모바일 안티 멀웨어 시장 보고서(2025-2033년) : 운영 시스템, 멀웨어 유형, 유저 유형, 업계별, 지역별

The global mobile anti-malware market size reached USD 11.3 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 42.0 Billion by 2033, exhibiting a growth rate (CAGR) of 14.93% during 2025-2033.

Mobile anti-malware is a software that protects smartphones from counterproductive programs such as malware, spyware, worms and adware. An anti-malware scans mobile phones for malicious software to keep the system and its data protected. The software is either pre-installed in a device or can be purchased through a cloud service. It is concerned with the prevention of unsolicited and undesirable applications, push messages, viruses, malware short message services and Trojan virus.

Increasing usage of smartphones and the internet is one of the key factors driving the market growth. Since malware gets loaded on a device through the internet, increasing usage of the same exposes a device and heightens the risk of malware attacks. Furthermore, the rising trend of using cloud storage and the Internet of Things (IoT) platforms have enhanced the dependency of users on smartphones, thus making the devices more vulnerable to malware attacks. Malware also attacks through sources that have unauthorized codes such as certain social media websites and e-mail spam. Therefore, cases of personal data-breaches and cloud data breaches are significantly driving the demand for mobile anti-malware programs. Moreover, technological advancements leading to the development of more user-centric features is also favoring the growth of the market. Other factors driving the product demand include rising disposable incomes and growing trend of digitization. The rising adoption rate of Bring Your Own Device (BYOD) technology among organizations, which necessitates the installation of anti-malware to prevent unauthorized user access and data theft, is also expected to create a positive outlook for the market.

Key Market Segmentation:

Breakup by Operating System:

• Android OS
• Apple OS
• Windows OS
• BlackBerry OS
• Others

Breakup by Malware Type:

• Trojans
• Worms
• Backdoors
• Ransomware
• Others

Breakup by User Type:

• Small and Medium Organizations
• Large Organizations
• Individuals

Breakup by Vertical:

• BFSI
• Public/Government
• Healthcare
• Retail
• Media and Entertainment
• Utilities
• Telecom and IT
• Others

Breakup by Region:

• North America
  • United States
  • Canada
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Argentina
  • Colombia
  • Chile
  • Peru
  • Others
• Middle East and Africa
  • Turkey
  • Saudi Arabia
  • Iran
  • United Arab Emirates
  • Others

Competitive Landscape:

The competitive landscape of the industry has also been examined with some of the key players being Ahn Labs, Avast Software, Avira, BitDefender, Doctor Web, Emsisoft, F-Secure, Kaspersky, Lookout Inc., Malwarebytes, McAfee, Microsoft Corporation, Sophos, Symantec, etc.

Key Questions Answered in This Report:

• How has the global mobile anti-malware market performed so far and how will it perform in the coming years?
• What are the key regional markets?
• What has been the impact of COVID-19 on the global mobile anti-malware market?
• What is the breakup of the market based on the operating system?
• What is the breakup of the market based on the malware type?
• What is the breakup of the market based on the user type?
• What is the breakup of the market based on the vertical?
• What are the various stages in the value chain of the industry?
• What are the key driving factors and challenges in the market?
• What is the structure of the global mobile anti-malware market and who are the key players?
• What is the degree of competition in the market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

• 4.1 Overview
• 4.2 Key Industry Trends

5 Global Mobile Anti-Malware Market

• 5.1 Market Overview
• 5.2 Market Performance
• 5.3 Impact of COVID-19
• 5.4 Market Forecast

6 Market Breakup by Operating System

• 6.1 Android OS
  • 6.1.1 Market Trends
  • 6.1.2 Market Forecast
• 6.2 Apple OS
  • 6.2.1 Market Trends
  • 6.2.2 Market Forecast
• 6.3 Windows OS
  • 6.3.1 Market Trends
  • 6.3.2 Market Forecast
• 6.4 BlackBerry OS
  • 6.4.1 Market Trends
  • 6.4.2 Market Forecast
• 6.5 Others
  • 6.5.1 Market Trends
  • 6.5.2 Market Forecast

