료의 중요한 시장으로 남아 있습니다. 아시아태평양은 도시화와 반려동물 양육률 증가로 인해 시장이 빠르게 성장하고 있습니다.
경쟁상황: 반려동물 사료 산업은 경쟁이 치열하며, Mars Inc., Nestle SA, The J.M. Smucker Company 등이 주요 기업입니다. 또한 소규모의 전문 브랜드도 다수 존재하며, 특정 식단이나 라이프스타일의 취향에 맞는 틈새 제품을 제공합니다.
과제와 기회: 반려동물 식품 산업은 식품 안전, 규제 준수, 원료 조달에 대한 우려와 같은 문제에 직면해 있습니다. 기회는 혁신적인 반려동물 사료 제형 개발, 신흥 시장 진출, 지속가능성에 대한 노력에 있습니다.
미래 전망: 세계 시장은 인간과 반려동물의 지속적인 유대감을 원동력으로 삼아 성장 궤도를 유지할 것으로 예상됩니다. 기술의 발전으로 보다 전문적이고 개인화된 반려동물 사료의 선택이 늘어날 것입니다.
반려동물 양육 증가
반려동물을 가족의 일원으로 여기는 '펫 휴머니즘(Pet Humanization)'의 확산에 따라 전 세계 반려동물 사료 시장의 성장세가 두드러지게 나타나고 있습니다. 이러한 변화로 인해 전 세계에서 반려동물의 사육 수가 크게 증가했습니다. 반려동물 보호자들은 반려동물의 건강과 행복에 대한 인식이 높아지면서 고품질 반려동물 사료에 대한 수요가 증가하고 있습니다. 반려동물을 동반자로 여기는 경향이 강해지면서 반려동물 보호자들은 반려동물의 전반적인 건강과 장수를 보장하는 영양이 균형 잡힌 고급 반려동물 사료에 더 많은 지출을 아끼지 않으려는 경향이 강해지고 있습니다. 이러한 추세는 특히 도시지역에서 두드러지게 나타나고 있으며, 핵가족 및 1인 가구는 반려동물을 키우면서 반려동물의 동반자를 찾는 경우가 많아 반려동물 사료 전문 제품에 대한 수요가 더욱 증가하고 있습니다.
개인의 의식 향상
반려동물을 키우는 사람들의 건강 지향성은 반려동물 사료 시장을 좌우하는 중요한 요소가 되었습니다. 오늘날의 소비자들은 반려동물의 영양 요구사항에 대해 더 많은 정보를 얻고 있으며, 반려동물의 비만, 당뇨병, 음식 알레르기 등 특정 건강 문제를 해결할 수 있는 제품을 원하고 있습니다. 이러한 인식으로 인해 유기농, 그레인 프리, 천연 애완동물 사료에 대한 수요가 증가하고 있습니다. 제조업체들은 면역력 강화, 소화기 건강, 털 상태 등 기능적 이점을 가진 제품을 포함한 다양한 특수 제품을 제공함으로써 이에 대응하고 있습니다. 건강 중심의 애완동물 사료로의 전환은 수의사의 권고와 동물 영양학 연구 증가에 힘입어 애완동물 사료 시장의 중요한 촉진요인으로 작용하고 있습니다.
기술 발전
반려동물 사료 생산 및 포장 관련 기술의 발전은 시장 성장에 중요한 역할을 하고 있습니다. 제조 공정에 최신 기술이 통합되면서 영양가가 향상되고 유통기한이 길어진 다양한 유형의 반려동물 사료를 생산할 수 있게 되었습니다. 동결 건조 및 공기 건조와 같은 기술은 원료의 영양 성분을 유지하기 위해 사용됩니다. 또한 재밀봉 가능한 포장이나 생분해성 포장과 같은 포장의 혁신은 반려동물 사료 제품의 편의성과 지속가능성을 향상시키고 있습니다. 이러한 기술적 강화는 반려동물 사료의 품질과 안전성을 보장할 뿐만 아니라, 환경에 민감한 소비자들의 변화하는 기호에 부응하고 있습니다.
