환자 중심 헬스케어 앱 시장 : 기술별, 운영체제별, 용도별, 최종사용자별, 지역별(2025-2033년)

The global patient centric healthcare app market size reached USD 14.8 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 66.2 Billion by 2033, exhibiting a growth rate (CAGR) of 17.18% during 2025-2033. The increasing patient demands for convenience, rapid telemedicine expansion, rising healthcare costs, increasing focus on preventive care, growing health and wellness trends, and favorable government initiatives are some of the major factors propelling the market.

A patient-centric healthcare app is a digital platform designed to prioritize and enhance the overall patient experience within the healthcare system. These applications are developed with a primary focus on improving patient engagement, empowerment, and satisfaction. They typically offer features such as appointment scheduling, access to medical records, medication reminders, telemedicine consultations, and health education resources. Patient-centric apps aim to streamline communication between patients and healthcare providers, promote proactive health management, and facilitate personalized care plans. By putting patients at the center of their healthcare journey, these apps contribute to better health outcomes, increased adherence to treatment plans, and a more efficient healthcare ecosystem.

Patients today expect healthcare services to be as convenient as other aspects of their lives, such as online shopping or banking. Patient-centric apps offer the convenience of booking appointments, accessing medical records, and consulting with healthcare providers from the comfort of their homes. Additionally, the COVID-19 pandemic accelerated the adoption of telemedicine, which is often facilitated through healthcare apps. This expansion has made healthcare more accessible to patients in remote areas and those with limited mobility. Other than this, the ever-increasing cost of healthcare is prompting patients to seek more cost-effective options. Patient-centric apps often offer price transparency and help patients make informed decisions about their healthcare expenses. Besides this, healthcare apps are shifting toward preventive care, providing patients with tools to monitor their health, set fitness goals, and manage chronic conditions effectively. In line with this, the push for healthcare data interoperability has led to the integration of patient-centric apps with Electronic Health Records (EHR) systems, allowing for seamless data sharing between patients and healthcare providers. Besides this, a growing interest in health and wellness, coupled with wearables and fitness trackers, has fueled the demand for apps that help users track and improve their health.

Patient Centric Healthcare App Market Trends/Drivers:

Increasing Patient Demands for Convenience

Patients these days demand healthcare services that are as easy to access and manage as other aspects of their lives. Patient-centric healthcare apps are a direct response to this demand. These apps allow patients to schedule appointments with a few taps on their smartphones, reducing the need for time-consuming phone calls or in-person visits. Moreover, they provide quick access to medical records, test results, and prescription information, all in one place. Convenience extends to telemedicine as well. Patients appreciate the ability to consult with healthcare providers remotely, eliminating the need for lengthy commutes and long wait times in crowded waiting rooms. This level of convenience not only improves the patient experience but also enhances healthcare accessibility, particularly for individuals living in remote or underserved areas. As patients increasingly prioritize convenience, healthcare providers and institutions are compelled to adopt patient-centric apps to meet these expectations and remain competitive in the evolving healthcare landscape.

Rapid Telemedicine Expansion

The rapid expansion of telemedicine, accelerated by the COVID-19 pandemic, has been a significant driver of patient-centric healthcare apps. Telemedicine allows patients to receive medical consultations, diagnoses, and treatment plans from the comfort and safety of their homes. Patient-centric apps often serve as the gateway to these telehealth services, enabling users to schedule virtual appointments with healthcare providers. Telemedicine offers several advantages. It reduces the burden on healthcare facilities, especially during times of crisis, by limiting physical visits. It also increases healthcare access for patients who might have mobility issues or live in remote areas where in-person healthcare services are scarce. Furthermore, telemedicine reduces the risk of disease transmission in crowded waiting rooms. Patient-centric apps are instrumental in facilitating this expansion by providing secure and user-friendly platforms for telehealth consultations. The growth of telemedicine has fundamentally changed the way healthcare is delivered and underscores the importance of patient-centric apps in modern healthcare systems.

Rising Healthcare Costs

Escalating healthcare costs have become a pressing concern for patients and healthcare systems worldwide. Patients are increasingly price-conscious and seek transparency in healthcare expenses. Patient-centric healthcare apps address this concern by offering features that promote cost-effectiveness and informed decision-making. These apps often provide price transparency for medical services, allowing patients to compare costs and choose providers that align with their budget. They may also offer tools to estimate out-of-pocket expenses for specific treatments or procedures, helping patients plan for healthcare costs in advance. Additionally, some apps facilitate the submission of insurance claims and track deductible and co-pay amounts, aiding patients in managing their finances within the healthcare context.

