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시장보고서
상품코드
2009305
햄프 밀크 시장 규모, 점유율, 동향 및 예측 : 배리에이션별, 유형별, 카테고리별, 유통 채널별, 지역별(2026-2034년)Hemp Milk Market Size, Share, Trends and Forecast by Variant, Type, Category, Distribution Channel, and Region, 2026-2034 |
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2025년의 세계 햄프 밀크 시장 규모는 3억 6,250만 달러로 평가되었습니다. 향후에 대해 IMARC Group은 2026-2034년에 CAGR 10.55%로 추이하며, 2034년까지 시장 규모가 9억 1,790만 달러에 달할 것으로 예측하고 있습니다. 현재 북미가 시장을 독점하고 있으며, 2025년 시장 점유율은 40.0%를 차지하고 있습니다. 건강에 대한 인식이 높아짐에 따라 식물성 식단으로의 전환, 일반인들의 식품 알레르기에 대한 인식 증가, 외식업계의 제품 채택 확대 등을 배경으로 햄프밀크 시장 점유율이 확대되고 있습니다.
대마 우유는 지방산, 단백질, 그리고 다양한 비타민과 미네랄을 함유하고 있다는 영양학적 가치로 인해 현재 많은 사람들에게 인기를 끌고 있습니다. 가장 중요한 것은 건강한 식생활에 대한 대중의 인식이 높아짐에 따라 소비자의 행동에 영향을 미치고, 식물성 영양소 등 더 건강한 대체품으로의 전환을 고려하도록 유도하고 있다는 점입니다. 이에 따라 유제품이 아닌 우유 대체품의 소비자층이 증가하고 있으며, 대마분유도 이러한 추세에서 예외는 아닙니다. 또한 농업의 지속가능성을 지원하는 정책으로 인해 생산이 확대되고 있으며, 그 결과 우유 생산에 사용할 수 있는 대마의 공급량이 증가하고 있습니다. 이와 더불어 소매업체들이 식물유래식품의 보급에 적극적으로 참여하게된 것도 시장 기회를 확대하고 있습니다.
미국은 여러 요인으로 인해 대마 우유 시장의 주요 지역으로 부상하고 있습니다. 시장의 주요 촉진요인 중 하나는 식물성 식품에 대한 소비자의 선호도가 높아지고 있다는 점입니다. 최근 비건, 채식주의자, 채식주의자, 플렉시테리언의 증가는 기존 유제품에 대한 식물성 대체품에 대한 수요를 견인하고 있습니다. 시장 조사에 따르면 미국의 식물성 식품 부문은 꾸준히 성장하고 있으며, 특히 대마유 등 유제품 대체 카테고리에서 두드러진 성장세를 보이고 있습니다. 또한 대마 우유는 심혈관 건강 유지, 염증 감소, 뇌 기능 지원에 필수적인 오메가 3 지방산을 풍부하게 함유하고 있습니다. 또한 미국의 산업용 대마 시장은 2033년까지 87억 달러에 달할 것으로 예상됩니다.
일반인들의 식품 알레르기에 대한 의식의 향상
식품 알레르기 및 불내증에 대한 사회적 이해가 깊어짐에 따라 대체 식품에 대한 수요도 함께 증가하고 있습니다. 유당불내증, 글루텐 과민증과 같은 알레르기 증상으로 인해 사람들은 전통적 식품 및 음료 이외의 다른 선택지를 찾게 되었습니다. 햄프밀크는 본래 유당이나 글루텐을 함유하고 있지 않기 때문에 이러한 식습관 문제에 매우 순조롭게 적응할 수 있습니다. 많은 소비자들에게 대마 우유로 전환하는 것은 건강상의 요구 사항과 윤리적, 생활양식적 선호를 모두 충족시키기 위해 신중하게 결정한 사항입니다. 이러한 추세는 제조업체들이 확대되는 소비자층에 대응하기 위해 제품 라인에 다양한 변형을 추가하고 혁신을 지속하도록 촉구하고 있습니다. 선택은 더 이상 일반 햄프밀크에 국한되지 않고 비타민과 미네랄이 함유된 강화형이나 향이 첨가된 제품도 등장하여 맛과 함께 영양가 높은 프로파일을 제공하고 있습니다. 글루텐 과민증 증가에 따른 무글루텐 제품에 대한 수요 증가를 배경으로 무글루텐 제품 시장은 2023-2030년 CAGR 9.8%로 성장할 것으로 예상됩니다. 대마 우유는 본질적으로 글루텐이 없기 때문에 글루텐이 함유되지 않은 제품을 찾는 소비자들에게 매우 편리하며, 그 수요는 급증할 것으로 예상됩니다. 이는 소비자의 건강 지향에 부응할 뿐만 아니라, 대마 우유 산업의 혁신을 촉진하는 데에도 기여하고 있습니다.
