모바일 비즈니스 인텔리전스(모바일 BI) 시장 : 솔루션별, 배포 모드별, 기업 규모별, 애플리케이션별, 최종사용자 업종별, 지역별(2025-2033년)

The global mobile business intelligence market size reached USD 15.9 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 54.6 Billion by 2033, exhibiting a growth rate (CAGR) of 14.69% during 2025-2033. The global market is primarily driven by the rising demand for real-time data access, the growth of remote work, advancements in AI and machine learning, an increase in data volume, the adoption of cloud-based solutions, stringent data security needs, and the necessity for seamless integration with existing business systems.

Mobile Business Intelligence Market Analysis:

Market Growth and Size: The market is experiencing significant growth, driven by the increasing demand for real-time data access and decision-making capabilities. With the expansion of the mobile workforce and advancements in technology, the market is expected to continue its upward trajectory, offering substantial opportunities for both existing players and new entrants.

Major Market Drivers: Key drivers include the rising trend of remote work and the growing need for on-the-go data analysis, advancements in AI and machine learning enhancing BI capabilities, and the escalating volume and variety of business data. Additionally, the demand for improved user experiences and the adoption of cloud-based solutions contribute to the market's expansion.

Technological Advancements: Innovations in AI and machine learning are revolutionizing Mobile BI, offering sophisticated data analysis, predictive analytics, and personalized insights. Cloud computing is also playing a crucial role, providing scalable and cost-effective BI solutions, while enhancements in user interface design are making these tools more accessible to a wider audience.

Industry Applications: Mobile BI is seeing widespread application across various industries, with significant adoption in sectors, including BFSI, healthcare, retail, and government. These tools are used for diverse purposes including customer engagement analysis, predictive asset maintenance, risk and compliance management, and supply chain optimization.

Key Market Trends: The market is witnessing trends, such as increasing adoption of cloud-based mobile BI solutions, a focus on enhanced security and compliance features, and the integration of mobile BI with other business systems for comprehensive analytics. The move towards real-time data analysis and the democratization of data across organizational hierarchies are also notable trends.

Geographical Trends: North America leads the market, attributed to its advanced technological infrastructure and strong corporate sector. Asia Pacific is rapidly growing due to digitalization and expanding SMEs, while Europe maintains steady growth with an emphasis on data security and regulatory compliance. Latin America and the Middle East & Africa are emerging as potential markets with increasing digital adoption.

Competitive Landscape: The market features a mix of established players and emerging challengers, with key players focusing on strategic collaborations, technological innovations, and expanding service offerings. The competitive landscape is characterized by efforts to integrate advanced technologies, improve user interfaces, and offer scalable, cloud-based solutions.

Challenges and Opportunities: Business Intelligence market is the adoption barrier among businesses unfamiliar with BI technology, particularly small and medium-sized enterprises. Additionally, there exists a skill gap in effectively utilizing advanced BI tools, requiring ongoing training and education. Addressing these challenges offers opportunities for BI providers to develop more intuitive, easy-to-use interfaces and comprehensive training programs, facilitating smoother adoption and better utilization of BI tools across various business sectors.

Mobile Business Intelligence Market Trends:

Increasing mobile workforce and remote work trends

The expansion of the mobile workforce and the growing trend of remote work are significant drivers of the mobile BI market. As more organizations adopt flexible working models, there is an escalating need for mobile-accessible, real-time data analytics tools. Mobile BI solutions enable employees to access critical business information and perform data analysis on-the-go, enhancing decision-making processes and productivity irrespective of location. This adaptability to remote work environments addresses the changing workplace dynamics, promoting efficiency and responsiveness. The integration of mobile BI into business processes caters to the demands of a technologically adept workforce, fostering a culture of data-driven decision-making across various industries.

Advancements in AI and Machine Learning

The incorporation of artificial intelligence (AI) and machine learning (ML) in mobile BI tools is a key factor propelling the market. These technologies enhance the capabilities of mobile BI applications by enabling more sophisticated data analysis, predictive analytics, and personalized data insights. AI and ML algorithms can process vast amounts of data more efficiently than traditional methods, offering deeper insights and more accurate forecasts. This technological progression allows businesses to leverage their data assets more effectively, leading to improved business strategies and competitive advantage. Furthermore, AI-driven mobile BI applications can automate routine data analysis tasks, saving time and resources while allowing employees to focus on more strategic activities.

Rise in data volume and variety

The exponential growth in the volume and variety of data being generated by businesses is a crucial driver of the global market. With the proliferation of digital transactions, social media interactions, and IoT devices, organizations are amassing vast amounts of diverse data. Mobile BI tools provide a platform for effectively managing, analyzing, and visualizing this data, enabling businesses to glean actionable insights. The ability to access and interpret this data through mobile devices ensures that decision-makers can remain informed and agile, regardless of their location. This trend underscores the necessity for robust mobile BI solutions capable of handling large data sets and offering comprehensive analytical capabilities to support data-driven decision-making processes.