Patient Centric Healthcare App Industry Segmentation:

Breakup by Technology:

• Phone-Based Apps
• Web-Based Apps
• Wearable Patient Centric Apps

Phone-based apps dominate the market

The ubiquitous nature of smartphones is a driving force. With an estimated 3.6 billion smartphone users worldwide in 2021, these devices have become an integral part of daily life. Consequently, developing phone-based healthcare apps ensures accessibility to a vast and diverse user base. Patients of all ages and demographics can download and use these apps on devices they already own, minimizing barriers to entry. Moreover, phone-based apps are platform-agnostic, typically available on both iOS and Android operating systems. This broad compatibility enhances their reach, making them an inclusive choice for healthcare providers and patients alike. Phone-based apps also offer a user-friendly and intuitive interface. The touch-screen capabilities and interactive features of smartphones make it easier for patients to engage with their healthcare, whether scheduling appointments, accessing medical records, or receiving telemedicine consultations. Additionally, the continuous evolution of smartphone technology enables developers to integrate innovative features such as GPS for locating nearby healthcare facilities, sensors for tracking health metrics, and secure biometric authentication for safeguarding sensitive medical data. These advancements enhance the functionality and user experience of phone-based healthcare apps.

Breakup by Operating System:

• iOS
• Android
• Windows
• Others

Android holds the largest share in the market

The open-source nature of android has fostered widespread adoption among device manufacturers, resulting in a diverse array of Android-powered smartphones and tablets. This diversity caters to a broad global audience, making Android a preferred choice for developers looking to reach a vast user base. Additionally, market dominance of android is evident in emerging economies where affordability plays a crucial role in smartphone selection. Android devices often come in a range of price points, appealing to consumers with varying budgets. This affordability factor has significantly contributed to Android's market share, especially in regions with a growing middle class and expanding smartphone adoption. The robust ecosystem and seamless integration of Google with its suite of services, such as Google Play Store, Gmail, and Google Maps, have also played a pivotal role. These services enhance the overall user experience and incentivize users to stick with Android devices.

Breakup by Application:

• Wellness Management
• Disease and Treatment Management

Wellness management apps are primarily designed to promote and maintain overall health and well-being among users. They offer a wide range of features aimed at encouraging healthy lifestyles, preventive care, and fitness. Wellness apps commonly include tools for tracking physical activity, monitoring nutrition, setting fitness goals, and even mental health support through meditation and stress management features. With the increasing emphasis on personal health and well-being, these applications have gained popularity among users of all age groups. They empower individuals to take a proactive role in managing their health and adopting healthier habits. Additionally, wellness management apps often integrate with wearables and fitness trackers, providing users with real-time data and insights into their health, thereby contributing to the broader trend of consumer-driven healthcare.

Disease and treatment management applications are another vital segment within the healthcare app market, catering to individuals managing chronic conditions and specific health concerns. These apps serve as valuable tools for patients and healthcare providers alike. They facilitate the monitoring of chronic illnesses, such as diabetes, hypertension, or heart disease, by enabling users to track vital health metrics like blood glucose levels, blood pressure, and medication adherence. Disease and treatment management apps often provide educational resources, medication reminders, and the ability to securely communicate with healthcare professionals for remote consultations and treatment adjustments. They play a crucial role in enhancing disease awareness, improving patient adherence to treatment plans, and reducing healthcare costs by minimizing hospital readmissions.

Breakup by End User:

• Hospitals
• Clinics
• Home Use

Hospitals hold the largest share in the market

Hospitals are at the forefront of healthcare delivery, providing critical medical services to a diverse and often complex patient population. Healthcare apps in a hospital setting serve multiple purposes, ranging from enhancing patient care and engagement to improving operational efficiency. These apps facilitate tasks like patient management, electronic health record (EHR) access, and medication administration, streamlining the workflow for healthcare providers and improving the overall quality of care. Furthermore, the increasing emphasis on patient-centered care and value-based healthcare has driven hospitals to adopt technology solutions that enhance patient experience and outcomes. Healthcare apps play a pivotal role in achieving these objectives by empowering patients to actively participate in their care plans, access their medical records, and communicate with healthcare providers.

Breakup by Region:

• North America
• United States
• Canada
• Asia-Pacific
• China
• Japan
• India
• South Korea
• Australia
• Indonesia
• Others
• Europe
• Germany
• France
• United Kingdom
• Italy
• Spain
• Russia
• Others
• Latin America
• Brazil
• Mexico
• Others
• Middle East and Africa

North America exhibits a clear dominance in the market share

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.

North America possesses a robust and technologically advanced healthcare ecosystem, comprising both public and private sectors. This infrastructure provides a solid foundation for the development and integration of patient-centric apps, allowing healthcare providers to embrace digital solutions and enhance patient engagement. Additionally, the region has a high level of healthcare expenditure, with a focus on quality care and patient outcomes. Patients in North America are increasingly seeking convenient and personalized healthcare experiences, aligning with the core objectives of patient-centric apps. Furthermore, the presence of numerous healthcare technology companies and startups, particularly in tech hubs like Silicon Valley, has fueled innovation in the patient-centric healthcare app space. This innovation includes the development of apps that cater to a wide range of healthcare needs, from wellness management to disease treatment and management.

