단백질 보충제 시장 : 유형별, 형태별, 유래별, 용도별, 유통 채널별, 지역별(2025-2033년)

The global protein supplements market size reached USD 26.2 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 46.8 Billion by 2033, exhibiting a growth rate (CAGR) of 6.6% during 2025-2033. The increasing consumption of dietary supplements in daily routines, rising awareness about age related muscle loss, and the growing influence of social media influencers and celebrities are some of the major factors propelling the market.

Protein supplements are concentrated sources of protein derived from various sources, including whey, casein, soy, pea, or egg. They are commonly used by individuals focusing on increasing their protein intake for various reasons, including muscle building, weight management, or to meet every day dietary needs. They are produced through processes like extraction, purification, and drying, which results in powders, bars, or shakes. Protein supplements provide essential amino acids that the body needs for various functions, including muscle repair, immune support, and enzyme production. They offer convenient and quick protein intake, especially after workouts, aid in muscle recovery and support overall protein requirements, particularly for those with limited dietary options or specific fitness goals.

The increasing consumption of dietary supplements in daily routines for maintaining overall health is catalyzing the demand for protein supplements around the world. Moreover, the rising awareness about age related muscle loss and the importance of consuming protein for maintaining muscle mass is favoring the growth of the market. In addition, the growing influence of social media influencers and celebrities endorsing healthy lifestyles and products is influencing the market positively. Apart from this, the increasing adoption of a healthy and nutritious diet is contributing to the market growth. Furthermore, the rising participation in recreational sports, fitness, and athletic activities is bolstering the market growth.

Protein Supplements Market Trends/Drivers:

Increase in health and fitness awareness

As health consciousness is rising, individuals are seeking ways to achieve their fitness goals. Protein supplements provide a convenient source of essential amino acids crucial for muscle repair and growth. People are increasingly aware about the role protein plays in maintaining a healthy body composition and aiding weight management.

Rise in vegan and vegetarian lifestyles

The vegan and vegetarian population often faces challenges in obtaining adequate protein from plant-based diets alone. Protein supplements derived from sources like pea, soy, or rice offer a feasible solution, which caters to the dietary preferences of this growing demographic.

Growing change in lifestyles and dietary patterns

Modern lifestyles often lead to inadequate protein intake from regular diets. Protein supplements provide a quick and efficient solution for those with busy schedules or dietary restrictions. The shift towards plant-based diets has also boosted the demand for alternative protein sources, such as plant-based protein supplements.

Protein Supplements Industry Segmentation:

Breakup by Type:

• Casein
• Whey Protein
• Egg Protein
• Soy Protein
• Others

Whey protein dominates the market

Casein is a slow-digesting protein derived from milk. It forms a gel-like consistency in the stomach, leading to a gradual release of amino acids into the bloodstream. This makes it an excellent option for sustained protein intake.

Soy protein is a plant-based protein source derived from soybeans. It is considered a complete protein, which contains all essential amino acids. It is particularly popular among vegetarians and vegans as an alternative to animal-based protein sources. It can also offer some potential health benefits due to its phytochemical content.

Breakup by Form:

• Protein Powder
• Protein Bars
• Ready to Drink
• Others

Protein powder holds the largest share in the market

Protein bars are convenient, portable options for getting protein on the go. They usually combine protein sources with carbohydrates, fats, and various flavors. They are available in a wide range of flavors and formulations, which cater to different dietary preferences. Protein bars are handy for a quick protein boost between meals or as a snack after a workout.

Ready to drink (RTD) protein supplements are pre-mixed liquid shakes that come in bottles or cans. They are a convenient option when you do not have the time or means to mix the protein powder. RTD protein beverages are often used as grab-and-go post-workout options or as a quick protein source.

Breakup by Source:

• Animal-Based
• Plant-Based

Animal-based dominates the market

Plant-based protein supplements are derived from plant sources, such as soy, pea, rice, hemp, and others. They are often sought after by vegetarians, vegans, and individuals with dairy or other animal-based protein allergies. They can also offer additional nutritional benefits like fiber and phytonutrients.

