어닝 시장 보고서 : 유형별, 제품별, 최종사용자별, 지역별(2025-2033년)

The global awning market size reached USD 10.1 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 16.4 Billion by 2033, exhibiting a growth rate (CAGR) of 5.31% during 2025-2033. The market is driven by the growing focus on saving energy by blocking direct sunlight and lowering heat buildup within the property, increasing prevalence of skin cancer due to the harmful impact of ultraviolet (UV) radiation, and the escalating demand for home decor items.

Awning Market Analysis:

• Major Market Drivers: The growing number of luxury hotels that prioritize constructing visually appealing and distinct exteriors is offering a favorable market outlook.
• Key Market Trends: The increasing focus among individuals to minimize their sun exposure is catalyzing the demand for awnings across the globe.
• Geographical Trends: North America enjoys the leading position in the market on account of rising investments in useful and comfortable outdoor spaces, such as patios, decks, and gardens for entertainment, leisure, and eating.
• Competitive Landscape: Some of the major market players in the awning industry include Advanced Design Awnings & Signs, Awning Company of America Inc, Carroll Architectural Shade, Eide Industries Inc., KE Durasol Awnings Inc., Marygrove Awnings, NuImage Awnings, Sunair Awnings, Sunesta, SunSetter Products, and Thompson Awning, among many others.
• Challenges and Opportunities: The market faces challenges, such as fluctuating raw material prices and high installation costs, while opportunities lie in the growing demand for energy-efficient solutions and advancements in motorized and smart awnings.

Awning Market Trends:

Growing number of luxury hotels

The IMARC Group's report shows that the luxury hotel market size reached US$ 109.8 Billion in 2023. Luxury hotels prioritize constructing visually appealing and distinct exteriors. Awnings can be personalized with colors, patterns, and logos, which contributes to a hotel's brand identity and overall appeal. As luxury hotels strive for distinctiveness, awnings are a popular way to add elegance and appeal to outdoor spaces, such as entranceways, patios, and pool areas. Awnings give shade and protection from inclement weather like sun, rain, and wind. Outdoor amenities, including dining areas, lounges, and rooftop terraces are common in luxury hotels, where guests value a comfortable setting. Awnings enable hotels to make the most of their outside spaces year-round, resulting in a better guest experience.

Rising prevalence of skin cancer

People are looking for ways to decrease their sun exposure as they are becoming more concerned about the detrimental consequences of ultraviolet (UV) radiation, particularly its role in the development of skin cancer. Awnings are a useful solution for outdoor areas since they block harmful UV rays, allowing for shaded places and reducing the danger of skin damage. This is resulting in the increased demand for awnings in both residential and commercial settings, particularly for patios, outdoor dining areas, and entertainment areas. Health groups and campaigns are generating awareness about the necessity of sun protection in preventing skin cancer, and so both homeowners and businesses are investing in sun-protective items, such as awnings. In areas with a high UV index, governments and health authorities frequently promote or reward the development of shade structures, further increasing the sales of awnings. According to an article published on the website of the ScienceDirect, the prevalence of melanoma skin cancer is anticipated to rise to 510,000 new cases and 96,000 deaths by 2040 worldwide.

Increasing focus on home decor

As homeowners are becoming more design-conscious, they are seeking ways to enhance not only their interiors but also their outside spaces, such as patios, decks, and gardens. Awnings are an attractive way to extend living space outside while adding beauty. Awnings, which come in a wide range of colors, patterns, and materials, provide customization possibilities that can compliment a home's overall look, allowing homeowners to match them to their external decor. Contemporary home decor concepts prioritize seamless indoor-outdoor living. Awnings contribute to visually harmonious rooms by extending interior design to the exterior, blurring the distinction between inside comfort and outdoor ambiance. Retractable awnings, pergolas with integrated canopies, and designer shade solutions are becoming popular, allowing homeowners to create elegant outdoor spaces. Smart home designs are very popular among people and awnings are gradually included in these designs. Because of technological innovations, integrating motorized and automated awning systems is becoming easier. As per the IMARC Group's report, the global home decor market is expected to reach USD 1,087.5 Billion by 2032.

Awning Market Segmentation:

Breakup by Type:

• Fixed Awning
• Retractable Awning
  • Manual
  • Motorized

Retractable awning accounts for the majority of the market share

Retractable awnings can expand or retract the awning according to the weather or personal preferences of individuals. This flexibility allows users to enjoy shade when needed while retracting the awning when not in use, making them more adaptable than fixed awnings. This is especially appealing to homes and companies seeking versatile outdoor spaces. Unlike fixed awnings, retractable awnings can be retracted during inclement weather, such as strong winds, storms, or snowfall, preventing potential damage. This trait increases their durability and longevity, making them an economical choice in the long term. Their retractable design protects both the awning and the structure to which it is attached, which is a major selling feature.

