시장보고서
상품코드
1987180

수프 시장 규모, 점유율, 동향 및 예측 : 유형, 카테고리, 포장, 유통 채널, 지역별(2026-2034년)

Soup Market Size, Share, and Trends and Forecasts by Type, Category, Packaging, Distribution Channel, and Region, 2026-2034

발행일: | 리서치사: 구분자 IMARC | 페이지 정보: 영문 146 Pages | 배송안내 : 2-3일 (영업일 기준)

    
    
    




※ 본 상품은 영문 자료로 한글과 영문 목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문 목차를 참고해주시기 바랍니다.

2025년 세계의 수프 시장 규모는 126억 달러로 평가되었습니다. IMARC Group은 2026-2034년 CAGR 3.38%로 성장을 지속하여 2034년에는 시장 규모가 172억 달러에 달할 것으로 예측했습니다. 현재 북미가 시장을 주도하고 있으며, 2025년에는 28.7% 이상의 높은 시장 점유율을 차지했습니다. 재사용 가능하고 지속 가능한 포장 솔루션, 깨끗한 원료를 사용한 수프에 대한 수요 증가, 즉석식품(RTE) 식품에 대한 소비자 선호도 변화, 비건 및 채식주의자 식습관 확산 등이 시장을 주도하는 주요 요인으로 작용하고 있습니다.

세계 수프 시장은 주로 간편하고 바로 먹을 수 있는 포장 식품(RTE)에 대한 소비자 수요 증가에 의해 주도되고 있습니다. 또한, 건강에 대한 인식이 높아지면서 영양이 풍부하고 저칼로리인 수프에 대한 선호도가 높아져 건강한 라이프 스타일에 대한 트렌드와 일치합니다. 2024년 10월 3일, Freja Foods는 기존의 부용 큐브 대신 영양이 풍부한 완전 천연 인스턴트 뼈 국물(쇠고기 맛과 닭고기 맛)을 출시했습니다. 한 봉지당 단백질(1회분 11g)과 콜라겐이 풍부하게 함유되어 있어 요리에 사용하거나 뜨거운 물에 녹여 저칼로리 수프(소고기맛은 56kcal, 닭고기맛은 52kcal)로 즐길 수 있습니다. 이 소봉투는 권장소비자가격 5.99파운드의 팩에 4봉지(각 15g)씩 제공됩니다. 또한, 소매 및 전자상거래 채널의 급속한 확장으로 더 많은 소비자층이 수프를 쉽게 구매할 수 있게 되었습니다. 또한, 맛과 포장의 혁신, 유기농 및 비건 제품 등 제품군의 다양화도 시장 성장을 견인하고 있으며, 변화하는 소비자의 취향과 식생활의 니즈에 부응하고 있습니다. 여기에 더해 급속한 도시화와 바쁜 생활방식은 수프와 같은 간편식 메뉴의 인기를 더욱 부추기고 있습니다.

미국은 주요 지역 시장으로 두드러지고 있으며, 주로 프리미엄화 추세가 강화되고 있는 것이 원동력이 되고 있습니다. 소비자들은 식품에 있어서 고품질, 장인의 손길, 현지산 식재료를 원하고 있습니다. 계절적 수요, 특히 추운 계절 수요는 수프 소비를 크게 늘리고 있습니다. 또한, 식사 배달 서비스나 구독형 밀키트 이용이 크게 늘어난 것도 수프의 인기에 한몫을 하고 있습니다. 수프는 다용도로 활용도가 높고, 조리된 음식에 쉽게 넣을 수 있기 때문입니다. 2024년 2월 13일, Cigna Healthcare는 HelloFresh와 제휴하여 최대 1,200만 명의 Cigna 고객이 직장을 통해 HelloFresh의 밀키트를 할인된 가격으로 이용할 수 있도록 했습니다. 이를 통해 고객이 집에서 건강한 식사를 준비할 수 있도록 돕고 있습니다. 직원들을 위한 유연한 옵션으로는 할인 구독과 1회용 식사 배달이 있으며, 수프와 같은 영양 균형 잡힌 식사를 위해 필요한 양만큼 계량된 식재료가 제공됩니다. 이번 제휴는 지역사회의 식량 불안을 해소하기 위한 헬로프레쉬의 'Meals with Meaning' 이니셔티브도 함께 지원합니다. 또한, 식물성 및 글루텐 프리 식품에 대한 수요 증가와 같은 식습관의 변화로 인해 제조업체의 혁신이 가속화되고 있습니다.