E-Commerce 및 소매 채널 확대
E-Commerce와 온라인 소매 채널의 확대는 반려동물 사료 시장의 큰 원동력이 되고 있습니다. 온라인 플랫폼은 소비자가 집에서도 다양한 제품을 찾을 수 있는 편리함을 제공합니다. 반려동물 주인은 지역 상점에서 구할 수 없는 전문 제품을 쉽게 찾아 구매할 수 있으므로 이러한 접근성은 반려동물 사료 시장에 특히 유용합니다. 또한 온라인 소매업체들은 상세한 제품 정보, 리뷰, 비교를 제공함으로써 소비자들이 정보에 입각한 선택을 할 수 있도록 돕고 있습니다. 또한 반려동물 사료 분야에서 정기 구매 서비스 및 택배 옵션의 등장은 현대의 반려동물 소유주에게 편리함과 개인화라는 두 마리 토끼를 모두 잡으며 시장 성장을 더욱 촉진하고 있습니다.
The global pet food market size was valued at USD 130.8 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 192.8 Billion by 2033, exhibiting a CAGR of 4.4% from 2025-2033. North America currently dominates the pet food market share holding over 42.5 % in 2024. The market is primarily driven by the increasing adoption of specialized diets, technological advancements to improve product quality, increased distribution networks, growing consumer concern about sustainability, increasing disposable income, changing lifestyles with an emphasis on pet care, and increased awareness of the need for pet diet-related to specific health issues.
Market Growth and Size: The market is witnessing stable growth, driven by the growing awareness of pet health and nutrition, leading to a preference for premium and natural pet food products.
Technological Advancements: Technology plays a significant role in the pet food industry, facilitating improved production processes, packaging innovations, and online retail strategies. Advancements in ingredient sourcing and nutritional research enable the formulation of specialized pet diets.
Industry Applications: The pet food industry caters to a wide range of pets, including dogs, cats, birds, fish, and exotic animals. It serves various consumer segments, from pet owners seeking budget-friendly options to those demanding premium and organic pet foods.
Geographical Trends: North America and Europe remain significant markets for pet food, driven by high pet ownership rates and premium product preferences. Asia-Pacific is witnessing rapid market growth due to increasing urbanization and pet adoption rates.
Competitive Landscape: The pet food industry is highly competitive, with key players including Mars Inc., Nestle SA, and The J.M. Smucker Company. Numerous smaller and specialized brands also thrive, offering niche products catering to specific dietary and lifestyle preferences.
Challenges and Opportunities: The industry faces challenges related to food safety, regulatory compliance, and concerns over ingredient sourcing. Opportunities lie in the development of innovative pet food formulations, expansion into emerging markets, and sustainability initiatives.
Future Outlook: The global market is expected to continue its growth trajectory, driven by the enduring bond between humans and their pets. Technological advancements will lead to more specialized and personalized pet food options.
Increasing pet ownership
The global pet food market is significantly driven by the rising trend of pet humanization, where pets are increasingly treated as family members. This shift has led to a substantial increase in pet ownership worldwide. Pet owners are now more conscious of their pets' health and well-being, which translates into a greater demand for quality pet food. As pets are increasingly seen as companions, there is a growing willingness among pet owners to spend more on premium, nutritionally balanced pet food that ensures the overall health and longevity of their pets. This trend is particularly evident in urban areas, where nuclear families and single-person households often seek companionship through pet ownership, further fueling the demand for specialized pet food products.
Rising awareness among individuals
Health-conscious attitudes among pet owners have become a key factor influencing the pet food market. Today's consumers are more informed about the nutritional needs of their pets and are seeking products that cater to specific health concerns like obesity, diabetes, and food allergies in pets. This awareness has led to increased demand for organic, grain-free, and natural pet food options. Manufacturers are responding by offering a wide range of specialized products, including those with functional benefits such as enhanced immunity, digestive health, and coat condition. The shift towards health-centric pet food is also driven by veterinary recommendations and increased research on animal nutrition, making it a significant driver of the pet food market.
Technological advancements
Advancements in technology pertaining to the production and packaging of pet food play a crucial role in market growth. The integration of modern technology in manufacturing processes has enabled the production of a wider variety of pet food, with improved nutritional value and longer shelf life. Technologies like freeze-drying and air-drying are being used to preserve the nutritional content of raw ingredients. Furthermore, innovations in packaging, such as resealable and biodegradable packages, have improved the convenience and sustainability of pet food products. These technological enhancements not only ensure the quality and safety of pet food but also cater to the evolving preferences of environmentally conscious consumers.
Expanding e-commerce and retail channels
The expansion of e-commerce and online retail channels has been a significant driver for the pet food market. Online platforms offer consumers the convenience of exploring a wide range of products from the comfort of their homes. This accessibility has been particularly beneficial for the pet food market, as it allows pet owners to easily find and purchase specialized products that may not be available in local stores. Online retailers also provide detailed product information, reviews, and comparisons, aiding consumers in making informed choices. Additionally, the rise of subscription-based services and home delivery options in the pet food sector has further fueled market growth, offering a blend of convenience and personalization to the modern pet owner.