Breakup by Product:

• Patio
• Window
• Freestanding
• Others

Patio holds the largest share of the industry

The growing tendency of expanding living spaces outside is a primary driver of patio awnings. Homeowners are investing in comfortable and useful outside spaces, such as patios and decks, for dining, lounging, and entertaining. Patio awnings give shade and protection from the elements, making outdoor spaces useable in all weather conditions. This tendency is resulting in a strong demand for patio awnings in the residential sector. Patio awnings are quite versatile, coming in a variety of sizes, styles, and designs that may be tailored as per different sorts of outdoor settings. They can be customized to match the home's architecture or the space's individual requirements, whether it's a little deck or a large patio. This flexibility is creating the need for personalized awnings among homeowners for their patios.

Breakup by End User:

• Commercial
• Residential

Residential represents the leading market segment

Homeowners are investing in outdoor living spaces like patios, decks, and balconies as extensions of their indoor spaces. The need to create comfortable and useful outdoor spaces for activities, such as dining, resting, and entertaining, is propelling the awning market growth. Awnings provide shade and weather protection, making outdoor spaces more functional and enjoyable all year. In the residential market, awnings are frequently chosen because of their potential to improve the appearance of a home. Awnings come in a variety of shapes, colors, and patterns that can compliment a home's architectural style while also adding visual appeal to outdoor areas. Homeowners value the flexibility to modify awnings to match their home's style, which boosts their appeal in the residential market.

Breakup by Region:

• North America
  • United States
  • Canada
• Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa

North America leads the market, accounting for the largest awning market share

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America represents the largest regional market for awning.

In North America, there is an increase in the trend of extending living rooms into the outdoors. Homeowners are investing in useful and comfortable outdoor spaces, such as patios, decks, and gardens for entertainment, leisure, and eating. Awnings provide valuable shade and weather protection, making outdoor spaces more useful all year. This trend is a key contributor to the need for awnings, particularly in residential applications. Besides this, awnings are used in North American business settings, such as restaurants, cafes, and hotels, to enhance outside seating and dining options. This tendency is catalyzing the demand for commercial awnings, which provide shade and cover for outdoor locations. As luxury hotels are growing in the North American region, especially US, there is a rise in the demand for awnings. For instance, in September 2024, Palm House luxury hotel, which is a part of L+R hotels, announced that it will open the luxury Palm House Hotel in November in USA.

Competitive Landscape:

• The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the major market players in the awning industry include Advanced Design Awnings & Signs, Awning Company of America Inc, Carroll Architectural Shade, Eide Industries Inc., KE Durasol Awnings Inc., Marygrove Awnings, NuImage Awnings, Sunair Awnings, Sunesta, SunSetter Products, and Thompson Awning.
• Key companies in the awning industry are implementing a variety of methods to strengthen their positions and capitalize on rising trends. Many top companies are focusing on product innovation by producing technologically improved awnings, such as motorized and retractable types, that are easy to use and can be operated by smartphones or home automation systems. This shift towards smart solutions reflects rising consumer demand for convenience and advanced functionality. To better serve a varied user base, awning manufacturers are expanding their product portfolios with customizable design, material, and color options. This personalization is especially appealing to residential customers who want to improve the aesthetics of their houses, and commercial establishments wishing to improve outdoor spaces. Moreover, key players are focusing on collaborations, partnerships, and mergers and acquisitions (M&A) to expand their customer base. For instance, in May 2024, Softek Awnings, a renowned metal, fabric, and retractable awning company in Atlanta, Georgia, announced its recent acquisition by Blackwing Advisors to focus on growth and establish new relationships with partners.

Key Questions Answered in This Report

• 1.What was the size of the global awning market in 2024?
• 2.What is the expected growth rate of the global awning market during 2025-2033?
• 3.What has been the impact of COVID-19 on the global awning market?
• 4.What are the key factors driving the global awning market?
• 5.What is the breakup of the global awning market based on the type?
• 6.What is the breakup of the global awning market based on the product?
• 7.What is the breakup of the global awning market based on the end user?
• 8.What are the key regions in the global awning market?
• 9.Who are the key players/companies in the global awning market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

• 4.1 Overview
• 4.2 Key Industry Trends

5 Global Awning Market

• 5.1 Market Overview
• 5.2 Market Performance
• 5.3 Impact of COVID-19
• 5.4 Market Forecast

6 Market Breakup by Type

• 6.1 Fixed Awning
  • 6.1.1 Market Trends
  • 6.1.2 Market Forecast
• 6.2 Retractable Awning
  • 6.2.1 Market Trends
  • 6.2.2 Key Segments
    • 6.2.2.1 Manual
    • 6.2.2.2 Motorized
  • 6.2.3 Market Forecast

7 Market Breakup by Product

• 7.1 Patio
  • 7.1.1 Market Trends
  • 7.1.2 Market Forecast
• 7.2 Window
  • 7.2.1 Market Trends
  • 7.2.2 Market Forecast
• 7.3 Freestanding
  • 7.3.1 Market Trends
  • 7.3.2 Market Forecast
• 7.4 Others
  • 7.4.1 Market Trends
  • 7.4.2 Market Forecast