지속가능성에 대한 관심 증가
대마는 다른 환금 작물에 비해 자원 소비가 훨씬 적기 때문에 대마 우유 시장의 수요를 촉진하고 있습니다. 예를 들어 대마는 다른 환금 작물에 비해 물, 화학비료, 농약이 훨씬 적게 필요하므로 환경에 미치는 영향이 적습니다. 소비자들은 현재 자신의 선택이 지속가능한지에 대해 더욱 신중해지고 있으며, 이러한 윤리적 고려사항에 부합하는 제품에 대한 수요를 주도하고 있습니다. 따라서 대마유는 환경에 대한 부담을 줄이고자 하는 소비자에게 최적의 선택이 될 수 있습니다. 이러한 지속가능성에 대한 관심은 소비자 주도로만 그치지 않고, 기업도 이러한 방향으로 움직이고 있습니다. 기업은 대마의 지속가능한 재배 방법에 투자하고, 환경 친화적인 노력에 집중하고 있습니다. 이러한 노력은 소비자들의 환경에 대한 관심이 높아지면서 공감을 불러일으켰고, 그 결과 글로벌 시장 확대에 기여하고 있습니다. 헴프밀크가 속한 식물성 우유 시장은 놀라운 속도로 성장하고 있습니다. Good Food Institute에 따르면 식물성 우유 시장은 2020년 25억 달러 규모에 달하며, 현재 전체 식물성 식품 시장의 35%를 차지하고 있습니다. 보다 지속가능하고 친환경적인 식품을 선택하려는 소비자의 동향이 식물성 대체품에 대한 수요를 더욱 촉진하고 있으며, 이는 대마 우유 세계 시장에서의 잠재적 성장을 더욱 촉진하고 있습니다.
외식업계의 제품 채택 확대
식품 및 음료 산업이 식품 및 음료 동향 형성에서 차지하는 역할은 햄프밀크 시장의 성장을 지원하고 있습니다. 식물성 대안이 인기를 끌면서 레스토랑, 카페, 상업용 주방에서 대마유의 채택이 증가하고 있는 것은 놀라운 일이 아닙니다. 처음에는 스페셜티 커피숍에서 유제품 대체품으로 등장한 헴프밀크는 현재 보다 광범위한 식품 및 음료 분야로 확대되고 있습니다. 현재 대부분의 패스트푸드점에서는 레시피에 포함되어 있으며, 학교와 병원에도 점차 보급되고 있습니다. 이러한 외식업계의 도입은 소비자에게 제품을 널리 알리고, 쉽게 접할 수 있다는 점에서 큰 이점이 있습니다. 그 결과, 다른 기업도 사업 운영에 대마 우유를 채택하도록 압력을 가하고, 더 많은 기업이 대마 우유를 사용하기 시작하면서 수요와 공급에 눈덩이처럼 불어 닥칠 것입니다. 미국내 식물성 식품의 소매 매출도 꾸준히 성장하고 있으며, Plant-Based Food Association에 따르면 2021년 식물성 식품 시장 총액은 역대 최고 성장률인 2020년보다 6.2% 증가한 74억 달러로 사상 최고치를 기록했다고 합니다. 식물성 식품의 판매 증가는 대마 우유와 같은 대체 식품에 대한 소비자의 관심 증가와 맞물려 외식 산업 전반에서 대마 우유를 채택하는 데 더욱 힘을 실어주고 있습니다.
The global hemp milk market size was valued at USD 362.5 Million in 2025. Looking forward, IMARC Group estimates the market to reach USD 917.9 Million by 2034, exhibiting a CAGR of 10.55% from 2026-2034. North America currently dominates the market, holding a market share of 40.0% in 2025. The hemp milk market share is expanding, driven by the rising health consciousness resulting in a subsequent shift toward plant-based dietary options the increasing awareness of food allergies among the masses, and the growing product adoption in the foodservice industry.
Hemp milk is now becoming popular among people because of its nutritional value as it includes fatty acids, proteins, and a variety of vitamins and minerals. Most significantly, the rising awareness among the masses about healthy eating drives consumer behavior and encourages consumers to consider shifting to healthier alternatives, such as plant-based nutrition options. This has led to an increased consumer base for non-dairy milk alternatives, and hemp milk is no exception to this shift. In addition, policies that support agriculture sustainability are enhancing production, hence offering increased hemp supplies which can be used for milk production. Apart from this, the growing engagement of the retailer in advocating plant-based food is increasing market opportunities.
