기능수 시장 : 제품별, 성분별, 유형별, 포장 유형별, 유통 채널별, 지역별(2025-2033년)

The global functional water market size reached USD 17.2 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 28.7 Billion by 2033, exhibiting a growth rate (CAGR) of 5.86% during 2025-2033. The growing development of new variants with different flavors, functional ingredients, and health claims to appeal to a broad consumer base, rising concerns about the impact of plastic waste on the environment, and increasing number of online channels, are some of the factors impelling the market growth. At present, North America leads the market due to a highly health-conscious population, robust retail infrastructure, and strong digital sales channels.

Functional water is a specialized water-based beverage that is altered at the molecular level through mechanical, electrical, or optical processes. It offers both refreshment and taste and is enhanced with additional nutrients or minerals that provide specific health benefits beyond simple hydration. Functional water contains numerous added ingredients such as vitamins, minerals, antioxidants, electrolytes, or herbal extracts that can improve digestion, boost immunity, enhance cognitive function, and promote overall health and wellness. Some of the standard functional water products include alkaline water, protein water, botanical water, hydrogen water, oxygenated water, and mineral water.

Functional Water Market Trends:

The changing consumer preferences from sugary and carbonated drinks towards healthier options such as functional water represents the key factor driving the market growth. Besides this, the rising levels of unease among individuals regarding the presence of synthetic additives and preservatives in traditional beverages are supporting the market growth. Moreover, the escalating consumer awareness about its rich nutritional profile of protein, vitamins, and minerals and the numerous health benefits associated with its consumption, such as increased energy, reduced stress, decreased fatigue, and improved mental focus, is creating a favorable outlook for the market. Concurrent with this, the rising concerns about gut-related disorders, such as gastroesophageal reflux disease, gastroenteritis, and ulcers, are fueling the demand for functional water products that promote gut health. In addition to this, the introduction of diverse and distinctive product variations explicitly designed for the healthcare sector, such as CBD-infused spring water and water enriched with amino acids, are presenting remunerative growth opportunities for the market. Furthermore, significant investments in eye-catching bottle designs, attractive labels, and unique shapes set them apart from conventional bottles is acting as another growth-inducing factor. Other factors, such as rapid urbanization, inflating disposable incomes, the proliferation of distribution channels, the expanding fitness and wellness culture, and emerging trends of mindful drinking, are positively impacting the market growth.

Key Market Segmentation:

Product Insights:

• Flavored Functional Water
• Unflavored Functional Water

Ingredient Insights:

• Micronutrients
• Botanical Extracts
• Others

Type Insights:

• Vitamins
• Proteins
• Others

Packaging Types Insights:

• PET Bottles
• Cans
• Others

Distribution Channel Insights:

• Supermarkets and Hypermarkets
• Convenience Stores
• Specialty Stores
• Online Stores

Regional Insights:

• North America
• United States
• Canada
• Asia-Pacific
• China
• Japan
• India
• South Korea
• Australia
• Indonesia
• Others
• Europe
• Germany
• France
• United Kingdom
• Italy
• Spain
• Russia
• Others
• Latin America
• Brazil
• Mexico
• Others
• Middle East and Africa
• The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America was the largest market for functional water. Some of the factors driving the North America functional water market included rising health consciousness among consumers, easy product availability, and the development of innovative product variants.

Competitive Landscape:

• The report has also provided a comprehensive analysis of the competitive landscape in the global functional water market. Competitive analysis such as market structure, market share by key players, player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. Some of the companies covered include Ayala's Herbal Water, Balance Water Company, Danone S.A., Function Drinks, Hint Inc., Keurig Dr Pepper Inc., Nestle S.A., PepsiCo Inc., The Coca-Cola Company, Trimino Protein Infused Water, Unique Foods (Canada) Inc. and Vichy Catalan Corporation. Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.

