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The global solar generator market size reached USD 608.4 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 1,210.6 Million by 2033, exhibiting a growth rate (CAGR) of 7.55% during 2025-2033. Extensive power needs, along with the rising awareness regarding climate change, are among the key factors bolstering the market.
Growing Adoption of Portable Solar Generators
The escalating demand for portable product variants with convenience, ease of use, and the ability to provide power in remote locations is propelling the market. They are also ideal for RVs, camping, and emergency backup power, which is escalating the solar generator market demand. For instance, in March 2024, Solarcont introduced a portable, containerized PV system featuring 240 solar modules on a folding system for easy removal and storage.
Advancements in Battery Technology
Novel improvements in lithium-ion and other battery technologies have significantly improved charge and discharge rates, energy storage capacities, and overall lifespan. They also enable the storage of excess energy generated during peak sunlight hours. For example, in July 2024, Nature's Generator, a leader in the solar power industry, launched a 50-amp 120/240V 12-circuit transfer switch that allows homeowners to choose when to power the selected circuits from their solar generator system. This is augmenting the solar generator market dynamics.
Government Incentives
Regulatory authorities across the globe are offering rebates, tax credits, and grants to encourage businesses and individuals to invest in renewable energy solutions, including solar generators. These financial incentives aid in offsetting the high initial costs associated with solar generator installations, thereby making them more accessible and affordable to a wider audience. This is increasing the solar generator market revenue. For example, in February 2024, the Tamil Nadu Electricity Regulatory Commission (TNERC) unveiled the Forecasting, Scheduling, and Deviation Settlement designed to support the integration of wind and solar energy.
Off-grid dominates the solar generator market outlook
The inflating requirement for reliable and sustainable power solutions in remote and underserved areas is augmenting the segment's growth. For example, companies like EcoFlow and Goal Zero have introduced new models featuring faster charging times, higher energy storage capacities, and enhanced durability to withstand harsh environments. Moreover, they are specifically designed to cater to a variety of applications, from powering small homes and cabins to supporting essential services in disaster relief operations and off-grid communities. This is expanding the solar generator industry outlook.
Residential dominates the solar generator market statistics
The solar generator models often feature state-of-the-art lithium-ion batteries, thereby enabling homeowners to store excess solar energy for use during power outages or peak usage times. For instance, companies like Jackery and Tesla have unveiled new residential solar generators that boast larger energy storage capacities. This is expanding the solar generator market insights.
North America exhibits a clear dominance in the market
The market research report has also provided a comprehensive analysis of all the major regional markets, which include Asia Pacific; North America; Europe; the Middle East and Africa; and Latin America. According to the report, North America accounted for the largest solar generator market share.
The rising consumer awareness towards renewable energy and the escalating demand for reliable backup power solutions are propelling the regional market. Major players in North America, including Generac and Goal Zero, are introducing innovative products with greater energy storage capacities, higher efficiency, and enhanced portability. As per the solar generator market highlights, this is acting as another significant growth-inducing factor.