The United States has emerged as a major region in the hemp milk market owing to many factors. Some of the key drivers for the market are the increasing consumer preferences for plant-based diets. The recent increase in veganism, vegetarianism, and flexitarianism is driving the plant-based replacement need for the traditional milk products. According to market studies, the plant-based food sector in the US is growing steadily, especially in the dairy alternative category that includes hemp milk, among others. Moreover, hemp milk is rich in omega-3 fatty acids, which are necessary for cardiovascular health, reducing inflammation, and supporting brain function. Additionally, the US industrial hemp market is projected to reach USD 8.7 Billion by 2033.
Increasing Awareness of Food Allergies Among Masses
With increasing social understanding of food allergies and intolerances, the demand for alternative dietary products grows parallel to it. Allergic conditions like lactose intolerance and gluten sensitivity are encouraging people to opt for non-conventional food and beverages. Hemp milk, being inherently lactose free and gluten free, makes a very smooth fit with these challenges in diets. For many consumers, the decision to switch to hemp milk is a well-thought-out one, as it meets both health requirements and ethical or lifestyle preferences. The trend is motivating manufacturers to continue innovating their product lines with variations that cater to this growing consumer base. Options are no longer limited to plain hemp milk but are available in enhanced or flavored variants, with vitamins and minerals, thus providing a nutritionally enriched profile in addition to taste. The gluten-free products market is estimated to grow at a CAGR of 9.8% from 2023 to 2030, driven by the heightened requirement for gluten-free options associated with growing levels of gluten sensitivity. The demand for hemp milk, which, being gluten-free per se, comes in very handy for the consumers who are looking for gluten-free options, is going to skyrocket. Not only is this serving the health-related preferences of the consumer, but it also has driven innovation within the hemp milk sector.
Enhanced Focus on Sustainable Practices
Hemp plants consume much less than other cash crops in terms of resources, thereby driving the hemp milk market demand. For instance, hemp requires much less water, synthetic fertilizers, and pesticides compared to other cash crops, hence having a reduced environmental footprint. Consumers are now becoming more careful about the sustainability of their choices, hence driving the demand for products that resonate with such ethical considerations. Hemp milk is therefore a perfect fit for consumers looking to reduce their environmental footprint. This focus on sustainability is not consumer-driven alone, but also corporates are moving in this direction. Companies are investing in the sustainable farming practices of hemp, and they focus on their environment-friendly practices. These initiatives thus resonate with growing ecological concerns from the consumer end and are thereby contributing to this market expansion across the globe. The category of plant-based milk, of which hemp milk is a part, is growing at a phenomenal pace. According to the Good Food Institute, plant-based milk has grown to USD 2.5 Billion in 2020 and now accounts for 35% of the total plant-based food market. Increasing demand for plant-based alternatives is further fueled by consumer trends toward more sustainable and environmentally friendly food choices, which further puts hemp milk in the potential global market.
Rising Product Adoption in the Foodservice Industry
The role of the food service industry in shaping food and beverage trends is supporting the hemp milk market growth. With plant-based options gaining traction, it's no surprise that hemp milk is experiencing a rise in adoption across restaurants, cafes, and commercial kitchens. From first appearing as a dairy milk alternative in specialty coffee shops, hemp milk is now trending into more extensive foodservice sectors. It is now added to recipes, is a choice available at most fast-food restaurants, and is even creeping into schools and hospitals. Such addition by the foodservice industry allows for big benefits like the exposure of the product to consumers and accessibility become easier. This would, therefore, place a pressure on the other companies to adopt the use of hemp milk in their business operations, creating a snowball effect in demand and supply as more companies start using the milk. U.S. retail sales of plant-based foods are also growing steadily, increasing in 2021 by 6.2% over a record year of growth in 2020, moving the total value of the plant-based market to an all-time high of USD 7.4 billion, according to the Plant-Based Food Association. The increase in sales of plant-based foods parallels a broader interest among consumers in alternatives such as hemp milk, which is further fueling its adoption across the foodservice industry.
The flavored segment is seeing growth largely because of consumer demand for variety and taste in plant-based milk alternatives. High market visibility and targeted advertising campaigns also play a significant role in encouraging people to try flavored options. The infusion of natural flavors like chocolate, vanilla, and strawberry adds to the product's appeal. Specialized culinary use of flavored hemp milk in recipes is also driving this segment. Lastly, the collaboration between food influencers and flavored hemp milk brands on social media platforms can further drive consumer interest and market growth.