수프 시장 동향

편의성에 대한 수요 증가

소비자들의 바쁜 라이프스타일과 업무 스케줄로 인해 편의성은 수프 시장의 중요한 성장 요인으로 작용하고 있습니다. 맞벌이 가구 증가와 시간적 제약이 증가함에 따라 많은 사람들이 수프 등 조리가 간단하고 간편한 즉석식품(RTE)과 간편식을 찾고 있습니다. 예를 들어, 인도 통계청에서 실시한 PLFS 데이터에 따르면, 인도 노동 인구 비율(WPR)은 2020-2021년 52.6%, 2021-22년 52.9%에서 2022-23년 56%로 상승할 것으로 예측됩니다. 그 결과, 노동 인구 증가와 가처분 소득의 확대가 수프와 같은 간편식 시장의 성장을 견인하고 있습니다. 또한, 즉석식품에 대한 수요가 증가함에 따라 각 업체들은 소비와 폐기가 쉬운 편리한 포장 형태를 빠르게 개발하고 있습니다. 예를 들어, 캠벨은 전자 레인지용 컵 수프를 제공하고 있으며, 이는 일반 봉지형 분말 수프보다 더 적합한 포장 형태입니다. 이러한 혁신이 향후 몇 년 동안 수프 시장 점유율 확대를 견인할 것으로 예측됩니다.

건강과 웰빙에 대한 관심 증가

건강과 웰빙에 대한 관심이 높아지면서 수프 시장에 큰 영향을 미치고 있습니다. 소비자들은 식단 선택에 대한 인식이 높아지고 있으며, 영양가 높은 식품을 찾고 있습니다. 보고서에 따르면, 소비자 5명 중 2명(40%)이 자신의 웰빙 전략의 중요한 요소로 건강에 좋은 영향을 미치는 식품 및 음료를 선택하는 것을 중요하게 여기고 있으며, 비슷한 비율의 사람들이 균형 잡힌 식단을 유지하는 것을 우선순위로 삼고 있습니다. 수프는 다양한 채소, 저지방 단백질, 콩류, 통곡물을 한 접시에 담을 수 있는 기회를 제공하기 때문에 건강과 피트니스를 중시하는 사람들에게 인기 있는 선택이 되고 있습니다. 이에 따라 주요 시장 진출 기업들은 천연, 유기농, 건강한 식재료를 사용한 수프를 출시하기 위해 연구개발 활동에 대한 투자를 늘리고 있습니다. 예를 들어, 2022년 1월, 현지 레스토랑 체인점인 Zoup!Eatery는 "Zoup!"Good, Really Good Soups"를 출시했습니다. 글루텐, 인공첨가물, 방부제를 전혀 사용하지 않고, Zoup!의 가정적인 맛이 특징인 프리미엄 수프와 육수 시리즈입니다. 마찬가지로 2021년 11월, 허벌라이프 뉴트리션은 맛있고 단백질이 풍부한 스낵 '인스턴트 수프'를 미국에서 출시하며 수프 시장에 진출했습니다. 이 수프 믹스에는 15g의 식물성 단백질과 3g의 식이섬유가 함유되어 있어 배고픔을 채우고 지속적인 에너지를 공급합니다. 또한, 2021년 10월에는 캠벨 수프 컴퍼니가 'Full Futures'의 론칭을 발표했습니다. 모든 학생들이 충분한 영양을 섭취하고 학교와 인생에서 건강하게 성장할 수 있도록 학교 내 영양 환경을 조성하는 프로그램입니다. 이러한 노력과 건강 지향적 수프의 도입은 예측 기간 동안 수프 시장 수요를 촉진할 것으로 예측됩니다.