Breakup by Application:

• Sports Nutrition
• Functional Food

Sports nutrition dominates the market

Protein supplements are also used as ingredients in functional foods, which are foods that provide additional health benefits beyond basic nutrition. These foods are designed to improve overall health, well-being, and even prevent certain health conditions. Protein-fortified foods, such as protein-enriched cereals, snacks, and beverages, can help individuals increase their protein intake without consuming traditional protein supplements. These functional foods cater to a wider audience by incorporating protein into everyday dietary choices.

Breakup by Distribution Channel:

• Supermarkets and Hypermarkets
• Online Stores
• Direct to Customers (DTC)
• Others

Online stores holds the largest share in the market

Protein supplements are commonly distributed through traditional retail channels, such as supermarkets and hypermarkets. These are brick-and-mortar stores where consumers can physically visit to purchase products. Protein supplements may be found in the health and wellness section, sports nutrition aisle, or as part of the dietary supplements category. This distribution channel provides convenience for shoppers who prefer to browse and purchase products in person.

Breakup by Region:

• North America
• United States
• Canada
• Asia-Pacific
• China
• Japan
• India
• South Korea
• Australia
• Indonesia
• Others
• Europe
• Germany
• France
• United Kingdom
• Italy
• Spain
• Russia
• Others
• Latin America
• Brazil
• Mexico
• Others
• Middle East and Africa

North America exhibits a clear dominance, accounting for the largest protein supplements market share

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.

The increasing awareness about the health benefits of consuming protein supplements represents one of the primary factors fueling the market growth in the North America region. Moreover, the rising health consciousness among the masses is bolstering the market growth in the region. Besides this, the growing purchase of protein supplement-based beverages and bakery products through online retail channels is influencing the market positively in the region.

Competitive Landscape:

The leading companies are using advanced biotechnology to create novel protein sources with improved nutritional profiles. This includes genetic modification of microorganisms or plants to produce proteins with enhanced amino acid compositions, allergen reduction, and increased digestibility. Moreover, product manufacturers are utilizing genetic testing, biomarker analysis, and artificial intelligence (AI)-driven algorithms to recommend specific protein blends and dosages tailored to the genetic makeup, fitness goals, and dietary preferences of an individual. They are also adopting the 3D printing technology to create customized protein bars and supplements. Consumers can select ingredients, flavors, and nutritional content to create products tailored to their specific needs. This allows for greater flexibility and personalization. Besides this, key players are adopting nanoencapsulation techniques to improve the solubility, stability, and absorption of protein supplements. Nano-sized particles can protect protein molecules from degradation, which ensures that they reach the bloodstream intact for optimal utilization.

The report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

• Abbott Laboratories
• Amway
• Dymatize Enterprises LLC (BellRing Brands)
• Glanbia PLC
• GNC Holdings Inc. (Harbin Pharmaceutical Group)
• Herbalife International of America Inc.
• Iovate Health Sciences Inc.
• Makers Nutrition LLC
• Melaleuca Inc.
• Nestle S.A
• Quest Nutrition LLC (Atkins Nutritionals Holdings Inc.)
• Weider Global Nutrition LLC

Key Questions Answered in This Report

• 1.What was the size of the global protein supplements market in 2024?
• 2.What is the expected growth rate of the global protein supplements market during 2025-2033?
• 3.What has been the impact of COVID-19 on the global protein supplements market?
• 4.What are the key factors driving the global protein supplements market?
• 5.What is the breakup of the global protein supplements market based on the type?
• 6.What is the breakup of the global protein supplements market based on the form?
• 7.What is the breakup of the global protein supplements market based on the source?
• 8.What is the breakup of the global protein supplements market based on the application?
• 9.What is the breakup of the global protein supplements market based on the distribution channel?
• 10.What are the key regions in the global protein supplements market?
• 11.Who are the key players/companies in the global protein supplements market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