Key Questions Answered in This Report

• 1.What was the size of the global functional water market in 2024?
• 2.What is the expected growth rate of the global functional water market during 2025-2033?
• 3.What are the key factors driving the global functional water market?
• 4.What has been the impact of COVID-19 on the global functional water market?
• 5.What is the breakup of the global functional water market based on the product?
• 6.What is the breakup of the global functional water market based on the ingredient?
• 7.What is the breakup of the global functional water market based on type?
• 8.What is the breakup of the global functional water market based on the packaging types?
• 9.What is the breakup of the global functional water market based on the distribution channel?
• 10.What are the key regions in the global functional water market?
• 11.Who are the key players/companies in the global functional water market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

• 4.1 Overview
• 4.2 Key Industry Trends

5 Global Functional Water Market

• 5.1 Market Overview
• 5.2 Market Performance
• 5.3 Impact of COVID-19
• 5.4 Market Forecast

6 Market Breakup by Product

• 6.1 Flavored Functional Water
  • 6.1.1 Market Trends
  • 6.1.2 Market Forecast
• 6.2 Unflavored Functional Water
  • 6.2.1 Market Trends
  • 6.2.2 Market Forecast

7 Market Breakup by Ingredient

• 7.1 Micronutrients
  • 7.1.1 Market Trends
  • 7.1.2 Market Forecast
• 7.2 Botanical Extracts
  • 7.2.1 Market Trends
  • 7.2.2 Market Forecast
• 7.3 Others
  • 7.3.1 Market Trends
  • 7.3.2 Market Forecast

8 Market Breakup by Type

• 8.1 Vitamins
  • 8.1.1 Market Trends
  • 8.1.2 Market Forecast
• 8.2 Proteins
  • 8.2.1 Market Trends
  • 8.2.2 Market Forecast
• 8.3 Others
  • 8.3.1 Market Trends
  • 8.3.2 Market Forecast

9 Market Breakup by Packaging Types

• 9.1 PET Bottles
  • 9.1.1 Market Trends
  • 9.1.2 Market Forecast
• 9.2 Cans
  • 9.2.1 Market Trends
  • 9.2.2 Market Forecast
• 9.3 Others
  • 9.3.1 Market Trends
  • 9.3.2 Market Forecast

10 Market Breakup by Distribution Channel

• 10.1 Supermarkets and Hypermarkets
  • 10.1.1 Market Trends
  • 10.1.2 Market Forecast
• 10.2 Convenience Stores
  • 10.2.1 Market Trends
  • 10.2.2 Market Forecast
• 10.3 Specialty Stores
  • 10.3.1 Market Trends
  • 10.3.2 Market Forecast
• 10.4 Online Stores
  • 10.4.1 Market Trends
  • 10.4.2 Market Forecast

11 Market Breakup by Region

• 11.1 North America
  • 11.1.1 United States
    • 11.1.1.1 Market Trends
    • 11.1.1.2 Market Forecast
  • 11.1.2 Canada
    • 11.1.2.1 Market Trends
    • 11.1.2.2 Market Forecast
• 11.2 Asia-Pacific
  • 11.2.1 China
    • 11.2.1.1 Market Trends
    • 11.2.1.2 Market Forecast
  • 11.2.2 Japan
    • 11.2.2.1 Market Trends
    • 11.2.2.2 Market Forecast
  • 11.2.3 India
    • 11.2.3.1 Market Trends
    • 11.2.3.2 Market Forecast
  • 11.2.4 South Korea
    • 11.2.4.1 Market Trends
    • 11.2.4.2 Market Forecast
  • 11.2.5 Australia
    • 11.2.5.1 Market Trends
    • 11.2.5.2 Market Forecast
  • 11.2.6 Indonesia
    • 11.2.6.1 Market Trends
    • 11.2.6.2 Market Forecast
  • 11.2.7 Others
    • 11.2.7.1 Market Trends
    • 11.2.7.2 Market Forecast
• 11.3 Europe
  • 11.3.1 Germany
    • 11.3.1.1 Market Trends
    • 11.3.1.2 Market Forecast
  • 11.3.2 France
    • 11.3.2.1 Market Trends
    • 11.3.2.2 Market Forecast
  • 11.3.3 United Kingdom
    • 11.3.3.1 Market Trends
    • 11.3.3.2 Market Forecast
  • 11.3.4 Italy
    • 11.3.4.1 Market Trends
    • 11.3.4.2 Market Forecast
  • 11.3.5 Spain
    • 11.3.5.1 Market Trends
    • 11.3.5.2 Market Forecast
  • 11.3.6 Russia
    • 11.3.6.1 Market Trends
    • 11.3.6.2 Market Forecast
  • 11.3.7 Others
    • 11.3.7.1 Market Trends
    • 11.3.7.2 Market Forecast
• 11.4 Latin America
  • 11.4.1 Brazil
    • 11.4.1.1 Market Trends
    • 11.4.1.2 Market Forecast
  • 11.4.2 Mexico
    • 11.4.2.1 Market Trends
    • 11.4.2.2 Market Forecast
  • 11.4.3 Others
    • 11.4.3.1 Market Trends
    • 11.4.3.2 Market Forecast
• 11.5 Middle East and Africa
  • 11.5.1 Market Trends
  • 11.5.2 Market Breakup by Country
  • 11.5.3 Market Forecast