맛의 다양화 확대

맛의 다양성은 수프 시장의 또 다른 주요 원동력입니다. 소비자들은 기존의 수프 선택권을 넘어 새로운 미각 경험을 원하고, 새롭고 독특한 맛을 탐구하는 데 점점 더 적극적입니다. 또한, 에스닉하고 이국적인 맛에 대한 수요가 증가함에 따라 각 제조업체들은 태국, 멕시코, 인도, 지중해 등 각국의 전통적 맛을 접목한 수프를 출시하고 있습니다. 보고서에 따르면 전 세계 소비자 4명 중 1명(25%)이 세계 각국의 요리에서 영감을 받은 독특하고 다양한 맛에 매료된 것으로 나타났습니다. 예를 들어, 2022년 9월 영국의 식물성, 비건, 글루텐 프리 수프 브랜드인 Tideford Organics는 새로운 맛의 수프 시리즈와 개선된 레시피를 출시하고 소매 유통망을 전년 대비 두 배로 확대했습니다. 이 회사의 새로운 시리즈에는 '인도식 콜리플라워 마살라', '레바논식 렌틸콩+케일', '말레이시아식 코코넛+누들' 수프가 포함되어 있습니다. 마찬가지로 2021년 6월, 캠벨 수프 컴퍼니는 강렬한 칠리 페퍼의 풍미와 뒷맛에 남는 식초 향이 특징인 '청키 스파이시 치킨 누들 수프'를 출시해 많은 소비자를 끌어들였습니다. 시장 진출기업들은 다양한 수프 맛을 제공함으로써 소비자의 변화하는 취향과 기호에 부응하고, 음식에 대한 탐구와 즐거움을 촉진하여 수프 시장 전망에 긍정적인 영향을 미치고 있습니다.

목차

제1장 서문

제2장 조사 범위와 조사 방법

제3장 주요 요약

제4장 서론

제5장 세계의 수프 시장

제6장 시장 분석 : 유형별

제7장 시장 분석 : 카테고리별

제8장 시장 분석 : 포장별

제9장 시장 분석 : 유통 채널별

제10장 시장 분석 : 지역별

제11장 SWOT 분석

제12장 밸류체인 분석

제13장 Porter의 Five Forces 분석

제14장 가격 분석

제15장 경쟁 구도

LSH 26.04.14

The global soup market size was valued at USD 12.6 Billion in 2025. Looking forward, IMARC Group estimates the market to reach USD 17.2 Billion by 2034, exhibiting a CAGR of 3.38% during 2026-2034. North America currently dominates the market, holding a significant market share of over 28.7% in 2025 . The rising demand for soups with clean ingredients in reusable and sustainable packaging solutions, shifting consumer preferences toward ready-to-eat (RTE) food products, and increasing adoption of vegan and vegetarian dietary habits among individuals are some of the major factors propelling the market.

The global soup market is primarily driven by growing consumer demand for convenient, ready-to-eat (RTE), packaged food products. Along with this, rising health consciousness is leading to a rise in preference for nutrient-rich and low-calorie soups, aligning with trends toward healthier lifestyles. On 3 rd October 2024, Freja Foods, launched Instant Bone Broth sachets in Beef and Chicken flavors that are nutrient-rich, all-natural alternatives to traditional stock cubes. Each of the sachets, high in protein (11g per serving) and collagen, is usable for cooking or mixed with hot water, providing a low-calorie version of the broth, 56 kcal for beef and 52 kcal for chicken. The sachets are contained in packs costing £5.99 RRP and contain four 15g sachets. Additionally, the rapid expansion of retail and e-commerce channels is making soups more accessible to a broader consumer base. Moreover, innovations in flavors, packaging, and product variety, such as organic and vegan offerings, are also fueling market growth, catering to changing consumer preferences and dietary needs. In addition to this, rapid urbanization and busy schedules are further contributing to the popularity of easy-to-prepare meal options such as soups.

The United States stands out as a key regional market, primarily driven by the growing trend of premiumization, with consumers seeking high-quality, artisanal, and locally sourced ingredients in their food products. Seasonal demand, particularly during colder months, significantly enhances soup consumption. Considerable rise in the uptake of meal delivery services and subscription-based meal kits are also contributing to the popularity of soups, as they are versatile and easy to include in prepared meals. On 13 th February 2024, Cigna Healthcare partnered with HelloFresh to make HelloFresh meal kits available to up to 12 million Cigna customers at discounted rates through their employers, helping them to cook healthy meals at home. Flexible options for employees include discounted subscriptions and one-time meal deliveries-all with pre-portioned ingredients for wholesome meals, such as soups. The collaboration also supports HelloFresh's "Meals with Meaning" initiative to combat food insecurity in local communities. Furthermore, changing dietary habits, such as the growing demand for plant-based and gluten-free options, are encouraging manufacturers to innovate.