• 4.1 Overview
• 4.2 Key Industry Trends

5 Global Protein Supplements Market

• 5.1 Market Overview
• 5.2 Market Performance
• 5.3 Impact of COVID-19
• 5.4 Market Forecast

6 Market Breakup by Type

• 6.1 Casein
  • 6.1.1 Market Trends
  • 6.1.2 Market Forecast
• 6.2 Whey Protein
  • 6.2.1 Market Trends
  • 6.2.2 Market Forecast
• 6.3 Egg Protein
  • 6.3.1 Market Trends
  • 6.3.2 Market Forecast
• 6.4 Soy Protein
  • 6.4.1 Market Trends
  • 6.4.2 Market Forecast
• 6.5 Others
  • 6.5.1 Market Trends
  • 6.5.2 Market Forecast

7 Market Breakup by Form

• 7.1 Protein Powder
  • 7.1.1 Market Trends
  • 7.1.2 Market Forecast
• 7.2 Protein Bars
  • 7.2.1 Market Trends
  • 7.2.2 Market Forecast
• 7.3 Ready to Drink
  • 7.3.1 Market Trends
  • 7.3.2 Market Forecast
• 7.4 Others
  • 7.4.1 Market Trends
  • 7.4.2 Market Forecast

8 Market Breakup by Source

• 8.1 Animal-Based
  • 8.1.1 Market Trends
  • 8.1.2 Market Forecast
• 8.2 Plant-Based
  • 8.2.1 Market Trends
  • 8.2.2 Market Forecast

9 Market Breakup by Application

• 9.1 Sports Nutrition
  • 9.1.1 Market Trends
  • 9.1.2 Market Forecast
• 9.2 Functional Food
  • 9.2.1 Market Trends
  • 9.2.2 Market Forecast

10 Market Breakup by Distribution Channel

• 10.1 Supermarkets and Hypermarkets
  • 10.1.1 Market Trends
  • 10.1.2 Market Forecast
• 10.2 Online Stores
  • 10.2.1 Market Trends
  • 10.2.2 Market Forecast
• 10.3 Direct to Customers (DTC)
  • 10.3.1 Market Trends
  • 10.3.2 Market Forecast
• 10.4 Others
  • 10.4.1 Market Trends
  • 10.4.2 Market Forecast

11 Market Breakup by Region

• 11.1 North America
  • 11.1.1 United States
    • 11.1.1.1 Market Trends
    • 11.1.1.2 Market Forecast
  • 11.1.2 Canada
    • 11.1.2.1 Market Trends
    • 11.1.2.2 Market Forecast
• 11.2 Asia-Pacific
  • 11.2.1 China
    • 11.2.1.1 Market Trends
    • 11.2.1.2 Market Forecast
  • 11.2.2 Japan
    • 11.2.2.1 Market Trends
    • 11.2.2.2 Market Forecast
  • 11.2.3 India
    • 11.2.3.1 Market Trends
    • 11.2.3.2 Market Forecast
  • 11.2.4 South Korea
    • 11.2.4.1 Market Trends
    • 11.2.4.2 Market Forecast
  • 11.2.5 Australia
    • 11.2.5.1 Market Trends
    • 11.2.5.2 Market Forecast
  • 11.2.6 Indonesia
    • 11.2.6.1 Market Trends
    • 11.2.6.2 Market Forecast
  • 11.2.7 Others
    • 11.2.7.1 Market Trends
    • 11.2.7.2 Market Forecast
• 11.3 Europe
  • 11.3.1 Germany
    • 11.3.1.1 Market Trends
    • 11.3.1.2 Market Forecast
  • 11.3.2 France
    • 11.3.2.1 Market Trends
    • 11.3.2.2 Market Forecast
  • 11.3.3 United Kingdom
    • 11.3.3.1 Market Trends
    • 11.3.3.2 Market Forecast
  • 11.3.4 Italy
    • 11.3.4.1 Market Trends
    • 11.3.4.2 Market Forecast
  • 11.3.5 Spain
    • 11.3.5.1 Market Trends
    • 11.3.5.2 Market Forecast
  • 11.3.6 Russia
    • 11.3.6.1 Market Trends
    • 11.3.6.2 Market Forecast
  • 11.3.7 Others
    • 11.3.7.1 Market Trends
    • 11.3.7.2 Market Forecast
• 11.4 Latin America
  • 11.4.1 Brazil
    • 11.4.1.1 Market Trends
    • 11.4.1.2 Market Forecast
  • 11.4.2 Mexico
    • 11.4.2.1 Market Trends
    • 11.4.2.2 Market Forecast
  • 11.4.3 Others
    • 11.4.3.1 Market Trends
    • 11.4.3.2 Market Forecast
• 11.5 Middle East and Africa
  • 11.5.1 Market Trends
  • 11.5.2 Market Breakup by Country
  • 11.5.3 Market Forecast