On the other hand, the unflavored segment is propelled by consumer preference for natural and unaltered forms of plant-based milk. The versatility of unflavored hemp milk in cooking and baking also contributes to its popularity. Health-conscious consumers opt for unflavored variants due to the absence of artificial flavors and sweeteners. This segment is also favored by those seeking allergen-free and easily digestible milk alternatives. Overall, unflavored hemp milk offers a simpler, more wholesome option for consumers.
The sweetened segment is growing due to consumer preference for richer flavors. These variants often serve as direct substitutes for traditional dairy milk in coffee, cereals, and desserts. The use of natural sweeteners like agave nectar or cane sugar in sweetened hemp milk increases its appeal among health-conscious consumers. Marketing efforts around the "guilt-free indulgence" concept are contributing to the segment's growth. This segment often attracts first-time buyers who find the taste of plant-based milk an important criterion. While unsweetened varieties of hemp milk offer the nutritional benefits of hemp without added sugars, many consumers prefer the taste of sweetened options. This preference for sweetness is particularly strong among those transitioning from traditional dairy milk, which is often consumed in its sweetened, flavored form. Sweetened hemp milk mimics the familiar taste profile of cow's milk, providing a smoother, creamier, and more familiar experience for consumers making the switch to plant-based diets.
Organic leads the market with 65.9% of market share in 2025. The demand for organic hemp milk is rising because consumers are increasingly preferring organic products. Organic food sales are skyrocketing, and people are willing to pay an extra for products that are assumed as healthier and more eco friendly. Organic certifications, which ensure that products are grown without synthetic chemicals and meet rigorous farming standards, resonate with a significant portion of the population who are progressively worried about the quality and safety of the food they consume. The appeal of organic products extends beyond health considerations as many consumers also associate organic farming with more sustainable and ethical practices. This also appeals to the fast-growing section of environmentally responsible consumers, who will be attracted by products that meet their standards about ecological responsibility and food transparency. Organic hemp milk is an important part of the organic food movement, standing out as a clean, plant-based alternative to the traditional dairy milk, which may carry baggage of antibiotics, hormones, and negative environmental impacts.
Supermarkets and hypermarkets lead the market with 52.0% of market share in 2025. Supermarkets and hypermarkets remain dominant in the hemp milk market due to the sheer variety of options they offer. These retail channels allow consumers to compare multiple brands and flavors, thus driving sales. Marketing strategies like in-store promotions, tastings, and shelf placements make products more accessible and appealing. Supermarkets and hypermarkets often have cold storage, ensuring product quality, which further boosts consumer trust. Therefore, the one-stop-shopping experience they offer is a significant growth driver for this segment. The fact that supermarkets and hypermarkets sell plant-based products, including organic ones like organic hemp milk, enables consumers to make purchasing decisions as part of their regular grocery shopping, thereby eliminating the need for specialized trips to health food stores or niche retailers. With consumer preferences increasingly turning toward more health-conscious diets, supermarkets and hypermarkets have been quick to adapt by expanding their plant-based and organic product offerings, thus positioning themselves as go-to destinations for these products.
In 2025, North America accounted for the largest market share of over 40.0%. One of the most prominent trends driving the market in North America is the increasing adoption of plant-based diets. At present, plant-based eating has moved from a niche dietary choice to a mainstream lifestyle for many consumers. This shift is largely driven by health concerns, environmental issues, and animal welfare considerations. More people are opting for dairy alternatives like hemp milk, oat milk, almond milk, and soy milk as part of their transition to vegetarian, vegan, or flexitarian diets, thereby offering a favorable hemp milk market outlook. As per the data by the World Population Review, around 3 percent of the population in the US are vegan in 2024. Moreover, as the dairy industry faces declining sales in North America, particularly among younger consumers, the demand for dairy alternatives has increased. Hemp milk is benefiting from this shift, as it provides a unique alternative to more commonly known plant-based milks like almond and oat. Unlike almond milk, which requires large amounts of water for production, hemp milk is more sustainable, requiring significantly fewer resources to grow. This has made hemp milk an attractive option for consumers who prioritize both health and environmental considerations when making food and beverage choices.
UNITED STATES HEMP MILK MARKET ANALYSIS
The hemp milk market in the United States accounted for a share of 88.70% in North America and it is expanding significantly, as more consumers prefer plant-based options. In February 2023, Pacific Foods broadened its range of plant-based drinks by launching chocolate-flavored hemp seed milk to fulfil the high need for flavored milk substitutes. With the rising demand for non-dairy products driven by health, ethical, and environmental considerations, hemp milk becomes a suitable alternative as it is abundant in omega-3 fatty acids and protein. As per industry reports, 3% of Americans identify as vegans, and this figure is steadily rising annually, which boosts the demand for plant-based products. The ongoing shift towards vegan and plant-based diets continues to boost hemp milk in the U.S. Innovative flavors and formulations from industry pioneers like Pacific Foods further stimulate consumer interest and heighten demand.