SOUP MARKET TRENDS:

Rise in the Demand for Convenience

Convenience is a significant growth-inducing factor in the soup market due to the hectic lifestyles and busy work schedules of consumers. With the rise of dual-income households and an increase in time constraints, many individuals are looking for ready-to-eat (RTE) and convenience foods, including soup, that are quick and easy to prepare. For instance, according to PLFS data conducted by the Ministry of Statistics & Program Implementation, India, the working population ratio (WPR) in the country for people increased to 56% in 2022-23 from 52.9% in 2021-22 and 52.6% in 2020-21. As a result, the rise in the working population and inflating disposable incomes are catalyzing the market for convenient food options such as soups. Moreover, with the increased demand for ready-to-eat food items, companies are rapidly coming up with convenient packaging formats to consume and dispose of. For example, Campbell offers soup in microwavable cups, making it a more suitable packaging format than powdered soup in regular packets. Such innovations are anticipated to propel the soup market share in the coming years.

Growing Focus on Health and Wellness

The rising focus on health and wellness is significantly influencing the market for soups. Consumers are becoming increasingly conscious of their dietary choices and are seeking nutritious food options. Reports indicate that 2 in 5 (40%) of consumers place significant emphasis on selecting food and beverage options that contribute positively to their health as a key component of their wellness strategy, while an equivalent proportion prioritizes maintaining a nutritionally balanced diet. Soups provide an opportunity to incorporate a variety of vegetables, lean proteins, legumes, and whole grains into a single dish, making them a popular choice for health- and fitness-conscious individuals. In response to this, various key market players are increasingly investing in research and development activities to launch soups made from natural, organic, and healthy ingredients. For instance, in January 2022, Zoup! Eatery, a local restaurant chain, launched Zoup! Good, Really Good Soups, a line of premium soups and broths free of gluten, artificial ingredients, and preservatives, and features one of Zoup!'s homestyle bases. Similarly, in November 2021, Herbalife Nutrition launched into the soup category in the U.S. with Instant Soup, a tasty, protein-packed snack. The soup mix is formulated with 15 grams of plant-based protein to help satisfy hunger and provide long-lasting energy, as well as three grams of fiber. Additionally, in October 2021, Campbell Soup Company announced the launch of Full Futures, a program to foster a school nutrition environment that ensures all students are well-nourished and ready to thrive at school and in life. Such initiatives, along with the introduction of soups in healthy variants, are expected to bolster the soup market demand over the forecasted period.

Expanding Flavor Diversity

Flavor diversity is another major driving force in the market for soups. Consumers are becoming more open to exploring new and unique flavors, seeking a taste experience beyond traditional soup options. Additionally, the escalating demand for ethnic and exotic flavors is prompting manufacturers to introduce soups in Thai, Mexican, Indian, Mediterranean, and other culinary traditional flavors. Reports reveal that 1 in 4 (25%) of global consumers are drawn to unique and diverse flavor profiles inspired by international cuisines. For instance, in September 2022, Tideford Organics, the UK's plant-based, vegan, and gluten-free soup brand, launched a range of new soup flavors and improved recipes and doubled its retail distribution from last year. Its inspired line launched Indian Cauliflower Masala, Lebanese Lentil + Kale, and Malaysian Coconut + Noodle soups. Similarly, in June 2021, the Campbell Soup Company introduced Chunky Spicy Chicken Noodle Soup with bold chili pepper flavors and lasting vinegar notes, which attracted a significant number of consumers. By offering a wide variety of soup flavors, the market players are catering to the changing tastes and preferences of consumers, encouraging culinary exploration and enjoyment, and positively impacting the soup market outlook.

SOUP INDUSTRY SEGMENTATION:

Analysis by Type:

  • Canned/Preserved Soup
  • Chilled Soup
  • Dehydrated Soup
  • Frozen Soup
  • UHT Soup

Canned/preserved soup stands as the largest component in 2025, holding around 44.9% of the market. Canned or preserved soups are commercially processed, cooked at high temperatures, and sealed in cans or jars to extend their shelf life without refrigeration. These soups play a significant role in fueling the market growth due to their convenience, accessibility, and variety. Canned/preserved soups offer consumers a quick and easy meal solution that requires minimal preparation or cooking. They have a longer shelf life, making them suitable for emergency situations or individuals without access to cooking facilities. As a result, various soup brands are introducing canned soups. For instance, in March 2024, the New Jersey-based canned soup company Campbell introduced a new grilled cheese and tomato soup product. It comes in a can and is infused with the flavors of a grilled cheese sandwich for the ultimate spoonful of flavor and comfort.