Dog food accounts for the majority of the market share
The dog food segment holds the largest share in the pet food market, driven by the substantial global population of dogs and their dietary needs. Consumers prioritize the health and well-being of their canine companions, leading to a demand for a wide range of dog food products. This segment includes various categories, such as dry kibble, wet/canned food, semi-moist food, and treats, each catering to specific dietary preferences and requirements. Premium and natural dog food options have gained popularity, as pet owners increasingly seek high-quality and nutritionally balanced diets for their dogs. Additionally, specialized diets for puppies, adult dogs, and senior dogs, as well as breed-specific formulations, contribute to the diversity within the dog food segment.
The cat food segment is another significant portion of the pet food market, reflecting the sizable population of domestic cats globally. Cat food products encompass dry kibble, wet/canned food, and treats, all designed to meet the dietary needs and preferences of cats. Premium and natural cat food options have gained traction, with consumers seeking high-quality ingredients and balanced nutrition for their cats. Specialized diets for kittens, adult cats, and senior cats, along with formulations addressing specific health issues like weight management and urinary tract health, contribute to the diversity within the cat food segment.
Mass products holds the largest share in the market
The mass products segment in the pet food market represents the largest share of consumers seeking budget-friendly and widely available pet food options. This segment primarily caters to pet owners who prioritize affordability and convenience while ensuring their pets receive adequate nutrition. Mass-produced pet food brands offer a range of products, including dry kibble and canned food, designed to meet the basic dietary needs of pets. While cost-effective, these products may have less specialization compared to premium counterparts and typically use standard ingredients. The mass products segment serves a broad demographic of pet owners who value accessibility and reliability in pet food.
In contrast, the premium products segment of the pet food market caters to pet owners who prioritize the quality, health, and specific dietary requirements of their pets. These products often contain higher-quality ingredients, including real meats, and are formulated to address various pet health concerns. Premium pet food may feature limited ingredient lists, organic or natural ingredients, and specific nutritional profiles tailored to different breeds and life stages. Consumers in this segment are willing to invest more in their pet's nutrition, considering it an integral part of their pet's overall well-being. As a result, premium pet food products are typically sold at higher price points but are valued for their nutritional benefits and quality assurance.
Dry pet food holds the largest share in the industry
Dry pet food, also known as kibble, is the largest segment in the pet food market. It offers several advantages, including affordability, convenience, and longer shelf life. This segment encompasses a wide range of products, from standard formulations to specialized diets tailored to address specific health or dietary needs of pets. Dry pet food is favored by pet owners seeking a balanced and cost-effective option for their pets' daily nutrition.
Wet and canned pet food represents another significant segment in the market. This category includes moist pet food products typically sold in cans or pouches. It is favored for its higher moisture content, palatability, and suitability for pets with specific dietary preferences or health conditions. Wet and canned pet food often contains meat or protein sources as the primary ingredient and is chosen by pet owners looking to provide their pets with a more indulgent and appealing meal.
The snacks and treats segment is a dynamic and growing part of the pet food market. These products cater to pet owners who seek to reward their pets or offer occasional indulgences. Snacks and treats come in various forms, including biscuits, jerky, dental chews, and functional treats designed to provide health benefits. This segment is driven by the increasing trend of pet humanization, with owners wanting to pamper their pets with high-quality and flavorful treats. It offers opportunities for innovation in flavors, textures, and functional ingredients to meet diverse consumer demands.
Animal derived represents the most widely used ingredient type
The animal derived segment in the pet food market holds a significant share, driven by the enduring popularity of traditional meat-based diets for pets. Pet owners often prefer animal-derived ingredients, such as chicken, beef, and fish, as they are perceived to be a source of essential proteins and nutrients for their pets. This segment includes a wide range of products, from standard kibble to premium and specialized formulations. Premium options within this segment offer high-quality meat sources, often marketed as grain-free or containing exotic proteins like lamb or salmon. As pet owners increasingly seek natural and biologically appropriate diets for their animals, the animal derived segment remains a dominant force in the pet food market.
The plant derived segment in the pet food market has been steadily growing, reflecting the increasing demand for vegetarian and vegan pet food options. This segment caters to pet owners who choose plant-based diets for their pets due to ethical, environmental, or health reasons. Plant-derived pet foods are typically formulated using ingredients like grains, legumes, and vegetables to provide a balanced diet without animal-derived proteins. The segment encompasses both mainstream and specialty products, including grain-free and hypoallergenic options. As sustainability concerns and dietary preferences continue to evolve, the Plant Derived segment is poised for further expansion, offering alternatives for pet owners seeking plant-based nutrition for their beloved animals.