12 SWOT Analysis

• 12.1 Overview
• 12.2 Strengths
• 12.3 Weaknesses
• 12.4 Opportunities
• 12.5 Threats

13 Value Chain Analysis

14 Porters Five Forces Analysis

• 14.1 Overview
• 14.2 Bargaining Power of Buyers
• 14.3 Bargaining Power of Suppliers
• 14.4 Degree of Competition
• 14.5 Threat of New Entrants
• 14.6 Threat of Substitutes

15 Price Analysis

16 Competitive Landscape

• 16.1 Market Structure
• 16.2 Key Players
• 16.3 Profiles of Key Players
  • 16.3.1 Abbott Laboratories
    • 16.3.1.1 Company Overview
    • 16.3.1.2 Product Portfolio
    • 16.3.1.3 Financials
    • 16.3.1.4 SWOT Analysis
  • 16.3.2 Amway
    • 16.3.2.1 Company Overview
    • 16.3.2.2 Product Portfolio
    • 16.3.2.3 SWOT Analysis
  • 16.3.3 Dymatize Enterprises LLC (BellRing Brands)
    • 16.3.3.1 Company Overview
    • 16.3.3.2 Product Portfolio
  • 16.3.4 Glanbia PLC
    • 16.3.4.1 Company Overview
    • 16.3.4.2 Product Portfolio
    • 16.3.4.3 SWOT Analysis
  • 16.3.5 GNC Holdings Inc. (Harbin Pharmaceutical Group)
    • 16.3.5.1 Company Overview
    • 16.3.5.2 Product Portfolio
  • 16.3.6 Herbalife International of America Inc.
    • 16.3.6.1 Company Overview
    • 16.3.6.2 Product Portfolio
    • 16.3.6.3 Financials
    • 16.3.6.4 SWOT Analysis
  • 16.3.7 Iovate Health Sciences Inc.
    • 16.3.7.1 Company Overview
    • 16.3.7.2 Product Portfolio
  • 16.3.8 Makers Nutrition LLC
    • 16.3.8.1 Company Overview
    • 16.3.8.2 Product Portfolio
  • 16.3.9 Melaleuca Inc.
    • 16.3.9.1 Company Overview
    • 16.3.9.2 Product Portfolio
  • 16.3.10 Nestle S.A
    • 16.3.10.1 Company Overview
    • 16.3.10.2 Product Portfolio
    • 16.3.10.3 Financials
    • 16.3.10.4 SWOT Analysis
  • 16.3.11 Quest Nutrition LLC (Atkins Nutritionals Holdings Inc.)
    • 16.3.11.1 Company Overview
    • 16.3.11.2 Product Portfolio
  • 16.3.12 Weider Global Nutrition LLC
    • 16.3.12.1 Company Overview
    • 16.3.12.2 Product Portfolio