Analysis by Category:

  • Vegetarian Soup
  • Non-Vegetarian Soup

Non-vegetarian soup leads the market with around 55.0% of market share in 2025. Non-vegetarian soups play a significant role in propelling the market growth owing to their unique flavors, high nutritional value, and appeal to meat-loving consumers. These soups offer a rich and savory taste profile that is distinct from vegetarian soup options. They also provide an excellent source of protein and essential nutrients, making them a satisfying and nourishing choice for individuals seeking a delicious and appetizing meal. According to soup market statistics by IMARC, numerous key market players are adding non-vegetarian soups to their portfolio. For instance, in November 2023, the Peninsular Export Company launched SAARRU, India's first native soup with local variants. The brand offers three varieties of soup, including mutton soup masala, chicken soup masala, and chicken coriander rasam masala. Available in both the B2C and B2B markets across Tamil Nadu, the soups are also available on SAARRU's e-commerce website and other e-commerce platforms, such as Flipkart and Jiomart.

Analysis by Packaging:

  • Canned
  • Pouched
  • Others

Canned leads the market in 2025. Canned packaging involves the use of sealed metal cans to store and preserve soups. Canned packaging plays a pivotal role in driving the market growth by ensuring convenience, preservation, and widespread availability. Cans provide a durable and airtight container that helps protect the packed contents from contaminants, spoilage, and bacterial growth, resulting in a longer shelf life of soup without the need for refrigeration. This extended shelf life makes canned soups a convenient food option for consumers, as they can be stored for prolonged periods and easily accessed when needed. Canned packaging also enables easy and safe transportation and distribution, allowing soup manufacturers to reach a broader market. Moreover, cans are durable, portable, and widely accepted in retail settings, making them a popular choice for both manufacturers and consumers.

Analysis by Distribution Channel:

  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Online Stores
  • Others

Supermarkets and hypermarkets lead the market with around 52.0% of the market share in 2025. Supermarkets and hypermarkets are huge retail outlets offering a large assortment of grocery items, household items, and consumer goods. The size of a supermarket can vary between medium and large sizes, while hypermarkets are even bigger, sometimes being an integration of a supermarket and a department store. The market growth is thus supported to a large extent by these formats of retail, providing consumers with convenient access to the large diversity of soup products. Supermarkets and hypermarkets provide massive shelf space that is exclusively used for soups. The stores have a number of brands, flavors, and packaging available. The supermarkets and hypermarkets also increase product visibility, thus allowing soup manufacturers to launch new flavors, innovative packaging, and brand extensions that attract consumer attention and stimulate market growth.

Regional Analysis:

  • North America
    • United States
    • Canada
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa

In 2025, North America accounted for the largest market share of over 28.7%. North America had the largest market share because the culture of soup consumption is highly entrenched in the region, with most households having a bowl of soup as a standard staple. Such traditional favorites including chicken noodle soup, tomato soup, and clam chowder have become more iconic dishes for North American cuisine. In addition, the lifestyle of people living in countries such as the United States and Canada has increasingly become busier, with the majority preferring to take ready-to-go meals. For instance, in July 2022, Upton's Naturals introduced three new flavorful, vegan, Ready-to-Eat soups that can be cooked on a stovetop or microwaved. Besides this, there is also a demand for soups with different ethnic flavors in the Canadian market, owing to the higher ex-pat population in the country. Key players are, thus, focusing on developing and launching healthier and memorable soup options in the country, which is anticipated to further propel the soup market revenue in the region.

KEY REGIONAL TAKEAWAYS:

UNITED STATES SOUP MARKET ANALYSIS

In 2025, the US accounted for around 88.40% of the total North America soup market. The United States soup market is driven by several key factors, reflecting changing consumer preferences and broader food industry trends. Consumers are increasingly prioritizing health-conscious eating habits, seeking nutrient-dense and low-calorie options to maintain a healthy body. According to reports, 50% of Americans claim to actively try to eat healthily. Soups, often viewed as a wholesome meal solution, align with this trend. Organic, plant-based, and clean-label products drive innovation in healthier recipes, including vegan and gluten-free options. In addition, the inclusion of functional ingredients such as collagen, bone broth, and superfoods is a growing trend for soups as consumers pursue wellness. Lifestyles are hectic and busy; thus, the consumer seeks convenient RTE meals. Canned, frozen, and microwaveable formats allow for the soup to provide fast and satisfying meal options. It also is expanding the appeal to working professionals and students with growing demand for single-serving and convenient packaging. Apart from that, consumer demand for varied and international flavors is the other key driver of premiumization in the soup market. Companies are bringing out gourmet variants and region-specific flavors to reach adventurous palates. Products, such as bisques, chowders, and spicy ethnic recipes, are growing in popularity with the country's consumers. Premium ingredients and artisanal preparation methods are attracting more high-income customers looking for dining experiences at home. Hence, these drivers are building a dynamic market landscape in the country.