7 Market Breakup by Malware Type

• 7.1 Trojans
  • 7.1.1 Market Trends
  • 7.1.2 Market Forecast
• 7.2 Worms
  • 7.2.1 Market Trends
  • 7.2.2 Market Forecast
• 7.3 Backdoors
  • 7.3.1 Market Trends
  • 7.3.2 Market Forecast
• 7.4 Ransomware
  • 7.4.1 Market Trends
  • 7.4.2 Market Forecast
• 7.5 Others
  • 7.5.1 Market Trends
  • 7.5.2 Market Forecast

8 Market Breakup by User Type

• 8.1 Small and Medium Organizations
  • 8.1.1 Market Trends
  • 8.1.2 Market Forecast
• 8.2 Large Organizations
  • 8.2.1 Market Trends
  • 8.2.2 Market Forecast
• 8.3 Individuals
  • 8.3.1 Market Trends
  • 8.3.2 Market Forecast

9 Market Breakup by Vertical

• 9.1 BFSI
  • 9.1.1 Market Trends
  • 9.1.2 Market Forecast
• 9.2 Public/ Government
  • 9.2.1 Market Trends
  • 9.2.2 Market Forecast
• 9.3 Healthcare
  • 9.3.1 Market Trends
  • 9.3.2 Market Forecast
• 9.4 Retail
  • 9.4.1 Market Trends
  • 9.4.2 Market Forecast
• 9.5 Media and Entertainment
  • 9.5.1 Market Trends
  • 9.5.2 Market Forecast
• 9.6 Utilities
  • 9.6.1 Market Trends
  • 9.6.2 Market Forecast
• 9.7 Telecom and IT
  • 9.7.1 Market Trends
  • 9.7.2 Market Forecast
• 9.8 Others
  • 9.8.1 Market Trends
  • 9.8.2 Market Forecast

10 Market Breakup by Region

• 10.1 North America
  • 10.1.1 United States
    • 10.1.1.1 Market Trends
    • 10.1.1.2 Market Forecast
  • 10.1.2 Canada
    • 10.1.2.1 Market Trends
    • 10.1.2.2 Market Forecast
• 10.2 Europe
  • 10.2.1 Germany
    • 10.2.1.1 Market Trends
    • 10.2.1.2 Market Forecast
  • 10.2.2 France
    • 10.2.2.1 Market Trends
    • 10.2.2.2 Market Forecast
  • 10.2.3 United Kingdom
    • 10.2.3.1 Market Trends
    • 10.2.3.2 Market Forecast
  • 10.2.4 Italy
    • 10.2.4.1 Market Trends
    • 10.2.4.2 Market Forecast
  • 10.2.5 Spain
    • 10.2.5.1 Market Trends
    • 10.2.5.2 Market Forecast
  • 10.2.6 Russia
    • 10.2.6.1 Market Trends
    • 10.2.6.2 Market Forecast
  • 10.2.7 Others
    • 10.2.7.1 Market Trends
    • 10.2.7.2 Market Forecast
• 10.3 Asia Pacific
  • 10.3.1 China
    • 10.3.1.1 Market Trends
    • 10.3.1.2 Market Forecast
  • 10.3.2 Japan
    • 10.3.2.1 Market Trends
    • 10.3.2.2 Market Forecast
  • 10.3.3 India
    • 10.3.3.1 Market Trends
    • 10.3.3.2 Market Forecast
  • 10.3.4 South Korea
    • 10.3.4.1 Market Trends
    • 10.3.4.2 Market Forecast
  • 10.3.5 Australia
    • 10.3.5.1 Market Trends
    • 10.3.5.2 Market Forecast
  • 10.3.6 Indonesia
    • 10.3.6.1 Market Trends
    • 10.3.6.2 Market Forecast
  • 10.3.7 Others
    • 10.3.7.1 Market Trends
    • 10.3.7.2 Market Forecast
• 10.4 Latin America
  • 10.4.1 Brazil
    • 10.4.1.1 Market Trends
    • 10.4.1.2 Market Forecast
  • 10.4.2 Mexico
    • 10.4.2.1 Market Trends
    • 10.4.2.2 Market Forecast
  • 10.4.3 Argentina
    • 10.4.3.1 Market Trends
    • 10.4.3.2 Market Forecast
  • 10.4.4 Colombia
    • 10.4.4.1 Market Trends
    • 10.4.4.2 Market Forecast
  • 10.4.5 Chile
    • 10.4.5.1 Market Trends
    • 10.4.5.2 Market Forecast
  • 10.4.6 Peru
    • 10.4.6.1 Market Trends
    • 10.4.6.2 Market Forecast
  • 10.4.7 Others
    • 10.4.7.1 Market Trends
    • 10.4.7.2 Market Forecast
• 10.5 Middle East and Africa
  • 10.5.1 Turkey
    • 10.5.1.1 Market Trends
    • 10.5.1.2 Market Forecast
  • 10.5.2 Saudi Arabia
    • 10.5.2.1 Market Trends
    • 10.5.2.2 Market Forecast
  • 10.5.3 Iran
    • 10.5.3.1 Market Trends
    • 10.5.3.2 Market Forecast
  • 10.5.4 United Arab Emirates
    • 10.5.4.1 Market Trends
    • 10.5.4.2 Market Forecast
  • 10.5.5 Others
    • 10.5.5.1 Market Trends
    • 10.5.5.2 Market Forecast