Competitive Landscape:

Major players have invested heavily in research and development, focusing on continuous innovation. They are constantly upgrading their apps to incorporate advanced features, such as AI-driven health monitoring, predictive analytics, and personalized recommendations, to provide users with comprehensive and user-friendly experiences. Additionally, these companies have formed strategic partnerships with healthcare providers, insurance companies, and pharmaceutical firms. These collaborations aim to create integrated ecosystems where patient-centric apps seamlessly connect with various healthcare stakeholders, ensuring the continuity of care and data sharing for improved patient outcomes. Other than this, key players have been proactive in addressing data security and privacy concerns. They implement robust encryption and authentication measures to safeguard sensitive medical information, earning the trust of both users and healthcare organizations. Moreover, marketing and educational campaigns have been launched to raise awareness among healthcare professionals and patients about the benefits of these apps. By showcasing real-world success stories and illustrating how patient-centric apps can enhance healthcare delivery, these efforts have driven adoption.

The market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

• Allscripts Healthcare Solutions Inc.
• Athenahealth Inc.
• Bayer Aktiengesellschaft
• Boston Scientific Corporation
• Hill-Rom Services Inc. (Baxter International Inc.)
• iPatientCare LLC
• Koninklijke Philips N.V.
• Merck & Co. Inc.
• Mobilesmith Inc.
• Pfizer Inc.
• Siemens Healthineers AG (Siemens AG)

Key Questions Answered in This Report

• 1.What was the size of the global patient centric healthcare app market in 2024?
• 2.What is the expected growth rate of the global patient centric healthcare app market during 2025-2033?
• 3.What are the key factors driving the global patient centric healthcare app market?
• 4.What has been the impact of COVID-19 on the global patient centric healthcare app market?
• 5.What is the breakup of the global patient centric healthcare app market based on the technology?
• 6.What is the breakup of the global patient centric healthcare app market based on operating system?
• 7.What is the breakup of the global patient centric healthcare app market based on the end user?
• 8.What are the key regions in the global patient centric healthcare app market?
• 9.Who are the key players/companies in the global patient centric healthcare app market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

• 4.1 Overview
• 4.2 Key Industry Trends

5 Global Patient Centric Healthcare App Market

• 5.1 Market Overview
• 5.2 Market Performance
• 5.3 Impact of COVID-19
• 5.4 Market Forecast

6 Market Breakup by Technology

• 6.1 Phone-Based Apps
  • 6.1.1 Market Trends
  • 6.1.2 Market Forecast
• 6.2 Web-Based Apps
  • 6.2.1 Market Trends
  • 6.2.2 Market Forecast
• 6.3 Wearable Patient Centric Apps
  • 6.3.1 Market Trends
  • 6.3.2 Market Forecast

7 Market Breakup by Operating System

• 7.1 iOS
  • 7.1.1 Market Trends
  • 7.1.2 Market Forecast
• 7.2 Android
  • 7.2.1 Market Trends
  • 7.2.2 Market Forecast
• 7.3 Windows
  • 7.3.1 Market Trends
  • 7.3.2 Market Forecast
• 7.4 Others
  • 7.4.1 Market Trends
  • 7.4.2 Market Forecast

8 Market Breakup by Application

• 8.1 Wellness Management
  • 8.1.1 Market Trends
  • 8.1.2 Market Forecast
• 8.2 Disease and Treatment Management
  • 8.2.1 Market Trends
  • 8.2.2 Market Forecast

9 Market Breakup by End User

• 9.1 Hospitals
  • 9.1.1 Market Trends
  • 9.1.2 Market Forecast
• 9.2 Clinics
  • 9.2.1 Market Trends
  • 9.2.2 Market Forecast
• 9.3 Home Use
  • 9.3.1 Market Trends
  • 9.3.2 Market Forecast