ASIA PACIFIC SOUP MARKET ANALYSIS

The market is experiencing robust growth propelled by several key factors such as the region's diverse culinary traditions. Urbanization across region is leading to busier lifestyles, with consumers seeking convenient and time-saving meal solutions. As per the Press Information Bureau (PIB), it is expected that by 2030, more than 40% of India's population will live in urban areas. In addition, packaged and ready-to-eat soups are gaining popularity as they provide a quick and nutritious alternative to traditional cooking. Single-serve and instant soup formats, in particular, are thriving among working professionals, students, and nuclear families. Apart from this, the increasing awareness among individuals about health and wellness is catalyzing the demand for soups perceived as healthy meal options. Consumers in the region are looking for low-fat, low-sodium, and nutrient-rich products. Manufacturers are incorporating natural ingredients and eliminating artificial additives to meet the demand. The soups with herbal extracts, traditional medicinal ingredients, and superfoods, including ginseng and turmeric, are most popular in markets such as China, Japan, and India. With the growth of middle-class population in Asia-Pacific, where the inflating income levels result in a significant amount of expenditure on premium and gourmet food products, the trend is going to be high in the near future. This is impacting the demand for exotic soups featuring international flavors and artisanal preparation methods. Such trends are even more prevalent in the rapidly expanding economies of China, India, and Indonesia.

EUROPE SOUP MARKET ANALYSIS

Soups are witnessing growing demand due to health and wellness considerations in Europe. Consumers have a growing affinity for organic, vegan, and gluten-free labels on soups. The emphasis of manufacturers is now more on using nutrient-rich ingredients, such as lentils, quinoa, and superfoods, for appealing to health-conscious consumers. Functional soups, containing added vitamins and probiotics, are also seeing growing acceptance in Germany and the UK. Moreover, the individuals in the region are having heavy workloads and living a busier schedule, which is encouraging them to purchase convenient and on-the-go meal options, such as soup. According to reports, employees in London officially work longer hours than those in any other European city, averaging 2,003 hours annually. Besides this, innovations in packaging, for example, pouches that seal and single-serve cups are making these more attractive. Urban areas are quite prominent in adopting this trend of hassle-free meals by working professionals and students. Sustainability has also become one of the top concerns for the European consumers. Buyers are often looking for soup products made locally and produced following sustainable practices. Another innovation in soup production is being led by the focus on reducing food waste, as some brands use surplus vegetables or imperfect produce. This trend is in line with Europe's commitment to environmental consciousness and supports brands that emphasize ethical practices.

LATIN AMERICA SOUP MARKET ANALYSIS

Soups hold a significant place in Latin American cuisine, with traditional recipes including sancocho, pozole, and caldo resonating across the region. This cultural attachment supports steady demand for both homemade and packaged varieties. Urbanization in countries such as Brazil and Mexico is catalyzing the demand for convenient meal options. According to the CIA, the urban population in Mexico was 81.6% of the total population in 2023. The rise of read-to-eat and instant soups is often now becoming part of busy households, especially with young professionals in Brazil, Mexico, and Argentina. Moreover, growing health and nutrition awareness is changing consumer preference toward low-fat, organic, and nutrient-rich soup options, prompting brands to use natural ingredients and communicate wellness attributes. Furthermore, the growth of supermarkets and e-commerce is improving access to packaged soups, broadening their appeal beyond urban centers, and driving regional market growth.

MIDDLE EAST AND AFRICA SOUP MARKET ANALYSIS

The soup market in the Middle East and Africa is shaped by unique cultural traditions. Soups are widely integrated in local cuisines, with traditional varieties such as lentil soup and harira widely consumed. This cultural significance ensures consistent demand, especially during religious and festive occasions. In addition, the increasing demand for nutritious meal alternatives among individuals is impelling the market growth. Soups made with natural ingredients and offering functional benefits, such as those enriched with vitamins or local superfoods, are gaining traction. Apart from this, improving retail infrastructure, along with the thriving e-commerce platforms, are enhancing access to packaged soups. People in the region are increasing preferring online channels for the purchase of food items. According to the reports, the e-commerce sector in the Middle East is forecasted to reach a market volume of USD 50 Billion by 2025.