EUROPE HEMP MILK MARKET ANALYSIS
The European hemp milk market is swiftly expanding as consumers seek plant-based, dairy-free options. In June 2023, Good Hemp introduced a fortified hemp seed milk range, currently available in the U.K. and enhanced with calcium and vitamin D to provide to the requirement of health-conscious consumers. This advancement aligns with the larger patterns in the plant-based food industry, which experienced sales of plant-based products in six European nations totaling Euro 5.4 Billion (USD 5.6 Billion) in 2023, reflecting a 5.5% rise from 2022, as reported by GFI Europe. The increasing recognition of the health advantages of plant-based diets, along with heightened worries about sustainability and animal welfare, is driving the hemp milk market forward. The demand for hemp-based drinks is expected to rise as more consumers adopt vegan and flexitarian diets, subsequently boosting demand and driving market expansion in Europe. This advancement has offered considerable prospects for market participants to expand their product assortment for a broader audience.
ASIA PACIFIC HEMP MILK MARKET ANALYSIS
The Asia Pacific region was identified as offering the greatest growth potential due to a rising trend towards plant-based diets in significant nations like India. In 2020, some industry reports indicate that India had approximately 500 million vegetarians and five million strict vegans. The rising request for vegan and dairy-free options, such as hemp milk, will be driven by heightened health consciousness and sustainability. The robust economic growth of the country, projected at a real GDP increase of 8.2% in 2023-24 as per IBEF, fosters a favorable environment for the growth of the plant-based milk market. With rising disposable incomes and a growing consumer demand for healthier, environment friendly options, hemp milk is becoming more popular due to its rich nutritional content, which comprises vitamins, essential fatty acids, and minerals. The rising accessibility of hemp-derived products in retail and foodservice industries, along with governmental backing for agriculture and food processing, will enhance the expansion of the hemp milk market in the area.
LATIN AMERICA HEMP MILK MARKET ANALYSIS
Growth in the Latin America hemp milk market is driven by increasing adoption of plant-based diets, especially veganism and vegetarianism, in the region. In 2023, for example, about 10 million Brazilians said they were vegan, while 40 million followed a vegetarian lifestyle, according to the Vegan Society. With such changes in eating habits, consumers are looking for alternatives to traditional milk products like hemp milk that is dairy-free, nutritious, and environmentally friendly. In addition, hemp milk has become more popular with the trend of healthy living, being a sustainable source of protein, vitamins, and omega-3 fatty acids. The growing awareness about the benefits of hemp as a crop, including lower environmental impacts compared to dairy farming, further supports the market expansion. With consumers continuing to embrace more plant-based diets and increased availability of hemp milk in retail and foodservice channels, the Latin American hemp milk market is designed to continue its rise.
MIDDLE EAST AND AFRICA HEMP MILK MARKET ANALYSIS
The hemp milk market in the Middle East and Africa is growing rapidly as consumers increasingly shift towards plant-based alternatives owing to a change in dietary preference and a rise in the number of vegan and health-conscious individuals. By 2021, there were over 18 vegan-friendly restaurants in the UAE, and traditional fast-food chains are increasing their offerings for vegans, as per industry reports. This would promote the consumption of milk alternatives, such as hemp milk, for the purpose of adopting a more plant-based diet than a traditional diet. The demand for healthier, eco-friendlier, and allergen-free beverages drives the adoption of hemp milk as a dairy alternative. Additionally, consumer awareness of the environmental advantages of hemp farming compared with traditional dairy farming, including lower water usage and carbon emissions, is bolstering market growth. Other initiatives toward sustainable eating are also boosting demand for hemp milk in the region, along with government support towards the plant-based food sector. As the region continues to look toward plant-based alternatives, this market for hemp milk is to grow rapidly.
Key players in the market are constantly working on product diversification by introducing a variety of flavors and fortifications. These companies are conducting research to validate the nutritional benefits of hemp milk, aiming to differentiate it from other plant-based milk alternatives. They are also forging partnerships with retailers to ensure broader distribution channels. To cater to the health-conscious segment, initiatives to produce organic and non-GMO variants are in progress. Moreover, these players are adopting eco-friendly packaging to align with sustainable practices. Investments in marketing campaigns, particularly through digital media, are being scaled up to boost consumer awareness and demand. Furthermore, educational efforts are being made to enlighten consumers about the advantages of hemp milk over traditional dairy products. They are also monitoring consumer preferences closely through market research and social media interactions.