10 Market Breakup by Region

• 10.1 North America
  • 10.1.1 United States
    • 10.1.1.1 Market Trends
    • 10.1.1.2 Market Forecast
  • 10.1.2 Canada
    • 10.1.2.1 Market Trends
    • 10.1.2.2 Market Forecast
• 10.2 Asia-Pacific
  • 10.2.1 China
    • 10.2.1.1 Market Trends
    • 10.2.1.2 Market Forecast
  • 10.2.2 Japan
    • 10.2.2.1 Market Trends
    • 10.2.2.2 Market Forecast
  • 10.2.3 India
    • 10.2.3.1 Market Trends
    • 10.2.3.2 Market Forecast
  • 10.2.4 South Korea
    • 10.2.4.1 Market Trends
    • 10.2.4.2 Market Forecast
  • 10.2.5 Australia
    • 10.2.5.1 Market Trends
    • 10.2.5.2 Market Forecast
  • 10.2.6 Indonesia
    • 10.2.6.1 Market Trends
    • 10.2.6.2 Market Forecast
  • 10.2.7 Others
    • 10.2.7.1 Market Trends
    • 10.2.7.2 Market Forecast
• 10.3 Europe
  • 10.3.1 Germany
    • 10.3.1.1 Market Trends
    • 10.3.1.2 Market Forecast
  • 10.3.2 France
    • 10.3.2.1 Market Trends
    • 10.3.2.2 Market Forecast
  • 10.3.3 United Kingdom
    • 10.3.3.1 Market Trends
    • 10.3.3.2 Market Forecast
  • 10.3.4 Italy
    • 10.3.4.1 Market Trends
    • 10.3.4.2 Market Forecast
  • 10.3.5 Spain
    • 10.3.5.1 Market Trends
    • 10.3.5.2 Market Forecast
  • 10.3.6 Russia
    • 10.3.6.1 Market Trends
    • 10.3.6.2 Market Forecast
  • 10.3.7 Others
    • 10.3.7.1 Market Trends
    • 10.3.7.2 Market Forecast
• 10.4 Latin America
  • 10.4.1 Brazil
    • 10.4.1.1 Market Trends
    • 10.4.1.2 Market Forecast
  • 10.4.2 Mexico
    • 10.4.2.1 Market Trends
    • 10.4.2.2 Market Forecast
  • 10.4.3 Others
    • 10.4.3.1 Market Trends
    • 10.4.3.2 Market Forecast
• 10.5 Middle East and Africa
  • 10.5.1 Market Trends
  • 10.5.2 Market Breakup by Country
  • 10.5.3 Market Forecast

11 SWOT Analysis

• 11.1 Overview
• 11.2 Strengths
• 11.3 Weaknesses
• 11.4 Opportunities
• 11.5 Threats

12 Value Chain Analysis

13 Porters Five Forces Analysis

• 13.1 Overview
• 13.2 Bargaining Power of Buyers
• 13.3 Bargaining Power of Suppliers
• 13.4 Degree of Competition
• 13.5 Threat of New Entrants
• 13.6 Threat of Substitutes

14 Price Analysis

15 Competitive Landscape

• 15.1 Market Structure
• 15.2 Key Players
• 15.3 Profiles of Key Players
  • 15.3.1 Allscripts Healthcare Solutions Inc.
    • 15.3.1.1 Company Overview
    • 15.3.1.2 Product Portfolio
    • 15.3.1.3 Financials
    • 15.3.1.4 SWOT Analysis
  • 15.3.2 Athenahealth Inc.
    • 15.3.2.1 Company Overview
    • 15.3.2.2 Product Portfolio
  • 15.3.3 Bayer Aktiengesellschaft
    • 15.3.3.1 Company Overview
    • 15.3.3.2 Product Portfolio
    • 15.3.3.3 Financials
    • 15.3.3.4 SWOT Analysis
  • 15.3.4 Boston Scientific Corporation
    • 15.3.4.1 Company Overview
    • 15.3.4.2 Product Portfolio
    • 15.3.4.3 Financials
    • 15.3.4.4 SWOT Analysis
  • 15.3.5 Hill-Rom Services Inc. (Baxter International Inc.)
    • 15.3.5.1 Company Overview
    • 15.3.5.2 Product Portfolio
    • 15.3.5.3 SWOT Analysis
  • 15.3.6 iPatientCare LLC
    • 15.3.6.1 Company Overview
    • 15.3.6.2 Product Portfolio
  • 15.3.7 Koninklijke Philips N.V.
    • 15.3.7.1 Company Overview
    • 15.3.7.2 Product Portfolio
    • 15.3.7.3 Financials
    • 15.3.7.4 SWOT Analysis
  • 15.3.8 Merck & Co. Inc.
    • 15.3.8.1 Company Overview
    • 15.3.8.2 Product Portfolio
    • 15.3.8.3 Financials
    • 15.3.8.4 SWOT Analysis
  • 15.3.9 Mobilesmith Inc.
    • 15.3.9.1 Company Overview
    • 15.3.9.2 Product Portfolio
    • 15.3.9.3 Financials
  • 15.3.10 Pfizer Inc.
    • 15.3.10.1 Company Overview
    • 15.3.10.2 Product Portfolio
    • 15.3.10.3 Financials
    • 15.3.10.4 SWOT Analysis
  • 15.3.11 Siemens Healthineers AG (Siemens AG)
    • 15.3.11.1 Company Overview
    • 15.3.11.2 Product Portfolio
    • 15.3.11.3 Financials
    • 15.3.11.4 SWOT Analysis