COMPETITIVE LANDSCAPE:

The competitive landscape of soup market is characterized by fierce competition among key players through innovation in products, expansion of portfolio, and strategic marketing initiatives. Companies are moving towards offering healthier products-organic, plant-based, low-sodium soups. Packaging innovation such as designs that are green-friendly, portion-controlled, and other variations can be employed by companies for the environmentally conscious consumers. Furthermore, the companies are using e-commerce platforms and direct-to-consumer approaches to make products more accessible and able to reach a better deal of customers. Retailers' partnerships, advertising campaigns investments, as well as launching limited-edition flavors, all further fuel the competition. Regional flavors and premium offerings have also fast-tracked efforts towards making products stand out in this dynamic market.

The report provides a comprehensive analysis of the competitive landscape in the soup market with detailed profiles of all major companies, including:

  • B&G Foods Inc.
  • Baxters Food Group Limited
  • Blount Fine Foods
  • Campbell Soup Company
  • Conagra Brands Inc.
  • General Mills Inc.
  • Nestle S.A.
  • Ottogi Corporation
  • Premier Foods Group Limited
  • The Hain Celestial Group Inc.
  • The Kraft Heinz Company
  • Unilever plc

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KEY QUESTIONS ANSWERED IN THIS REPORT

1. How big is the soup market?

2. What is the future outlook of the soup market?

3. What are the key factors driving the soup market?

4. Which region accounts for the largest soup market share?

5. Which are the leading companies in the global soup market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Soup Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Type

  • 6.1 Canned/Preserved Soup
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Chilled Soup
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast
  • 6.3 Dehydrated Soup
    • 6.3.1 Market Trends
    • 6.3.2 Market Forecast
  • 6.4 Frozen Soup
    • 6.4.1 Market Trends
    • 6.4.2 Market Forecast
  • 6.5 UHT Soup
    • 6.5.1 Market Trends
    • 6.5.2 Market Forecast

7 Market Breakup by Category

  • 7.1 Vegetarian Soup
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Non-Vegetarian Soup
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast

8 Market Breakup by Packaging

  • 8.1 Canned
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Pouched
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast
  • 8.3 Others
    • 8.3.1 Market Trends
    • 8.3.2 Market Forecast

9 Market Breakup by Distribution Channel

  • 9.1 Supermarkets and Hypermarkets
    • 9.1.1 Market Trends
    • 9.1.2 Market Forecast
  • 9.2 Convenience Stores
    • 9.2.1 Market Trends
    • 9.2.2 Market Forecast
  • 9.3 Online Stores
    • 9.3.1 Market Trends
    • 9.3.2 Market Forecast
  • 9.4 Others
    • 9.4.1 Market Trends
    • 9.4.2 Market Forecast

10 Market Breakup by Region

  • 10.1 North America
    • 10.1.1 United States
      • 10.1.1.1 Market Trends
      • 10.1.1.2 Market Forecast
    • 10.1.2 Canada
      • 10.1.2.1 Market Trends
      • 10.1.2.2 Market Forecast
  • 10.2 Asia-Pacific
    • 10.2.1 China
      • 10.2.1.1 Market Trends
      • 10.2.1.2 Market Forecast
    • 10.2.2 Japan
      • 10.2.2.1 Market Trends
      • 10.2.2.2 Market Forecast
    • 10.2.3 India
      • 10.2.3.1 Market Trends
      • 10.2.3.2 Market Forecast
    • 10.2.4 South Korea
      • 10.2.4.1 Market Trends
      • 10.2.4.2 Market Forecast
    • 10.2.5 Australia
      • 10.2.5.1 Market Trends
      • 10.2.5.2 Market Forecast
    • 10.2.6 Indonesia
      • 10.2.6.1 Market Trends
      • 10.2.6.2 Market Forecast
    • 10.2.7 Others
      • 10.2.7.1 Market Trends
      • 10.2.7.2 Market Forecast
  • 10.3 Europe
    • 10.3.1 Germany
      • 10.3.1.1 Market Trends
      • 10.3.1.2 Market Forecast
    • 10.3.2 France
      • 10.3.2.1 Market Trends
      • 10.3.2.2 Market Forecast
    • 10.3.3 United Kingdom
      • 10.3.3.1 Market Trends
      • 10.3.3.2 Market Forecast
    • 10.3.4 Italy
      • 10.3.4.1 Market Trends
      • 10.3.4.2 Market Forecast
    • 10.3.5 Spain
      • 10.3.5.1 Market Trends
      • 10.3.5.2 Market Forecast
    • 10.3.6 Russia
      • 10.3.6.1 Market Trends
      • 10.3.6.2 Market Forecast
    • 10.3.7 Others
      • 10.3.7.1 Market Trends
      • 10.3.7.2 Market Forecast
  • 10.4 Latin America
    • 10.4.1 Brazil
      • 10.4.1.1 Market Trends
      • 10.4.1.2 Market Forecast
    • 10.4.2 Mexico
      • 10.4.2.1 Market Trends
      • 10.4.2.2 Market Forecast
    • 10.4.3 Others
      • 10.4.3.1 Market Trends
      • 10.4.3.2 Market Forecast
  • 10.5 Middle East and Africa
    • 10.5.1 Market Trends
    • 10.5.2 Market Breakup by Country
    • 10.5.3 Market Forecast