Mobile Business Intelligence Industry Segmentation:

Breakup by Solution:

• Software
• Service

Breakup by Deployment Mode:

• On-premises
• Cloud-based

Breakup by Enterprise Size:

• Small and Medium-sized Enterprises
• Large Enterprises

Breakup by Application:

• Fraud and Security Management
• Sales and Marketing Management (Customer Engagement and Analysis)
• Predictive Asset Maintenance
• Risk and Compliance Management
• Supply Chain Management and Operations
• Others

Sales and marketing management exhibits a clear dominance in the market

Breakup by End User Vertical:

• BFSI
• IT and Telecommunications
• Healthcare
• Retail
• Government
• Manufacturing
• Others

BFSI dominates the market

Breakup by Region:

• North America
• United States
• Canada
• Asia-Pacific
• China
• Japan
• India
• South Korea
• Australia
• Indonesia
• Others
• Europe
• Germany
• France
• United Kingdom
• Italy
• Spain
• Russia
• Others
• Latin America
• Brazil
• Mexico
• Others
• Middle East and Africa

North America leads the market, accounting for the largest mobile business intelligence market share

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.

The market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

• International Business Machines Corporation
• Microsoft Corporation
• Microstrategy Incorporated
• Oracle Corporation
• QlikTech International AB
• SAP SE
• SAS Institute Inc.
• Tableau Software LLC (Salesforce Inc.)
• TIBCO Software Inc.
• Yellowfin International Pty Ltd. (Idera Inc.)
• Zoho Corporation Private Limited

Key Questions Answered in This Report

• 1.What was the size of the global mobile business intelligence market in 2024?
• 2.What is the expected growth rate of the global mobile business intelligence market during 2025-2033?
• 3.What are the key factors driving the global mobile business intelligence market?
• 4.What has been the impact of COVID-19 on the global mobile business intelligence market?
• 5.What is the breakup of the global mobile business intelligence market based on the application?
• 6.What is the breakup of the global mobile business intelligence market based on the end user vertical?
• 7.What are the key regions in the global mobile business intelligence market?
• 8.Who are the key players/companies in the global mobile business intelligence market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

• 4.1 Overview
• 4.2 Key Industry Trends

5 Global Mobile Business Intelligence Market

• 5.1 Market Overview
• 5.2 Market Performance
• 5.3 Impact of COVID-19
• 5.4 Market Forecast

6 Market Breakup by Solution

• 6.1 Software
  • 6.1.1 Market Trends
  • 6.1.2 Market Forecast
• 6.2 Service
  • 6.2.1 Market Trends
  • 6.2.2 Market Forecast

7 Market Breakup by Deployment Mode

• 7.1 On-premises
  • 7.1.1 Market Trends
  • 7.1.2 Market Forecast
• 7.2 Cloud-based
  • 7.2.1 Market Trends
  • 7.2.2 Market Forecast

8 Market Breakup by Enterprise Size

• 8.1 Small and Medium-sized Enterprises
  • 8.1.1 Market Trends
  • 8.1.2 Market Forecast
• 8.2 Large Enterprises
  • 8.2.1 Market Trends
  • 8.2.2 Market Forecast

9 Market Breakup by Application

• 9.1 Fraud and Security Management
  • 9.1.1 Market Trends
  • 9.1.2 Market Forecast
• 9.2 Sales and Marketing Management (Customer Engagement and Analysis)
  • 9.2.1 Market Trends
  • 9.2.2 Market Forecast
• 9.3 Predictive Asset Maintenance
  • 9.3.1 Market Trends
  • 9.3.2 Market Forecast
• 9.4 Risk and Compliance Management
  • 9.4.1 Market Trends
  • 9.4.2 Market Forecast
• 9.5 Supply Chain Management and Operations
  • 9.5.1 Market Trends
  • 9.5.2 Market Forecast
• 9.6 Others
  • 9.6.1 Market Trends
  • 9.6.2 Market Forecast

10 Market Breakup by End User Vertical

• 10.1 BFSI
  • 10.1.1 Market Trends
  • 10.1.2 Market Forecast
• 10.2 IT and Telecommunications
  • 10.2.1 Market Trends
  • 10.2.2 Market Forecast
• 10.3 Healthcare
  • 10.3.1 Market Trends
  • 10.3.2 Market Forecast
• 10.4 Retail
  • 10.4.1 Market Trends
  • 10.4.2 Market Forecast
• 10.5 Government
  • 10.5.1 Market Trends
  • 10.5.2 Market Forecast
• 10.6 Manufacturing
  • 10.6.1 Market Trends
  • 10.6.2 Market Forecast
• 10.7 Others
  • 10.7.1 Market Trends
  • 10.7.2 Market Forecast