8 Market Breakup by End User

• 8.1 Commercial
  • 8.1.1 Market Trends
  • 8.1.2 Market Forecast
• 8.2 Residential
  • 8.2.1 Market Trends
  • 8.2.2 Market Forecast

9 Market Breakup by Region

• 9.1 North America
  • 9.1.1 United States
    • 9.1.1.1 Market Trends
    • 9.1.1.2 Market Forecast
  • 9.1.2 Canada
    • 9.1.2.1 Market Trends
    • 9.1.2.2 Market Forecast
• 9.2 Asia-Pacific
  • 9.2.1 China
    • 9.2.1.1 Market Trends
    • 9.2.1.2 Market Forecast
  • 9.2.2 Japan
    • 9.2.2.1 Market Trends
    • 9.2.2.2 Market Forecast
  • 9.2.3 India
    • 9.2.3.1 Market Trends
    • 9.2.3.2 Market Forecast
  • 9.2.4 South Korea
    • 9.2.4.1 Market Trends
    • 9.2.4.2 Market Forecast
  • 9.2.5 Australia
    • 9.2.5.1 Market Trends
    • 9.2.5.2 Market Forecast
  • 9.2.6 Indonesia
    • 9.2.6.1 Market Trends
    • 9.2.6.2 Market Forecast
  • 9.2.7 Others
    • 9.2.7.1 Market Trends
    • 9.2.7.2 Market Forecast
• 9.3 Europe
  • 9.3.1 Germany
    • 9.3.1.1 Market Trends
    • 9.3.1.2 Market Forecast
  • 9.3.2 France
    • 9.3.2.1 Market Trends
    • 9.3.2.2 Market Forecast
  • 9.3.3 United Kingdom
    • 9.3.3.1 Market Trends
    • 9.3.3.2 Market Forecast
  • 9.3.4 Italy
    • 9.3.4.1 Market Trends
    • 9.3.4.2 Market Forecast
  • 9.3.5 Spain
    • 9.3.5.1 Market Trends
    • 9.3.5.2 Market Forecast
  • 9.3.6 Russia
    • 9.3.6.1 Market Trends
    • 9.3.6.2 Market Forecast
  • 9.3.7 Others
    • 9.3.7.1 Market Trends
    • 9.3.7.2 Market Forecast
• 9.4 Latin America
  • 9.4.1 Brazil
    • 9.4.1.1 Market Trends
    • 9.4.1.2 Market Forecast
  • 9.4.2 Mexico
    • 9.4.2.1 Market Trends
    • 9.4.2.2 Market Forecast
  • 9.4.3 Others
    • 9.4.3.1 Market Trends
    • 9.4.3.2 Market Forecast
• 9.5 Middle East and Africa
  • 9.5.1 Market Trends
  • 9.5.2 Market Breakup by Country
  • 9.5.3 Market Forecast

10 SWOT Analysis

• 10.1 Overview
• 10.2 Strengths
• 10.3 Weaknesses
• 10.4 Opportunities
• 10.5 Threats

11 Value Chain Analysis

12 Porters Five Forces Analysis

• 12.1 Overview
• 12.2 Bargaining Power of Buyers
• 12.3 Bargaining Power of Suppliers
• 12.4 Degree of Competition
• 12.5 Threat of New Entrants
• 12.6 Threat of Substitutes

13 Price Analysis

14 Competitive Landscape

• 14.1 Market Structure
• 14.2 Key Players
• 14.3 Profiles of Key Players
  • 14.3.1 Advanced Design Awnings & Signs
    • 14.3.1.1 Company Overview
    • 14.3.1.2 Product Portfolio
  • 14.3.2 Awning Company of America Inc
    • 14.3.2.1 Company Overview
    • 14.3.2.2 Product Portfolio
  • 14.3.3 Carroll Architectural Shade
    • 14.3.3.1 Company Overview
    • 14.3.3.2 Product Portfolio
  • 14.3.4 Eide Industries Inc.
    • 14.3.4.1 Company Overview
    • 14.3.4.2 Product Portfolio
  • 14.3.5 KE Durasol Awnings Inc.
    • 14.3.5.1 Company Overview
    • 14.3.5.2 Product Portfolio
  • 14.3.6 Marygrove Awnings
    • 14.3.6.1 Company Overview
    • 14.3.6.2 Product Portfolio
  • 14.3.7 NuImage Awnings
    • 14.3.7.1 Company Overview
    • 14.3.7.2 Product Portfolio
  • 14.3.8 Sunair Awnings
    • 14.3.8.1 Company Overview
    • 14.3.8.2 Product Portfolio
  • 14.3.9 Sunesta
    • 14.3.9.1 Company Overview
    • 14.3.9.2 Product Portfolio
  • 14.3.10 SunSetter Products
    • 14.3.10.1 Company Overview
    • 14.3.10.2 Product Portfolio
  • 14.3.11 Thompson Awning
    • 14.3.11.1 Company Overview
    • 14.3.11.2 Product Portfolio