12 SWOT Analysis

• 12.1 Overview
• 12.2 Strengths
• 12.3 Weaknesses
• 12.4 Opportunities
• 12.5 Threats

13 Value Chain Analysis

14 Porters Five Forces Analysis

• 14.1 Overview
• 14.2 Bargaining Power of Buyers
• 14.3 Bargaining Power of Suppliers
• 14.4 Degree of Competition
• 14.5 Threat of New Entrants
• 14.6 Threat of Substitutes

15 Price Analysis

16 Competitive Landscape

• 16.1 Market Structure
• 16.2 Key Players
• 16.3 Profiles of Key Players
  • 16.3.1 Ayala's Herbal Water
    • 16.3.1.1 Company Overview
    • 16.3.1.2 Product Portfolio
  • 16.3.2 Balance Water Company
    • 16.3.2.1 Company Overview
    • 16.3.2.2 Product Portfolio
  • 16.3.3 Danone S.A.
    • 16.3.3.1 Company Overview
    • 16.3.3.2 Product Portfolio
    • 16.3.3.3 Financials
    • 16.3.3.4 SWOT Analysis
  • 16.3.4 Function Drinks
    • 16.3.4.1 Company Overview
    • 16.3.4.2 Product Portfolio
  • 16.3.5 Hint Inc.
    • 16.3.5.1 Company Overview
    • 16.3.5.2 Product Portfolio
  • 16.3.6 Keurig Dr Pepper Inc.
    • 16.3.6.1 Company Overview
    • 16.3.6.2 Product Portfolio
    • 16.3.6.3 Financials
  • 16.3.7 Nestle S.A.
    • 16.3.7.1 Company Overview
    • 16.3.7.2 Product Portfolio
    • 16.3.7.3 Financials
    • 16.3.7.4 SWOT Analysis
  • 16.3.8 PepsiCo Inc.
    • 16.3.8.1 Company Overview
    • 16.3.8.2 Product Portfolio
    • 16.3.8.3 Financials
    • 16.3.8.4 SWOT Analysis
  • 16.3.9 The Coca-Cola Company
    • 16.3.9.1 Company Overview
    • 16.3.9.2 Product Portfolio
    • 16.3.9.3 Financials
    • 16.3.9.4 SWOT Analysis
  • 16.3.10 Trimino Protein Infused Water
    • 16.3.10.1 Company Overview
    • 16.3.10.2 Product Portfolio
  • 16.3.11 Unique Foods (Canada) Inc.
    • 16.3.11.1 Company Overview
    • 16.3.11.2 Product Portfolio
  • 16.3.12 Vichy Catalan Corporation
    • 16.3.12.1 Company Overview
    • 16.3.12.2 Product Portfolio