11 SWOT Analysis

  • 11.1 Overview
  • 11.2 Strengths
  • 11.3 Weaknesses
  • 11.4 Opportunities
  • 11.5 Threats

12 Value Chain Analysis

13 Porters Five Forces Analysis

  • 13.1 Overview
  • 13.2 Bargaining Power of Buyers
  • 13.3 Bargaining Power of Suppliers
  • 13.4 Degree of Competition
  • 13.5 Threat of New Entrants
  • 13.6 Threat of Substitutes

14 Price Analysis

15 Competitive Landscape

  • 15.1 Market Structure
  • 15.2 Key Players
  • 15.3 Profiles of Key Players
    • 15.3.1 B&G Foods Inc.
      • 15.3.1.1 Company Overview
      • 15.3.1.2 Product Portfolio
      • 15.3.1.3 Financials
    • 15.3.2 Baxters Food Group Limited
      • 15.3.2.1 Company Overview
      • 15.3.2.2 Product Portfolio
    • 15.3.3 Blount Fine Foods
      • 15.3.3.1 Company Overview
      • 15.3.3.2 Product Portfolio
    • 15.3.4 Campbell Soup Company
      • 15.3.4.1 Company Overview
      • 15.3.4.2 Product Portfolio
      • 15.3.4.3 Financials
      • 15.3.4.4 SWOT Analysis
    • 15.3.5 Conagra Brands Inc.
      • 15.3.5.1 Company Overview
      • 15.3.5.2 Product Portfolio
      • 15.3.5.3 Financials
      • 15.3.5.4 SWOT Analysis
    • 15.3.6 General Mills Inc.
      • 15.3.6.1 Company Overview
      • 15.3.6.2 Product Portfolio
      • 15.3.6.3 Financials
      • 15.3.6.4 SWOT Analysis
    • 15.3.7 Nestle S.A.
      • 15.3.7.1 Company Overview
      • 15.3.7.2 Product Portfolio
      • 15.3.7.3 Financials
      • 15.3.7.4 SWOT Analysis
    • 15.3.8 Ottogi Corporation
      • 15.3.8.1 Company Overview
      • 15.3.8.2 Product Portfolio
      • 15.3.8.3 Financials
      • 15.3.8.4 SWOT Analysis
    • 15.3.9 Premier Foods Group Limited
      • 15.3.9.1 Company Overview
      • 15.3.9.2 Product Portfolio
      • 15.3.9.3 Financials
      • 15.3.9.4 SWOT Analysis
    • 15.3.10 The Hain Celestial Group Inc.
      • 15.3.10.1 Company Overview
      • 15.3.10.2 Product Portfolio
      • 15.3.10.3 Financials
      • 15.3.10.4 SWOT Analysis
    • 15.3.11 The Kraft Heinz Company
      • 15.3.11.1 Company Overview
      • 15.3.11.2 Product Portfolio
      • 15.3.11.3 Financials
      • 15.3.11.4 SWOT Analysis
    • 15.3.12 Unilever plc
      • 15.3.12.1 Company Overview
      • 15.3.12.2 Product Portfolio
      • 15.3.12.3 Financials
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