11 SWOT Analysis

• 11.1 Overview
• 11.2 Strengths
• 11.3 Weaknesses
• 11.4 Opportunities
• 11.5 Threats

12 Value Chain Analysis

13 Porters Five Forces Analysis

• 13.1 Overview
• 13.2 Bargaining Power of Buyers
• 13.3 Bargaining Power of Suppliers
• 13.4 Degree of Competition
• 13.5 Threat of New Entrants
• 13.6 Threat of Substitutes

14 Competitive Landscape

• 14.1 Market Structure
• 14.2 Key Players
• 14.3 Profiles of Key Players
  • 14.3.1 Ahn Labs
    • 14.3.1.1 Company Overview
    • 14.3.1.2 Product Portfolio
  • 14.3.2 Avast Software
    • 14.3.2.1 Company Overview
    • 14.3.2.2 Product Portfolio
    • 14.3.2.3 Financials
  • 14.3.3 Avira
    • 14.3.3.1 Company Overview
    • 14.3.3.2 Product Portfolio
    • 14.3.3.3 Financials
    • 14.3.3.4 SWOT Analysis
  • 14.3.4 BitDefender
    • 14.3.4.1 Company Overview
    • 14.3.4.2 Product Portfolio
    • 14.3.4.3 Financials
    • 14.3.4.4 SWOT Analysis
  • 14.3.5 Doctor Web
    • 14.3.5.1 Company Overview
    • 14.3.5.2 Product Portfolio
  • 14.3.6 Emsisoft
    • 14.3.6.1 Company Overview
    • 14.3.6.2 Product Portfolio
  • 14.3.7 F-Secure
    • 14.3.7.1 Company Overview
    • 14.3.7.2 Product Portfolio
    • 14.3.7.3 Financials
  • 14.3.8 Kaspersky
    • 14.3.8.1 Company Overview
    • 14.3.8.2 Product Portfolio
  • 14.3.9 Lookout Inc.
    • 14.3.9.1 Company Overview
    • 14.3.9.2 Product Portfolio
  • 14.3.10 Malwarebytes
    • 14.3.10.1 Company Overview
    • 14.3.10.2 Product Portfolio
  • 14.3.11 McAfee
    • 14.3.11.1 Company Overview
    • 14.3.11.2 Product Portfolio
  • 14.3.12 Microsoft Corporation
    • 14.3.12.1 Company Overview
    • 14.3.12.2 Product Portfolio
    • 14.3.12.3 Financials
    • 14.3.12.4 SWOT Analysis
  • 14.3.13 Sophos
    • 14.3.13.1 Company Overview
    • 14.3.13.2 Product Portfolio
    • 14.3.13.3 Financials
  • 14.3.14 Symantec
    • 14.3.14.1 Company Overview
    • 14.3.14.2 Product Portfolio