11 Market Breakup by Region

• 11.1 North America
  • 11.1.1 United States
    • 11.1.1.1 Market Trends
    • 11.1.1.2 Market Forecast
  • 11.1.2 Canada
    • 11.1.2.1 Market Trends
    • 11.1.2.2 Market Forecast
• 11.2 Asia-Pacific
  • 11.2.1 China
    • 11.2.1.1 Market Trends
    • 11.2.1.2 Market Forecast
  • 11.2.2 Japan
    • 11.2.2.1 Market Trends
    • 11.2.2.2 Market Forecast
  • 11.2.3 India
    • 11.2.3.1 Market Trends
    • 11.2.3.2 Market Forecast
  • 11.2.4 South Korea
    • 11.2.4.1 Market Trends
    • 11.2.4.2 Market Forecast
  • 11.2.5 Australia
    • 11.2.5.1 Market Trends
    • 11.2.5.2 Market Forecast
  • 11.2.6 Indonesia
    • 11.2.6.1 Market Trends
    • 11.2.6.2 Market Forecast
  • 11.2.7 Others
    • 11.2.7.1 Market Trends
    • 11.2.7.2 Market Forecast
• 11.3 Europe
  • 11.3.1 Germany
    • 11.3.1.1 Market Trends
    • 11.3.1.2 Market Forecast
  • 11.3.2 France
    • 11.3.2.1 Market Trends
    • 11.3.2.2 Market Forecast
  • 11.3.3 United Kingdom
    • 11.3.3.1 Market Trends
    • 11.3.3.2 Market Forecast
  • 11.3.4 Italy
    • 11.3.4.1 Market Trends
    • 11.3.4.2 Market Forecast
  • 11.3.5 Spain
    • 11.3.5.1 Market Trends
    • 11.3.5.2 Market Forecast
  • 11.3.6 Russia
    • 11.3.6.1 Market Trends
    • 11.3.6.2 Market Forecast
  • 11.3.7 Others
    • 11.3.7.1 Market Trends
    • 11.3.7.2 Market Forecast
• 11.4 Latin America
  • 11.4.1 Brazil
    • 11.4.1.1 Market Trends
    • 11.4.1.2 Market Forecast
  • 11.4.2 Mexico
    • 11.4.2.1 Market Trends
    • 11.4.2.2 Market Forecast
  • 11.4.3 Others
    • 11.4.3.1 Market Trends
    • 11.4.3.2 Market Forecast
• 11.5 Middle East and Africa
  • 11.5.1 Market Trends
  • 11.5.2 Market Breakup by Country
  • 11.5.3 Market Forecast

12 SWOT Analysis

• 12.1 Overview
• 12.2 Strengths
• 12.3 Weaknesses
• 12.4 Opportunities
• 12.5 Threats

13 Value Chain Analysis

14 Porters Five Forces Analysis

• 14.1 Overview
• 14.2 Bargaining Power of Buyers
• 14.3 Bargaining Power of Suppliers
• 14.4 Degree of Competition
• 14.5 Threat of New Entrants
• 14.6 Threat of Substitutes

15 Price Analysis

16 Competitive Landscape

• 16.1 Market Structure
• 16.2 Key Players
• 16.3 Profiles of Key Players
  • 16.3.1 International Business Machines Corporation
    • 16.3.1.1 Company Overview
    • 16.3.1.2 Product Portfolio
    • 16.3.1.3 Financials
    • 16.3.1.4 SWOT Analysis
  • 16.3.2 Microsoft Corporation
    • 16.3.2.1 Company Overview
    • 16.3.2.2 Product Portfolio
    • 16.3.2.3 Financials
    • 16.3.2.4 SWOT Analysis
  • 16.3.3 Microstrategy Incorporated
    • 16.3.3.1 Company Overview
    • 16.3.3.2 Product Portfolio
    • 16.3.3.3 Financials
    • 16.3.3.4 SWOT Analysis
  • 16.3.4 Oracle Corporation
    • 16.3.4.1 Company Overview
    • 16.3.4.2 Product Portfolio
    • 16.3.4.3 Financials
    • 16.3.4.4 SWOT Analysis
  • 16.3.5 QlikTech International AB
    • 16.3.5.1 Company Overview
    • 16.3.5.2 Product Portfolio
  • 16.3.6 SAP SE
    • 16.3.6.1 Company Overview
    • 16.3.6.2 Product Portfolio
    • 16.3.6.3 Financials
    • 16.3.6.4 SWOT Analysis
  • 16.3.7 SAS Institute Inc.
    • 16.3.7.1 Company Overview
    • 16.3.7.2 Product Portfolio
    • 16.3.7.3 SWOT Analysis
  • 16.3.8 Tableau Software LLC (Salesforce Inc.)
    • 16.3.8.1 Company Overview
    • 16.3.8.2 Product Portfolio
  • 16.3.9 TIBCO Software Inc.
    • 16.3.9.1 Company Overview
    • 16.3.9.2 Product Portfolio
    • 16.3.9.3 SWOT Analysis
  • 16.3.10 Yellowfin International Pty Ltd. (Idera Inc.)
    • 16.3.10.1 Company Overview
    • 16.3.10.2 Product Portfolio
  • 16.3.11 Zoho Corporation Private Limited
    • 16.3.11.1 Company Overview
    • 16.3.11.2 Product Portfolio