Pet food is majorly distributed through supermarkets and hypermarkets
Supermarkets and hypermarkets are the dominant distribution channel in the pet food market. These retail giants offer a wide variety of pet food brands, making them convenient one-stop shops for pet owners. The expansive shelf space allows for an extensive product range, from economy to premium pet food options. Consumers often choose these outlets due to their accessibility, competitive pricing, and the ability to physically inspect products, making them the largest segment in the market.
Specialty pet stores cater exclusively to pet-related products, including pet food. These stores offer a curated selection of pet food brands, often focusing on premium and specialized diets. Pet owners frequent specialty stores for expert guidance, personalized recommendations, and a unique shopping experience. The segment appeals to consumers seeking high-quality and specialized pet nutrition.
The online segment has witnessed substantial growth, driven by the convenience of e-commerce. Pet owners can browse and purchase pet food products from the comfort of their homes, benefiting from a wide product assortment and doorstep delivery. Online stores often offer competitive pricing and subscription services, attracting tech-savvy consumers and those seeking convenience in their pet food shopping experience.
North America leads the market, accounting for the largest pet food market share
The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America, Asia Pacific, Latin America, and the Middle East and Africa. According to the report, North America accounted for the largest market share.
North America, the largest segment in the global pet food market, is characterized by a strong culture of pet ownership and a high level of pet humanization. The region's consumers prioritize the well-being and health of their pets, leading to a growing demand for premium and natural pet food products. Technological advancements in production and distribution, coupled with the popularity of e-commerce, have made it convenient for pet owners to access a wide range of pet food options. Health-focused and personalized pet diets are significant trends in this market, with consumers seeking products that address specific dietary needs and health concerns for their pets.
Europe is another prominent segment in the global pet food market, known for its diverse consumer preferences and stringent quality standards. The region exhibits a growing interest in organic and sustainable pet food options, driven by environmental awareness. Premium and specialized pet diets are gaining traction, and pet owners are increasingly willing to invest in high-quality products. Regulatory oversight ensures the safety and quality of pet food, providing consumers with confidence in their purchases. Online and brick-and-mortar pet stores cater to the demands of European pet owners, making it a dynamic and competitive market.
The Asia Pacific segment is experiencing rapid growth in the pet food market due to rising urbanization, increased disposable incomes, and a growing middle-class population. The region's pet ownership rates are on the upswing, particularly in countries like China and India. As pet owners become more educated about pet nutrition, there is a noticeable shift towards premium and specialized pet food products. E-commerce platforms are expanding access to a wide range of pet food options, contributing to market growth. The Asia Pacific market is characterized by a diverse range of pet species, leading to opportunities for different types of pet food formulations.
Latin America is an emerging segment in the global pet food market, with a burgeoning pet ownership culture. The region's consumers are increasingly viewing their pets as part of their families, driving demand for high-quality and nutritious pet food products. The market is characterized by a mix of global and regional brands, offering various options to cater to different consumer preferences and budgets. As the middle class expands and pet ownership rates rise, Latin America presents significant growth potential for both mass-market and premium pet food offerings.
The Middle East and Africa represent a region with evolving pet ownership trends and a growing demand for pet food. While pet ownership rates are lower compared to other regions, they are steadily increasing, particularly in urban areas. The market in this region is still developing, with consumers becoming more aware of pet nutrition and health. As disposable incomes rise and the pet culture continues to grow, there is room for expansion in the pet food market. Global players are exploring opportunities in the Middle East and Africa, and the market is expected to experience gradual growth in the coming years.
The key players in the pet food market are actively engaged in several strategic initiatives to maintain their market leadership and meet evolving consumer demands. They are focusing on product innovation and development, introducing a wide range of premium and specialized pet food formulations to cater to specific dietary needs and preferences. Additionally, these players are investing in sustainability efforts, adopting environmentally friendly packaging materials, and sourcing ingredients responsibly to align with growing consumer concerns about eco-conscious pet food options. Expanding their reach into emerging markets, particularly in Asia-Pacific and Latin America, is a key strategy, driven by rising pet ownership rates and increasing urbanization in these regions. Mergers, acquisitions, and partnerships are also common as companies seek to broaden their product portfolios and strengthen their global presence in the competitive pet food landscape.
The market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major companies have also been provided. Some of the key players in the market include: